social marketing with linkedin
DESCRIPTION
How to use the power of LinkedIn to extend the reach of your content, bring new users to your site, and engage readers.TRANSCRIPT
Social Marketing with LinkedIns Audience
1
Kirsten JonesDeveloper Advocate at LinkedInSan Francisco Bay Area | Internet
1st
Send Message View Profile
Thursday December 8 11
Introduction to LinkedIn
2
135M+
14 Languages
Thursday December 8 11
3
The value we bring to our members
IdentityConnect find and be foundLinkedIn Profile Address Book Search
InsightsBe great at what you doHome Page LinkedIn Today Groups
Work wherever our members workEverywhereMobile APIs Plug-InsDesktop
Rolodex Resume Business Card
Newspapers Trade Magazines Events
Thursday December 8 11
Successful platforms provide value to everyone
4
Developers
BusinessPlatformFlywheelBusiness Customers
Two out of three is insufficient
Thursday December 8 11
Create a more relevant
experience for my readers
Reach an influential
audience with my content
Bring professional
discussions to my site
How LinkedIn can help publishers
5
Drive traffic to my site
Improve new reader
acquisition
As a publisher my goals are to hellip
LinkedIn Share
Thursday December 8 11
LinkedIn Share Plugin
Thursday December 8 11
Readers share your content via the LinkedIn Share button
7
Thursday December 8 11
Readers share your content via the LinkedIn Share button
7
Thursday December 8 11
Readers share your content via the LinkedIn Share button
7
Articles can be shared as updates hellip
hellip Or shared with groups hellip
hellip Or shared directly with connections
Thursday December 8 11
How sharing appears on LinkedIn Today
8
LinkedIn Today shows the most shared news on
Articles are organized by publisher and
industry
LinkedIn Today provides info on who is sharing
what
Members can follow individual publishers and
industries
Most shared publishers are
displayed as Top Sources
Thursday December 8 11
Your content reaches many areas of the LinkedIn ecosystem
9
Top Headline Emails
Mobile
LinkedIn Homepage
LinkedIn Today
Groups
Connections
Thursday December 8 11
Example LinkedIn Share on Business Insider
10
LI Share button at the top of articles ldquoIn November 2010 Linkedin ranked 29th among Business Insider referring sites By May 2011 Linkedin has vaulted into the top ten referrersrdquo
ldquoLinkedin referral users have a higher number of page views per session and a lower bounce rate than the site averagerdquo
- Bridget Williams VP Business Development Business Insider
Referral Visits from LinkedIn to Business Insider
0
100000
200000
300000
400000
500000
600000
700000
800000
900000
Novem
ber
Decem
ber
Janu
ary
Febru
ary
March
Apr
il May
Ju
ne
July
Since Jan 2011 referral traffic from LinkedIn is up over 50x
Thursday December 8 11
LinkedIn is driving traffic and engagement for publishers across the web
ldquoLinkedIn users have very high pageviews per visit compared to our other distribution partnersrdquo
Mike Rodov Director of Business Development Seeking Alpha
ldquoYes LinkedIn the professional social network which just went public is now by far our second biggest referrer of social trafficrdquo
MG SieglerTechCrunch June 30 2011
ldquoSince the launch of LinkedIn Today Mashable has seen growth in both visitors and
engagement from the LinkedIn community
Meghan Peters Community ManagerMashable
ldquoTraffic from LinkedIn to BBC News jumps tenfold in six
monthsrdquo
Sarah MarshallJournalismcouk July 15 2011
LinkedIn is on fire as a traffic referrer ndash since we added in buttons
on wired referrals have grown 20X now bigger than twitter
Evan Hansen Editor in ChiefWired Magazine
ldquoCNET13 has13 seen13 extraordinary13 increases13 in13 LinkedIn13 traffic13 in13 recent13 months13 -shy‐-shy‐13 up13 to13 a13 tenfold13 increase13 13 And13 these13 users13 visit13 our13 site13 more13 frequently13 than13 our13
site13 average
Mark Kaufman AVP Audience DevelopmentCNET
Posting FamiliesGo updates to LinkedIn was an afterthought because of the sitersquos career and business focus But it routinely sends more visitors than Twitter Moreover those visitors spend an average of four and half minutes on the site look at nearly four pages and have a bounce rate of 40 All these metrics outpace the same ones for both Facebook and Twitter and point to engaged users
Eileen GunnFounderFamiliesGo
Thursday December 8 11
Select publishers using LinkedIn Share
Thursday December 8 11
Reach an influential
audience with my content
Bring professional
discussions to my site
How LinkedIn can help publishers
13
Drive traffic to my site
Create a more relevant
experience for my readers
Improve new reader
acquisition
As a publisher my goals are to hellip
LinkedIn member
demographics
Thursday December 8 11
Half of LinkedIn members are executives or business ownersNearly half have household incomes over 100k
The most affluent professionals anywhere
23
27 24
24StudentIndividual contributorManagerDirector VP CXOSelf employed owner
Under $25000
$25000 - $45999
$46000 - $65999
$66000 - $85999
$86000 - $104999
$105000 - $150999
$151000 - $20000
More than $200000
0 8 15 23 30
Level in company Household Income
Q Which best describes your job titleQ What was your HH income in 2010Base All respondents
Thursday December 8 11
With authority over a wide range of decisions
Q Which of the following business decisions are you responsible for or influence at your company Base All respondents
What products to use
What vendors to use
What candidates to hire
What companies to partner with
Allocating funds or managing budgets
I am responsible for all business decisions
I do not influence decisions for my company
0 13 25 38 50
Decision making authority
51
Products researched
LinkedIn has given me tons of user opinions of software products and lots of feedback from other members that have quickly resolved problems in my environment
What theyrsquore saying
VP Engineering
ldquordquo
Thursday December 8 11
Professionals trust information on LinkedIn
On a scale of 1 to 5 how would you rate your level of confidence with the professional information received from the following sites (those rating 4 or 5)Base All respondents
sect Information on LinkedIn is trusted on par with professionally produced content from WSJcom and NYTimescom
0
25
50
75
100
WSJc
om
NYTimes
com
CNNMoney
com
Linke
dIn
Twitte
r
Yahoo
Grou
ps
Faceb
ook
25
3535
73768487
Level of confidence w information on site
51
Products researched
I trust LinkedIn for professional up to date information on my specific industry WSJ amp NYT are my go to newsbusiness sources I donrsquot trust the professional content on Twitter or Facebook at all they are gossip sites
What theyrsquore saying
SVP Finance
ldquordquo
Thursday December 8 11
Create a more relevant
experience for my readers
Member ProfileCompany
Insider Company
Profile
Bring professional
discussions to my site
How LinkedIn can help publishers
17
Drive traffic to my site
Reach an influential
audience with my content
Improve new reader
acquisition
As a publisher my goals are to hellip
Thursday December 8 11
Member Profile Plugin
Thursday December 8 11
Member Profile Plugin on SlideShare
Thursday December 8 11
Member Profile Plugin on AOL
Make your ContentRelevant
Thursday December 8 11
Member Profile Plugin on AOL
Personalized information on how reader is connected
Profile information for the highlighted
member
Make your ContentRelevant
Thursday December 8 11
Company Insider Plugin
Thursday December 8 11
Company Insider on Fortune
Thursday December 8 11
Company Insider on CNN ndash Most Powerful Women
httpmoneycnncommagazinesfortunemost-powerful-women
Thursday December 8 11
Company Insider on CNN ndash Fastest Growing Companies
Thursday December 8 11
25
Company Insider on Slideshare
Thursday December 8 11
Company Profile Plugin
26
ldquoIntegrating LinkedIn plugins has been the single most effective way to add valuable information to the AngelPad Jobs boardrdquo
- Thomas KorteFounder AngelPad
Thursday December 8 11
Company Profile Plugin
26
Personalized info on how reader is connected
1-click follow for readers to receive future updates
Company summary
ldquoIntegrating LinkedIn plugins has been the single most effective way to add valuable information to the AngelPad Jobs boardrdquo
- Thomas KorteFounder AngelPad
Thursday December 8 11
Company Profile Plugin on AOL
Thursday December 8 11
Reach an influential
audience with my content
Bring professional
discussions to my site
How LinkedIn can help publishers
28
Drive traffic to my site
Create a more relevant
experience for my readers
Improve new reader
acquisition
As a publisher my goals are to hellip
Groups API
Thursday December 8 11
Example Worldwide Partner Conference
29
Thursday December 8 11
Reach an influential
audience with my content
Bring professional
discussions to my site
How LinkedIn can help publishers
30
Drive traffic to my site
Create a more relevant
experience for my readers
Improve new reader
acquisition
As a publisher my goals are to hellip
Sign in with LinkedIn
Thursday December 8 11
Sign in with LinkedIn gives readers a personalized experience
31
ldquoVariety was able to engage potential registrants by creating a sense of community around the conference It was an excellent tool to further market the conference and display the true caliber of our speakers ldquo
- Jae PaikDirector Of Web Development
Variety
Thursday December 8 11
Sign in with LinkedIn gives readers a personalized experience
31
Once signed in readers can see how they are connected to conference speakers
ldquoVariety was able to engage potential registrants by creating a sense of community around the conference It was an excellent tool to further market the conference and display the true caliber of our speakers ldquo
- Jae PaikDirector Of Web Development
Variety
Thursday December 8 11
Sign In With LinkedIn example - AOL
Sign in and comment on an article with your LinkedIn identity
Thursday December 8 11
Reach an influential
audience with my content
LinkedIn member
demographics
Bring professional
discussions to my site
How LinkedIn can help publishers
33
Drive traffic to my site
Create a more relevant
experience for my readers
Improve new reader
acquisition
As a publisher my goals are to hellip
Groups APILinkedIn Share
Member ProfileCompany
Profile Company
Insider
Sign in with LinkedIn
Thursday December 8 11
Additional resources
34
bull Tools for publishers wwwlinkedincompublishers
bull Tools for developers developerlinkedincom
bull Contact publisherlinkedincom for more details about the LinkedIn platform
Thursday December 8 11
Introduction to LinkedIn
2
135M+
14 Languages
Thursday December 8 11
3
The value we bring to our members
IdentityConnect find and be foundLinkedIn Profile Address Book Search
InsightsBe great at what you doHome Page LinkedIn Today Groups
Work wherever our members workEverywhereMobile APIs Plug-InsDesktop
Rolodex Resume Business Card
Newspapers Trade Magazines Events
Thursday December 8 11
Successful platforms provide value to everyone
4
Developers
BusinessPlatformFlywheelBusiness Customers
Two out of three is insufficient
Thursday December 8 11
Create a more relevant
experience for my readers
Reach an influential
audience with my content
Bring professional
discussions to my site
How LinkedIn can help publishers
5
Drive traffic to my site
Improve new reader
acquisition
As a publisher my goals are to hellip
LinkedIn Share
Thursday December 8 11
LinkedIn Share Plugin
Thursday December 8 11
Readers share your content via the LinkedIn Share button
7
Thursday December 8 11
Readers share your content via the LinkedIn Share button
7
Thursday December 8 11
Readers share your content via the LinkedIn Share button
7
Articles can be shared as updates hellip
hellip Or shared with groups hellip
hellip Or shared directly with connections
Thursday December 8 11
How sharing appears on LinkedIn Today
8
LinkedIn Today shows the most shared news on
Articles are organized by publisher and
industry
LinkedIn Today provides info on who is sharing
what
Members can follow individual publishers and
industries
Most shared publishers are
displayed as Top Sources
Thursday December 8 11
Your content reaches many areas of the LinkedIn ecosystem
9
Top Headline Emails
Mobile
LinkedIn Homepage
LinkedIn Today
Groups
Connections
Thursday December 8 11
Example LinkedIn Share on Business Insider
10
LI Share button at the top of articles ldquoIn November 2010 Linkedin ranked 29th among Business Insider referring sites By May 2011 Linkedin has vaulted into the top ten referrersrdquo
ldquoLinkedin referral users have a higher number of page views per session and a lower bounce rate than the site averagerdquo
- Bridget Williams VP Business Development Business Insider
Referral Visits from LinkedIn to Business Insider
0
100000
200000
300000
400000
500000
600000
700000
800000
900000
Novem
ber
Decem
ber
Janu
ary
Febru
ary
March
Apr
il May
Ju
ne
July
Since Jan 2011 referral traffic from LinkedIn is up over 50x
Thursday December 8 11
LinkedIn is driving traffic and engagement for publishers across the web
ldquoLinkedIn users have very high pageviews per visit compared to our other distribution partnersrdquo
Mike Rodov Director of Business Development Seeking Alpha
ldquoYes LinkedIn the professional social network which just went public is now by far our second biggest referrer of social trafficrdquo
MG SieglerTechCrunch June 30 2011
ldquoSince the launch of LinkedIn Today Mashable has seen growth in both visitors and
engagement from the LinkedIn community
Meghan Peters Community ManagerMashable
ldquoTraffic from LinkedIn to BBC News jumps tenfold in six
monthsrdquo
Sarah MarshallJournalismcouk July 15 2011
LinkedIn is on fire as a traffic referrer ndash since we added in buttons
on wired referrals have grown 20X now bigger than twitter
Evan Hansen Editor in ChiefWired Magazine
ldquoCNET13 has13 seen13 extraordinary13 increases13 in13 LinkedIn13 traffic13 in13 recent13 months13 -shy‐-shy‐13 up13 to13 a13 tenfold13 increase13 13 And13 these13 users13 visit13 our13 site13 more13 frequently13 than13 our13
site13 average
Mark Kaufman AVP Audience DevelopmentCNET
Posting FamiliesGo updates to LinkedIn was an afterthought because of the sitersquos career and business focus But it routinely sends more visitors than Twitter Moreover those visitors spend an average of four and half minutes on the site look at nearly four pages and have a bounce rate of 40 All these metrics outpace the same ones for both Facebook and Twitter and point to engaged users
Eileen GunnFounderFamiliesGo
Thursday December 8 11
Select publishers using LinkedIn Share
Thursday December 8 11
Reach an influential
audience with my content
Bring professional
discussions to my site
How LinkedIn can help publishers
13
Drive traffic to my site
Create a more relevant
experience for my readers
Improve new reader
acquisition
As a publisher my goals are to hellip
LinkedIn member
demographics
Thursday December 8 11
Half of LinkedIn members are executives or business ownersNearly half have household incomes over 100k
The most affluent professionals anywhere
23
27 24
24StudentIndividual contributorManagerDirector VP CXOSelf employed owner
Under $25000
$25000 - $45999
$46000 - $65999
$66000 - $85999
$86000 - $104999
$105000 - $150999
$151000 - $20000
More than $200000
0 8 15 23 30
Level in company Household Income
Q Which best describes your job titleQ What was your HH income in 2010Base All respondents
Thursday December 8 11
With authority over a wide range of decisions
Q Which of the following business decisions are you responsible for or influence at your company Base All respondents
What products to use
What vendors to use
What candidates to hire
What companies to partner with
Allocating funds or managing budgets
I am responsible for all business decisions
I do not influence decisions for my company
0 13 25 38 50
Decision making authority
51
Products researched
LinkedIn has given me tons of user opinions of software products and lots of feedback from other members that have quickly resolved problems in my environment
What theyrsquore saying
VP Engineering
ldquordquo
Thursday December 8 11
Professionals trust information on LinkedIn
On a scale of 1 to 5 how would you rate your level of confidence with the professional information received from the following sites (those rating 4 or 5)Base All respondents
sect Information on LinkedIn is trusted on par with professionally produced content from WSJcom and NYTimescom
0
25
50
75
100
WSJc
om
NYTimes
com
CNNMoney
com
Linke
dIn
Twitte
r
Yahoo
Grou
ps
Faceb
ook
25
3535
73768487
Level of confidence w information on site
51
Products researched
I trust LinkedIn for professional up to date information on my specific industry WSJ amp NYT are my go to newsbusiness sources I donrsquot trust the professional content on Twitter or Facebook at all they are gossip sites
What theyrsquore saying
SVP Finance
ldquordquo
Thursday December 8 11
Create a more relevant
experience for my readers
Member ProfileCompany
Insider Company
Profile
Bring professional
discussions to my site
How LinkedIn can help publishers
17
Drive traffic to my site
Reach an influential
audience with my content
Improve new reader
acquisition
As a publisher my goals are to hellip
Thursday December 8 11
Member Profile Plugin
Thursday December 8 11
Member Profile Plugin on SlideShare
Thursday December 8 11
Member Profile Plugin on AOL
Make your ContentRelevant
Thursday December 8 11
Member Profile Plugin on AOL
Personalized information on how reader is connected
Profile information for the highlighted
member
Make your ContentRelevant
Thursday December 8 11
Company Insider Plugin
Thursday December 8 11
Company Insider on Fortune
Thursday December 8 11
Company Insider on CNN ndash Most Powerful Women
httpmoneycnncommagazinesfortunemost-powerful-women
Thursday December 8 11
Company Insider on CNN ndash Fastest Growing Companies
Thursday December 8 11
25
Company Insider on Slideshare
Thursday December 8 11
Company Profile Plugin
26
ldquoIntegrating LinkedIn plugins has been the single most effective way to add valuable information to the AngelPad Jobs boardrdquo
- Thomas KorteFounder AngelPad
Thursday December 8 11
Company Profile Plugin
26
Personalized info on how reader is connected
1-click follow for readers to receive future updates
Company summary
ldquoIntegrating LinkedIn plugins has been the single most effective way to add valuable information to the AngelPad Jobs boardrdquo
- Thomas KorteFounder AngelPad
Thursday December 8 11
Company Profile Plugin on AOL
Thursday December 8 11
Reach an influential
audience with my content
Bring professional
discussions to my site
How LinkedIn can help publishers
28
Drive traffic to my site
Create a more relevant
experience for my readers
Improve new reader
acquisition
As a publisher my goals are to hellip
Groups API
Thursday December 8 11
Example Worldwide Partner Conference
29
Thursday December 8 11
Reach an influential
audience with my content
Bring professional
discussions to my site
How LinkedIn can help publishers
30
Drive traffic to my site
Create a more relevant
experience for my readers
Improve new reader
acquisition
As a publisher my goals are to hellip
Sign in with LinkedIn
Thursday December 8 11
Sign in with LinkedIn gives readers a personalized experience
31
ldquoVariety was able to engage potential registrants by creating a sense of community around the conference It was an excellent tool to further market the conference and display the true caliber of our speakers ldquo
- Jae PaikDirector Of Web Development
Variety
Thursday December 8 11
Sign in with LinkedIn gives readers a personalized experience
31
Once signed in readers can see how they are connected to conference speakers
ldquoVariety was able to engage potential registrants by creating a sense of community around the conference It was an excellent tool to further market the conference and display the true caliber of our speakers ldquo
- Jae PaikDirector Of Web Development
Variety
Thursday December 8 11
Sign In With LinkedIn example - AOL
Sign in and comment on an article with your LinkedIn identity
Thursday December 8 11
Reach an influential
audience with my content
LinkedIn member
demographics
Bring professional
discussions to my site
How LinkedIn can help publishers
33
Drive traffic to my site
Create a more relevant
experience for my readers
Improve new reader
acquisition
As a publisher my goals are to hellip
Groups APILinkedIn Share
Member ProfileCompany
Profile Company
Insider
Sign in with LinkedIn
Thursday December 8 11
Additional resources
34
bull Tools for publishers wwwlinkedincompublishers
bull Tools for developers developerlinkedincom
bull Contact publisherlinkedincom for more details about the LinkedIn platform
Thursday December 8 11
3
The value we bring to our members
IdentityConnect find and be foundLinkedIn Profile Address Book Search
InsightsBe great at what you doHome Page LinkedIn Today Groups
Work wherever our members workEverywhereMobile APIs Plug-InsDesktop
Rolodex Resume Business Card
Newspapers Trade Magazines Events
Thursday December 8 11
Successful platforms provide value to everyone
4
Developers
BusinessPlatformFlywheelBusiness Customers
Two out of three is insufficient
Thursday December 8 11
Create a more relevant
experience for my readers
Reach an influential
audience with my content
Bring professional
discussions to my site
How LinkedIn can help publishers
5
Drive traffic to my site
Improve new reader
acquisition
As a publisher my goals are to hellip
LinkedIn Share
Thursday December 8 11
LinkedIn Share Plugin
Thursday December 8 11
Readers share your content via the LinkedIn Share button
7
Thursday December 8 11
Readers share your content via the LinkedIn Share button
7
Thursday December 8 11
Readers share your content via the LinkedIn Share button
7
Articles can be shared as updates hellip
hellip Or shared with groups hellip
hellip Or shared directly with connections
Thursday December 8 11
How sharing appears on LinkedIn Today
8
LinkedIn Today shows the most shared news on
Articles are organized by publisher and
industry
LinkedIn Today provides info on who is sharing
what
Members can follow individual publishers and
industries
Most shared publishers are
displayed as Top Sources
Thursday December 8 11
Your content reaches many areas of the LinkedIn ecosystem
9
Top Headline Emails
Mobile
LinkedIn Homepage
LinkedIn Today
Groups
Connections
Thursday December 8 11
Example LinkedIn Share on Business Insider
10
LI Share button at the top of articles ldquoIn November 2010 Linkedin ranked 29th among Business Insider referring sites By May 2011 Linkedin has vaulted into the top ten referrersrdquo
ldquoLinkedin referral users have a higher number of page views per session and a lower bounce rate than the site averagerdquo
- Bridget Williams VP Business Development Business Insider
Referral Visits from LinkedIn to Business Insider
0
100000
200000
300000
400000
500000
600000
700000
800000
900000
Novem
ber
Decem
ber
Janu
ary
Febru
ary
March
Apr
il May
Ju
ne
July
Since Jan 2011 referral traffic from LinkedIn is up over 50x
Thursday December 8 11
LinkedIn is driving traffic and engagement for publishers across the web
ldquoLinkedIn users have very high pageviews per visit compared to our other distribution partnersrdquo
Mike Rodov Director of Business Development Seeking Alpha
ldquoYes LinkedIn the professional social network which just went public is now by far our second biggest referrer of social trafficrdquo
MG SieglerTechCrunch June 30 2011
ldquoSince the launch of LinkedIn Today Mashable has seen growth in both visitors and
engagement from the LinkedIn community
Meghan Peters Community ManagerMashable
ldquoTraffic from LinkedIn to BBC News jumps tenfold in six
monthsrdquo
Sarah MarshallJournalismcouk July 15 2011
LinkedIn is on fire as a traffic referrer ndash since we added in buttons
on wired referrals have grown 20X now bigger than twitter
Evan Hansen Editor in ChiefWired Magazine
ldquoCNET13 has13 seen13 extraordinary13 increases13 in13 LinkedIn13 traffic13 in13 recent13 months13 -shy‐-shy‐13 up13 to13 a13 tenfold13 increase13 13 And13 these13 users13 visit13 our13 site13 more13 frequently13 than13 our13
site13 average
Mark Kaufman AVP Audience DevelopmentCNET
Posting FamiliesGo updates to LinkedIn was an afterthought because of the sitersquos career and business focus But it routinely sends more visitors than Twitter Moreover those visitors spend an average of four and half minutes on the site look at nearly four pages and have a bounce rate of 40 All these metrics outpace the same ones for both Facebook and Twitter and point to engaged users
Eileen GunnFounderFamiliesGo
Thursday December 8 11
Select publishers using LinkedIn Share
Thursday December 8 11
Reach an influential
audience with my content
Bring professional
discussions to my site
How LinkedIn can help publishers
13
Drive traffic to my site
Create a more relevant
experience for my readers
Improve new reader
acquisition
