social media for you and your organization - v3
DESCRIPTION
Social Media for You and Your OrganizationTRANSCRIPT
Social Media +Social Marketing
For You andYour Organization
Marc Ross @ 2ndSixSession 1
Presentation
1.What? Why? Me?2.Numbers3.Result4.Action5.Ideas6.Q&A
Why?What?
Me?
Result
Content
Conversation
Career
Community
Citzens
Chaotic
Captivating
Connections
Confrontation
Copy
Clutter
Chief
Commerce
Champion
Numbers
Internet Users
World = 1.8 billion
Asia = 764 million
Singapore = 3.4 million
Singapore Statistics @ home
80% access to computer
76% access to internet
75% access to broadband
Singapore Daily Internet Use
Instant Messaging 24%Social Networking 14%Email 6%Online Gaming 2%Search 2%Blogs 2%Finance 2%Community 2%News 1%
Search Engines for Singapore
google.com.sg 65%google.com 15%sg.search.yahoo.com 13%bing.com 2%search.yahoo.com 2%
51% of the internet population in the Asia-Pacific region (excluding China) visited a social networking site in February ‘2010, for total of
240.3 million visitors.
Internet users in the Asia-Pacific region (excluding China) averaged 2.5 hours on social networking sites during the month and visited
the category an average of 15 times.
Social Networking Reach and Engagement in Asia Pacific MarketsFebruary 2010Total Internet Audience*, Age 15+ - Home & Work LocationsSource: comScore World Metrix Social Networking
% Reach Average Minutes per Visitor
Average Visits per Visitor
Asia Pacific 50.8 148.9 15.1Philippines 90.3 332.2 26.3Australia 89.6 228.0 20.9Indonesia 88.6 324.4 22.6Malaysia 84.7 226.0 22.3Singapore 83.7 220.9 22.1New Zealand 81.2 217.5 20.3Taiwan 75.9 131.3 18.3Hong Kong 75.4 223.3 25.4India 68.5 130.1 13.0South Korea 63.5 131.4 16.0Vietnam 46.1 49.5 7.2Japan 42.3 120.5 14.0
Top Social Network in Individual Asia Pacific Markets by Percent Reach of Web PopulationFebruary 2010Total Internet Audience*, Age 15+ - Home & Work LocationsSource: comScore World Metrix Top Social Network in Market % Reach of Web Population
Asia Pacific Facebook.com 14.9%Philippines Facebook.com 84.5%Australia Facebook.com 69.4%Indonesia Facebook.com 84.9%Malaysia Facebook.com 77.5%Singapore Facebook.com 72.1%New Zealand Facebook.com 63.6%Taiwan Wretch.cc 62.5%Hong Kong Facebook.com 62.6%India Orkut 46.8%South Korea CyWorld 54.2%Vietnam Facebook.com 18.4%Japan Mixi.jp 18.9%
400 million global users
50% users log in each day
35 million users update daily
2.5 billion photos uploaded each month
65 million global users
200 countries
5 languages:English, French, German,
Spanish + Portuguese
75 million global users
15 million on an active basis
14 million articles
4 billion photos uploaded
Result
Action
Offline Drives Online = Online Drives Offline
Ideas
Content
Conversation
Customers
CommerceCareer
Q&A
Marc A. [email protected]@marcaross@microadvocacy+1 (703) 598-3242Blog: advocacytwopointzero.comWeb: 2ndSix.com