hedge fund marketing: tips to impress investors and raise capital
TRANSCRIPT
Hedge Fund Marketing Tips to Impress
Investors and Raise Capital
Thursday, October 2, 2014
TODAY’S EXPERTS
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Kyle Dunn
CEO
Meyler Capital
Mary Beth Hamilton
Vice President, Marketing
Eze Castle Integration
• Hedge Fund Marketing: Analyzing & Optimizing the
Process
• The Value of Brand Loyalty
• The Evolution of Investor Due Diligence
• Selling Technology as a Differentiator for Your Firm
TODAY’S AGENDA
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• Investors require more information than ever before.
DUE DILIGENCE
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3-5 Years Ago Today
Few questions regarding technology, security, etc.
Annual questionnaires were rare
DDQs dedicated to technology infrastructure & security
Many investors ask for annual updates from firms & service providers
• 72% of investors will be asking more IT Qs
• With 56% coming in the next 6 months
• 25% said IT deficiency = no investment
SURVEY SAYS
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THE QUESTIONS
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At what frequency are security audits of the firm’s IT infrastructure performed and what specific tests are run?
Do you have a SAS70/SSAE-16? If so, please provide a copy of your most recent report.
Describe your Help Desk structure and availability for responding to issues a firm reports.
How often do you back up my data? What are your backup procedures?
Does the organization have a formal, documented IT security policy?
What is your process for deleting employee accounts/privileges if he/she
leaves the organization?
Do you retain logs of who accesses what
data and when?
Does the firm have any form of intrusion detection in place? If
so, what is the platform and
provider?
How is physical access to the data center(s)
controlled/monitored?
What due diligence and background checks do you
perform on employees?
QUESTIONS, QUESTIONS, QUESTIONS!
• Infrastructure• Cybersecurity• DR/BCP• Backup
• Policies & Procedures• Hiring Practices• Employee Training• Data Centers
TECHNOLOGY
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The Bare Minimum Best Practice/Investor-Approved
Public Cloud (e.g. Amazon, Google, etc.)
Private Cloud Managed by reputable third-
party provider
Infrastructure/Cloud
TECHNOLOGY
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The Bare Minimum Best Practice/Investor-Approved
Non vertical-focused No specific knowledge of
financial services firms
Hedge Fund-focused IT Firm Understanding of financial
applications and unique needs
Personnel/Expertise
TECHNOLOGY
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The Bare Minimum Best Practice/Investor-Approved
Tape backup (should never be used exclusively)
Robust backup Managed Disaster Recovery
Backup & Disaster Recovery
TECHNOLOGY
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The Bare Minimum Best Practice/Investor-Approved
Anti-virus, spam filtering, firewalls
Layers of Security Intrusion Detection and
Prevention Vulnerability Assessments
Security
• Due diligence is evolving and
investors seek stability and security
• Take a long-term approach to
technology planning
• Deficiencies in your IT can and will
prevent allocations
FINAL THOUGHTS
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