As a publisher my goals are to hellip
LinkedIn member
demographics
Thursday December 8 11
Half of LinkedIn members are executives or business ownersNearly half have household incomes over 100k
The most affluent professionals anywhere
23
27 24
24StudentIndividual contributorManagerDirector VP CXOSelf employed owner
Under $25000
$25000 - $45999
$46000 - $65999
$66000 - $85999
$86000 - $104999
$105000 - $150999
$151000 - $20000
More than $200000
0 8 15 23 30
Level in company Household Income
Q Which best describes your job titleQ What was your HH income in 2010Base All respondents
Thursday December 8 11
With authority over a wide range of decisions
Q Which of the following business decisions are you responsible for or influence at your company Base All respondents
What products to use
What vendors to use
What candidates to hire
What companies to partner with
Allocating funds or managing budgets
I am responsible for all business decisions
I do not influence decisions for my company
0 13 25 38 50
Decision making authority
51
Products researched
LinkedIn has given me tons of user opinions of software products and lots of feedback from other members that have quickly resolved problems in my environment
What theyrsquore saying
VP Engineering
ldquordquo
Thursday December 8 11
Professionals trust information on LinkedIn
On a scale of 1 to 5 how would you rate your level of confidence with the professional information received from the following sites (those rating 4 or 5)Base All respondents
sect Information on LinkedIn is trusted on par with professionally produced content from WSJcom and NYTimescom
0
25
50
75
100
WSJc
om
NYTimes
com
CNNMoney
com
Linke
dIn
Twitte
r
Yahoo
Grou
ps
Faceb
ook
25
3535
73768487
Level of confidence w information on site
51
Products researched
I trust LinkedIn for professional up to date information on my specific industry WSJ amp NYT are my go to newsbusiness sources I donrsquot trust the professional content on Twitter or Facebook at all they are gossip sites
What theyrsquore saying
SVP Finance
ldquordquo
Thursday December 8 11
Create a more relevant
experience for my readers
Member ProfileCompany
Insider Company
Profile
Bring professional
discussions to my site
How LinkedIn can help publishers
17
Drive traffic to my site
Reach an influential
audience with my content
Improve new reader
acquisition
As a publisher my goals are to hellip
Thursday December 8 11
Member Profile Plugin
Thursday December 8 11
Member Profile Plugin on SlideShare
Thursday December 8 11
Member Profile Plugin on AOL
Make your ContentRelevant
Thursday December 8 11
Member Profile Plugin on AOL
Personalized information on how reader is connected
Profile information for the highlighted
member
Make your ContentRelevant
Thursday December 8 11
Company Insider Plugin
Thursday December 8 11
Company Insider on Fortune
Thursday December 8 11
Company Insider on CNN ndash Most Powerful Women
httpmoneycnncommagazinesfortunemost-powerful-women
Thursday December 8 11
Company Insider on CNN ndash Fastest Growing Companies
Thursday December 8 11
25
Company Insider on Slideshare
Thursday December 8 11
Company Profile Plugin
26
ldquoIntegrating LinkedIn plugins has been the single most effective way to add valuable information to the AngelPad Jobs boardrdquo
- Thomas KorteFounder AngelPad
Thursday December 8 11
Company Profile Plugin
26
Personalized info on how reader is connected
1-click follow for readers to receive future updates
Company summary
ldquoIntegrating LinkedIn plugins has been the single most effective way to add valuable information to the AngelPad Jobs boardrdquo
- Thomas KorteFounder AngelPad
Thursday December 8 11
Company Profile Plugin on AOL
Thursday December 8 11
Reach an influential
audience with my content
Bring professional
discussions to my site
How LinkedIn can help publishers
28
Drive traffic to my site
Create a more relevant
experience for my readers
Improve new reader
acquisition
As a publisher my goals are to hellip
Groups API
Thursday December 8 11
Example Worldwide Partner Conference
29
Thursday December 8 11
Reach an influential
audience with my content
Bring professional
discussions to my site
How LinkedIn can help publishers
30
Drive traffic to my site
Create a more relevant
experience for my readers
Improve new reader
acquisition
As a publisher my goals are to hellip
Sign in with LinkedIn
Thursday December 8 11
Sign in with LinkedIn gives readers a personalized experience
31
ldquoVariety was able to engage potential registrants by creating a sense of community around the conference It was an excellent tool to further market the conference and display the true caliber of our speakers ldquo
- Jae PaikDirector Of Web Development
Variety
Thursday December 8 11
Sign in with LinkedIn gives readers a personalized experience
31
Once signed in readers can see how they are connected to conference speakers
ldquoVariety was able to engage potential registrants by creating a sense of community around the conference It was an excellent tool to further market the conference and display the true caliber of our speakers ldquo
- Jae PaikDirector Of Web Development
Variety
Thursday December 8 11
Sign In With LinkedIn example - AOL
Sign in and comment on an article with your LinkedIn identity
Thursday December 8 11
Reach an influential
audience with my content
LinkedIn member
demographics
Bring professional
discussions to my site
How LinkedIn can help publishers
33
Drive traffic to my site
Create a more relevant
experience for my readers
Improve new reader
acquisition
As a publisher my goals are to hellip
Groups APILinkedIn Share
Member ProfileCompany
Profile Company
Insider
Sign in with LinkedIn
Thursday December 8 11
Additional resources
34
bull Tools for publishers wwwlinkedincompublishers
bull Tools for developers developerlinkedincom
bull Contact publisherlinkedincom for more details about the LinkedIn platform
Thursday December 8 11
Successful platforms provide value to everyone
4
Developers
BusinessPlatformFlywheelBusiness Customers
Two out of three is insufficient
Thursday December 8 11
Create a more relevant
experience for my readers
Reach an influential
audience with my content
Bring professional
discussions to my site
How LinkedIn can help publishers
5
Drive traffic to my site
Improve new reader
acquisition
As a publisher my goals are to hellip
LinkedIn Share
Thursday December 8 11
LinkedIn Share Plugin
Thursday December 8 11
Readers share your content via the LinkedIn Share button
7
Thursday December 8 11
Readers share your content via the LinkedIn Share button
7
Thursday December 8 11
Readers share your content via the LinkedIn Share button
7
Articles can be shared as updates hellip
hellip Or shared with groups hellip
hellip Or shared directly with connections
Thursday December 8 11
How sharing appears on LinkedIn Today
8
LinkedIn Today shows the most shared news on
Articles are organized by publisher and
industry
LinkedIn Today provides info on who is sharing
what
Members can follow individual publishers and
industries
Most shared publishers are
displayed as Top Sources
Thursday December 8 11
Your content reaches many areas of the LinkedIn ecosystem
9
Top Headline Emails
Mobile
LinkedIn Homepage
LinkedIn Today
Groups
Connections
Thursday December 8 11
Example LinkedIn Share on Business Insider
10
LI Share button at the top of articles ldquoIn November 2010 Linkedin ranked 29th among Business Insider referring sites By May 2011 Linkedin has vaulted into the top ten referrersrdquo
ldquoLinkedin referral users have a higher number of page views per session and a lower bounce rate than the site averagerdquo
- Bridget Williams VP Business Development Business Insider
Referral Visits from LinkedIn to Business Insider
0
100000
200000
300000
400000
500000
600000
700000
800000
900000
Novem
ber
Decem
ber
Janu
ary
Febru
ary
March
Apr
il May
Ju
ne
July
Since Jan 2011 referral traffic from LinkedIn is up over 50x
Thursday December 8 11
LinkedIn is driving traffic and engagement for publishers across the web
ldquoLinkedIn users have very high pageviews per visit compared to our other distribution partnersrdquo
Mike Rodov Director of Business Development Seeking Alpha
ldquoYes LinkedIn the professional social network which just went public is now by far our second biggest referrer of social trafficrdquo
MG SieglerTechCrunch June 30 2011
ldquoSince the launch of LinkedIn Today Mashable has seen growth in both visitors and
engagement from the LinkedIn community
Meghan Peters Community ManagerMashable
ldquoTraffic from LinkedIn to BBC News jumps tenfold in six
monthsrdquo
Sarah MarshallJournalismcouk July 15 2011
LinkedIn is on fire as a traffic referrer ndash since we added in buttons
on wired referrals have grown 20X now bigger than twitter
Evan Hansen Editor in ChiefWired Magazine
ldquoCNET13 has13 seen13 extraordinary13 increases13 in13 LinkedIn13 traffic13 in13 recent13 months13 -shy‐-shy‐13 up13 to13 a13 tenfold13 increase13 13 And13 these13 users13 visit13 our13 site13 more13 frequently13 than13 our13
site13 average
Mark Kaufman AVP Audience DevelopmentCNET
Posting FamiliesGo updates to LinkedIn was an afterthought because of the sitersquos career and business focus But it routinely sends more visitors than Twitter Moreover those visitors spend an average of four and half minutes on the site look at nearly four pages and have a bounce rate of 40 All these metrics outpace the same ones for both Facebook and Twitter and point to engaged users
Eileen GunnFounderFamiliesGo
Thursday December 8 11
Select publishers using LinkedIn Share
Thursday December 8 11
Reach an influential
audience with my content
Bring professional
discussions to my site
How LinkedIn can help publishers
13
Drive traffic to my site
Create a more relevant
experience for my readers
Improve new reader
acquisition
As a publisher my goals are to hellip
LinkedIn member
demographics
Thursday December 8 11
Half of LinkedIn members are executives or business ownersNearly half have household incomes over 100k
The most affluent professionals anywhere
23
27 24
24StudentIndividual contributorManagerDirector VP CXOSelf employed owner
Under $25000
$25000 - $45999
$46000 - $65999
$66000 - $85999
$86000 - $104999
$105000 - $150999
$151000 - $20000
More than $200000
0 8 15 23 30
Level in company Household Income
Q Which best describes your job titleQ What was your HH income in 2010Base All respondents
Thursday December 8 11
With authority over a wide range of decisions
Q Which of the following business decisions are you responsible for or influence at your company Base All respondents
What products to use
What vendors to use
What candidates to hire
What companies to partner with
Allocating funds or managing budgets
I am responsible for all business decisions
I do not influence decisions for my company
0 13 25 38 50
Decision making authority
51
Products researched
LinkedIn has given me tons of user opinions of software products and lots of feedback from other members that have quickly resolved problems in my environment
What theyrsquore saying
VP Engineering
ldquordquo
Thursday December 8 11
Professionals trust information on LinkedIn
On a scale of 1 to 5 how would you rate your level of confidence with the professional information received from the following sites (those rating 4 or 5)Base All respondents
sect Information on LinkedIn is trusted on par with professionally produced content from WSJcom and NYTimescom
0
25
50
75
100
WSJc
om
NYTimes
com
CNNMoney
com
Linke
dIn
Twitte
r
Yahoo
Grou
ps
Faceb
ook
25
3535
73768487
Level of confidence w information on site
51
Products researched
I trust LinkedIn for professional up to date information on my specific industry WSJ amp NYT are my go to newsbusiness sources I donrsquot trust the professional content on Twitter or Facebook at all they are gossip sites
What theyrsquore saying
SVP Finance
ldquordquo
Thursday December 8 11
Create a more relevant
experience for my readers
Member ProfileCompany
Insider Company
Profile
Bring professional
discussions to my site
How LinkedIn can help publishers
17
Drive traffic to my site
Reach an influential
audience with my content
Improve new reader
acquisition
As a publisher my goals are to hellip
Thursday December 8 11
Member Profile Plugin
Thursday December 8 11
Member Profile Plugin on SlideShare
Thursday December 8 11
Member Profile Plugin on AOL
Make your ContentRelevant
Thursday December 8 11
Member Profile Plugin on AOL
Personalized information on how reader is connected
Profile information for the highlighted
member
Make your ContentRelevant
Thursday December 8 11
Company Insider Plugin
Thursday December 8 11
Company Insider on Fortune
Thursday December 8 11
Company Insider on CNN ndash Most Powerful Women
httpmoneycnncommagazinesfortunemost-powerful-women
Thursday December 8 11
Company Insider on CNN ndash Fastest Growing Companies
Thursday December 8 11
25
Company Insider on Slideshare
Thursday December 8 11
Company Profile Plugin
26
ldquoIntegrating LinkedIn plugins has been the single most effective way to add valuable information to the AngelPad Jobs boardrdquo
- Thomas KorteFounder AngelPad
Thursday December 8 11
Company Profile Plugin
26
Personalized info on how reader is connected
1-click follow for readers to receive future updates
Company summary
ldquoIntegrating LinkedIn plugins has been the single most effective way to add valuable information to the AngelPad Jobs boardrdquo
- Thomas KorteFounder AngelPad
Thursday December 8 11
Company Profile Plugin on AOL
Thursday December 8 11
Reach an influential
audience with my content
Bring professional
discussions to my site
How LinkedIn can help publishers
28
Drive traffic to my site
Create a more relevant
experience for my readers
Improve new reader
acquisition
As a publisher my goals are to hellip
Groups API
Thursday December 8 11
Example Worldwide Partner Conference
29
Thursday December 8 11
Reach an influential
audience with my content
Bring professional
discussions to my site
How LinkedIn can help publishers
30
Drive traffic to my site
Create a more relevant
experience for my readers
Improve new reader
acquisition
As a publisher my goals are to hellip
Sign in with LinkedIn
Thursday December 8 11
Sign in with LinkedIn gives readers a personalized experience
31
ldquoVariety was able to engage potential registrants by creating a sense of community around the conference It was an excellent tool to further market the conference and display the true caliber of our speakers ldquo
- Jae PaikDirector Of Web Development
Variety
Thursday December 8 11
Sign in with LinkedIn gives readers a personalized experience
31
Once signed in readers can see how they are connected to conference speakers
ldquoVariety was able to engage potential registrants by creating a sense of community around the conference It was an excellent tool to further market the conference and display the true caliber of our speakers ldquo
- Jae PaikDirector Of Web Development
Variety
Thursday December 8 11
Sign In With LinkedIn example - AOL
Sign in and comment on an article with your LinkedIn identity
Thursday December 8 11
Reach an influential
audience with my content
LinkedIn member
demographics
Bring professional
discussions to my site
How LinkedIn can help publishers
33
Drive traffic to my site
Create a more relevant
experience for my readers
Improve new reader
acquisition
As a publisher my goals are to hellip
Groups APILinkedIn Share
Member ProfileCompany
Profile Company
Insider
Sign in with LinkedIn
Thursday December 8 11
Additional resources
34
bull Tools for publishers wwwlinkedincompublishers
bull Tools for developers developerlinkedincom
bull Contact publisherlinkedincom for more details about the LinkedIn platform
Thursday December 8 11
Create a more relevant
experience for my readers
Reach an influential
audience with my content
Bring professional
discussions to my site
How LinkedIn can help publishers
5
Drive traffic to my site
Improve new reader
acquisition
As a publisher my goals are to hellip
LinkedIn Share
Thursday December 8 11
LinkedIn Share Plugin
Thursday December 8 11
Readers share your content via the LinkedIn Share button
7
Thursday December 8 11
Readers share your content via the LinkedIn Share button
7
Thursday December 8 11
Readers share your content via the LinkedIn Share button
7
Articles can be shared as updates hellip
hellip Or shared with groups hellip
hellip Or shared directly with connections
Thursday December 8 11
How sharing appears on LinkedIn Today
8
LinkedIn Today shows the most shared news on
Articles are organized by publisher and
industry
LinkedIn Today provides info on who is sharing
what
Members can follow individual publishers and
industries
Most shared publishers are
displayed as Top Sources
Thursday December 8 11
Your content reaches many areas of the LinkedIn ecosystem
9
Top Headline Emails
Mobile
LinkedIn Homepage
LinkedIn Today
Groups
Connections
Thursday December 8 11
Example LinkedIn Share on Business Insider
10
LI Share button at the top of articles ldquoIn November 2010 Linkedin ranked 29th among Business Insider referring sites By May 2011 Linkedin has vaulted into the top ten referrersrdquo
ldquoLinkedin referral users have a higher number of page views per session and a lower bounce rate than the site averagerdquo
- Bridget Williams VP Business Development Business Insider
Referral Visits from LinkedIn to Business Insider
0
100000
200000
300000
400000
500000
600000
700000
800000
900000
Novem
ber
Decem
ber
Janu
ary
Febru
ary
March
Apr
il May
Ju
ne
July
Since Jan 2011 referral traffic from LinkedIn is up over 50x
Thursday December 8 11
LinkedIn is driving traffic and engagement for publishers across the web
ldquoLinkedIn users have very high pageviews per visit compared to our other distribution partnersrdquo
Mike Rodov Director of Business Development Seeking Alpha
ldquoYes LinkedIn the professional social network which just went public is now by far our second biggest referrer of social trafficrdquo
MG SieglerTechCrunch June 30 2011
ldquoSince the launch of LinkedIn Today Mashable has seen growth in both visitors and
engagement from the LinkedIn community
Meghan Peters Community ManagerMashable
ldquoTraffic from LinkedIn to BBC News jumps tenfold in six
monthsrdquo
Sarah MarshallJournalismcouk July 15 2011
LinkedIn is on fire as a traffic referrer ndash since we added in buttons
on wired referrals have grown 20X now bigger than twitter
Evan Hansen Editor in ChiefWired Magazine
ldquoCNET13 has13 seen13 extraordinary13 increases13 in13 LinkedIn13 traffic13 in13 recent13 months13 -shy‐-shy‐13 up13 to13 a13 tenfold13 increase13 13 And13 these13 users13 visit13 our13 site13 more13 frequently13 than13 our13
site13 average
Mark Kaufman AVP Audience DevelopmentCNET
Posting FamiliesGo updates to LinkedIn was an afterthought because of the sitersquos career and business focus But it routinely sends more visitors than Twitter Moreover those visitors spend an average of four and half minutes on the site look at nearly four pages and have a bounce rate of 40 All these metrics outpace the same ones for both Facebook and Twitter and point to engaged users
Eileen GunnFounderFamiliesGo
Thursday December 8 11
Select publishers using LinkedIn Share
Thursday December 8 11
Reach an influential
audience with my content
Bring professional
discussions to my site
How LinkedIn can help publishers
13
Drive traffic to my site
Create a more relevant
experience for my readers
Improve new reader
acquisition
As a publisher my goals are to hellip
LinkedIn member
demographics
Thursday December 8 11
Half of LinkedIn members are executives or business ownersNearly half have household incomes over 100k
The most affluent professionals anywhere
23
27 24
24StudentIndividual contributorManagerDirector VP CXOSelf employed owner
Under $25000
$25000 - $45999
$46000 - $65999
$66000 - $85999
$86000 - $104999
$105000 - $150999
$151000 - $20000
More than $200000
0 8 15 23 30
Level in company Household Income
Q Which best describes your job titleQ What was your HH income in 2010Base All respondents
Thursday December 8 11
With authority over a wide range of decisions
Q Which of the following business decisions are you responsible for or influence at your company Base All respondents
What products to use
What vendors to use
What candidates to hire
What companies to partner with
Allocating funds or managing budgets
I am responsible for all business decisions
I do not influence decisions for my company
0 13 25 38 50
Decision making authority
51
Products researched
LinkedIn has given me tons of user opinions of software products and lots of feedback from other members that have quickly resolved problems in my environment
What theyrsquore saying
VP Engineering
ldquordquo
Thursday December 8 11
Professionals trust information on LinkedIn
On a scale of 1 to 5 how would you rate your level of confidence with the professional information received from the following sites (those rating 4 or 5)Base All respondents
sect Information on LinkedIn is trusted on par with professionally produced content from WSJcom and NYTimescom
0
25
50
75
100
WSJc
om
NYTimes
com
CNNMoney
com
Linke
dIn
Twitte
r
Yahoo
Grou
ps
Faceb
ook
25
3535
73768487
Level of confidence w information on site
51
Products researched
I trust LinkedIn for professional up to date information on my specific industry WSJ amp NYT are my go to newsbusiness sources I donrsquot trust the professional content on Twitter or Facebook at all they are gossip sites
What theyrsquore saying
SVP Finance
ldquordquo
Thursday December 8 11
Create a more relevant
experience for my readers
Member ProfileCompany
Insider Company
Profile
Bring professional
discussions to my site
How LinkedIn can help publishers
17
Drive traffic to my site
Reach an influential
audience with my content
Improve new reader
acquisition
As a publisher my goals are to hellip
Thursday December 8 11
Member Profile Plugin
Thursday December 8 11
Member Profile Plugin on SlideShare
Thursday December 8 11
Member Profile Plugin on AOL
Make your ContentRelevant
Thursday December 8 11
Member Profile Plugin on AOL
Personalized information on how reader is connected
Profile information for the highlighted
member
Make your ContentRelevant
Thursday December 8 11
Company Insider Plugin
Thursday December 8 11
Company Insider on Fortune
Thursday December 8 11
Company Insider on CNN ndash Most Powerful Women
httpmoneycnncommagazinesfortunemost-powerful-women
Thursday December 8 11
Company Insider on CNN ndash Fastest Growing Companies
Thursday December 8 11
25
Company Insider on Slideshare
Thursday December 8 11
Company Profile Plugin
26
ldquoIntegrating LinkedIn plugins has been the single most effective way to add valuable information to the AngelPad Jobs boardrdquo
- Thomas KorteFounder AngelPad
Thursday December 8 11
Company Profile Plugin
26
Personalized info on how reader is connected
1-click follow for readers to receive future updates
Company summary
ldquoIntegrating LinkedIn plugins has been the single most effective way to add valuable information to the AngelPad Jobs boardrdquo
- Thomas KorteFounder AngelPad
Thursday December 8 11
Company Profile Plugin on AOL
Thursday December 8 11
Reach an influential
audience with my content
Bring professional
discussions to my site
How LinkedIn can help publishers
28
Drive traffic to my site
Create a more relevant
experience for my readers
Improve new reader
acquisition
As a publisher my goals are to hellip
Groups API
Thursday December 8 11
Example Worldwide Partner Conference
29
Thursday December 8 11
Reach an influential
audience with my content
Bring professional
discussions to my site
How LinkedIn can help publishers
30
Drive traffic to my site
Create a more relevant
experience for my readers
Improve new reader
acquisition
As a publisher my goals are to hellip
Sign in with LinkedIn
Thursday December 8 11
Sign in with LinkedIn gives readers a personalized experience
31
ldquoVariety was able to engage potential registrants by creating a sense of community around the conference It was an excellent tool to further market the conference and display the true caliber of our speakers ldquo
- Jae PaikDirector Of Web Development
Variety
Thursday December 8 11
Sign in with LinkedIn gives readers a personalized experience
31
Once signed in readers can see how they are connected to conference speakers
ldquoVariety was able to engage potential registrants by creating a sense of community around the conference It was an excellent tool to further market the conference and display the true caliber of our speakers ldquo
- Jae PaikDirector Of Web Development
Variety
Thursday December 8 11
Sign In With LinkedIn example - AOL
Sign in and comment on an article with your LinkedIn identity
Thursday December 8 11
Reach an influential
audience with my content
LinkedIn member
demographics
Bring professional
discussions to my site
How LinkedIn can help publishers
33
Drive traffic to my site
Create a more relevant
experience for my readers
