maximizing linkedin for social media marketing

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@JoyceMSullivan #nyusmi Created and Presented by: Joyce Sullivan Founder | CEO SocMediaFin.com Exclusive Presentation for: NYU Midtown Center New York, NY USA Wednesday, July 25, 2012 2:30 - 4:00 pm EDT Maximizing For Social Media Marketing

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Joyce Sullivan, Founder and CEO of SocMediaFin, Inc. presents "Maximizing LinkedIn for Social Media Marketing" to New York University (NYU), School of Continuing and Professional Studies (SCPS) class of July 23-27, 2012 for Social Media Intensive Summer Program

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Page 1: Maximizing LinkedIn for Social Media Marketing

@JoyceMSullivan #nyusmi

Created and Presented by:

Joyce SullivanFounder | CEO

SocMediaFin.com

Exclusive Presentation for:

NYU Midtown CenterNew York, NY USA

Wednesday, July 25, 20122:30 - 4:00 pm EDT

Maximizing

For Social Media Marketing

Page 2: Maximizing LinkedIn for Social Media Marketing

@JoyceMSullivan #nyusmi

Created and Presented by:

Joyce SullivanCEO | Founder

SocMediaFin.com

Exclusive Presentation for:

- overview and introductions- industry trends - global day

LinkedIn- Overview- Tools- Social Media Marketing- your own- your group- your organization- What’s Next- Discussion and Questions

AGENDA:

NYU Midtown CenterNew York, NY USA

Wednesday, July 25, 2012

2:30 - 4:00 pm EDT

Maximizing For Social Media Marketing

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@JoyceMSullivan #nyusmi3

Visit us > SocMediaFin.com

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@JoyceMSullivan #nyusmi

Maximizing LinkedIn for Social Media Marketing

Once used for recruiting only, LinkedIn has matured into:

- powerful social media marketing platform- allows companies to recruit employees- generate new business- strengthen current relationships- establish industry communities- reinforce brand loyalties.

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@JoyceMSullivan #nyusmi

Social Media Tools: How Do I Know Which One I Should Use?

① Who are you?

② What do you have to say?

③ Who are you trying to reach?

④ How do THEY want to be reached (or not reached)

⑤ Once you connect, then what?

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http://schedule.sxsw.com/2012/events/event_IAP9392

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SXSW 2012 Financial Services & Technology Rockstar Women

Five global women – NZ, UK, US - who work in financial services and use social media for work

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@JoyceMSullivan #nyusmi9

Council of Economic Advisors, February 2012 report

US Industry Trends: Shrinking and Growing Industries 2007 - 2011

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@JoyceMSullivan #nyusmi

LinkedIn

Founded in December 2002As of May 2012:- 162 million members- 200 countries-World’s largest professional network on the internet- Available in 18 languages; 45 languages for Groups

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@JoyceMSullivan #nyusmi

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@JoyceMSullivan #nyusmi

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@JoyceMSullivan #nyusmi

5 questions to ask yourself before connecting using social media…

① Who are you?

② What do you have to say?

③ Who are you trying to reach?

④ How do THEY want to be reached (or not reached)

⑤ Once you connect, then what?

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Page 27: Maximizing LinkedIn for Social Media Marketing

@JoyceMSullivan #nyusmi

Thank you!Connect with me!

LinkedIn: http://linkedin.com/in/joycemsullivan

Website: http://socmediafin.com

Twitter: http://twitter.com/joycemsullivan

Facebook: http://facebook.com/socmediafin

Watch me talk “Career Reinvention” > Joyce

Sullivan on WSJR with Maria Bartiromo

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Page 28: Maximizing LinkedIn for Social Media Marketing

@JoyceMSullivan #nyusmi

Created and Presented by:

Joyce SullivanFounder | CEO

SocMediaFin.com

Exclusive Presentation for:

NYU Midtown CenterNew York, NY USA

Wednesday, July 25, 20122:30 - 4:00 pm EDT

Maximizing

For Social Media Marketing