using social media as a marketing tool linkedin session andrew greenyer director, raise the roof...
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Using Social Media as a Marketing Tool
Linkedin session
Andrew GreenyerDirector, Raise the Roof Marketing
1
What is Linkedin?
• Who has a LinkedIn account?
• If you do how complete is your account?
• How active are you?
“Linkedin helps you find valuable people and informs you of the mutual
connections you have with them”
Linkedin• Launched in May 2003
• Has 150 million professionals networked (50:50 M/F)
• 1.3m Small Businesses
• Known as Facebook for Grown-ups (or suits)
• Host a CV online and connect to other professionals in your organisation, previous employers or industry sector
• Allows you to be introduced to people you could never meet
• Used for job searching
Linkedin – how to use
• Use to make connections to decision makers in target organisation
• Research your target companies and individuals
• Keep an eye on your competitors
• Share your content with like minded individuals
• Become a thought leader in your field
What can find you?
• New Business Opportunities
• Requests to Tender
• Writing requests
• Speaking requests
• Job Opportunities
Where to start?
• Create an account at linkedin.com (if not already got one)
• Make sure your profile is complete as possible
• Identify and connect to people you know to start to build your network
• Research which groups to join
How to achieve a complete profile
• Use a professional image
• Create a compelling headline
• List your current position and at least 2 past positions
• Complete the summary section
• Complete the skills and expertise section
• Give recommendations first
• Complete the interests and groups section
Hint – you will need 3 recommendations before your profile can be marked as complete
Optimise your profile to get found by contacts
Edit your websites – you can have up to 3
Edit your public URL to make it personal to you
Add your Twitter
account
Add new connections
• Browse the networks of your immediate networks by visiting their profile
• Use the search function to look for individuals by name and/or company
• Join groups that your target market join
• Watch your network’s interactions and connections
Increasing your network
• Check you contacts from your email accounts – are they on Linkedin?
• Connect with people you meet in the groups
• Add people you meet at external networking events
• Cross link with other connections on other social media networks
What do you need to do to get 100% completion?
• Do you need to join Linkedin?
• How complete is your profile?
• List what you need to do to improve your profile and it’s visibility.
Linkedin Groups
• These are great opportunities to connect with people in your niche
• They give you the chance to be seen by your industry peers
• They give you a chance to become more well known in your industry
• You can demonstrate what you know about your subject
Develop Thought Leadership
• Status Updates
• Quality of updates not volume• 2-4 updates per day• Make them compelling or noteworthy
• Linkedin Answers
• Companies post questions to get answers from professionals
How are you going to use Linkedin for your business
• Can you and your business use Linkedin?
• What do you need to do?
• Create a company page• Need to identify and join groups• Invite current clients / contacts to connect• Follow competitors