Improve new reader
acquisition
As a publisher my goals are to hellip
Groups APILinkedIn Share
Member ProfileCompany
Profile Company
Insider
Sign in with LinkedIn
Thursday December 8 11
Additional resources
34
bull Tools for publishers wwwlinkedincompublishers
bull Tools for developers developerlinkedincom
bull Contact publisherlinkedincom for more details about the LinkedIn platform
Thursday December 8 11
LinkedIn Share Plugin
Thursday December 8 11
Readers share your content via the LinkedIn Share button
7
Thursday December 8 11
Readers share your content via the LinkedIn Share button
7
Thursday December 8 11
Readers share your content via the LinkedIn Share button
7
Articles can be shared as updates hellip
hellip Or shared with groups hellip
hellip Or shared directly with connections
Thursday December 8 11
How sharing appears on LinkedIn Today
8
LinkedIn Today shows the most shared news on
Articles are organized by publisher and
industry
LinkedIn Today provides info on who is sharing
what
Members can follow individual publishers and
industries
Most shared publishers are
displayed as Top Sources
Thursday December 8 11
Your content reaches many areas of the LinkedIn ecosystem
9
Top Headline Emails
Mobile
LinkedIn Homepage
LinkedIn Today
Groups
Connections
Thursday December 8 11
Example LinkedIn Share on Business Insider
10
LI Share button at the top of articles ldquoIn November 2010 Linkedin ranked 29th among Business Insider referring sites By May 2011 Linkedin has vaulted into the top ten referrersrdquo
ldquoLinkedin referral users have a higher number of page views per session and a lower bounce rate than the site averagerdquo
- Bridget Williams VP Business Development Business Insider
Referral Visits from LinkedIn to Business Insider
0
100000
200000
300000
400000
500000
600000
700000
800000
900000
Novem
ber
Decem
ber
Janu
ary
Febru
ary
March
Apr
il May
Ju
ne
July
Since Jan 2011 referral traffic from LinkedIn is up over 50x
Thursday December 8 11
LinkedIn is driving traffic and engagement for publishers across the web
ldquoLinkedIn users have very high pageviews per visit compared to our other distribution partnersrdquo
Mike Rodov Director of Business Development Seeking Alpha
ldquoYes LinkedIn the professional social network which just went public is now by far our second biggest referrer of social trafficrdquo
MG SieglerTechCrunch June 30 2011
ldquoSince the launch of LinkedIn Today Mashable has seen growth in both visitors and
engagement from the LinkedIn community
Meghan Peters Community ManagerMashable
ldquoTraffic from LinkedIn to BBC News jumps tenfold in six
monthsrdquo
Sarah MarshallJournalismcouk July 15 2011
LinkedIn is on fire as a traffic referrer ndash since we added in buttons
on wired referrals have grown 20X now bigger than twitter
Evan Hansen Editor in ChiefWired Magazine
ldquoCNET13 has13 seen13 extraordinary13 increases13 in13 LinkedIn13 traffic13 in13 recent13 months13 -shy‐-shy‐13 up13 to13 a13 tenfold13 increase13 13 And13 these13 users13 visit13 our13 site13 more13 frequently13 than13 our13
site13 average
Mark Kaufman AVP Audience DevelopmentCNET
Posting FamiliesGo updates to LinkedIn was an afterthought because of the sitersquos career and business focus But it routinely sends more visitors than Twitter Moreover those visitors spend an average of four and half minutes on the site look at nearly four pages and have a bounce rate of 40 All these metrics outpace the same ones for both Facebook and Twitter and point to engaged users
Eileen GunnFounderFamiliesGo
Thursday December 8 11
Select publishers using LinkedIn Share
Thursday December 8 11
Reach an influential
audience with my content
Bring professional
discussions to my site
How LinkedIn can help publishers
13
Drive traffic to my site
Create a more relevant
experience for my readers
Improve new reader
acquisition
As a publisher my goals are to hellip
LinkedIn member
demographics
Thursday December 8 11
Half of LinkedIn members are executives or business ownersNearly half have household incomes over 100k
The most affluent professionals anywhere
23
27 24
24StudentIndividual contributorManagerDirector VP CXOSelf employed owner
Under $25000
$25000 - $45999
$46000 - $65999
$66000 - $85999
$86000 - $104999
$105000 - $150999
$151000 - $20000
More than $200000
0 8 15 23 30
Level in company Household Income
Q Which best describes your job titleQ What was your HH income in 2010Base All respondents
Thursday December 8 11
With authority over a wide range of decisions
Q Which of the following business decisions are you responsible for or influence at your company Base All respondents
What products to use
What vendors to use
What candidates to hire
What companies to partner with
Allocating funds or managing budgets
I am responsible for all business decisions
I do not influence decisions for my company
0 13 25 38 50
Decision making authority
51
Products researched
LinkedIn has given me tons of user opinions of software products and lots of feedback from other members that have quickly resolved problems in my environment
What theyrsquore saying
VP Engineering
ldquordquo
Thursday December 8 11
Professionals trust information on LinkedIn
On a scale of 1 to 5 how would you rate your level of confidence with the professional information received from the following sites (those rating 4 or 5)Base All respondents
sect Information on LinkedIn is trusted on par with professionally produced content from WSJcom and NYTimescom
0
25
50
75
100
WSJc
om
NYTimes
com
CNNMoney
com
Linke
dIn
Twitte
r
Yahoo
Grou
ps
Faceb
ook
25
3535
73768487
Level of confidence w information on site
51
Products researched
I trust LinkedIn for professional up to date information on my specific industry WSJ amp NYT are my go to newsbusiness sources I donrsquot trust the professional content on Twitter or Facebook at all they are gossip sites
What theyrsquore saying
SVP Finance
ldquordquo
Thursday December 8 11
Create a more relevant
experience for my readers
Member ProfileCompany
Insider Company
Profile
Bring professional
discussions to my site
How LinkedIn can help publishers
17
Drive traffic to my site
Reach an influential
audience with my content
Improve new reader
acquisition
As a publisher my goals are to hellip
Thursday December 8 11
Member Profile Plugin
Thursday December 8 11
Member Profile Plugin on SlideShare
Thursday December 8 11
Member Profile Plugin on AOL
Make your ContentRelevant
Thursday December 8 11
Member Profile Plugin on AOL
Personalized information on how reader is connected
Profile information for the highlighted
member
Make your ContentRelevant
Thursday December 8 11
Company Insider Plugin
Thursday December 8 11
Company Insider on Fortune
Thursday December 8 11
Company Insider on CNN ndash Most Powerful Women
httpmoneycnncommagazinesfortunemost-powerful-women
Thursday December 8 11
Company Insider on CNN ndash Fastest Growing Companies
Thursday December 8 11
25
Company Insider on Slideshare
Thursday December 8 11
Company Profile Plugin
26
ldquoIntegrating LinkedIn plugins has been the single most effective way to add valuable information to the AngelPad Jobs boardrdquo
- Thomas KorteFounder AngelPad
Thursday December 8 11
Company Profile Plugin
26
Personalized info on how reader is connected
1-click follow for readers to receive future updates
Company summary
ldquoIntegrating LinkedIn plugins has been the single most effective way to add valuable information to the AngelPad Jobs boardrdquo
- Thomas KorteFounder AngelPad
Thursday December 8 11
Company Profile Plugin on AOL
Thursday December 8 11
Reach an influential
audience with my content
Bring professional
discussions to my site
How LinkedIn can help publishers
28
Drive traffic to my site
Create a more relevant
experience for my readers
Improve new reader
acquisition
As a publisher my goals are to hellip
Groups API
Thursday December 8 11
Example Worldwide Partner Conference
29
Thursday December 8 11
Reach an influential
audience with my content
Bring professional
discussions to my site
How LinkedIn can help publishers
30
Drive traffic to my site
Create a more relevant
experience for my readers
Improve new reader
acquisition
As a publisher my goals are to hellip
Sign in with LinkedIn
Thursday December 8 11
Sign in with LinkedIn gives readers a personalized experience
31
ldquoVariety was able to engage potential registrants by creating a sense of community around the conference It was an excellent tool to further market the conference and display the true caliber of our speakers ldquo
- Jae PaikDirector Of Web Development
Variety
Thursday December 8 11
Sign in with LinkedIn gives readers a personalized experience
31
Once signed in readers can see how they are connected to conference speakers
ldquoVariety was able to engage potential registrants by creating a sense of community around the conference It was an excellent tool to further market the conference and display the true caliber of our speakers ldquo
- Jae PaikDirector Of Web Development
Variety
Thursday December 8 11
Sign In With LinkedIn example - AOL
Sign in and comment on an article with your LinkedIn identity
Thursday December 8 11
Reach an influential
audience with my content
LinkedIn member
demographics
Bring professional
discussions to my site
How LinkedIn can help publishers
33
Drive traffic to my site
Create a more relevant
experience for my readers
Improve new reader
acquisition
As a publisher my goals are to hellip
Groups APILinkedIn Share
Member ProfileCompany
Profile Company
Insider
Sign in with LinkedIn
Thursday December 8 11
Additional resources
34
bull Tools for publishers wwwlinkedincompublishers
bull Tools for developers developerlinkedincom
bull Contact publisherlinkedincom for more details about the LinkedIn platform
Thursday December 8 11
Readers share your content via the LinkedIn Share button
7
Thursday December 8 11
Readers share your content via the LinkedIn Share button
7
Thursday December 8 11
Readers share your content via the LinkedIn Share button
7
Articles can be shared as updates hellip
hellip Or shared with groups hellip
hellip Or shared directly with connections
Thursday December 8 11
How sharing appears on LinkedIn Today
8
LinkedIn Today shows the most shared news on
Articles are organized by publisher and
industry
LinkedIn Today provides info on who is sharing
what
Members can follow individual publishers and
industries
Most shared publishers are
displayed as Top Sources
Thursday December 8 11
Your content reaches many areas of the LinkedIn ecosystem
9
Top Headline Emails
Mobile
LinkedIn Homepage
LinkedIn Today
Groups
Connections
Thursday December 8 11
Example LinkedIn Share on Business Insider
10
LI Share button at the top of articles ldquoIn November 2010 Linkedin ranked 29th among Business Insider referring sites By May 2011 Linkedin has vaulted into the top ten referrersrdquo
ldquoLinkedin referral users have a higher number of page views per session and a lower bounce rate than the site averagerdquo
- Bridget Williams VP Business Development Business Insider
Referral Visits from LinkedIn to Business Insider
0
100000
200000
300000
400000
500000
600000
700000
800000
900000
Novem
ber
Decem
ber
Janu
ary
Febru
ary
March
Apr
il May
Ju
ne
July
Since Jan 2011 referral traffic from LinkedIn is up over 50x
Thursday December 8 11
LinkedIn is driving traffic and engagement for publishers across the web
ldquoLinkedIn users have very high pageviews per visit compared to our other distribution partnersrdquo
Mike Rodov Director of Business Development Seeking Alpha
ldquoYes LinkedIn the professional social network which just went public is now by far our second biggest referrer of social trafficrdquo
MG SieglerTechCrunch June 30 2011
ldquoSince the launch of LinkedIn Today Mashable has seen growth in both visitors and
engagement from the LinkedIn community
Meghan Peters Community ManagerMashable
ldquoTraffic from LinkedIn to BBC News jumps tenfold in six
monthsrdquo
Sarah MarshallJournalismcouk July 15 2011
LinkedIn is on fire as a traffic referrer ndash since we added in buttons
on wired referrals have grown 20X now bigger than twitter
Evan Hansen Editor in ChiefWired Magazine
ldquoCNET13 has13 seen13 extraordinary13 increases13 in13 LinkedIn13 traffic13 in13 recent13 months13 -shy‐-shy‐13 up13 to13 a13 tenfold13 increase13 13 And13 these13 users13 visit13 our13 site13 more13 frequently13 than13 our13
site13 average
Mark Kaufman AVP Audience DevelopmentCNET
Posting FamiliesGo updates to LinkedIn was an afterthought because of the sitersquos career and business focus But it routinely sends more visitors than Twitter Moreover those visitors spend an average of four and half minutes on the site look at nearly four pages and have a bounce rate of 40 All these metrics outpace the same ones for both Facebook and Twitter and point to engaged users
Eileen GunnFounderFamiliesGo
Thursday December 8 11
Select publishers using LinkedIn Share
Thursday December 8 11
Reach an influential
audience with my content
Bring professional
discussions to my site
How LinkedIn can help publishers
13
Drive traffic to my site
Create a more relevant
experience for my readers
Improve new reader
acquisition
As a publisher my goals are to hellip
LinkedIn member
demographics
Thursday December 8 11
Half of LinkedIn members are executives or business ownersNearly half have household incomes over 100k
The most affluent professionals anywhere
23
27 24
24StudentIndividual contributorManagerDirector VP CXOSelf employed owner
Under $25000
$25000 - $45999
$46000 - $65999
$66000 - $85999
$86000 - $104999
$105000 - $150999
$151000 - $20000
More than $200000
0 8 15 23 30
Level in company Household Income
Q Which best describes your job titleQ What was your HH income in 2010Base All respondents
Thursday December 8 11
With authority over a wide range of decisions
Q Which of the following business decisions are you responsible for or influence at your company Base All respondents
What products to use
What vendors to use
What candidates to hire
What companies to partner with
Allocating funds or managing budgets
I am responsible for all business decisions
I do not influence decisions for my company
0 13 25 38 50
Decision making authority
51
Products researched
LinkedIn has given me tons of user opinions of software products and lots of feedback from other members that have quickly resolved problems in my environment
What theyrsquore saying
VP Engineering
ldquordquo
Thursday December 8 11
Professionals trust information on LinkedIn
On a scale of 1 to 5 how would you rate your level of confidence with the professional information received from the following sites (those rating 4 or 5)Base All respondents
sect Information on LinkedIn is trusted on par with professionally produced content from WSJcom and NYTimescom
0
25
50
75
100
WSJc
om
NYTimes
com
CNNMoney
com
Linke
dIn
Twitte
r
Yahoo
Grou
ps
Faceb
ook
25
3535
73768487
Level of confidence w information on site
51
Products researched
I trust LinkedIn for professional up to date information on my specific industry WSJ amp NYT are my go to newsbusiness sources I donrsquot trust the professional content on Twitter or Facebook at all they are gossip sites
What theyrsquore saying
SVP Finance
ldquordquo
Thursday December 8 11
Create a more relevant
experience for my readers
Member ProfileCompany
Insider Company
Profile
Bring professional
discussions to my site
How LinkedIn can help publishers
17
Drive traffic to my site
Reach an influential
audience with my content
Improve new reader
acquisition
As a publisher my goals are to hellip
Thursday December 8 11
Member Profile Plugin
Thursday December 8 11
Member Profile Plugin on SlideShare
Thursday December 8 11
Member Profile Plugin on AOL
Make your ContentRelevant
Thursday December 8 11
Member Profile Plugin on AOL
Personalized information on how reader is connected
Profile information for the highlighted
member
Make your ContentRelevant
Thursday December 8 11
Company Insider Plugin
Thursday December 8 11
Company Insider on Fortune
Thursday December 8 11
Company Insider on CNN ndash Most Powerful Women
httpmoneycnncommagazinesfortunemost-powerful-women
Thursday December 8 11
Company Insider on CNN ndash Fastest Growing Companies
Thursday December 8 11
25
Company Insider on Slideshare
Thursday December 8 11
Company Profile Plugin
26
ldquoIntegrating LinkedIn plugins has been the single most effective way to add valuable information to the AngelPad Jobs boardrdquo
- Thomas KorteFounder AngelPad
Thursday December 8 11
Company Profile Plugin
26
Personalized info on how reader is connected
1-click follow for readers to receive future updates
Company summary
ldquoIntegrating LinkedIn plugins has been the single most effective way to add valuable information to the AngelPad Jobs boardrdquo
- Thomas KorteFounder AngelPad
Thursday December 8 11
Company Profile Plugin on AOL
Thursday December 8 11
Reach an influential
audience with my content
Bring professional
discussions to my site
How LinkedIn can help publishers
28
Drive traffic to my site
Create a more relevant
experience for my readers
Improve new reader
acquisition
As a publisher my goals are to hellip
Groups API
Thursday December 8 11
Example Worldwide Partner Conference
29
Thursday December 8 11
Reach an influential
audience with my content
Bring professional
discussions to my site
How LinkedIn can help publishers
30
Drive traffic to my site
Create a more relevant
experience for my readers
Improve new reader
acquisition
As a publisher my goals are to hellip
Sign in with LinkedIn
Thursday December 8 11
Sign in with LinkedIn gives readers a personalized experience
31
ldquoVariety was able to engage potential registrants by creating a sense of community around the conference It was an excellent tool to further market the conference and display the true caliber of our speakers ldquo
- Jae PaikDirector Of Web Development
Variety
Thursday December 8 11
Sign in with LinkedIn gives readers a personalized experience
31
Once signed in readers can see how they are connected to conference speakers
ldquoVariety was able to engage potential registrants by creating a sense of community around the conference It was an excellent tool to further market the conference and display the true caliber of our speakers ldquo
- Jae PaikDirector Of Web Development
Variety
Thursday December 8 11
Sign In With LinkedIn example - AOL
Sign in and comment on an article with your LinkedIn identity
Thursday December 8 11
Reach an influential
audience with my content
LinkedIn member
demographics
Bring professional
discussions to my site
How LinkedIn can help publishers
33
Drive traffic to my site
Create a more relevant
experience for my readers
Improve new reader
acquisition
As a publisher my goals are to hellip
Groups APILinkedIn Share
Member ProfileCompany
Profile Company
Insider
Sign in with LinkedIn
Thursday December 8 11
Additional resources
34
bull Tools for publishers wwwlinkedincompublishers
bull Tools for developers developerlinkedincom
bull Contact publisherlinkedincom for more details about the LinkedIn platform
Thursday December 8 11
Readers share your content via the LinkedIn Share button
7
Thursday December 8 11
Readers share your content via the LinkedIn Share button
7
Articles can be shared as updates hellip
hellip Or shared with groups hellip
hellip Or shared directly with connections
Thursday December 8 11
How sharing appears on LinkedIn Today
8
LinkedIn Today shows the most shared news on
Articles are organized by publisher and
industry
LinkedIn Today provides info on who is sharing
what
Members can follow individual publishers and
industries
Most shared publishers are
displayed as Top Sources
Thursday December 8 11
Your content reaches many areas of the LinkedIn ecosystem
9
Top Headline Emails
Mobile
LinkedIn Homepage
LinkedIn Today
Groups
Connections
Thursday December 8 11
Example LinkedIn Share on Business Insider
10
LI Share button at the top of articles ldquoIn November 2010 Linkedin ranked 29th among Business Insider referring sites By May 2011 Linkedin has vaulted into the top ten referrersrdquo
ldquoLinkedin referral users have a higher number of page views per session and a lower bounce rate than the site averagerdquo
- Bridget Williams VP Business Development Business Insider
Referral Visits from LinkedIn to Business Insider
0
100000
200000
300000
400000
500000
600000
700000
800000
900000
Novem
ber
Decem
ber
Janu
ary
Febru
ary
March
Apr
il May
Ju
ne
July
Since Jan 2011 referral traffic from LinkedIn is up over 50x
Thursday December 8 11
LinkedIn is driving traffic and engagement for publishers across the web
ldquoLinkedIn users have very high pageviews per visit compared to our other distribution partnersrdquo
Mike Rodov Director of Business Development Seeking Alpha
ldquoYes LinkedIn the professional social network which just went public is now by far our second biggest referrer of social trafficrdquo
MG SieglerTechCrunch June 30 2011
ldquoSince the launch of LinkedIn Today Mashable has seen growth in both visitors and
engagement from the LinkedIn community
Meghan Peters Community ManagerMashable
ldquoTraffic from LinkedIn to BBC News jumps tenfold in six
monthsrdquo
Sarah MarshallJournalismcouk July 15 2011
LinkedIn is on fire as a traffic referrer ndash since we added in buttons
on wired referrals have grown 20X now bigger than twitter
Evan Hansen Editor in ChiefWired Magazine
ldquoCNET13 has13 seen13 extraordinary13 increases13 in13 LinkedIn13 traffic13 in13 recent13 months13 -shy‐-shy‐13 up13 to13 a13 tenfold13 increase13 13 And13 these13 users13 visit13 our13 site13 more13 frequently13 than13 our13
site13 average
Mark Kaufman AVP Audience DevelopmentCNET
Posting FamiliesGo updates to LinkedIn was an afterthought because of the sitersquos career and business focus But it routinely sends more visitors than Twitter Moreover those visitors spend an average of four and half minutes on the site look at nearly four pages and have a bounce rate of 40 All these metrics outpace the same ones for both Facebook and Twitter and point to engaged users
Eileen GunnFounderFamiliesGo
Thursday December 8 11
Select publishers using LinkedIn Share
Thursday December 8 11
Reach an influential
audience with my content
Bring professional
discussions to my site
How LinkedIn can help publishers
13
Drive traffic to my site
Create a more relevant
experience for my readers
Improve new reader
acquisition
As a publisher my goals are to hellip
LinkedIn member
demographics
Thursday December 8 11
Half of LinkedIn members are executives or business ownersNearly half have household incomes over 100k
The most affluent professionals anywhere
23
27 24
24StudentIndividual contributorManagerDirector VP CXOSelf employed owner
Under $25000
$25000 - $45999
$46000 - $65999
$66000 - $85999
$86000 - $104999
$105000 - $150999
$151000 - $20000
More than $200000
0 8 15 23 30
Level in company Household Income
Q Which best describes your job titleQ What was your HH income in 2010Base All respondents
Thursday December 8 11
With authority over a wide range of decisions
Q Which of the following business decisions are you responsible for or influence at your company Base All respondents
What products to use
What vendors to use
What candidates to hire
What companies to partner with
Allocating funds or managing budgets
I am responsible for all business decisions
I do not influence decisions for my company
0 13 25 38 50
Decision making authority
51
Products researched
LinkedIn has given me tons of user opinions of software products and lots of feedback from other members that have quickly resolved problems in my environment
What theyrsquore saying
VP Engineering
ldquordquo
Thursday December 8 11
Professionals trust information on LinkedIn
On a scale of 1 to 5 how would you rate your level of confidence with the professional information received from the following sites (those rating 4 or 5)Base All respondents
sect Information on LinkedIn is trusted on par with professionally produced content from WSJcom and NYTimescom
0
25
50
75
100
WSJc
om
NYTimes
com
CNNMoney
com
Linke
dIn
Twitte
r
Yahoo
Grou
ps
Faceb
ook
25
3535
73768487
Level of confidence w information on site
51
Products researched
I trust LinkedIn for professional up to date information on my specific industry WSJ amp NYT are my go to newsbusiness sources I donrsquot trust the professional content on Twitter or Facebook at all they are gossip sites
What theyrsquore saying
SVP Finance
ldquordquo
Thursday December 8 11
Create a more relevant
experience for my readers
Member ProfileCompany
Insider Company
Profile
Bring professional
discussions to my site
How LinkedIn can help publishers
17
Drive traffic to my site
Reach an influential
audience with my content
Improve new reader
acquisition
As a publisher my goals are to hellip
Thursday December 8 11
Member Profile Plugin
Thursday December 8 11
Member Profile Plugin on SlideShare
Thursday December 8 11
Member Profile Plugin on AOL
Make your ContentRelevant
Thursday December 8 11
