maximizing linkedin for social media marketing
DESCRIPTION
Joyce Sullivan, Founder and CEO of SocMediaFin, Inc. presents "Maximizing LinkedIn for Social Media Marketing" to New York University (NYU), School of Continuing and Professional Studies (SCPS) class of July 23-27, 2012 for Social Media Intensive Summer ProgramTRANSCRIPT
@JoyceMSullivan #nyusmi
Created and Presented by:
Joyce SullivanFounder | CEO
SocMediaFin.com
Exclusive Presentation for:
NYU Midtown CenterNew York, NY USA
Wednesday, July 25, 20122:30 - 4:00 pm EDT
Maximizing
For Social Media Marketing
@JoyceMSullivan #nyusmi
Created and Presented by:
Joyce SullivanCEO | Founder
SocMediaFin.com
Exclusive Presentation for:
- overview and introductions- industry trends - global day
LinkedIn- Overview- Tools- Social Media Marketing- your own- your group- your organization- What’s Next- Discussion and Questions
AGENDA:
NYU Midtown CenterNew York, NY USA
Wednesday, July 25, 2012
2:30 - 4:00 pm EDT
Maximizing For Social Media Marketing
@JoyceMSullivan #nyusmi3
Visit us > SocMediaFin.com
@JoyceMSullivan #nyusmi
Maximizing LinkedIn for Social Media Marketing
Once used for recruiting only, LinkedIn has matured into:
- powerful social media marketing platform- allows companies to recruit employees- generate new business- strengthen current relationships- establish industry communities- reinforce brand loyalties.
@JoyceMSullivan #nyusmi
Social Media Tools: How Do I Know Which One I Should Use?
① Who are you?
② What do you have to say?
③ Who are you trying to reach?
④ How do THEY want to be reached (or not reached)
⑤ Once you connect, then what?
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http://schedule.sxsw.com/2012/events/event_IAP9392
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SXSW 2012 Financial Services & Technology Rockstar Women
Five global women – NZ, UK, US - who work in financial services and use social media for work
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Council of Economic Advisors, February 2012 report
US Industry Trends: Shrinking and Growing Industries 2007 - 2011
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Founded in December 2002As of May 2012:- 162 million members- 200 countries-World’s largest professional network on the internet- Available in 18 languages; 45 languages for Groups
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5 questions to ask yourself before connecting using social media…
① Who are you?
② What do you have to say?
③ Who are you trying to reach?
④ How do THEY want to be reached (or not reached)
⑤ Once you connect, then what?
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@JoyceMSullivan #nyusmi
Thank you!Connect with me!
LinkedIn: http://linkedin.com/in/joycemsullivan
Website: http://socmediafin.com
Twitter: http://twitter.com/joycemsullivan
Facebook: http://facebook.com/socmediafin
Watch me talk “Career Reinvention” > Joyce
Sullivan on WSJR with Maria Bartiromo
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@JoyceMSullivan #nyusmi
Created and Presented by:
Joyce SullivanFounder | CEO
SocMediaFin.com
Exclusive Presentation for:
NYU Midtown CenterNew York, NY USA
Wednesday, July 25, 20122:30 - 4:00 pm EDT
Maximizing
For Social Media Marketing