5 Ways to Raise Funds with Social MediaHow using Facebook, Twitter, Foursquare and YouTube

can help you maximize your fundraising efforts

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Why Social Media?

• Nonprofits who used any social networking services increased their

fundraising by 40 percent when compared to their peers

• Less than half of nonprofits tap into the power of their social networks or use

social media tools when raising funds

• Those who use online fundraising tools make 6 times more money than

those who do not

• Twitter users increased their fundraising goals by at least 3 times, and

raised almost 10 times more than those who did not use the social network

Source: Blackbaud

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Connect through Social Networking Facebook Page

• A page allows you to send quick updates to your network of fans

• It’s not the number of fans but the quality of your posts

• Share updates from the field and post photos. Tag the photos.

• Ask volunteers to re-post messages as their status

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Facebook: Recruiting Fans

• Add a “like” button to your website and all of your emails.

• Getting someone to “like” you is like getting their email address

• Challenge supporters to encourage their friends to “like” your page

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Connect Through Social Networking: Facebook Places

• Places is a mobile application that allows users to “check in” at your location and share it with friends

• Encourage attendees to “check in” and let others know of the impact they’re making – goes into their newsfeed for others to see

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Connect Through Social Networking: Foursquare

• Nonprofit branding – Have Volunteers/Employees check in when they visit your organization or attend an event. Include a shout out.

• Cause marketing – Connect with local businesses to make a donation to your cause every time a volunteer “checks in” to their location

• Event promotion and recruitment – Local businesses can promote upcoming walks and events when volunteers check in to their location

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Connect Through Social Networking: A Foursquare Case Study

• Big Love Little Hearts – One Hundred Squared campaign

• Recruited an army of volunteers to check in to 100 different locations and leave a “tip” regarding congenital heart disease and the hashtag #100X100

• Embedded a link in the tip, taking users to the 100x100 website with information

• Viral effect traveled through FB, Twitter and Foursquare raising $25,000 for the cause and 500 people contacted their local senators

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Twitter

• Use Twitter to stay connected with your supporters

• Follow people you’re interested in

• Track your links using bit.ly or ow.ly

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Twitter: Recruiting Followers

• Be more than a salesperson, be a person – build a community

• Have a distinct personality and expertise

• Ask people to “Please RT”

• Use hashtags

• Follow people/organizations you find interesting

• Be a part of the community – retweet and reply often

• Engage with supporters who tweet about you.

• Twtvite – allows you to create “tweetups” for events

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Twitter: Managing Tweets & Updates

• HootSuite allows you to schedule tweets and status updates in advance.

• Other sites: TweetDeck, Threadsy, Seesmic and CoTweet

• Use the advanced search on Twitter to connect with potential supporters -- you can search people's tweets within 15 miles of your location. Plug in a city along with a few key words and see who's talking about your cause. You can easily reach out to anyone with an @reply.

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Connect Through Social Networking: YouTube

• More exposure. Videos will be listed in YouTube’s nonprofit channel, and you’ll have your own nonprofit channel, which can be fully branded

• Your organization can add Call-to-action ad overlays on your videos, and a Google Checkout “donate” button can be added to your organization’s YouTube channel to help drive campaigns.

• Volunteer videographers. You can post a video opportunity on the YouTube Video Volunteers platform to find a skilled YouTube user to create a video for your cause.

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Connect Through Social Networking: A YouTube Case Study

• World Vision Australia YouTube Channel• PSA’s created and uploaded by the organization

• V-logs created by volunteers

• Personal slideshows created by supporters showing how they’ve been impacted

Now How Do You Turn These Connections Into Funds?

Let’s See…

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Turn “Likes” into Cash

• Find a sponsor who will make a donation each time someone “likes” you

• Case study: Second Harvest Food Bank in California raised $15,000 by asking people to like them or mention them in a tweet. A local company, Massage Envy, put up the donation and then challenged people to earn it by doing one of those social actions

• Second Harvest Food Bank in California received increased exposure via the tweets and the “likes” and now has the ability to communicate with everyone who participated via Twitter and Facebook

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Create Buzz

• Create a campaign with immediacy and fun

• Case Study: Handbag giveaway

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Allow Peer to Peer Fundraising

• Razoo, Crowdrise, FirstGiving, GlobalGiving

• Great for events like walk-a-thons, responses to crises

• Can create a “event present” using these sites

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Launching a Twitter Fundraiser

• Center the campaign around a specific goal, not the organization itself.