Member Profile Plugin on AOL
Personalized information on how reader is connected
Profile information for the highlighted
member
Make your ContentRelevant
Thursday December 8 11
Company Insider Plugin
Thursday December 8 11
Company Insider on Fortune
Thursday December 8 11
Company Insider on CNN ndash Most Powerful Women
httpmoneycnncommagazinesfortunemost-powerful-women
Thursday December 8 11
Company Insider on CNN ndash Fastest Growing Companies
Thursday December 8 11
25
Company Insider on Slideshare
Thursday December 8 11
Company Profile Plugin
26
ldquoIntegrating LinkedIn plugins has been the single most effective way to add valuable information to the AngelPad Jobs boardrdquo
- Thomas KorteFounder AngelPad
Thursday December 8 11
Company Profile Plugin
26
Personalized info on how reader is connected
1-click follow for readers to receive future updates
Company summary
ldquoIntegrating LinkedIn plugins has been the single most effective way to add valuable information to the AngelPad Jobs boardrdquo
- Thomas KorteFounder AngelPad
Thursday December 8 11
Company Profile Plugin on AOL
Thursday December 8 11
Reach an influential
audience with my content
Bring professional
discussions to my site
How LinkedIn can help publishers
28
Drive traffic to my site
Create a more relevant
experience for my readers
Improve new reader
acquisition
As a publisher my goals are to hellip
Groups API
Thursday December 8 11
Example Worldwide Partner Conference
29
Thursday December 8 11
Reach an influential
audience with my content
Bring professional
discussions to my site
How LinkedIn can help publishers
30
Drive traffic to my site
Create a more relevant
experience for my readers
Improve new reader
acquisition
As a publisher my goals are to hellip
Sign in with LinkedIn
Thursday December 8 11
Sign in with LinkedIn gives readers a personalized experience
31
ldquoVariety was able to engage potential registrants by creating a sense of community around the conference It was an excellent tool to further market the conference and display the true caliber of our speakers ldquo
- Jae PaikDirector Of Web Development
Variety
Thursday December 8 11
Sign in with LinkedIn gives readers a personalized experience
31
Once signed in readers can see how they are connected to conference speakers
ldquoVariety was able to engage potential registrants by creating a sense of community around the conference It was an excellent tool to further market the conference and display the true caliber of our speakers ldquo
- Jae PaikDirector Of Web Development
Variety
Thursday December 8 11
Sign In With LinkedIn example - AOL
Sign in and comment on an article with your LinkedIn identity
Thursday December 8 11
Reach an influential
audience with my content
LinkedIn member
demographics
Bring professional
discussions to my site
How LinkedIn can help publishers
33
Drive traffic to my site
Create a more relevant
experience for my readers
Improve new reader
acquisition
As a publisher my goals are to hellip
Groups APILinkedIn Share
Member ProfileCompany
Profile Company
Insider
Sign in with LinkedIn
Thursday December 8 11
Additional resources
34
bull Tools for publishers wwwlinkedincompublishers
bull Tools for developers developerlinkedincom
bull Contact publisherlinkedincom for more details about the LinkedIn platform
Thursday December 8 11
Readers share your content via the LinkedIn Share button
7
Articles can be shared as updates hellip
hellip Or shared with groups hellip
hellip Or shared directly with connections
Thursday December 8 11
How sharing appears on LinkedIn Today
8
LinkedIn Today shows the most shared news on
Articles are organized by publisher and
industry
LinkedIn Today provides info on who is sharing
what
Members can follow individual publishers and
industries
Most shared publishers are
displayed as Top Sources
Thursday December 8 11
Your content reaches many areas of the LinkedIn ecosystem
9
Top Headline Emails
Mobile
LinkedIn Homepage
LinkedIn Today
Groups
Connections
Thursday December 8 11
Example LinkedIn Share on Business Insider
10
LI Share button at the top of articles ldquoIn November 2010 Linkedin ranked 29th among Business Insider referring sites By May 2011 Linkedin has vaulted into the top ten referrersrdquo
ldquoLinkedin referral users have a higher number of page views per session and a lower bounce rate than the site averagerdquo
- Bridget Williams VP Business Development Business Insider
Referral Visits from LinkedIn to Business Insider
0
100000
200000
300000
400000
500000
600000
700000
800000
900000
Novem
ber
Decem
ber
Janu
ary
Febru
ary
March
Apr
il May
Ju
ne
July
Since Jan 2011 referral traffic from LinkedIn is up over 50x
Thursday December 8 11
LinkedIn is driving traffic and engagement for publishers across the web
ldquoLinkedIn users have very high pageviews per visit compared to our other distribution partnersrdquo
Mike Rodov Director of Business Development Seeking Alpha
ldquoYes LinkedIn the professional social network which just went public is now by far our second biggest referrer of social trafficrdquo
MG SieglerTechCrunch June 30 2011
ldquoSince the launch of LinkedIn Today Mashable has seen growth in both visitors and
engagement from the LinkedIn community
Meghan Peters Community ManagerMashable
ldquoTraffic from LinkedIn to BBC News jumps tenfold in six
monthsrdquo
Sarah MarshallJournalismcouk July 15 2011
LinkedIn is on fire as a traffic referrer ndash since we added in buttons
on wired referrals have grown 20X now bigger than twitter
Evan Hansen Editor in ChiefWired Magazine
ldquoCNET13 has13 seen13 extraordinary13 increases13 in13 LinkedIn13 traffic13 in13 recent13 months13 -shy‐-shy‐13 up13 to13 a13 tenfold13 increase13 13 And13 these13 users13 visit13 our13 site13 more13 frequently13 than13 our13
site13 average
Mark Kaufman AVP Audience DevelopmentCNET
Posting FamiliesGo updates to LinkedIn was an afterthought because of the sitersquos career and business focus But it routinely sends more visitors than Twitter Moreover those visitors spend an average of four and half minutes on the site look at nearly four pages and have a bounce rate of 40 All these metrics outpace the same ones for both Facebook and Twitter and point to engaged users
Eileen GunnFounderFamiliesGo
Thursday December 8 11
Select publishers using LinkedIn Share
Thursday December 8 11
Reach an influential
audience with my content
Bring professional
discussions to my site
How LinkedIn can help publishers
13
Drive traffic to my site
Create a more relevant
experience for my readers
Improve new reader
acquisition
As a publisher my goals are to hellip
LinkedIn member
demographics
Thursday December 8 11
Half of LinkedIn members are executives or business ownersNearly half have household incomes over 100k
The most affluent professionals anywhere
23
27 24
24StudentIndividual contributorManagerDirector VP CXOSelf employed owner
Under $25000
$25000 - $45999
$46000 - $65999
$66000 - $85999
$86000 - $104999
$105000 - $150999
$151000 - $20000
More than $200000
0 8 15 23 30
Level in company Household Income
Q Which best describes your job titleQ What was your HH income in 2010Base All respondents
Thursday December 8 11
With authority over a wide range of decisions
Q Which of the following business decisions are you responsible for or influence at your company Base All respondents
What products to use
What vendors to use
What candidates to hire
What companies to partner with
Allocating funds or managing budgets
I am responsible for all business decisions
I do not influence decisions for my company
0 13 25 38 50
Decision making authority
51
Products researched
LinkedIn has given me tons of user opinions of software products and lots of feedback from other members that have quickly resolved problems in my environment
What theyrsquore saying
VP Engineering
ldquordquo
Thursday December 8 11
Professionals trust information on LinkedIn
On a scale of 1 to 5 how would you rate your level of confidence with the professional information received from the following sites (those rating 4 or 5)Base All respondents
sect Information on LinkedIn is trusted on par with professionally produced content from WSJcom and NYTimescom
0
25
50
75
100
WSJc
om
NYTimes
com
CNNMoney
com
Linke
dIn
Twitte
r
Yahoo
Grou
ps
Faceb
ook
25
3535
73768487
Level of confidence w information on site
51
Products researched
I trust LinkedIn for professional up to date information on my specific industry WSJ amp NYT are my go to newsbusiness sources I donrsquot trust the professional content on Twitter or Facebook at all they are gossip sites
What theyrsquore saying
SVP Finance
ldquordquo
Thursday December 8 11
Create a more relevant
experience for my readers
Member ProfileCompany
Insider Company
Profile
Bring professional
discussions to my site
How LinkedIn can help publishers
17
Drive traffic to my site
Reach an influential
audience with my content
Improve new reader
acquisition
As a publisher my goals are to hellip
Thursday December 8 11
Member Profile Plugin
Thursday December 8 11
Member Profile Plugin on SlideShare
Thursday December 8 11
Member Profile Plugin on AOL
Make your ContentRelevant
Thursday December 8 11
Member Profile Plugin on AOL
Personalized information on how reader is connected
Profile information for the highlighted
member
Make your ContentRelevant
Thursday December 8 11
Company Insider Plugin
Thursday December 8 11
Company Insider on Fortune
Thursday December 8 11
Company Insider on CNN ndash Most Powerful Women
httpmoneycnncommagazinesfortunemost-powerful-women
Thursday December 8 11
Company Insider on CNN ndash Fastest Growing Companies
Thursday December 8 11
25
Company Insider on Slideshare
Thursday December 8 11
Company Profile Plugin
26
ldquoIntegrating LinkedIn plugins has been the single most effective way to add valuable information to the AngelPad Jobs boardrdquo
- Thomas KorteFounder AngelPad
Thursday December 8 11
Company Profile Plugin
26
Personalized info on how reader is connected
1-click follow for readers to receive future updates
Company summary
ldquoIntegrating LinkedIn plugins has been the single most effective way to add valuable information to the AngelPad Jobs boardrdquo
- Thomas KorteFounder AngelPad
Thursday December 8 11
Company Profile Plugin on AOL
Thursday December 8 11
Reach an influential
audience with my content
Bring professional
discussions to my site
How LinkedIn can help publishers
28
Drive traffic to my site
Create a more relevant
experience for my readers
Improve new reader
acquisition
As a publisher my goals are to hellip
Groups API
Thursday December 8 11
Example Worldwide Partner Conference
29
Thursday December 8 11
Reach an influential
audience with my content
Bring professional
discussions to my site
How LinkedIn can help publishers
30
Drive traffic to my site
Create a more relevant
experience for my readers
Improve new reader
acquisition
As a publisher my goals are to hellip
Sign in with LinkedIn
Thursday December 8 11
Sign in with LinkedIn gives readers a personalized experience
31
ldquoVariety was able to engage potential registrants by creating a sense of community around the conference It was an excellent tool to further market the conference and display the true caliber of our speakers ldquo
- Jae PaikDirector Of Web Development
Variety
Thursday December 8 11
Sign in with LinkedIn gives readers a personalized experience
31
Once signed in readers can see how they are connected to conference speakers
ldquoVariety was able to engage potential registrants by creating a sense of community around the conference It was an excellent tool to further market the conference and display the true caliber of our speakers ldquo
- Jae PaikDirector Of Web Development
Variety
Thursday December 8 11
Sign In With LinkedIn example - AOL
Sign in and comment on an article with your LinkedIn identity
Thursday December 8 11
Reach an influential
audience with my content
LinkedIn member
demographics
Bring professional
discussions to my site
How LinkedIn can help publishers
33
Drive traffic to my site
Create a more relevant
experience for my readers
Improve new reader
acquisition
As a publisher my goals are to hellip
Groups APILinkedIn Share
Member ProfileCompany
Profile Company
Insider
Sign in with LinkedIn
Thursday December 8 11
Additional resources
34
bull Tools for publishers wwwlinkedincompublishers
bull Tools for developers developerlinkedincom
bull Contact publisherlinkedincom for more details about the LinkedIn platform
Thursday December 8 11
How sharing appears on LinkedIn Today
8
LinkedIn Today shows the most shared news on
Articles are organized by publisher and
industry
LinkedIn Today provides info on who is sharing
what
Members can follow individual publishers and
industries
Most shared publishers are
displayed as Top Sources
Thursday December 8 11
Your content reaches many areas of the LinkedIn ecosystem
9
Top Headline Emails
Mobile
LinkedIn Homepage
LinkedIn Today
Groups
Connections
Thursday December 8 11
Example LinkedIn Share on Business Insider
10
LI Share button at the top of articles ldquoIn November 2010 Linkedin ranked 29th among Business Insider referring sites By May 2011 Linkedin has vaulted into the top ten referrersrdquo
ldquoLinkedin referral users have a higher number of page views per session and a lower bounce rate than the site averagerdquo
- Bridget Williams VP Business Development Business Insider
Referral Visits from LinkedIn to Business Insider
0
100000
200000
300000
400000
500000
600000
700000
800000
900000
Novem
ber
Decem
ber
Janu
ary
Febru
ary
March
Apr
il May
Ju
ne
July
Since Jan 2011 referral traffic from LinkedIn is up over 50x
Thursday December 8 11
LinkedIn is driving traffic and engagement for publishers across the web
ldquoLinkedIn users have very high pageviews per visit compared to our other distribution partnersrdquo
Mike Rodov Director of Business Development Seeking Alpha
ldquoYes LinkedIn the professional social network which just went public is now by far our second biggest referrer of social trafficrdquo
MG SieglerTechCrunch June 30 2011
ldquoSince the launch of LinkedIn Today Mashable has seen growth in both visitors and
engagement from the LinkedIn community
Meghan Peters Community ManagerMashable
ldquoTraffic from LinkedIn to BBC News jumps tenfold in six
monthsrdquo
Sarah MarshallJournalismcouk July 15 2011
LinkedIn is on fire as a traffic referrer ndash since we added in buttons
on wired referrals have grown 20X now bigger than twitter
Evan Hansen Editor in ChiefWired Magazine
ldquoCNET13 has13 seen13 extraordinary13 increases13 in13 LinkedIn13 traffic13 in13 recent13 months13 -shy‐-shy‐13 up13 to13 a13 tenfold13 increase13 13 And13 these13 users13 visit13 our13 site13 more13 frequently13 than13 our13
site13 average
Mark Kaufman AVP Audience DevelopmentCNET
Posting FamiliesGo updates to LinkedIn was an afterthought because of the sitersquos career and business focus But it routinely sends more visitors than Twitter Moreover those visitors spend an average of four and half minutes on the site look at nearly four pages and have a bounce rate of 40 All these metrics outpace the same ones for both Facebook and Twitter and point to engaged users
Eileen GunnFounderFamiliesGo
Thursday December 8 11
Select publishers using LinkedIn Share
Thursday December 8 11
Reach an influential
audience with my content
Bring professional
discussions to my site
How LinkedIn can help publishers
13
Drive traffic to my site
Create a more relevant
experience for my readers
Improve new reader
acquisition
As a publisher my goals are to hellip
LinkedIn member
demographics
Thursday December 8 11
Half of LinkedIn members are executives or business ownersNearly half have household incomes over 100k
The most affluent professionals anywhere
23
27 24
24StudentIndividual contributorManagerDirector VP CXOSelf employed owner
Under $25000
$25000 - $45999
$46000 - $65999
$66000 - $85999
$86000 - $104999
$105000 - $150999
$151000 - $20000
More than $200000
0 8 15 23 30
Level in company Household Income
Q Which best describes your job titleQ What was your HH income in 2010Base All respondents
Thursday December 8 11
With authority over a wide range of decisions
Q Which of the following business decisions are you responsible for or influence at your company Base All respondents
What products to use
What vendors to use
What candidates to hire
What companies to partner with
Allocating funds or managing budgets
I am responsible for all business decisions
I do not influence decisions for my company
0 13 25 38 50
Decision making authority
51
Products researched
LinkedIn has given me tons of user opinions of software products and lots of feedback from other members that have quickly resolved problems in my environment
What theyrsquore saying
VP Engineering
ldquordquo
Thursday December 8 11
Professionals trust information on LinkedIn
On a scale of 1 to 5 how would you rate your level of confidence with the professional information received from the following sites (those rating 4 or 5)Base All respondents
sect Information on LinkedIn is trusted on par with professionally produced content from WSJcom and NYTimescom
0
25
50
75
100
WSJc
om
NYTimes
com
CNNMoney
com
Linke
dIn
Twitte
r
Yahoo
Grou
ps
Faceb
ook
25
3535
73768487
Level of confidence w information on site
51
Products researched
I trust LinkedIn for professional up to date information on my specific industry WSJ amp NYT are my go to newsbusiness sources I donrsquot trust the professional content on Twitter or Facebook at all they are gossip sites
What theyrsquore saying
SVP Finance
ldquordquo
Thursday December 8 11
Create a more relevant
experience for my readers
Member ProfileCompany
Insider Company
Profile
Bring professional
discussions to my site
How LinkedIn can help publishers
17
Drive traffic to my site
Reach an influential
audience with my content
Improve new reader
acquisition
As a publisher my goals are to hellip
Thursday December 8 11
Member Profile Plugin
Thursday December 8 11
Member Profile Plugin on SlideShare
Thursday December 8 11
Member Profile Plugin on AOL
Make your ContentRelevant
Thursday December 8 11
Member Profile Plugin on AOL
Personalized information on how reader is connected
Profile information for the highlighted
member
Make your ContentRelevant
Thursday December 8 11
Company Insider Plugin
Thursday December 8 11
Company Insider on Fortune
Thursday December 8 11
Company Insider on CNN ndash Most Powerful Women
httpmoneycnncommagazinesfortunemost-powerful-women
Thursday December 8 11
Company Insider on CNN ndash Fastest Growing Companies
Thursday December 8 11
25
Company Insider on Slideshare
Thursday December 8 11
Company Profile Plugin
26
ldquoIntegrating LinkedIn plugins has been the single most effective way to add valuable information to the AngelPad Jobs boardrdquo
- Thomas KorteFounder AngelPad
Thursday December 8 11
Company Profile Plugin
26
Personalized info on how reader is connected
1-click follow for readers to receive future updates
Company summary
ldquoIntegrating LinkedIn plugins has been the single most effective way to add valuable information to the AngelPad Jobs boardrdquo
- Thomas KorteFounder AngelPad
Thursday December 8 11
Company Profile Plugin on AOL
Thursday December 8 11
Reach an influential
audience with my content
Bring professional
discussions to my site
How LinkedIn can help publishers
28
Drive traffic to my site
Create a more relevant
experience for my readers
Improve new reader
acquisition
As a publisher my goals are to hellip
Groups API
Thursday December 8 11
Example Worldwide Partner Conference
29
Thursday December 8 11
Reach an influential
audience with my content
Bring professional
discussions to my site
How LinkedIn can help publishers
30
Drive traffic to my site
Create a more relevant
experience for my readers
Improve new reader
acquisition
As a publisher my goals are to hellip
Sign in with LinkedIn
Thursday December 8 11
Sign in with LinkedIn gives readers a personalized experience
31
ldquoVariety was able to engage potential registrants by creating a sense of community around the conference It was an excellent tool to further market the conference and display the true caliber of our speakers ldquo
- Jae PaikDirector Of Web Development
Variety
Thursday December 8 11
Sign in with LinkedIn gives readers a personalized experience
31
Once signed in readers can see how they are connected to conference speakers
ldquoVariety was able to engage potential registrants by creating a sense of community around the conference It was an excellent tool to further market the conference and display the true caliber of our speakers ldquo
- Jae PaikDirector Of Web Development
Variety
Thursday December 8 11
Sign In With LinkedIn example - AOL
Sign in and comment on an article with your LinkedIn identity
Thursday December 8 11
Reach an influential
audience with my content
LinkedIn member
demographics
Bring professional
discussions to my site
How LinkedIn can help publishers
33
Drive traffic to my site
Create a more relevant
experience for my readers
Improve new reader
acquisition
As a publisher my goals are to hellip
Groups APILinkedIn Share
Member ProfileCompany
Profile Company
Insider
Sign in with LinkedIn
Thursday December 8 11
Additional resources
34
bull Tools for publishers wwwlinkedincompublishers
bull Tools for developers developerlinkedincom
bull Contact publisherlinkedincom for more details about the LinkedIn platform
Thursday December 8 11
Your content reaches many areas of the LinkedIn ecosystem
9
Top Headline Emails
Mobile
LinkedIn Homepage
LinkedIn Today
Groups
Connections
Thursday December 8 11
Example LinkedIn Share on Business Insider
10
LI Share button at the top of articles ldquoIn November 2010 Linkedin ranked 29th among Business Insider referring sites By May 2011 Linkedin has vaulted into the top ten referrersrdquo
ldquoLinkedin referral users have a higher number of page views per session and a lower bounce rate than the site averagerdquo
- Bridget Williams VP Business Development Business Insider
Referral Visits from LinkedIn to Business Insider
0
100000
200000
300000
400000
500000
600000
700000
800000
900000
Novem
ber
Decem
ber
Janu
ary
Febru
ary
March
Apr
il May
Ju
ne
July
Since Jan 2011 referral traffic from LinkedIn is up over 50x
Thursday December 8 11
LinkedIn is driving traffic and engagement for publishers across the web
ldquoLinkedIn users have very high pageviews per visit compared to our other distribution partnersrdquo
Mike Rodov Director of Business Development Seeking Alpha
ldquoYes LinkedIn the professional social network which just went public is now by far our second biggest referrer of social trafficrdquo
MG SieglerTechCrunch June 30 2011
ldquoSince the launch of LinkedIn Today Mashable has seen growth in both visitors and
engagement from the LinkedIn community
Meghan Peters Community ManagerMashable
ldquoTraffic from LinkedIn to BBC News jumps tenfold in six
monthsrdquo
Sarah MarshallJournalismcouk July 15 2011
LinkedIn is on fire as a traffic referrer ndash since we added in buttons
on wired referrals have grown 20X now bigger than twitter
Evan Hansen Editor in ChiefWired Magazine
ldquoCNET13 has13 seen13 extraordinary13 increases13 in13 LinkedIn13 traffic13 in13 recent13 months13 -shy‐-shy‐13 up13 to13 a13 tenfold13 increase13 13 And13 these13 users13 visit13 our13 site13 more13 frequently13 than13 our13
site13 average
Mark Kaufman AVP Audience DevelopmentCNET
Posting FamiliesGo updates to LinkedIn was an afterthought because of the sitersquos career and business focus But it routinely sends more visitors than Twitter Moreover those visitors spend an average of four and half minutes on the site look at nearly four pages and have a bounce rate of 40 All these metrics outpace the same ones for both Facebook and Twitter and point to engaged users
Eileen GunnFounderFamiliesGo
Thursday December 8 11
Select publishers using LinkedIn Share
Thursday December 8 11
Reach an influential
audience with my content
Bring professional
discussions to my site
How LinkedIn can help publishers
13
Drive traffic to my site
Create a more relevant
experience for my readers
Improve new reader
acquisition
As a publisher my goals are to hellip
LinkedIn member
demographics
Thursday December 8 11
Half of LinkedIn members are executives or business ownersNearly half have household incomes over 100k
The most affluent professionals anywhere
23
27 24
24StudentIndividual contributorManagerDirector VP CXOSelf employed owner
Under $25000
$25000 - $45999
$46000 - $65999
$66000 - $85999
$86000 - $104999
$105000 - $150999
$151000 - $20000
More than $200000
0 8 15 23 30
Level in company Household Income
Q Which best describes your job titleQ What was your HH income in 2010Base All respondents
Thursday December 8 11
With authority over a wide range of decisions
Q Which of the following business decisions are you responsible for or influence at your company Base All respondents
What products to use
What vendors to use
What candidates to hire
What companies to partner with
