social media planning final v3
TRANSCRIPT
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Social Media Strategy for Studentsby: Megat Zainurul Anuar bin Megat Johariwww.facebook.com/megatzainurulanuar
Mobile: 019-275 0031
Trainer Edition
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1. An introduction to Social Media2. What is Social Media and Why Now?
3. Who Uses it, and for What?
4. Social Media for Students5. Social Media and legal implications
Social Media for Students
Contents
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Programme: New Entrepreneurship Foudation (NEF)
Module:Social Media and Internet Strategy
Date: 08 & 09 JAN 2014www.facebook.com/megatzainurulanuar
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Programme: Retail 200 - PKNS
Module:Social Media and Internet Strategy
Date: 28 JAN 2014www.facebook.com/megatzainurulanuar
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Survey for Entrepreneur
Introduction
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Survey for Students
Introduction
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Common Social Media Tools For Students
Introduction
Alerts
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Social Networks
Bookmarking Sites
Social News Media Sharing
Microblogging
Blog Comments and Forums
Common Category of Social Media
Introduction
Find at least five (5) social media tools for each category
Activity:
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More Category
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ASIA
37% TO KEEP UP TO DATE
33% ITS INTERESTING
23% FOR USEFUL CONNECTIONS
7% TO HAVE MY SAY
AFRICA
38% TO KEEP UP TO DATE
24% ITS INTERESTING
32% FOR USEFUL CONNECTIONS
6% TO HAVE MY SAY
EUROPE
40% TO KEEP UP TO DATE
31% ITS INTERESTING25% FOR USEFUL CONNECTIONS
4% TO HAVE MY SAY
LATIN AMERICA
29% TO KEEP UP TO DATE
50% ITS INTERESTING
21% FOR USEFUL CONNECTIONS
7% TO HAVE MY SAY
US & CANADA
40% TO KEEP UP TO DATE31% ITS INTERESTING
25% FOR USEFUL CONNECTIONS
4% TO HAVE MY SAY
Top Reasons for Using Social Media
Why is Social Media and Why Now?
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Some Highlight
Introduction
Provides a search of scholarly literature across many disciplines and
sources, including theses, books, abstracts and articles.
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Check Your Understanding
Reflect and Recall
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Because social media is a dominant from a
communication today, you can certainly learn a lot about a
person by viewing their public, online personas.Rosemary Haefner, Vice President of Humman Resources, CAREERBUILDER
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67%
Employer use SM to Research Job Candidateswhich sites are employers frequenting most?
67%
63%
16%
17%
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15%Use SM: Not to Hire candidate
65% 51% 45% 35%presents himself
/ herself
professionally
is a good fit for
the company
culture
more about the
candidate's
qualifications
whether the
candidate is
well-rounded
Hiring manager dig deeper to find out:
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U B h i ?
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Receiver Transmitter
Look up or readwhat others are
sharing about
themselves
Read blogs or
personal web
pages
Follow links
others have
found
interesting
Rate things (ex:
five starsystem)
Share links andrecommend
useful contents
Upload
Photos/video to
share with
others
Maintain apersonal blog,
Tumblr or
Facebook
Write a review
about products
or services
React Share ContributeLook
Two Separate Group in Internet Community
User Behaviour?
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S i l M di d l l i li ti
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Starbucks gives barista Christopher Cristwell
a permanent coffee break
Social News
Social Media and legal implications
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S i l M di Ethi
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U P13 1818SG 18PL 18PA 18SX
Annoying Disturb Brilliant Depressing
Hilarious Scary Funny For Your Eyes Only
My Take On This Post:
Social Media Ethics
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S i l M di d l l i li ti
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License Types
Social Media and legal implications
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S i l M di T i l
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Facebook Twitter Google+
What's on your mind? Whats happening? Share whats new
Comment Reply Comment
Like Favorite +1
Share Retweet Share
Friend List Following/Followers CirclesFriends of Friends n/a Extended Circles
News Feed Timeline Stream
Chat n/a Chat
n/a n/a Hangouts
Tag Mention MentionNotifications n/a Notifications
# Hashtags (#) #
1 2 3
The following table shows how terminology is used across the three platforms . Terms on each row are more
or less equivalent.
Facebook, Twitter and Google +
Social Media Terminology
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H d O E i
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You Have to Register:
Gmail
Blogger Facebook
YouTube
Scribd
Register on Social Media
Hands-On Exercise
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H d O E i
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Project PresentationChoose Your Social Media Project (Subject)
1. Make a Write-Up about the advantage ofSocial Media of Your Choice
2. Create Blog for Hosting Your Presentationand archieve your notes
3. Shoot a video, Upload to YouTube and link
to your blog4. Link to Facebook, Broadcast to your
Friends and Get Feedback
i.e: Advantage of Social Media for Students
The Project
Hands-On Exercise
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Reflect and Recall
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Reflect & Recall1. Who is the citizen of Social Media
Community?
2. What is the true power of Social Media ?3. What are the types of Social Media
Learning among students?
4. What are the three (3) types ofDocuments License?
Check Your Understanding
Reflect and Recall