Raise Funds, Raise Awareness:Effective Use of Social Media

and Social Networks

Texas Council on Family ViolenceExecutive Director’s Conference

February 16, 2011

Informal Survey

• Print newsletter• Direct mail campaign• Email newsletter• Email campaign• Special Events• Membership or

Partnership Program

• Corporate or Major Donor Development

• Social Networks– Twitter– Facebook– LinkedIn

• Mobile

Social Media

Social media is like word of mouth on steroids

Andy Sernovitz — damniwish.com and gaspedal.com

Boost Your Results by Building Your Network

bethkanter.org

Your print and email materials should point to your online presence …and vice versa.

Get a SUBSCRIBE button.

Connect the Dots

Make it easy to share your online content.

Get a SHARE button.

Connect the Dots

sharethis.com

Special Events

Scott Stratten un-marketing.com/blog

Pitchengine.com

chipin.com

chipin.com

Create and Empower Advocates

Source:darmano.typepad.com

Who Are Your Donors/Advocates?

and where do they live online?

theconversationprism.com

MOBILE

Gartner predicts that by 2013, more people will access the Internet via mobile phone than the computer.

If your organization’s information is not available on a small screen, it’s not available at all to people who rely on their mobile phones for access. That’s likely to be young people, people with lower household incomes, and recent immigrants …

Source: Pew Internet Research CenterPewinternet.org

ck-blog.com

Time Management• Steep learning curve

– Tackle one at a time– Share the responsibility

• Make it a habit: put it on your to-do list• Develop a network mindset

everydotconnects.comand

conniereece.com

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