Allocating funds or managing budgets
I am responsible for all business decisions
I do not influence decisions for my company
0 13 25 38 50
Decision making authority
51
Products researched
LinkedIn has given me tons of user opinions of software products and lots of feedback from other members that have quickly resolved problems in my environment
What theyrsquore saying
VP Engineering
ldquordquo
Thursday December 8 11
Professionals trust information on LinkedIn
On a scale of 1 to 5 how would you rate your level of confidence with the professional information received from the following sites (those rating 4 or 5)Base All respondents
sect Information on LinkedIn is trusted on par with professionally produced content from WSJcom and NYTimescom
0
25
50
75
100
WSJc
om
NYTimes
com
CNNMoney
com
Linke
dIn
Twitte
r
Yahoo
Grou
ps
Faceb
ook
25
3535
73768487
Level of confidence w information on site
51
Products researched
I trust LinkedIn for professional up to date information on my specific industry WSJ amp NYT are my go to newsbusiness sources I donrsquot trust the professional content on Twitter or Facebook at all they are gossip sites
What theyrsquore saying
SVP Finance
ldquordquo
Thursday December 8 11
Create a more relevant
experience for my readers
Member ProfileCompany
Insider Company
Profile
Bring professional
discussions to my site
How LinkedIn can help publishers
17
Drive traffic to my site
Reach an influential
audience with my content
Improve new reader
acquisition
As a publisher my goals are to hellip
Thursday December 8 11
Member Profile Plugin
Thursday December 8 11
Member Profile Plugin on SlideShare
Thursday December 8 11
Member Profile Plugin on AOL
Make your ContentRelevant
Thursday December 8 11
Member Profile Plugin on AOL
Personalized information on how reader is connected
Profile information for the highlighted
member
Make your ContentRelevant
Thursday December 8 11
Company Insider Plugin
Thursday December 8 11
Company Insider on Fortune
Thursday December 8 11
Company Insider on CNN ndash Most Powerful Women
httpmoneycnncommagazinesfortunemost-powerful-women
Thursday December 8 11
Company Insider on CNN ndash Fastest Growing Companies
Thursday December 8 11
25
Company Insider on Slideshare
Thursday December 8 11
Company Profile Plugin
26
ldquoIntegrating LinkedIn plugins has been the single most effective way to add valuable information to the AngelPad Jobs boardrdquo
- Thomas KorteFounder AngelPad
Thursday December 8 11
Company Profile Plugin
26
Personalized info on how reader is connected
1-click follow for readers to receive future updates
Company summary
ldquoIntegrating LinkedIn plugins has been the single most effective way to add valuable information to the AngelPad Jobs boardrdquo
- Thomas KorteFounder AngelPad
Thursday December 8 11
Company Profile Plugin on AOL
Thursday December 8 11
Reach an influential
audience with my content
Bring professional
discussions to my site
How LinkedIn can help publishers
28
Drive traffic to my site
Create a more relevant
experience for my readers
Improve new reader
acquisition
As a publisher my goals are to hellip
Groups API
Thursday December 8 11
Example Worldwide Partner Conference
29
Thursday December 8 11
Reach an influential
audience with my content
Bring professional
discussions to my site
How LinkedIn can help publishers
30
Drive traffic to my site
Create a more relevant
experience for my readers
Improve new reader
acquisition
As a publisher my goals are to hellip
Sign in with LinkedIn
Thursday December 8 11
Sign in with LinkedIn gives readers a personalized experience
31
ldquoVariety was able to engage potential registrants by creating a sense of community around the conference It was an excellent tool to further market the conference and display the true caliber of our speakers ldquo
- Jae PaikDirector Of Web Development
Variety
Thursday December 8 11
Sign in with LinkedIn gives readers a personalized experience
31
Once signed in readers can see how they are connected to conference speakers
ldquoVariety was able to engage potential registrants by creating a sense of community around the conference It was an excellent tool to further market the conference and display the true caliber of our speakers ldquo
- Jae PaikDirector Of Web Development
Variety
Thursday December 8 11
Sign In With LinkedIn example - AOL
Sign in and comment on an article with your LinkedIn identity
Thursday December 8 11
Reach an influential
audience with my content
LinkedIn member
demographics
Bring professional
discussions to my site
How LinkedIn can help publishers
33
Drive traffic to my site
Create a more relevant
experience for my readers
Improve new reader
acquisition
As a publisher my goals are to hellip
Groups APILinkedIn Share
Member ProfileCompany
Profile Company
Insider
Sign in with LinkedIn
Thursday December 8 11
Additional resources
34
bull Tools for publishers wwwlinkedincompublishers
bull Tools for developers developerlinkedincom
bull Contact publisherlinkedincom for more details about the LinkedIn platform
Thursday December 8 11
Example LinkedIn Share on Business Insider
10
LI Share button at the top of articles ldquoIn November 2010 Linkedin ranked 29th among Business Insider referring sites By May 2011 Linkedin has vaulted into the top ten referrersrdquo
ldquoLinkedin referral users have a higher number of page views per session and a lower bounce rate than the site averagerdquo
- Bridget Williams VP Business Development Business Insider
Referral Visits from LinkedIn to Business Insider
0
100000
200000
300000
400000
500000
600000
700000
800000
900000
Novem
ber
Decem
ber
Janu
ary
Febru
ary
March
Apr
il May
Ju
ne
July
Since Jan 2011 referral traffic from LinkedIn is up over 50x
Thursday December 8 11
LinkedIn is driving traffic and engagement for publishers across the web
ldquoLinkedIn users have very high pageviews per visit compared to our other distribution partnersrdquo
Mike Rodov Director of Business Development Seeking Alpha
ldquoYes LinkedIn the professional social network which just went public is now by far our second biggest referrer of social trafficrdquo
MG SieglerTechCrunch June 30 2011
ldquoSince the launch of LinkedIn Today Mashable has seen growth in both visitors and
engagement from the LinkedIn community
Meghan Peters Community ManagerMashable
ldquoTraffic from LinkedIn to BBC News jumps tenfold in six
monthsrdquo
Sarah MarshallJournalismcouk July 15 2011
LinkedIn is on fire as a traffic referrer ndash since we added in buttons
on wired referrals have grown 20X now bigger than twitter
Evan Hansen Editor in ChiefWired Magazine
ldquoCNET13 has13 seen13 extraordinary13 increases13 in13 LinkedIn13 traffic13 in13 recent13 months13 -shy‐-shy‐13 up13 to13 a13 tenfold13 increase13 13 And13 these13 users13 visit13 our13 site13 more13 frequently13 than13 our13
site13 average
Mark Kaufman AVP Audience DevelopmentCNET
Posting FamiliesGo updates to LinkedIn was an afterthought because of the sitersquos career and business focus But it routinely sends more visitors than Twitter Moreover those visitors spend an average of four and half minutes on the site look at nearly four pages and have a bounce rate of 40 All these metrics outpace the same ones for both Facebook and Twitter and point to engaged users
Eileen GunnFounderFamiliesGo
Thursday December 8 11
Select publishers using LinkedIn Share
Thursday December 8 11
Reach an influential
audience with my content
Bring professional
discussions to my site
How LinkedIn can help publishers
13
Drive traffic to my site
Create a more relevant
experience for my readers
Improve new reader
acquisition
As a publisher my goals are to hellip
LinkedIn member
demographics
Thursday December 8 11
Half of LinkedIn members are executives or business ownersNearly half have household incomes over 100k
The most affluent professionals anywhere
23
27 24
24StudentIndividual contributorManagerDirector VP CXOSelf employed owner
Under $25000
$25000 - $45999
$46000 - $65999
$66000 - $85999
$86000 - $104999
$105000 - $150999
$151000 - $20000
More than $200000
0 8 15 23 30
Level in company Household Income
Q Which best describes your job titleQ What was your HH income in 2010Base All respondents
Thursday December 8 11
With authority over a wide range of decisions
Q Which of the following business decisions are you responsible for or influence at your company Base All respondents
What products to use
What vendors to use
What candidates to hire
What companies to partner with
Allocating funds or managing budgets
I am responsible for all business decisions
I do not influence decisions for my company
0 13 25 38 50
Decision making authority
51
Products researched
LinkedIn has given me tons of user opinions of software products and lots of feedback from other members that have quickly resolved problems in my environment
What theyrsquore saying
VP Engineering
ldquordquo
Thursday December 8 11
Professionals trust information on LinkedIn
On a scale of 1 to 5 how would you rate your level of confidence with the professional information received from the following sites (those rating 4 or 5)Base All respondents
sect Information on LinkedIn is trusted on par with professionally produced content from WSJcom and NYTimescom
0
25
50
75
100
WSJc
om
NYTimes
com
CNNMoney
com
Linke
dIn
Twitte
r
Yahoo
Grou
ps
Faceb
ook
25
3535
73768487
Level of confidence w information on site
51
Products researched
I trust LinkedIn for professional up to date information on my specific industry WSJ amp NYT are my go to newsbusiness sources I donrsquot trust the professional content on Twitter or Facebook at all they are gossip sites
What theyrsquore saying
SVP Finance
ldquordquo
Thursday December 8 11
Create a more relevant
experience for my readers
Member ProfileCompany
Insider Company
Profile
Bring professional
discussions to my site
How LinkedIn can help publishers
17
Drive traffic to my site
Reach an influential
audience with my content
Improve new reader
acquisition
As a publisher my goals are to hellip
Thursday December 8 11
Member Profile Plugin
Thursday December 8 11
Member Profile Plugin on SlideShare
Thursday December 8 11
Member Profile Plugin on AOL
Make your ContentRelevant
Thursday December 8 11
Member Profile Plugin on AOL
Personalized information on how reader is connected
Profile information for the highlighted
member
Make your ContentRelevant
Thursday December 8 11
Company Insider Plugin
Thursday December 8 11
Company Insider on Fortune
Thursday December 8 11
Company Insider on CNN ndash Most Powerful Women
httpmoneycnncommagazinesfortunemost-powerful-women
Thursday December 8 11
Company Insider on CNN ndash Fastest Growing Companies
Thursday December 8 11
25
Company Insider on Slideshare
Thursday December 8 11
Company Profile Plugin
26
ldquoIntegrating LinkedIn plugins has been the single most effective way to add valuable information to the AngelPad Jobs boardrdquo
- Thomas KorteFounder AngelPad
Thursday December 8 11
Company Profile Plugin
26
Personalized info on how reader is connected
1-click follow for readers to receive future updates
Company summary
ldquoIntegrating LinkedIn plugins has been the single most effective way to add valuable information to the AngelPad Jobs boardrdquo
- Thomas KorteFounder AngelPad
Thursday December 8 11
Company Profile Plugin on AOL
Thursday December 8 11
Reach an influential
audience with my content
Bring professional
discussions to my site
How LinkedIn can help publishers
28
Drive traffic to my site
Create a more relevant
experience for my readers
Improve new reader
acquisition
As a publisher my goals are to hellip
Groups API
Thursday December 8 11
Example Worldwide Partner Conference
29
Thursday December 8 11
Reach an influential
audience with my content
Bring professional
discussions to my site
How LinkedIn can help publishers
30
Drive traffic to my site
Create a more relevant
experience for my readers
Improve new reader
acquisition
As a publisher my goals are to hellip
Sign in with LinkedIn
Thursday December 8 11
Sign in with LinkedIn gives readers a personalized experience
31
ldquoVariety was able to engage potential registrants by creating a sense of community around the conference It was an excellent tool to further market the conference and display the true caliber of our speakers ldquo
- Jae PaikDirector Of Web Development
Variety
Thursday December 8 11
Sign in with LinkedIn gives readers a personalized experience
31
Once signed in readers can see how they are connected to conference speakers
ldquoVariety was able to engage potential registrants by creating a sense of community around the conference It was an excellent tool to further market the conference and display the true caliber of our speakers ldquo
- Jae PaikDirector Of Web Development
Variety
Thursday December 8 11
Sign In With LinkedIn example - AOL
Sign in and comment on an article with your LinkedIn identity
Thursday December 8 11
Reach an influential
audience with my content
LinkedIn member
demographics
Bring professional
discussions to my site
How LinkedIn can help publishers
33
Drive traffic to my site
Create a more relevant
experience for my readers
Improve new reader
acquisition
As a publisher my goals are to hellip
Groups APILinkedIn Share
Member ProfileCompany
Profile Company
Insider
Sign in with LinkedIn
Thursday December 8 11
Additional resources
34
bull Tools for publishers wwwlinkedincompublishers
bull Tools for developers developerlinkedincom
bull Contact publisherlinkedincom for more details about the LinkedIn platform
Thursday December 8 11
LinkedIn is driving traffic and engagement for publishers across the web
ldquoLinkedIn users have very high pageviews per visit compared to our other distribution partnersrdquo
Mike Rodov Director of Business Development Seeking Alpha
ldquoYes LinkedIn the professional social network which just went public is now by far our second biggest referrer of social trafficrdquo
MG SieglerTechCrunch June 30 2011
ldquoSince the launch of LinkedIn Today Mashable has seen growth in both visitors and
engagement from the LinkedIn community
Meghan Peters Community ManagerMashable
ldquoTraffic from LinkedIn to BBC News jumps tenfold in six
monthsrdquo
Sarah MarshallJournalismcouk July 15 2011
LinkedIn is on fire as a traffic referrer ndash since we added in buttons
on wired referrals have grown 20X now bigger than twitter
Evan Hansen Editor in ChiefWired Magazine
ldquoCNET13 has13 seen13 extraordinary13 increases13 in13 LinkedIn13 traffic13 in13 recent13 months13 -shy‐-shy‐13 up13 to13 a13 tenfold13 increase13 13 And13 these13 users13 visit13 our13 site13 more13 frequently13 than13 our13
site13 average
Mark Kaufman AVP Audience DevelopmentCNET
Posting FamiliesGo updates to LinkedIn was an afterthought because of the sitersquos career and business focus But it routinely sends more visitors than Twitter Moreover those visitors spend an average of four and half minutes on the site look at nearly four pages and have a bounce rate of 40 All these metrics outpace the same ones for both Facebook and Twitter and point to engaged users
Eileen GunnFounderFamiliesGo
Thursday December 8 11
Select publishers using LinkedIn Share
Thursday December 8 11
Reach an influential
audience with my content
Bring professional
discussions to my site
How LinkedIn can help publishers
13
Drive traffic to my site
Create a more relevant
experience for my readers
Improve new reader
acquisition
As a publisher my goals are to hellip
LinkedIn member
demographics
Thursday December 8 11
Half of LinkedIn members are executives or business ownersNearly half have household incomes over 100k
The most affluent professionals anywhere
23
27 24
24StudentIndividual contributorManagerDirector VP CXOSelf employed owner
Under $25000
$25000 - $45999
$46000 - $65999
$66000 - $85999
$86000 - $104999
$105000 - $150999
$151000 - $20000
More than $200000
0 8 15 23 30
Level in company Household Income
Q Which best describes your job titleQ What was your HH income in 2010Base All respondents
Thursday December 8 11
With authority over a wide range of decisions
Q Which of the following business decisions are you responsible for or influence at your company Base All respondents
What products to use
What vendors to use
What candidates to hire
What companies to partner with
Allocating funds or managing budgets
I am responsible for all business decisions
I do not influence decisions for my company
0 13 25 38 50
Decision making authority
51
Products researched
LinkedIn has given me tons of user opinions of software products and lots of feedback from other members that have quickly resolved problems in my environment
What theyrsquore saying
VP Engineering
ldquordquo
Thursday December 8 11
Professionals trust information on LinkedIn
On a scale of 1 to 5 how would you rate your level of confidence with the professional information received from the following sites (those rating 4 or 5)Base All respondents
sect Information on LinkedIn is trusted on par with professionally produced content from WSJcom and NYTimescom
0
25
50
75
100
WSJc
om
NYTimes
com
CNNMoney
com
Linke
dIn
Twitte
r
Yahoo
Grou
ps
Faceb
ook
25
3535
73768487
Level of confidence w information on site
51
Products researched
I trust LinkedIn for professional up to date information on my specific industry WSJ amp NYT are my go to newsbusiness sources I donrsquot trust the professional content on Twitter or Facebook at all they are gossip sites
What theyrsquore saying
SVP Finance
ldquordquo
Thursday December 8 11
Create a more relevant
experience for my readers
Member ProfileCompany
Insider Company
Profile
Bring professional
discussions to my site
How LinkedIn can help publishers
17
Drive traffic to my site
Reach an influential
audience with my content
Improve new reader
acquisition
As a publisher my goals are to hellip
Thursday December 8 11
Member Profile Plugin
Thursday December 8 11
Member Profile Plugin on SlideShare
Thursday December 8 11
Member Profile Plugin on AOL
Make your ContentRelevant
Thursday December 8 11
Member Profile Plugin on AOL
Personalized information on how reader is connected
Profile information for the highlighted
member
Make your ContentRelevant
Thursday December 8 11
Company Insider Plugin
Thursday December 8 11
Company Insider on Fortune
Thursday December 8 11
Company Insider on CNN ndash Most Powerful Women
httpmoneycnncommagazinesfortunemost-powerful-women
Thursday December 8 11
Company Insider on CNN ndash Fastest Growing Companies
Thursday December 8 11
25
Company Insider on Slideshare
Thursday December 8 11
Company Profile Plugin
26
ldquoIntegrating LinkedIn plugins has been the single most effective way to add valuable information to the AngelPad Jobs boardrdquo
- Thomas KorteFounder AngelPad
Thursday December 8 11
Company Profile Plugin
26
Personalized info on how reader is connected
1-click follow for readers to receive future updates
Company summary
ldquoIntegrating LinkedIn plugins has been the single most effective way to add valuable information to the AngelPad Jobs boardrdquo
- Thomas KorteFounder AngelPad
Thursday December 8 11
Company Profile Plugin on AOL
Thursday December 8 11
Reach an influential
audience with my content
Bring professional
discussions to my site
How LinkedIn can help publishers
28
Drive traffic to my site
Create a more relevant
experience for my readers
Improve new reader
acquisition
As a publisher my goals are to hellip
Groups API
Thursday December 8 11
Example Worldwide Partner Conference
29
Thursday December 8 11
Reach an influential
audience with my content
Bring professional
discussions to my site
How LinkedIn can help publishers
30
Drive traffic to my site
Create a more relevant
experience for my readers
Improve new reader
acquisition
As a publisher my goals are to hellip
Sign in with LinkedIn
Thursday December 8 11
Sign in with LinkedIn gives readers a personalized experience
31
ldquoVariety was able to engage potential registrants by creating a sense of community around the conference It was an excellent tool to further market the conference and display the true caliber of our speakers ldquo
- Jae PaikDirector Of Web Development
Variety
Thursday December 8 11
Sign in with LinkedIn gives readers a personalized experience
31
Once signed in readers can see how they are connected to conference speakers
ldquoVariety was able to engage potential registrants by creating a sense of community around the conference It was an excellent tool to further market the conference and display the true caliber of our speakers ldquo
- Jae PaikDirector Of Web Development
Variety
Thursday December 8 11
Sign In With LinkedIn example - AOL
Sign in and comment on an article with your LinkedIn identity
Thursday December 8 11
Reach an influential
audience with my content
LinkedIn member
demographics
Bring professional
discussions to my site
How LinkedIn can help publishers
33
Drive traffic to my site
Create a more relevant
experience for my readers
Improve new reader
acquisition
As a publisher my goals are to hellip
Groups APILinkedIn Share
Member ProfileCompany
Profile Company
Insider
Sign in with LinkedIn
Thursday December 8 11
Additional resources
34
bull Tools for publishers wwwlinkedincompublishers
bull Tools for developers developerlinkedincom
bull Contact publisherlinkedincom for more details about the LinkedIn platform
Thursday December 8 11
Select publishers using LinkedIn Share
Thursday December 8 11
Reach an influential
audience with my content
Bring professional
discussions to my site
How LinkedIn can help publishers
13
Drive traffic to my site
Create a more relevant
experience for my readers
Improve new reader
acquisition
As a publisher my goals are to hellip
LinkedIn member
demographics
Thursday December 8 11
Half of LinkedIn members are executives or business ownersNearly half have household incomes over 100k
The most affluent professionals anywhere
23
27 24
24StudentIndividual contributorManagerDirector VP CXOSelf employed owner
Under $25000
$25000 - $45999
$46000 - $65999
$66000 - $85999
$86000 - $104999
$105000 - $150999
$151000 - $20000
More than $200000
0 8 15 23 30
Level in company Household Income
Q Which best describes your job titleQ What was your HH income in 2010Base All respondents
Thursday December 8 11
With authority over a wide range of decisions
Q Which of the following business decisions are you responsible for or influence at your company Base All respondents
What products to use
What vendors to use
What candidates to hire
What companies to partner with
Allocating funds or managing budgets
I am responsible for all business decisions
I do not influence decisions for my company
0 13 25 38 50
Decision making authority
51
Products researched
LinkedIn has given me tons of user opinions of software products and lots of feedback from other members that have quickly resolved problems in my environment
What theyrsquore saying
VP Engineering
ldquordquo
Thursday December 8 11
Professionals trust information on LinkedIn
On a scale of 1 to 5 how would you rate your level of confidence with the professional information received from the following sites (those rating 4 or 5)Base All respondents
sect Information on LinkedIn is trusted on par with professionally produced content from WSJcom and NYTimescom
0
25
50
75
100
WSJc
om
NYTimes
com
CNNMoney
com
Linke
dIn
Twitte
r
Yahoo
Grou
ps
Faceb
ook
25
3535
73768487
Level of confidence w information on site
51
Products researched
I trust LinkedIn for professional up to date information on my specific industry WSJ amp NYT are my go to newsbusiness sources I donrsquot trust the professional content on Twitter or Facebook at all they are gossip sites
What theyrsquore saying
SVP Finance
ldquordquo
Thursday December 8 11
Create a more relevant
experience for my readers
Member ProfileCompany
Insider Company
Profile
Bring professional
discussions to my site
How LinkedIn can help publishers
17
Drive traffic to my site
Reach an influential
audience with my content
Improve new reader
acquisition
As a publisher my goals are to hellip
Thursday December 8 11
Member Profile Plugin
Thursday December 8 11
Member Profile Plugin on SlideShare
Thursday December 8 11
Member Profile Plugin on AOL
Make your ContentRelevant
Thursday December 8 11
Member Profile Plugin on AOL
Personalized information on how reader is connected
Profile information for the highlighted
member
Make your ContentRelevant
Thursday December 8 11
Company Insider Plugin
Thursday December 8 11
Company Insider on Fortune
Thursday December 8 11
Company Insider on CNN ndash Most Powerful Women
httpmoneycnncommagazinesfortunemost-powerful-women
Thursday December 8 11
Company Insider on CNN ndash Fastest Growing Companies
Thursday December 8 11
25
Company Insider on Slideshare
Thursday December 8 11
Company Profile Plugin
26
ldquoIntegrating LinkedIn plugins has been the single most effective way to add valuable information to the AngelPad Jobs boardrdquo
- Thomas KorteFounder AngelPad
Thursday December 8 11
Company Profile Plugin
26
Personalized info on how reader is connected
