how to use linkedin for social media marketing
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With over 380 million registered users, LinkedIn is one the largest professional networks in the world.
LinkedIn increases engagement, provides a platform to share news and company updates.
Connect with industry professionals and potential customers through LinkedIn.
Optimize your company and personal page to engage with target audience.
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Make your LinkedIn company page interesting by posting regular updates and blog pieces.
Save time and use social media management tools to post content consistently.
DrumUp helps in finding content that is relevant to your business and schedules weekly posts for publishing on the company page.
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Involve your colleagues and employees in optimizing and promoting your LinkedIn page.
Start conversations with your colleagues and employees on the page to make it more engaging.
Encourage employees to add a link to the company’s LinkedIn page in their personal email signatures.
A ‘LinkedIn Follow button’ can be incorporated by the design team on the company’s website and blog.
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Create a group on LinkedIn which is related to your particular field.
Make an open forum and start discussions. Get opinions, suggestions and hear out concerns of your customers.
Join other communities and groups relevant to your business. It gives you the opportunity to listen to your target audience and offer solutions.
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Having a complete LinkedIn profile is non-negotiable if you wish to create a good impression.
Make sure the customers are able to comprehend what the company does and the products and services it offers.
Ensure that your summary is short and crisp and addresses the pain points of your customers .
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