• Launch a microsite or a blog that shows the tweets in real time around the campaign

• Create a unique hashtag around the event

• If possible, get the hashtag sponsored

• Have a start and end date

• Make it annual

source: Social Media for Social Good

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GoodSearch.com, Your Cause & Social Media

Try creating a Social Media campaign to promote your partnership with GoodSearch – Below is a sample Twitter campaign for holiday giving:

• “Shopping online for gifts? Use GoodShop and they’ll donate a portion of each gift purchase to us! Pls RT”

• “We’re asking our supporters to shop online thru GoodShop this holiday season and help us earn $10k in donations. Pls RT”

• “50% off DVDs sale at Barns&Noble via GoodShop.com and they’ll donate 3% to our charity. Pls RT”

• “We’ve earned $2,376 because you’ve been buying gifts at GoodShop. Keep it up, we’re closing on our goal!”

Getting the Most Out of GoodSearch

Let’s See…

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About GoodSearch.com

Mission:

Empower people to change the world through simple everyday actions that raise money for causes people care most about

At a Glance:

• Over 102,000 non-profits and schools have registered with GoodSearch

• Over $8 Million in donations have been raised

• 13 Million users

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Creating Value with GoodSearch.com Searching the Internet

• Select your favorite charity or school

• Search the web

• Earn about $0.01 donation each time you search

• Results are powered by Yahoo! search engine

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Creating Value with GoodSearch.com: Shopping through GoodShop

• Shop at over 2,500 top merchants at including Amazon, Apple, Best Buy, JC Penny, Target and more

• Use more than 100,000 of the most up-to-date coupons and special offers (worth $2 million in savings)

• We donate up to 20% of your purchase to their charity

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GoodSearch.com, Your Cause & Social Media (Slide 1 of 2)

Creating customized GoodCoupons links for your charity is easy. Any actions resulting in donations will be added to your Amount Raised!

1. Find the coupons you want to share with your audience1. Ex. http://www.goodsearch.com/1-800-flowers/coupons

2. Find your non-profit’s GoodSearch ID1. Go to www.goodsearch.com and log in

2. Find your personal profile in the top right corner of the homepage

3. Click on your hyperlinked non-profit to go to your charity page

4. Click on the “details” link located below the “Amount Raised” – this will pop open a window

5. In the pop-up window below your non-profit logo, top left, you will find your charity ID

3. Add your GoodSearch charity ID to the link so that it looks like this:1. Add this: “/&charityID=[Insert Your Charity ID number here]

2. Ex. http://www.goodsearch.com/1-800-flowers/coupons/&charityID=501710

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GoodSearch.com, Your Cause & Social Media (Slide 2 of 2)

Creating customized GoodSearch homepage links for your charity is easy. Any actions resulting in donations will be added to your Amount Raised!

1. Find the site links you want to share with your audience1. Ex. http://www.goodsearch.com

2. Ex. http://www.goodshop.com

2. Find your non-profit’s GoodSearch ID1. Go to www.goodsearch.com and log in

2. Find your personal profile in the top right corner of the homepage

3. Click on your hyperlinked non-profit to go to your charity page

4. Click on the “details” link located below the “Amount Raised” – this will pop open a window

5. In the pop-up window below your non-profit logo, top left, you will find your charity ID

3. Add your GoodSearch charity ID to the link so that it looks like this:1. Add this: “/?charityID=[Insert Your Charity ID number here]

2. Ex. http://www.goodsearch.com/?charityID=501710

3. Ex. http://www.goodshop.com/?charityID=501710

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Creating Value with GoodSearch.com: Using the GoodToolbar

• Users earn donations as they shop and search the internet

• Donations and GoodCoupons buttons will light up when you visit any of our 2,500 merchant partners like Apple, Best Buy, JC Penny, Target and more

• Your non-profit’s logo allows users to click directly to your site and builds everyday awareness

• If you haven’t requested a customized toolbar for your non-profit, click here to apply:http://www.goodsearch.com/toolbarapp.aspx

• Users can track their personal donation earnings and your non-profit’s overall donation earnings right on the toolbar

CHARITY NAME

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Creating Value with GoodSearch.com: Announcing GoodDining

• We donate up to 6% of the users dining purchase

• Over 10,000 participating restaurants, bars and clubs nationwide

• The first ever 365-Day a Year Dine for Charity Program

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Fundraising Through GoodSearch:Tips for Maximizing Revenue

1. Establish a Fundraising Goal

• Target a specific sum

• Determine a deadline

2. Launch a Dedicated Campaign

• Announce your GoodSearch partnership on your Website or Blog

• Inform your audience via Email or Newsletter

• Motivate and update your supporters with Social Media

• Activate your community; send a Press Release to local media

3. Make GoodSearch a Permanent Part of Your Messaging

• Promote GoodSearch on home page and with donations, registration or email sign up

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Creating Value with GoodSearch.com Through Everyday Actions

Simple everyday actions can make a difference

• Support your favorite charity without making a direct donation

Estimated Economics:

$40/year for every loyal and/or toolbar user

• Assumes 3 searches a day at ~$.01 per search

• Assumes $500 in purchases per year thru GoodShop at 3% Avg. commission

• Assumes $500 from GoodDining at 3% Avg.