1-click follow for readers to receive future updates
Company summary
ldquoIntegrating LinkedIn plugins has been the single most effective way to add valuable information to the AngelPad Jobs boardrdquo
- Thomas KorteFounder AngelPad
Thursday December 8 11
Company Profile Plugin on AOL
Thursday December 8 11
Reach an influential
audience with my content
Bring professional
discussions to my site
How LinkedIn can help publishers
28
Drive traffic to my site
Create a more relevant
experience for my readers
Improve new reader
acquisition
As a publisher my goals are to hellip
Groups API
Thursday December 8 11
Example Worldwide Partner Conference
29
Thursday December 8 11
Reach an influential
audience with my content
Bring professional
discussions to my site
How LinkedIn can help publishers
30
Drive traffic to my site
Create a more relevant
experience for my readers
Improve new reader
acquisition
As a publisher my goals are to hellip
Sign in with LinkedIn
Thursday December 8 11
Sign in with LinkedIn gives readers a personalized experience
31
ldquoVariety was able to engage potential registrants by creating a sense of community around the conference It was an excellent tool to further market the conference and display the true caliber of our speakers ldquo
- Jae PaikDirector Of Web Development
Variety
Thursday December 8 11
Sign in with LinkedIn gives readers a personalized experience
31
Once signed in readers can see how they are connected to conference speakers
ldquoVariety was able to engage potential registrants by creating a sense of community around the conference It was an excellent tool to further market the conference and display the true caliber of our speakers ldquo
- Jae PaikDirector Of Web Development
Variety
Thursday December 8 11
Sign In With LinkedIn example - AOL
Sign in and comment on an article with your LinkedIn identity
Thursday December 8 11
Reach an influential
audience with my content
LinkedIn member
demographics
Bring professional
discussions to my site
How LinkedIn can help publishers
33
Drive traffic to my site
Create a more relevant
experience for my readers
Improve new reader
acquisition
As a publisher my goals are to hellip
Groups APILinkedIn Share
Member ProfileCompany
Profile Company
Insider
Sign in with LinkedIn
Thursday December 8 11
Additional resources
34
bull Tools for publishers wwwlinkedincompublishers
bull Tools for developers developerlinkedincom
bull Contact publisherlinkedincom for more details about the LinkedIn platform
Thursday December 8 11
Reach an influential
audience with my content
Bring professional
discussions to my site
How LinkedIn can help publishers
13
Drive traffic to my site
Create a more relevant
experience for my readers
Improve new reader
acquisition
As a publisher my goals are to hellip
LinkedIn member
demographics
Thursday December 8 11
Half of LinkedIn members are executives or business ownersNearly half have household incomes over 100k
The most affluent professionals anywhere
23
27 24
24StudentIndividual contributorManagerDirector VP CXOSelf employed owner
Under $25000
$25000 - $45999
$46000 - $65999
$66000 - $85999
$86000 - $104999
$105000 - $150999
$151000 - $20000
More than $200000
0 8 15 23 30
Level in company Household Income
Q Which best describes your job titleQ What was your HH income in 2010Base All respondents
Thursday December 8 11
With authority over a wide range of decisions
Q Which of the following business decisions are you responsible for or influence at your company Base All respondents
What products to use
What vendors to use
What candidates to hire
What companies to partner with
Allocating funds or managing budgets
I am responsible for all business decisions
I do not influence decisions for my company
0 13 25 38 50
Decision making authority
51
Products researched
LinkedIn has given me tons of user opinions of software products and lots of feedback from other members that have quickly resolved problems in my environment
What theyrsquore saying
VP Engineering
ldquordquo
Thursday December 8 11
Professionals trust information on LinkedIn
On a scale of 1 to 5 how would you rate your level of confidence with the professional information received from the following sites (those rating 4 or 5)Base All respondents
sect Information on LinkedIn is trusted on par with professionally produced content from WSJcom and NYTimescom
0
25
50
75
100
WSJc
om
NYTimes
com
CNNMoney
com
Linke
dIn
Twitte
r
Yahoo
Grou
ps
Faceb
ook
25
3535
73768487
Level of confidence w information on site
51
Products researched
I trust LinkedIn for professional up to date information on my specific industry WSJ amp NYT are my go to newsbusiness sources I donrsquot trust the professional content on Twitter or Facebook at all they are gossip sites
What theyrsquore saying
SVP Finance
ldquordquo
Thursday December 8 11
Create a more relevant
experience for my readers
Member ProfileCompany
Insider Company
Profile
Bring professional
discussions to my site
How LinkedIn can help publishers
17
Drive traffic to my site
Reach an influential
audience with my content
Improve new reader
acquisition
As a publisher my goals are to hellip
Thursday December 8 11
Member Profile Plugin
Thursday December 8 11
Member Profile Plugin on SlideShare
Thursday December 8 11
Member Profile Plugin on AOL
Make your ContentRelevant
Thursday December 8 11
Member Profile Plugin on AOL
Personalized information on how reader is connected
Profile information for the highlighted
member
Make your ContentRelevant
Thursday December 8 11
Company Insider Plugin
Thursday December 8 11
Company Insider on Fortune
Thursday December 8 11
Company Insider on CNN ndash Most Powerful Women
httpmoneycnncommagazinesfortunemost-powerful-women
Thursday December 8 11
Company Insider on CNN ndash Fastest Growing Companies
Thursday December 8 11
25
Company Insider on Slideshare
Thursday December 8 11
Company Profile Plugin
26
ldquoIntegrating LinkedIn plugins has been the single most effective way to add valuable information to the AngelPad Jobs boardrdquo
- Thomas KorteFounder AngelPad
Thursday December 8 11
Company Profile Plugin
26
Personalized info on how reader is connected
1-click follow for readers to receive future updates
Company summary
ldquoIntegrating LinkedIn plugins has been the single most effective way to add valuable information to the AngelPad Jobs boardrdquo
- Thomas KorteFounder AngelPad
Thursday December 8 11
Company Profile Plugin on AOL
Thursday December 8 11
Reach an influential
audience with my content
Bring professional
discussions to my site
How LinkedIn can help publishers
28
Drive traffic to my site
Create a more relevant
experience for my readers
Improve new reader
acquisition
As a publisher my goals are to hellip
Groups API
Thursday December 8 11
Example Worldwide Partner Conference
29
Thursday December 8 11
Reach an influential
audience with my content
Bring professional
discussions to my site
How LinkedIn can help publishers
30
Drive traffic to my site
Create a more relevant
experience for my readers
Improve new reader
acquisition
As a publisher my goals are to hellip
Sign in with LinkedIn
Thursday December 8 11
Sign in with LinkedIn gives readers a personalized experience
31
ldquoVariety was able to engage potential registrants by creating a sense of community around the conference It was an excellent tool to further market the conference and display the true caliber of our speakers ldquo
- Jae PaikDirector Of Web Development
Variety
Thursday December 8 11
Sign in with LinkedIn gives readers a personalized experience
31
Once signed in readers can see how they are connected to conference speakers
ldquoVariety was able to engage potential registrants by creating a sense of community around the conference It was an excellent tool to further market the conference and display the true caliber of our speakers ldquo
- Jae PaikDirector Of Web Development
Variety
Thursday December 8 11
Sign In With LinkedIn example - AOL
Sign in and comment on an article with your LinkedIn identity
Thursday December 8 11
Reach an influential
audience with my content
LinkedIn member
demographics
Bring professional
discussions to my site
How LinkedIn can help publishers
33
Drive traffic to my site
Create a more relevant
experience for my readers
Improve new reader
acquisition
As a publisher my goals are to hellip
Groups APILinkedIn Share
Member ProfileCompany
Profile Company
Insider
Sign in with LinkedIn
Thursday December 8 11
Additional resources
34
bull Tools for publishers wwwlinkedincompublishers
bull Tools for developers developerlinkedincom
bull Contact publisherlinkedincom for more details about the LinkedIn platform
Thursday December 8 11
Half of LinkedIn members are executives or business ownersNearly half have household incomes over 100k
The most affluent professionals anywhere
23
27 24
24StudentIndividual contributorManagerDirector VP CXOSelf employed owner
Under $25000
$25000 - $45999
$46000 - $65999
$66000 - $85999
$86000 - $104999
$105000 - $150999
$151000 - $20000
More than $200000
0 8 15 23 30
Level in company Household Income
Q Which best describes your job titleQ What was your HH income in 2010Base All respondents
Thursday December 8 11
With authority over a wide range of decisions
Q Which of the following business decisions are you responsible for or influence at your company Base All respondents
What products to use
What vendors to use
What candidates to hire
What companies to partner with
Allocating funds or managing budgets
I am responsible for all business decisions
I do not influence decisions for my company
0 13 25 38 50
Decision making authority
51
Products researched
LinkedIn has given me tons of user opinions of software products and lots of feedback from other members that have quickly resolved problems in my environment
What theyrsquore saying
VP Engineering
ldquordquo
Thursday December 8 11
Professionals trust information on LinkedIn
On a scale of 1 to 5 how would you rate your level of confidence with the professional information received from the following sites (those rating 4 or 5)Base All respondents
sect Information on LinkedIn is trusted on par with professionally produced content from WSJcom and NYTimescom
0
25
50
75
100
WSJc
om
NYTimes
com
CNNMoney
com
Linke
dIn
Twitte
r
Yahoo
Grou
ps
Faceb
ook
25
3535
73768487
Level of confidence w information on site
51
Products researched
I trust LinkedIn for professional up to date information on my specific industry WSJ amp NYT are my go to newsbusiness sources I donrsquot trust the professional content on Twitter or Facebook at all they are gossip sites
What theyrsquore saying
SVP Finance
ldquordquo
Thursday December 8 11
Create a more relevant
experience for my readers
Member ProfileCompany
Insider Company
Profile
Bring professional
discussions to my site
How LinkedIn can help publishers
17
Drive traffic to my site
Reach an influential
audience with my content
Improve new reader
acquisition
As a publisher my goals are to hellip
Thursday December 8 11
Member Profile Plugin
Thursday December 8 11
Member Profile Plugin on SlideShare
Thursday December 8 11
Member Profile Plugin on AOL
Make your ContentRelevant
Thursday December 8 11
Member Profile Plugin on AOL
Personalized information on how reader is connected
Profile information for the highlighted
member
Make your ContentRelevant
Thursday December 8 11
Company Insider Plugin
Thursday December 8 11
Company Insider on Fortune
Thursday December 8 11
Company Insider on CNN ndash Most Powerful Women
httpmoneycnncommagazinesfortunemost-powerful-women
Thursday December 8 11
Company Insider on CNN ndash Fastest Growing Companies
Thursday December 8 11
25
Company Insider on Slideshare
Thursday December 8 11
Company Profile Plugin
26
ldquoIntegrating LinkedIn plugins has been the single most effective way to add valuable information to the AngelPad Jobs boardrdquo
- Thomas KorteFounder AngelPad
Thursday December 8 11
Company Profile Plugin
26
Personalized info on how reader is connected
1-click follow for readers to receive future updates
Company summary
ldquoIntegrating LinkedIn plugins has been the single most effective way to add valuable information to the AngelPad Jobs boardrdquo
- Thomas KorteFounder AngelPad
Thursday December 8 11
Company Profile Plugin on AOL
Thursday December 8 11
Reach an influential
audience with my content
Bring professional
discussions to my site
How LinkedIn can help publishers
28
Drive traffic to my site
Create a more relevant
experience for my readers
Improve new reader
acquisition
As a publisher my goals are to hellip
Groups API
Thursday December 8 11
Example Worldwide Partner Conference
29
Thursday December 8 11
Reach an influential
audience with my content
Bring professional
discussions to my site
How LinkedIn can help publishers
30
Drive traffic to my site
Create a more relevant
experience for my readers
Improve new reader
acquisition
As a publisher my goals are to hellip
Sign in with LinkedIn
Thursday December 8 11
Sign in with LinkedIn gives readers a personalized experience
31
ldquoVariety was able to engage potential registrants by creating a sense of community around the conference It was an excellent tool to further market the conference and display the true caliber of our speakers ldquo
- Jae PaikDirector Of Web Development
Variety
Thursday December 8 11
Sign in with LinkedIn gives readers a personalized experience
31
Once signed in readers can see how they are connected to conference speakers
ldquoVariety was able to engage potential registrants by creating a sense of community around the conference It was an excellent tool to further market the conference and display the true caliber of our speakers ldquo
- Jae PaikDirector Of Web Development
Variety
Thursday December 8 11
Sign In With LinkedIn example - AOL
Sign in and comment on an article with your LinkedIn identity
Thursday December 8 11
Reach an influential
audience with my content
LinkedIn member
demographics
Bring professional
discussions to my site
How LinkedIn can help publishers
33
Drive traffic to my site
Create a more relevant
experience for my readers
Improve new reader
acquisition
As a publisher my goals are to hellip
Groups APILinkedIn Share
Member ProfileCompany
Profile Company
Insider
Sign in with LinkedIn
Thursday December 8 11
Additional resources
34
bull Tools for publishers wwwlinkedincompublishers
bull Tools for developers developerlinkedincom
bull Contact publisherlinkedincom for more details about the LinkedIn platform
Thursday December 8 11
With authority over a wide range of decisions
Q Which of the following business decisions are you responsible for or influence at your company Base All respondents
What products to use
What vendors to use
What candidates to hire
What companies to partner with
Allocating funds or managing budgets
I am responsible for all business decisions
I do not influence decisions for my company
0 13 25 38 50
Decision making authority
51
Products researched
LinkedIn has given me tons of user opinions of software products and lots of feedback from other members that have quickly resolved problems in my environment
What theyrsquore saying
VP Engineering
ldquordquo
Thursday December 8 11
Professionals trust information on LinkedIn
On a scale of 1 to 5 how would you rate your level of confidence with the professional information received from the following sites (those rating 4 or 5)Base All respondents
sect Information on LinkedIn is trusted on par with professionally produced content from WSJcom and NYTimescom
0
25
50
75
100
WSJc
om
NYTimes
com
CNNMoney
com
Linke
dIn
Twitte
r
Yahoo
Grou
ps
Faceb
ook
25
3535
73768487
Level of confidence w information on site
51
Products researched
I trust LinkedIn for professional up to date information on my specific industry WSJ amp NYT are my go to newsbusiness sources I donrsquot trust the professional content on Twitter or Facebook at all they are gossip sites
What theyrsquore saying
SVP Finance
ldquordquo
Thursday December 8 11
Create a more relevant
experience for my readers
Member ProfileCompany
Insider Company
Profile
Bring professional
discussions to my site
How LinkedIn can help publishers
17
Drive traffic to my site
Reach an influential
audience with my content
Improve new reader
acquisition
As a publisher my goals are to hellip
Thursday December 8 11
Member Profile Plugin
Thursday December 8 11
Member Profile Plugin on SlideShare
Thursday December 8 11
Member Profile Plugin on AOL
Make your ContentRelevant
Thursday December 8 11
Member Profile Plugin on AOL
Personalized information on how reader is connected
Profile information for the highlighted
member
Make your ContentRelevant
Thursday December 8 11
Company Insider Plugin
Thursday December 8 11
Company Insider on Fortune
Thursday December 8 11
Company Insider on CNN ndash Most Powerful Women
httpmoneycnncommagazinesfortunemost-powerful-women
Thursday December 8 11
Company Insider on CNN ndash Fastest Growing Companies
Thursday December 8 11
25
Company Insider on Slideshare
Thursday December 8 11
Company Profile Plugin
26
ldquoIntegrating LinkedIn plugins has been the single most effective way to add valuable information to the AngelPad Jobs boardrdquo
- Thomas KorteFounder AngelPad
Thursday December 8 11
Company Profile Plugin
26
Personalized info on how reader is connected
1-click follow for readers to receive future updates
Company summary
ldquoIntegrating LinkedIn plugins has been the single most effective way to add valuable information to the AngelPad Jobs boardrdquo
- Thomas KorteFounder AngelPad
Thursday December 8 11
Company Profile Plugin on AOL
Thursday December 8 11
Reach an influential
audience with my content
Bring professional
discussions to my site
How LinkedIn can help publishers
28
Drive traffic to my site
Create a more relevant
experience for my readers
Improve new reader
acquisition
As a publisher my goals are to hellip
Groups API
Thursday December 8 11
Example Worldwide Partner Conference
29
Thursday December 8 11
Reach an influential
audience with my content
Bring professional
discussions to my site
How LinkedIn can help publishers
30
Drive traffic to my site
Create a more relevant
experience for my readers
Improve new reader
acquisition
As a publisher my goals are to hellip
Sign in with LinkedIn
Thursday December 8 11
Sign in with LinkedIn gives readers a personalized experience
31
ldquoVariety was able to engage potential registrants by creating a sense of community around the conference It was an excellent tool to further market the conference and display the true caliber of our speakers ldquo
- Jae PaikDirector Of Web Development
Variety
Thursday December 8 11
Sign in with LinkedIn gives readers a personalized experience
31
Once signed in readers can see how they are connected to conference speakers
ldquoVariety was able to engage potential registrants by creating a sense of community around the conference It was an excellent tool to further market the conference and display the true caliber of our speakers ldquo
- Jae PaikDirector Of Web Development
Variety
Thursday December 8 11
Sign In With LinkedIn example - AOL
Sign in and comment on an article with your LinkedIn identity
Thursday December 8 11
Reach an influential
audience with my content
LinkedIn member
demographics
Bring professional
discussions to my site
How LinkedIn can help publishers
33
Drive traffic to my site
Create a more relevant
experience for my readers
Improve new reader
acquisition
As a publisher my goals are to hellip
Groups APILinkedIn Share
Member ProfileCompany
Profile Company
Insider
Sign in with LinkedIn
Thursday December 8 11
Additional resources
34
bull Tools for publishers wwwlinkedincompublishers
bull Tools for developers developerlinkedincom
bull Contact publisherlinkedincom for more details about the LinkedIn platform
Thursday December 8 11
Professionals trust information on LinkedIn
On a scale of 1 to 5 how would you rate your level of confidence with the professional information received from the following sites (those rating 4 or 5)Base All respondents
sect Information on LinkedIn is trusted on par with professionally produced content from WSJcom and NYTimescom
0
25
50
75
100
WSJc
om
NYTimes
com
CNNMoney
com
Linke
dIn
Twitte
r
Yahoo
Grou
ps
Faceb
ook
25
3535
73768487
Level of confidence w information on site
51
Products researched
I trust LinkedIn for professional up to date information on my specific industry WSJ amp NYT are my go to newsbusiness sources I donrsquot trust the professional content on Twitter or Facebook at all they are gossip sites
What theyrsquore saying
SVP Finance
ldquordquo
Thursday December 8 11
Create a more relevant
experience for my readers
Member ProfileCompany
Insider Company
Profile
Bring professional
discussions to my site
How LinkedIn can help publishers
17
Drive traffic to my site
Reach an influential
audience with my content
Improve new reader
acquisition
As a publisher my goals are to hellip
Thursday December 8 11
Member Profile Plugin
Thursday December 8 11
Member Profile Plugin on SlideShare
Thursday December 8 11
Member Profile Plugin on AOL
Make your ContentRelevant
Thursday December 8 11
Member Profile Plugin on AOL
Personalized information on how reader is connected
Profile information for the highlighted
member
Make your ContentRelevant
Thursday December 8 11
Company Insider Plugin
Thursday December 8 11
Company Insider on Fortune
Thursday December 8 11
Company Insider on CNN ndash Most Powerful Women
httpmoneycnncommagazinesfortunemost-powerful-women
Thursday December 8 11
Company Insider on CNN ndash Fastest Growing Companies
Thursday December 8 11
25
Company Insider on Slideshare
Thursday December 8 11
Company Profile Plugin
26
ldquoIntegrating LinkedIn plugins has been the single most effective way to add valuable information to the AngelPad Jobs boardrdquo
- Thomas KorteFounder AngelPad
Thursday December 8 11
Company Profile Plugin
26
Personalized info on how reader is connected
1-click follow for readers to receive future updates
Company summary
ldquoIntegrating LinkedIn plugins has been the single most effective way to add valuable information to the AngelPad Jobs boardrdquo
- Thomas KorteFounder AngelPad
Thursday December 8 11
Company Profile Plugin on AOL
Thursday December 8 11
Reach an influential
audience with my content
Bring professional
discussions to my site
How LinkedIn can help publishers
28
Drive traffic to my site
Create a more relevant
experience for my readers
Improve new reader
acquisition
As a publisher my goals are to hellip
Groups API
Thursday December 8 11
Example Worldwide Partner Conference
29
Thursday December 8 11
Reach an influential
audience with my content
Bring professional
discussions to my site
How LinkedIn can help publishers
30
Drive traffic to my site
Create a more relevant
experience for my readers
Improve new reader
acquisition
As a publisher my goals are to hellip
Sign in with LinkedIn
Thursday December 8 11
Sign in with LinkedIn gives readers a personalized experience
31
ldquoVariety was able to engage potential registrants by creating a sense of community around the conference It was an excellent tool to further market the conference and display the true caliber of our speakers ldquo
- Jae PaikDirector Of Web Development
Variety
Thursday December 8 11
Sign in with LinkedIn gives readers a personalized experience
31
Once signed in readers can see how they are connected to conference speakers
ldquoVariety was able to engage potential registrants by creating a sense of community around the conference It was an excellent tool to further market the conference and display the true caliber of our speakers ldquo
- Jae PaikDirector Of Web Development
Variety
Thursday December 8 11
Sign In With LinkedIn example - AOL
Sign in and comment on an article with your LinkedIn identity
Thursday December 8 11
Reach an influential
audience with my content
LinkedIn member
demographics
Bring professional
discussions to my site
How LinkedIn can help publishers
33
Drive traffic to my site
Create a more relevant
experience for my readers
Improve new reader
acquisition
As a publisher my goals are to hellip
Groups APILinkedIn Share
Member ProfileCompany
Profile Company
Insider
Sign in with LinkedIn
Thursday December 8 11
Additional resources
34
bull Tools for publishers wwwlinkedincompublishers
bull Tools for developers developerlinkedincom
bull Contact publisherlinkedincom for more details about the LinkedIn platform
Thursday December 8 11
Create a more relevant
experience for my readers
Member ProfileCompany
Insider Company
Profile
Bring professional
discussions to my site
How LinkedIn can help publishers
17
Drive traffic to my site
Reach an influential
audience with my content
Improve new reader
acquisition
As a publisher my goals are to hellip
Thursday December 8 11
Member Profile Plugin
Thursday December 8 11
Member Profile Plugin on SlideShare
Thursday December 8 11
Member Profile Plugin on AOL
Make your ContentRelevant
Thursday December 8 11
Member Profile Plugin on AOL
