use of facebook for smes andrew greenyer director, raise the roof marketing
TRANSCRIPT
Use of Facebook for SMEs
Andrew GreenyerDirector, Raise the Roof Marketing
Technologies or Channels
Blogs
Microblogging
Videosharing
Virtualworlds
Photosharing
PodcastsWikis
Social networks
• Facebook has over 1bn users
• Facebook is a social network that allows you to connect with friends and family through request only
• Users can share photos, status updates, videos, links
• For Business:
• Share breaking news• Share content from other platforms• Ask Questions• Provide Customer Service
Salon – Vogue Woodley
Leigh Sports Village
Encourage Interaction
• Asking questions that your fans can not resist answering
• Post trivia, quizzes and games
• Create a poll
• Regular events that fans can engage with
Trivia plus a question
Simple Poll
Asking for advice
Creating an Advert on Facebook
Creating an Advert on Facebook
Testing your Ads
• Split Test – one item at a time
• Copy• Image• Offer
• Evaluate your click through rate – stop adverts with too low CTR
Knock-Off Wood
Knock-Off Wood Stats• Facebook: (Under “Knock-off Wood”): 116,000+ fans
• Twitter: 2550 followers
• YouTube: 30 videos
• Highlights:
• Ana White’s blog draws nearly three million unique page views every month.
• 90-95% of her Facebook content comes from fans, and she leaves it all public.
• Pinterest is the #1 referring site to her blog, bringing 6000 unique visitors a day.
• In year two, the blog began bringing in enough advertising
revenue to support her family.
Things for you to considerTake 10 mins to write your thoughts down
• Is Facebook right for your organisation
• If Yes, what do you have to do?
• Set up page – what do you need?• Post status updates – what, when and how?• Should you create an Advert(s) – what, who and how?
Use of Twitter for SMEs
Andrew GreenyerDirector, Raise the Roof Marketing
• Twitter is a condensed version of Facebook status updates
• Updates up to 140 characters in length
• A good way of relaying breaking news
• 500 million tweets per day
• Let followers know about upcoming events / launches / share useful content
Twitter Profile
#HASHTAGS
Tweetdeck
Hootsuite.com
6 Tips for Improving Twitter Link Click Through Rate
1. Write tweets between 120 and 130 characters
2. Place links about 25% of the way through
3. Chose the right words and phrases
4. Use action words
5. Experiment with the paper.li system
6. Tweet on the weekends
Analysis undertaken by Hubspot – based on 200,000 tweets with links
Paper.li – create your own newspaper
Customer Service via Twitter
Things for you to considerTake 10 mins to write your thoughts down
• Is Twitter right for your organisation
• If Yes, what do you have to do?
• Set up account – what do you need?• Post status updates – what, when and how?• Link back to website – what content?• How will you attract more followers?
Use of Youtube (video) for SMEs
Andrew GreenyerDirector, Raise the Roof Marketing
Youtube
• Upload and share videos – professional and non-professional content
• 800m users per month
• 4bn hours of video watched per month
• 72 hours of video uploaded each minute
• For Business:
• Create product demonstrations• Case Studies• Interviews
What could you use to create a video?
• Take 10 mins to list what you could video
• Case Studies – who, what?• Product demo• Shop / Factory tour• Run a competition
Socialmediaexaminer.com
Bodyform – Facbook comment that lead to a video
and the video response.........
Results:• 3.1m views on Youtube• 13k likes for video on Youtube• 4,500 comments on original post
on Bodyform Facebook page
The simple steps are as follows:
• Set out your objectives
• Listen to what is being said in the digital space, by whom and where (e.g. competitors, consumers);
• Monitor these conversations, dialogues, likes and comments;
• Devise an engagement plan (including a rolling content plan) and do not underestimate the resources and expertise required;
• Set up a governance policy
• Engage with honesty and transparency
• Monitor and evaluate on an ongoing basis.
• Think ROI not cost
CHECKLIST – Is Your Company Ready for Social Media?
• My company has clear goals for social media.
• We have the human resources to commit to social media.
• We produce enough quality content to sustain social media
conversations.
• We know which social media sites are popular with our
prospects and customers.
• Our company website is prepared for social media
attention.
• We’re ready to incorporate social media strategies
throughout the buying process.
Using Social Media as a Marketing Tool
Andrew Greenyer
[email protected]@AGFormby
www.raisetheroofmarketing.co.uk
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