Personalized information on how reader is connected
Profile information for the highlighted
member
Make your ContentRelevant
Thursday December 8 11
Company Insider Plugin
Thursday December 8 11
Company Insider on Fortune
Thursday December 8 11
Company Insider on CNN ndash Most Powerful Women
httpmoneycnncommagazinesfortunemost-powerful-women
Thursday December 8 11
Company Insider on CNN ndash Fastest Growing Companies
Thursday December 8 11
25
Company Insider on Slideshare
Thursday December 8 11
Company Profile Plugin
26
ldquoIntegrating LinkedIn plugins has been the single most effective way to add valuable information to the AngelPad Jobs boardrdquo
- Thomas KorteFounder AngelPad
Thursday December 8 11
Company Profile Plugin
26
Personalized info on how reader is connected
1-click follow for readers to receive future updates
Company summary
ldquoIntegrating LinkedIn plugins has been the single most effective way to add valuable information to the AngelPad Jobs boardrdquo
- Thomas KorteFounder AngelPad
Thursday December 8 11
Company Profile Plugin on AOL
Thursday December 8 11
Reach an influential
audience with my content
Bring professional
discussions to my site
How LinkedIn can help publishers
28
Drive traffic to my site
Create a more relevant
experience for my readers
Improve new reader
acquisition
As a publisher my goals are to hellip
Groups API
Thursday December 8 11
Example Worldwide Partner Conference
29
Thursday December 8 11
Reach an influential
audience with my content
Bring professional
discussions to my site
How LinkedIn can help publishers
30
Drive traffic to my site
Create a more relevant
experience for my readers
Improve new reader
acquisition
As a publisher my goals are to hellip
Sign in with LinkedIn
Thursday December 8 11
Sign in with LinkedIn gives readers a personalized experience
31
ldquoVariety was able to engage potential registrants by creating a sense of community around the conference It was an excellent tool to further market the conference and display the true caliber of our speakers ldquo
- Jae PaikDirector Of Web Development
Variety
Thursday December 8 11
Sign in with LinkedIn gives readers a personalized experience
31
Once signed in readers can see how they are connected to conference speakers
ldquoVariety was able to engage potential registrants by creating a sense of community around the conference It was an excellent tool to further market the conference and display the true caliber of our speakers ldquo
- Jae PaikDirector Of Web Development
Variety
Thursday December 8 11
Sign In With LinkedIn example - AOL
Sign in and comment on an article with your LinkedIn identity
Thursday December 8 11
Reach an influential
audience with my content
LinkedIn member
demographics
Bring professional
discussions to my site
How LinkedIn can help publishers
33
Drive traffic to my site
Create a more relevant
experience for my readers
Improve new reader
acquisition
As a publisher my goals are to hellip
Groups APILinkedIn Share
Member ProfileCompany
Profile Company
Insider
Sign in with LinkedIn
Thursday December 8 11
Additional resources
34
bull Tools for publishers wwwlinkedincompublishers
bull Tools for developers developerlinkedincom
bull Contact publisherlinkedincom for more details about the LinkedIn platform
Thursday December 8 11
Member Profile Plugin
Thursday December 8 11
Member Profile Plugin on SlideShare
Thursday December 8 11
Member Profile Plugin on AOL
Make your ContentRelevant
Thursday December 8 11
Member Profile Plugin on AOL
Personalized information on how reader is connected
Profile information for the highlighted
member
Make your ContentRelevant
Thursday December 8 11
Company Insider Plugin
Thursday December 8 11
Company Insider on Fortune
Thursday December 8 11
Company Insider on CNN ndash Most Powerful Women
httpmoneycnncommagazinesfortunemost-powerful-women
Thursday December 8 11
Company Insider on CNN ndash Fastest Growing Companies
Thursday December 8 11
25
Company Insider on Slideshare
Thursday December 8 11
Company Profile Plugin
26
ldquoIntegrating LinkedIn plugins has been the single most effective way to add valuable information to the AngelPad Jobs boardrdquo
- Thomas KorteFounder AngelPad
Thursday December 8 11
Company Profile Plugin
26
Personalized info on how reader is connected
1-click follow for readers to receive future updates
Company summary
ldquoIntegrating LinkedIn plugins has been the single most effective way to add valuable information to the AngelPad Jobs boardrdquo
- Thomas KorteFounder AngelPad
Thursday December 8 11
Company Profile Plugin on AOL
Thursday December 8 11
Reach an influential
audience with my content
Bring professional
discussions to my site
How LinkedIn can help publishers
28
Drive traffic to my site
Create a more relevant
experience for my readers
Improve new reader
acquisition
As a publisher my goals are to hellip
Groups API
Thursday December 8 11
Example Worldwide Partner Conference
29
Thursday December 8 11
Reach an influential
audience with my content
Bring professional
discussions to my site
How LinkedIn can help publishers
30
Drive traffic to my site
Create a more relevant
experience for my readers
Improve new reader
acquisition
As a publisher my goals are to hellip
Sign in with LinkedIn
Thursday December 8 11
Sign in with LinkedIn gives readers a personalized experience
31
ldquoVariety was able to engage potential registrants by creating a sense of community around the conference It was an excellent tool to further market the conference and display the true caliber of our speakers ldquo
- Jae PaikDirector Of Web Development
Variety
Thursday December 8 11
Sign in with LinkedIn gives readers a personalized experience
31
Once signed in readers can see how they are connected to conference speakers
ldquoVariety was able to engage potential registrants by creating a sense of community around the conference It was an excellent tool to further market the conference and display the true caliber of our speakers ldquo
- Jae PaikDirector Of Web Development
Variety
Thursday December 8 11
Sign In With LinkedIn example - AOL
Sign in and comment on an article with your LinkedIn identity
Thursday December 8 11
Reach an influential
audience with my content
LinkedIn member
demographics
Bring professional
discussions to my site
How LinkedIn can help publishers
33
Drive traffic to my site
Create a more relevant
experience for my readers
Improve new reader
acquisition
As a publisher my goals are to hellip
Groups APILinkedIn Share
Member ProfileCompany
Profile Company
Insider
Sign in with LinkedIn
Thursday December 8 11
Additional resources
34
bull Tools for publishers wwwlinkedincompublishers
bull Tools for developers developerlinkedincom
bull Contact publisherlinkedincom for more details about the LinkedIn platform
Thursday December 8 11
Member Profile Plugin on SlideShare
Thursday December 8 11
Member Profile Plugin on AOL
Make your ContentRelevant
Thursday December 8 11
Member Profile Plugin on AOL
Personalized information on how reader is connected
Profile information for the highlighted
member
Make your ContentRelevant
Thursday December 8 11
Company Insider Plugin
Thursday December 8 11
Company Insider on Fortune
Thursday December 8 11
Company Insider on CNN ndash Most Powerful Women
httpmoneycnncommagazinesfortunemost-powerful-women
Thursday December 8 11
Company Insider on CNN ndash Fastest Growing Companies
Thursday December 8 11
25
Company Insider on Slideshare
Thursday December 8 11
Company Profile Plugin
26
ldquoIntegrating LinkedIn plugins has been the single most effective way to add valuable information to the AngelPad Jobs boardrdquo
- Thomas KorteFounder AngelPad
Thursday December 8 11
Company Profile Plugin
26
Personalized info on how reader is connected
1-click follow for readers to receive future updates
Company summary
ldquoIntegrating LinkedIn plugins has been the single most effective way to add valuable information to the AngelPad Jobs boardrdquo
- Thomas KorteFounder AngelPad
Thursday December 8 11
Company Profile Plugin on AOL
Thursday December 8 11
Reach an influential
audience with my content
Bring professional
discussions to my site
How LinkedIn can help publishers
28
Drive traffic to my site
Create a more relevant
experience for my readers
Improve new reader
acquisition
As a publisher my goals are to hellip
Groups API
Thursday December 8 11
Example Worldwide Partner Conference
29
Thursday December 8 11
Reach an influential
audience with my content
Bring professional
discussions to my site
How LinkedIn can help publishers
30
Drive traffic to my site
Create a more relevant
experience for my readers
Improve new reader
acquisition
As a publisher my goals are to hellip
Sign in with LinkedIn
Thursday December 8 11
Sign in with LinkedIn gives readers a personalized experience
31
ldquoVariety was able to engage potential registrants by creating a sense of community around the conference It was an excellent tool to further market the conference and display the true caliber of our speakers ldquo
- Jae PaikDirector Of Web Development
Variety
Thursday December 8 11
Sign in with LinkedIn gives readers a personalized experience
31
Once signed in readers can see how they are connected to conference speakers
ldquoVariety was able to engage potential registrants by creating a sense of community around the conference It was an excellent tool to further market the conference and display the true caliber of our speakers ldquo
- Jae PaikDirector Of Web Development
Variety
Thursday December 8 11
Sign In With LinkedIn example - AOL
Sign in and comment on an article with your LinkedIn identity
Thursday December 8 11
Reach an influential
audience with my content
LinkedIn member
demographics
Bring professional
discussions to my site
How LinkedIn can help publishers
33
Drive traffic to my site
Create a more relevant
experience for my readers
Improve new reader
acquisition
As a publisher my goals are to hellip
Groups APILinkedIn Share
Member ProfileCompany
Profile Company
Insider
Sign in with LinkedIn
Thursday December 8 11
Additional resources
34
bull Tools for publishers wwwlinkedincompublishers
bull Tools for developers developerlinkedincom
bull Contact publisherlinkedincom for more details about the LinkedIn platform
Thursday December 8 11
Member Profile Plugin on AOL
Make your ContentRelevant
Thursday December 8 11
Member Profile Plugin on AOL
Personalized information on how reader is connected
Profile information for the highlighted
member
Make your ContentRelevant
Thursday December 8 11
Company Insider Plugin
Thursday December 8 11
Company Insider on Fortune
Thursday December 8 11
Company Insider on CNN ndash Most Powerful Women
httpmoneycnncommagazinesfortunemost-powerful-women
Thursday December 8 11
Company Insider on CNN ndash Fastest Growing Companies
Thursday December 8 11
25
Company Insider on Slideshare
Thursday December 8 11
Company Profile Plugin
26
ldquoIntegrating LinkedIn plugins has been the single most effective way to add valuable information to the AngelPad Jobs boardrdquo
- Thomas KorteFounder AngelPad
Thursday December 8 11
Company Profile Plugin
26
Personalized info on how reader is connected
1-click follow for readers to receive future updates
Company summary
ldquoIntegrating LinkedIn plugins has been the single most effective way to add valuable information to the AngelPad Jobs boardrdquo
- Thomas KorteFounder AngelPad
Thursday December 8 11
Company Profile Plugin on AOL
Thursday December 8 11
Reach an influential
audience with my content
Bring professional
discussions to my site
How LinkedIn can help publishers
28
Drive traffic to my site
Create a more relevant
experience for my readers
Improve new reader
acquisition
As a publisher my goals are to hellip
Groups API
Thursday December 8 11
Example Worldwide Partner Conference
29
Thursday December 8 11
Reach an influential
audience with my content
Bring professional
discussions to my site
How LinkedIn can help publishers
30
Drive traffic to my site
Create a more relevant
experience for my readers
Improve new reader
acquisition
As a publisher my goals are to hellip
Sign in with LinkedIn
Thursday December 8 11
Sign in with LinkedIn gives readers a personalized experience
31
ldquoVariety was able to engage potential registrants by creating a sense of community around the conference It was an excellent tool to further market the conference and display the true caliber of our speakers ldquo
- Jae PaikDirector Of Web Development
Variety
Thursday December 8 11
Sign in with LinkedIn gives readers a personalized experience
31
Once signed in readers can see how they are connected to conference speakers
ldquoVariety was able to engage potential registrants by creating a sense of community around the conference It was an excellent tool to further market the conference and display the true caliber of our speakers ldquo
- Jae PaikDirector Of Web Development
Variety
Thursday December 8 11
Sign In With LinkedIn example - AOL
Sign in and comment on an article with your LinkedIn identity
Thursday December 8 11
Reach an influential
audience with my content
LinkedIn member
demographics
Bring professional
discussions to my site
How LinkedIn can help publishers
33
Drive traffic to my site
Create a more relevant
experience for my readers
Improve new reader
acquisition
As a publisher my goals are to hellip
Groups APILinkedIn Share
Member ProfileCompany
Profile Company
Insider
Sign in with LinkedIn
Thursday December 8 11
Additional resources
34
bull Tools for publishers wwwlinkedincompublishers
bull Tools for developers developerlinkedincom
bull Contact publisherlinkedincom for more details about the LinkedIn platform
Thursday December 8 11
Member Profile Plugin on AOL
Personalized information on how reader is connected
Profile information for the highlighted
member
Make your ContentRelevant
Thursday December 8 11
Company Insider Plugin
Thursday December 8 11
Company Insider on Fortune
Thursday December 8 11
Company Insider on CNN ndash Most Powerful Women
httpmoneycnncommagazinesfortunemost-powerful-women
Thursday December 8 11
Company Insider on CNN ndash Fastest Growing Companies
Thursday December 8 11
25
Company Insider on Slideshare
Thursday December 8 11
Company Profile Plugin
26
ldquoIntegrating LinkedIn plugins has been the single most effective way to add valuable information to the AngelPad Jobs boardrdquo
- Thomas KorteFounder AngelPad
Thursday December 8 11
Company Profile Plugin
26
Personalized info on how reader is connected
1-click follow for readers to receive future updates
Company summary
ldquoIntegrating LinkedIn plugins has been the single most effective way to add valuable information to the AngelPad Jobs boardrdquo
- Thomas KorteFounder AngelPad
Thursday December 8 11
Company Profile Plugin on AOL
Thursday December 8 11
Reach an influential
audience with my content
Bring professional
discussions to my site
How LinkedIn can help publishers
28
Drive traffic to my site
Create a more relevant
experience for my readers
Improve new reader
acquisition
As a publisher my goals are to hellip
Groups API
Thursday December 8 11
Example Worldwide Partner Conference
29
Thursday December 8 11
Reach an influential
audience with my content
Bring professional
discussions to my site
How LinkedIn can help publishers
30
Drive traffic to my site
Create a more relevant
experience for my readers
Improve new reader
acquisition
As a publisher my goals are to hellip
Sign in with LinkedIn
Thursday December 8 11
Sign in with LinkedIn gives readers a personalized experience
31
ldquoVariety was able to engage potential registrants by creating a sense of community around the conference It was an excellent tool to further market the conference and display the true caliber of our speakers ldquo
- Jae PaikDirector Of Web Development
Variety
Thursday December 8 11
Sign in with LinkedIn gives readers a personalized experience
31
Once signed in readers can see how they are connected to conference speakers
ldquoVariety was able to engage potential registrants by creating a sense of community around the conference It was an excellent tool to further market the conference and display the true caliber of our speakers ldquo
- Jae PaikDirector Of Web Development
Variety
Thursday December 8 11
Sign In With LinkedIn example - AOL
Sign in and comment on an article with your LinkedIn identity
Thursday December 8 11
Reach an influential
audience with my content
LinkedIn member
demographics
Bring professional
discussions to my site
How LinkedIn can help publishers
33
Drive traffic to my site
Create a more relevant
experience for my readers
Improve new reader
acquisition
As a publisher my goals are to hellip
Groups APILinkedIn Share
Member ProfileCompany
Profile Company
Insider
Sign in with LinkedIn
Thursday December 8 11
Additional resources
34
bull Tools for publishers wwwlinkedincompublishers
bull Tools for developers developerlinkedincom
bull Contact publisherlinkedincom for more details about the LinkedIn platform
Thursday December 8 11
Company Insider Plugin
Thursday December 8 11
Company Insider on Fortune
Thursday December 8 11
Company Insider on CNN ndash Most Powerful Women
httpmoneycnncommagazinesfortunemost-powerful-women
Thursday December 8 11
Company Insider on CNN ndash Fastest Growing Companies
Thursday December 8 11
25
Company Insider on Slideshare
Thursday December 8 11
Company Profile Plugin
26
ldquoIntegrating LinkedIn plugins has been the single most effective way to add valuable information to the AngelPad Jobs boardrdquo
- Thomas KorteFounder AngelPad
Thursday December 8 11
Company Profile Plugin
26
Personalized info on how reader is connected
1-click follow for readers to receive future updates
Company summary
ldquoIntegrating LinkedIn plugins has been the single most effective way to add valuable information to the AngelPad Jobs boardrdquo
- Thomas KorteFounder AngelPad
Thursday December 8 11
Company Profile Plugin on AOL
Thursday December 8 11
Reach an influential
audience with my content
Bring professional
discussions to my site
How LinkedIn can help publishers
28
Drive traffic to my site
Create a more relevant
experience for my readers
Improve new reader
acquisition
As a publisher my goals are to hellip
Groups API
Thursday December 8 11
Example Worldwide Partner Conference
29
Thursday December 8 11
Reach an influential
audience with my content
Bring professional
discussions to my site
How LinkedIn can help publishers
30
Drive traffic to my site
Create a more relevant
experience for my readers
Improve new reader
acquisition
As a publisher my goals are to hellip
Sign in with LinkedIn
Thursday December 8 11
Sign in with LinkedIn gives readers a personalized experience
31
ldquoVariety was able to engage potential registrants by creating a sense of community around the conference It was an excellent tool to further market the conference and display the true caliber of our speakers ldquo
- Jae PaikDirector Of Web Development
Variety
Thursday December 8 11
Sign in with LinkedIn gives readers a personalized experience
31
Once signed in readers can see how they are connected to conference speakers
ldquoVariety was able to engage potential registrants by creating a sense of community around the conference It was an excellent tool to further market the conference and display the true caliber of our speakers ldquo
- Jae PaikDirector Of Web Development
Variety
Thursday December 8 11
Sign In With LinkedIn example - AOL
Sign in and comment on an article with your LinkedIn identity
Thursday December 8 11
Reach an influential
audience with my content
LinkedIn member
demographics
Bring professional
discussions to my site
How LinkedIn can help publishers
33
Drive traffic to my site
Create a more relevant
experience for my readers
Improve new reader
acquisition
As a publisher my goals are to hellip
Groups APILinkedIn Share
Member ProfileCompany
Profile Company
Insider
Sign in with LinkedIn
Thursday December 8 11
Additional resources
34
bull Tools for publishers wwwlinkedincompublishers
bull Tools for developers developerlinkedincom
bull Contact publisherlinkedincom for more details about the LinkedIn platform
Thursday December 8 11
Company Insider on Fortune
Thursday December 8 11
Company Insider on CNN ndash Most Powerful Women
httpmoneycnncommagazinesfortunemost-powerful-women
Thursday December 8 11
Company Insider on CNN ndash Fastest Growing Companies
Thursday December 8 11
25
Company Insider on Slideshare
Thursday December 8 11
Company Profile Plugin
26
ldquoIntegrating LinkedIn plugins has been the single most effective way to add valuable information to the AngelPad Jobs boardrdquo
- Thomas KorteFounder AngelPad
Thursday December 8 11
Company Profile Plugin
26
Personalized info on how reader is connected
1-click follow for readers to receive future updates
Company summary
ldquoIntegrating LinkedIn plugins has been the single most effective way to add valuable information to the AngelPad Jobs boardrdquo
- Thomas KorteFounder AngelPad
Thursday December 8 11
Company Profile Plugin on AOL
Thursday December 8 11
Reach an influential
audience with my content
Bring professional
discussions to my site
How LinkedIn can help publishers
28
Drive traffic to my site
Create a more relevant
experience for my readers
Improve new reader
acquisition
As a publisher my goals are to hellip
Groups API
Thursday December 8 11
Example Worldwide Partner Conference
29
Thursday December 8 11
Reach an influential
audience with my content
Bring professional
discussions to my site
How LinkedIn can help publishers
30
Drive traffic to my site
Create a more relevant
experience for my readers
Improve new reader
acquisition
As a publisher my goals are to hellip
Sign in with LinkedIn
Thursday December 8 11
Sign in with LinkedIn gives readers a personalized experience
31
ldquoVariety was able to engage potential registrants by creating a sense of community around the conference It was an excellent tool to further market the conference and display the true caliber of our speakers ldquo
- Jae PaikDirector Of Web Development
Variety
Thursday December 8 11
Sign in with LinkedIn gives readers a personalized experience
31
Once signed in readers can see how they are connected to conference speakers
ldquoVariety was able to engage potential registrants by creating a sense of community around the conference It was an excellent tool to further market the conference and display the true caliber of our speakers ldquo
- Jae PaikDirector Of Web Development
Variety
Thursday December 8 11
Sign In With LinkedIn example - AOL
Sign in and comment on an article with your LinkedIn identity
Thursday December 8 11
Reach an influential
audience with my content
LinkedIn member
demographics
Bring professional
discussions to my site
How LinkedIn can help publishers
33
Drive traffic to my site
Create a more relevant
experience for my readers
Improve new reader
acquisition
As a publisher my goals are to hellip
Groups APILinkedIn Share
Member ProfileCompany
Profile Company
Insider
Sign in with LinkedIn
Thursday December 8 11
Additional resources
34
bull Tools for publishers wwwlinkedincompublishers
bull Tools for developers developerlinkedincom
bull Contact publisherlinkedincom for more details about the LinkedIn platform
Thursday December 8 11
Company Insider on CNN ndash Most Powerful Women
httpmoneycnncommagazinesfortunemost-powerful-women
Thursday December 8 11
Company Insider on CNN ndash Fastest Growing Companies
Thursday December 8 11
25
Company Insider on Slideshare
Thursday December 8 11
Company Profile Plugin
26
ldquoIntegrating LinkedIn plugins has been the single most effective way to add valuable information to the AngelPad Jobs boardrdquo
- Thomas KorteFounder AngelPad
Thursday December 8 11
Company Profile Plugin
26
Personalized info on how reader is connected
1-click follow for readers to receive future updates
Company summary
ldquoIntegrating LinkedIn plugins has been the single most effective way to add valuable information to the AngelPad Jobs boardrdquo
- Thomas KorteFounder AngelPad
Thursday December 8 11
Company Profile Plugin on AOL
Thursday December 8 11
Reach an influential
audience with my content
Bring professional
discussions to my site
How LinkedIn can help publishers
28
Drive traffic to my site
Create a more relevant
experience for my readers
Improve new reader
acquisition
As a publisher my goals are to hellip
Groups API
Thursday December 8 11
Example Worldwide Partner Conference
29
Thursday December 8 11
Reach an influential
audience with my content
Bring professional
discussions to my site
How LinkedIn can help publishers
30
Drive traffic to my site
Create a more relevant
experience for my readers
Improve new reader
acquisition
As a publisher my goals are to hellip
Sign in with LinkedIn
Thursday December 8 11
Sign in with LinkedIn gives readers a personalized experience
31
ldquoVariety was able to engage potential registrants by creating a sense of community around the conference It was an excellent tool to further market the conference and display the true caliber of our speakers ldquo
- Jae PaikDirector Of Web Development
Variety
Thursday December 8 11
Sign in with LinkedIn gives readers a personalized experience
31
Once signed in readers can see how they are connected to conference speakers
ldquoVariety was able to engage potential registrants by creating a sense of community around the conference It was an excellent tool to further market the conference and display the true caliber of our speakers ldquo
- Jae PaikDirector Of Web Development
Variety
Thursday December 8 11
Sign In With LinkedIn example - AOL
Sign in and comment on an article with your LinkedIn identity
Thursday December 8 11
Reach an influential
audience with my content
LinkedIn member
demographics
Bring professional
discussions to my site
How LinkedIn can help publishers
33
Drive traffic to my site
Create a more relevant
experience for my readers
Improve new reader
acquisition
As a publisher my goals are to hellip
Groups APILinkedIn Share
Member ProfileCompany
Profile Company
Insider
Sign in with LinkedIn
Thursday December 8 11
Additional resources
34
bull Tools for publishers wwwlinkedincompublishers
bull Tools for developers developerlinkedincom
bull Contact publisherlinkedincom for more details about the LinkedIn platform
Thursday December 8 11
Company Insider on CNN ndash Fastest Growing Companies
Thursday December 8 11
25
Company Insider on Slideshare
Thursday December 8 11
Company Profile Plugin
26
ldquoIntegrating LinkedIn plugins has been the single most effective way to add valuable information to the AngelPad Jobs boardrdquo
- Thomas KorteFounder AngelPad
Thursday December 8 11
Company Profile Plugin
26
Personalized info on how reader is connected
1-click follow for readers to receive future updates
Company summary
ldquoIntegrating LinkedIn plugins has been the single most effective way to add valuable information to the AngelPad Jobs boardrdquo
- Thomas KorteFounder AngelPad
Thursday December 8 11
Company Profile Plugin on AOL
Thursday December 8 11
Reach an influential
audience with my content
Bring professional
discussions to my site
How LinkedIn can help publishers
28
Drive traffic to my site
Create a more relevant
experience for my readers
Improve new reader
acquisition
As a publisher my goals are to hellip
Groups API
Thursday December 8 11
Example Worldwide Partner Conference
29
Thursday December 8 11
Reach an influential
audience with my content
Bring professional
discussions to my site
How LinkedIn can help publishers
30
Drive traffic to my site
Create a more relevant
experience for my readers
Improve new reader
acquisition
As a publisher my goals are to hellip
Sign in with LinkedIn
Thursday December 8 11
Sign in with LinkedIn gives readers a personalized experience
31
ldquoVariety was able to engage potential registrants by creating a sense of community around the conference It was an excellent tool to further market the conference and display the true caliber of our speakers ldquo
- Jae PaikDirector Of Web Development
Variety
Thursday December 8 11
Sign in with LinkedIn gives readers a personalized experience
31
Once signed in readers can see how they are connected to conference speakers
ldquoVariety was able to engage potential registrants by creating a sense of community around the conference It was an excellent tool to further market the conference and display the true caliber of our speakers ldquo
- Jae PaikDirector Of Web Development
Variety
Thursday December 8 11
Sign In With LinkedIn example - AOL
Sign in and comment on an article with your LinkedIn identity
Thursday December 8 11
Reach an influential
audience with my content
LinkedIn member
demographics
Bring professional
discussions to my site
How LinkedIn can help publishers
33
Drive traffic to my site
Create a more relevant
experience for my readers
Improve new reader
acquisition
As a publisher my goals are to hellip
Groups APILinkedIn Share
Member ProfileCompany
Profile Company
Insider
Sign in with LinkedIn
Thursday December 8 11
Additional resources
34
bull Tools for publishers wwwlinkedincompublishers
bull Tools for developers developerlinkedincom
bull Contact publisherlinkedincom for more details about the LinkedIn platform
Thursday December 8 11
25
Company Insider on Slideshare
Thursday December 8 11
Company Profile Plugin
26
ldquoIntegrating LinkedIn plugins has been the single most effective way to add valuable information to the AngelPad Jobs boardrdquo
- Thomas KorteFounder AngelPad
Thursday December 8 11
Company Profile Plugin
26
Personalized info on how reader is connected
1-click follow for readers to receive future updates
Company summary
ldquoIntegrating LinkedIn plugins has been the single most effective way to add valuable information to the AngelPad Jobs boardrdquo
- Thomas KorteFounder AngelPad
Thursday December 8 11
Company Profile Plugin on AOL
Thursday December 8 11
Reach an influential
audience with my content
Bring professional
discussions to my site
How LinkedIn can help publishers
28
Drive traffic to my site
Create a more relevant
experience for my readers
Improve new reader
acquisition
As a publisher my goals are to hellip
Groups API
Thursday December 8 11
Example Worldwide Partner Conference
29
Thursday December 8 11
Reach an influential
audience with my content
Bring professional
discussions to my site
How LinkedIn can help publishers
30
Drive traffic to my site
Create a more relevant
experience for my readers
Improve new reader
acquisition
As a publisher my goals are to hellip
Sign in with LinkedIn
Thursday December 8 11
Sign in with LinkedIn gives readers a personalized experience
31
ldquoVariety was able to engage potential registrants by creating a sense of community around the conference It was an excellent tool to further market the conference and display the true caliber of our speakers ldquo
- Jae PaikDirector Of Web Development
Variety
Thursday December 8 11
Sign in with LinkedIn gives readers a personalized experience
31
Once signed in readers can see how they are connected to conference speakers
ldquoVariety was able to engage potential registrants by creating a sense of community around the conference It was an excellent tool to further market the conference and display the true caliber of our speakers ldquo
- Jae PaikDirector Of Web Development
Variety
Thursday December 8 11
Sign In With LinkedIn example - AOL
Sign in and comment on an article with your LinkedIn identity
Thursday December 8 11
Reach an influential
audience with my content
LinkedIn member
demographics
Bring professional
discussions to my site
How LinkedIn can help publishers
33
Drive traffic to my site
Create a more relevant
experience for my readers
Improve new reader
acquisition
As a publisher my goals are to hellip
Groups APILinkedIn Share
Member ProfileCompany
Profile Company
Insider
Sign in with LinkedIn
Thursday December 8 11
Additional resources
34
bull Tools for publishers wwwlinkedincompublishers
bull Tools for developers developerlinkedincom
bull Contact publisherlinkedincom for more details about the LinkedIn platform
Thursday December 8 11
Company Profile Plugin
26
ldquoIntegrating LinkedIn plugins has been the single most effective way to add valuable information to the AngelPad Jobs boardrdquo
- Thomas KorteFounder AngelPad
Thursday December 8 11
Company Profile Plugin
26
Personalized info on how reader is connected
1-click follow for readers to receive future updates
Company summary
ldquoIntegrating LinkedIn plugins has been the single most effective way to add valuable information to the AngelPad Jobs boardrdquo
- Thomas KorteFounder AngelPad
Thursday December 8 11
Company Profile Plugin on AOL
Thursday December 8 11
Reach an influential
audience with my content
Bring professional
discussions to my site
How LinkedIn can help publishers
28
Drive traffic to my site
Create a more relevant
experience for my readers
Improve new reader
acquisition
As a publisher my goals are to hellip
Groups API
Thursday December 8 11
Example Worldwide Partner Conference
29
Thursday December 8 11
Reach an influential
audience with my content
Bring professional
discussions to my site
How LinkedIn can help publishers
30
Drive traffic to my site
Create a more relevant
experience for my readers
Improve new reader
acquisition
As a publisher my goals are to hellip
Sign in with LinkedIn
Thursday December 8 11
Sign in with LinkedIn gives readers a personalized experience
31
ldquoVariety was able to engage potential registrants by creating a sense of community around the conference It was an excellent tool to further market the conference and display the true caliber of our speakers ldquo
- Jae PaikDirector Of Web Development
Variety
Thursday December 8 11
Sign in with LinkedIn gives readers a personalized experience
31
Once signed in readers can see how they are connected to conference speakers
ldquoVariety was able to engage potential registrants by creating a sense of community around the conference It was an excellent tool to further market the conference and display the true caliber of our speakers ldquo
- Jae PaikDirector Of Web Development
Variety
Thursday December 8 11
Sign In With LinkedIn example - AOL
Sign in and comment on an article with your LinkedIn identity
Thursday December 8 11
Reach an influential
audience with my content
LinkedIn member
demographics
Bring professional
discussions to my site
How LinkedIn can help publishers
33
Drive traffic to my site
Create a more relevant
experience for my readers
Improve new reader
acquisition
As a publisher my goals are to hellip
Groups APILinkedIn Share
Member ProfileCompany
Profile Company
Insider
Sign in with LinkedIn
Thursday December 8 11
Additional resources
34
bull Tools for publishers wwwlinkedincompublishers
bull Tools for developers developerlinkedincom
bull Contact publisherlinkedincom for more details about the LinkedIn platform
Thursday December 8 11
Company Profile Plugin
26
Personalized info on how reader is connected
1-click follow for readers to receive future updates
Company summary
ldquoIntegrating LinkedIn plugins has been the single most effective way to add valuable information to the AngelPad Jobs boardrdquo
- Thomas KorteFounder AngelPad
Thursday December 8 11
Company Profile Plugin on AOL
Thursday December 8 11
Reach an influential
audience with my content
Bring professional
discussions to my site
How LinkedIn can help publishers
28
Drive traffic to my site
Create a more relevant
experience for my readers
Improve new reader
acquisition
As a publisher my goals are to hellip
Groups API
Thursday December 8 11
Example Worldwide Partner Conference
29
Thursday December 8 11
Reach an influential
audience with my content
Bring professional
discussions to my site
How LinkedIn can help publishers
30
Drive traffic to my site
Create a more relevant
experience for my readers
Improve new reader
acquisition
As a publisher my goals are to hellip
Sign in with LinkedIn
Thursday December 8 11
Sign in with LinkedIn gives readers a personalized experience
31
ldquoVariety was able to engage potential registrants by creating a sense of community around the conference It was an excellent tool to further market the conference and display the true caliber of our speakers ldquo
- Jae PaikDirector Of Web Development
Variety
Thursday December 8 11
Sign in with LinkedIn gives readers a personalized experience
31
Once signed in readers can see how they are connected to conference speakers
ldquoVariety was able to engage potential registrants by creating a sense of community around the conference It was an excellent tool to further market the conference and display the true caliber of our speakers ldquo
- Jae PaikDirector Of Web Development
Variety
Thursday December 8 11
Sign In With LinkedIn example - AOL
Sign in and comment on an article with your LinkedIn identity
Thursday December 8 11
Reach an influential
audience with my content
LinkedIn member
demographics
Bring professional
discussions to my site
How LinkedIn can help publishers
33
Drive traffic to my site
Create a more relevant
experience for my readers
Improve new reader
acquisition
As a publisher my goals are to hellip
Groups APILinkedIn Share
Member ProfileCompany
Profile Company
Insider
Sign in with LinkedIn
Thursday December 8 11
Additional resources
34
bull Tools for publishers wwwlinkedincompublishers
bull Tools for developers developerlinkedincom
bull Contact publisherlinkedincom for more details about the LinkedIn platform
Thursday December 8 11
Company Profile Plugin on AOL
Thursday December 8 11
Reach an influential
audience with my content
Bring professional
discussions to my site
How LinkedIn can help publishers
28
Drive traffic to my site
Create a more relevant
experience for my readers
Improve new reader
acquisition
As a publisher my goals are to hellip
Groups API
Thursday December 8 11
Example Worldwide Partner Conference
29
Thursday December 8 11
Reach an influential
audience with my content
Bring professional
discussions to my site
How LinkedIn can help publishers
30
Drive traffic to my site
Create a more relevant
experience for my readers
Improve new reader
acquisition
As a publisher my goals are to hellip
Sign in with LinkedIn
Thursday December 8 11
Sign in with LinkedIn gives readers a personalized experience
31
ldquoVariety was able to engage potential registrants by creating a sense of community around the conference It was an excellent tool to further market the conference and display the true caliber of our speakers ldquo
- Jae PaikDirector Of Web Development
Variety
Thursday December 8 11
Sign in with LinkedIn gives readers a personalized experience
31
Once signed in readers can see how they are connected to conference speakers
ldquoVariety was able to engage potential registrants by creating a sense of community around the conference It was an excellent tool to further market the conference and display the true caliber of our speakers ldquo
- Jae PaikDirector Of Web Development
Variety
Thursday December 8 11
Sign In With LinkedIn example - AOL
Sign in and comment on an article with your LinkedIn identity
Thursday December 8 11
Reach an influential
audience with my content
LinkedIn member
demographics
Bring professional
discussions to my site
How LinkedIn can help publishers
33
Drive traffic to my site
Create a more relevant
experience for my readers
Improve new reader
acquisition
As a publisher my goals are to hellip
Groups APILinkedIn Share
Member ProfileCompany
Profile Company
Insider
Sign in with LinkedIn
Thursday December 8 11
Additional resources
34
bull Tools for publishers wwwlinkedincompublishers
bull Tools for developers developerlinkedincom
bull Contact publisherlinkedincom for more details about the LinkedIn platform
Thursday December 8 11
Reach an influential
audience with my content
Bring professional
discussions to my site
How LinkedIn can help publishers
28
Drive traffic to my site
Create a more relevant
experience for my readers
Improve new reader
acquisition
As a publisher my goals are to hellip
Groups API
Thursday December 8 11
Example Worldwide Partner Conference
29
Thursday December 8 11
Reach an influential
audience with my content
Bring professional
discussions to my site
How LinkedIn can help publishers
30
Drive traffic to my site
Create a more relevant
experience for my readers
Improve new reader
acquisition
As a publisher my goals are to hellip
Sign in with LinkedIn
Thursday December 8 11
Sign in with LinkedIn gives readers a personalized experience
31
ldquoVariety was able to engage potential registrants by creating a sense of community around the conference It was an excellent tool to further market the conference and display the true caliber of our speakers ldquo
- Jae PaikDirector Of Web Development
Variety
Thursday December 8 11
Sign in with LinkedIn gives readers a personalized experience
31
Once signed in readers can see how they are connected to conference speakers
ldquoVariety was able to engage potential registrants by creating a sense of community around the conference It was an excellent tool to further market the conference and display the true caliber of our speakers ldquo
- Jae PaikDirector Of Web Development
Variety
Thursday December 8 11
Sign In With LinkedIn example - AOL
Sign in and comment on an article with your LinkedIn identity
Thursday December 8 11
Reach an influential
audience with my content
LinkedIn member
demographics
Bring professional
discussions to my site
How LinkedIn can help publishers
33
Drive traffic to my site
Create a more relevant
experience for my readers
Improve new reader
acquisition
As a publisher my goals are to hellip
Groups APILinkedIn Share
Member ProfileCompany
Profile Company
Insider
Sign in with LinkedIn
Thursday December 8 11
Additional resources
34
bull Tools for publishers wwwlinkedincompublishers
bull Tools for developers developerlinkedincom
bull Contact publisherlinkedincom for more details about the LinkedIn platform
Thursday December 8 11
Example Worldwide Partner Conference
29
Thursday December 8 11
Reach an influential
audience with my content
Bring professional
discussions to my site
How LinkedIn can help publishers
30
Drive traffic to my site
Create a more relevant
experience for my readers
Improve new reader
acquisition
As a publisher my goals are to hellip
Sign in with LinkedIn
Thursday December 8 11
Sign in with LinkedIn gives readers a personalized experience
31
ldquoVariety was able to engage potential registrants by creating a sense of community around the conference It was an excellent tool to further market the conference and display the true caliber of our speakers ldquo
- Jae PaikDirector Of Web Development
Variety
Thursday December 8 11
Sign in with LinkedIn gives readers a personalized experience
31
Once signed in readers can see how they are connected to conference speakers
ldquoVariety was able to engage potential registrants by creating a sense of community around the conference It was an excellent tool to further market the conference and display the true caliber of our speakers ldquo
- Jae PaikDirector Of Web Development
Variety
Thursday December 8 11
Sign In With LinkedIn example - AOL
Sign in and comment on an article with your LinkedIn identity
Thursday December 8 11
Reach an influential
audience with my content
LinkedIn member
demographics
Bring professional
discussions to my site
How LinkedIn can help publishers
33
Drive traffic to my site
Create a more relevant
experience for my readers
Improve new reader
acquisition
As a publisher my goals are to hellip
Groups APILinkedIn Share
Member ProfileCompany
Profile Company
Insider
Sign in with LinkedIn
Thursday December 8 11
Additional resources
34
bull Tools for publishers wwwlinkedincompublishers
bull Tools for developers developerlinkedincom
bull Contact publisherlinkedincom for more details about the LinkedIn platform
Thursday December 8 11
Reach an influential
audience with my content
Bring professional
discussions to my site
How LinkedIn can help publishers
30
Drive traffic to my site
Create a more relevant
experience for my readers
Improve new reader
acquisition
As a publisher my goals are to hellip
Sign in with LinkedIn
Thursday December 8 11
Sign in with LinkedIn gives readers a personalized experience
31
ldquoVariety was able to engage potential registrants by creating a sense of community around the conference It was an excellent tool to further market the conference and display the true caliber of our speakers ldquo
- Jae PaikDirector Of Web Development
Variety
Thursday December 8 11
Sign in with LinkedIn gives readers a personalized experience
31
Once signed in readers can see how they are connected to conference speakers
ldquoVariety was able to engage potential registrants by creating a sense of community around the conference It was an excellent tool to further market the conference and display the true caliber of our speakers ldquo
- Jae PaikDirector Of Web Development
Variety
Thursday December 8 11
Sign In With LinkedIn example - AOL
Sign in and comment on an article with your LinkedIn identity
Thursday December 8 11
Reach an influential
audience with my content
LinkedIn member
demographics
Bring professional
discussions to my site
How LinkedIn can help publishers
33
Drive traffic to my site
Create a more relevant
experience for my readers
Improve new reader
acquisition
As a publisher my goals are to hellip
Groups APILinkedIn Share
Member ProfileCompany
Profile Company
Insider
Sign in with LinkedIn
Thursday December 8 11
Additional resources
34
bull Tools for publishers wwwlinkedincompublishers
bull Tools for developers developerlinkedincom
bull Contact publisherlinkedincom for more details about the LinkedIn platform
Thursday December 8 11
Sign in with LinkedIn gives readers a personalized experience
31
ldquoVariety was able to engage potential registrants by creating a sense of community around the conference It was an excellent tool to further market the conference and display the true caliber of our speakers ldquo
- Jae PaikDirector Of Web Development
Variety
Thursday December 8 11
Sign in with LinkedIn gives readers a personalized experience
31
Once signed in readers can see how they are connected to conference speakers
ldquoVariety was able to engage potential registrants by creating a sense of community around the conference It was an excellent tool to further market the conference and display the true caliber of our speakers ldquo
- Jae PaikDirector Of Web Development
Variety
Thursday December 8 11
Sign In With LinkedIn example - AOL
Sign in and comment on an article with your LinkedIn identity
Thursday December 8 11
Reach an influential
audience with my content
LinkedIn member
demographics
Bring professional
discussions to my site
How LinkedIn can help publishers
33
Drive traffic to my site
Create a more relevant
experience for my readers
Improve new reader
acquisition
As a publisher my goals are to hellip
Groups APILinkedIn Share
Member ProfileCompany
Profile Company
Insider
Sign in with LinkedIn
Thursday December 8 11
Additional resources
34
bull Tools for publishers wwwlinkedincompublishers
bull Tools for developers developerlinkedincom
bull Contact publisherlinkedincom for more details about the LinkedIn platform
Thursday December 8 11
Sign in with LinkedIn gives readers a personalized experience
31
Once signed in readers can see how they are connected to conference speakers
ldquoVariety was able to engage potential registrants by creating a sense of community around the conference It was an excellent tool to further market the conference and display the true caliber of our speakers ldquo
- Jae PaikDirector Of Web Development
Variety
Thursday December 8 11
Sign In With LinkedIn example - AOL
Sign in and comment on an article with your LinkedIn identity
Thursday December 8 11
Reach an influential
audience with my content
LinkedIn member
demographics
Bring professional
discussions to my site
How LinkedIn can help publishers
33
Drive traffic to my site
Create a more relevant
experience for my readers
Improve new reader
acquisition
As a publisher my goals are to hellip
Groups APILinkedIn Share
Member ProfileCompany
Profile Company
Insider
Sign in with LinkedIn
Thursday December 8 11
Additional resources
34
bull Tools for publishers wwwlinkedincompublishers
bull Tools for developers developerlinkedincom
bull Contact publisherlinkedincom for more details about the LinkedIn platform
Thursday December 8 11
Sign In With LinkedIn example - AOL
Sign in and comment on an article with your LinkedIn identity
Thursday December 8 11
Reach an influential
audience with my content
LinkedIn member
demographics
Bring professional
discussions to my site
How LinkedIn can help publishers
33
Drive traffic to my site
Create a more relevant
experience for my readers
Improve new reader
acquisition
As a publisher my goals are to hellip
Groups APILinkedIn Share
Member ProfileCompany
Profile Company
Insider
Sign in with LinkedIn
Thursday December 8 11
Additional resources
34
bull Tools for publishers wwwlinkedincompublishers
bull Tools for developers developerlinkedincom
bull Contact publisherlinkedincom for more details about the LinkedIn platform
Thursday December 8 11
Reach an influential
audience with my content
LinkedIn member
demographics
Bring professional
discussions to my site
How LinkedIn can help publishers
33
Drive traffic to my site
Create a more relevant
experience for my readers
Improve new reader
acquisition
As a publisher my goals are to hellip
Groups APILinkedIn Share
Member ProfileCompany
Profile Company
Insider
Sign in with LinkedIn
Thursday December 8 11
Additional resources
34
bull Tools for publishers wwwlinkedincompublishers
bull Tools for developers developerlinkedincom
bull Contact publisherlinkedincom for more details about the LinkedIn platform
Thursday December 8 11
Additional resources
34
bull Tools for publishers wwwlinkedincompublishers
bull Tools for developers developerlinkedincom
bull Contact publisherlinkedincom for more details about the LinkedIn platform
Thursday December 8 11