smart markting rsc south east - summary slides
DESCRIPTION
A summary of the Smart Marketing Presentation at Plumpton College on 28th March for Sussex Council of Training Providers. The presentation looked at the use of Social Networking Solutions and Proximity based solutions using NFC or Near Field Communications, QR Codes and the value of using Re-Direct Sites. The resulting discussions also examined the various ways in which all these technology solutions could be used to enhance education marketing opportunities for providers.TRANSCRIPT
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The Power Of Twitter
Promoting your FaceBook Presence
Proximity Marketing
HashTags for Events
Who is responsible for your organisation’s web2 Foot Print?
Finding contacts to Follow
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The Power Of Twitter
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An email to a few hundred contacts from our CRM
6,700 hits via Twitter
22,000 individual hits to the site..
People now attending our courses because they only saw it advertised on Twitter..
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#HashTags for
Events
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#RSCSE
#AoCTLConf
#Ticer2010
#ALTC2011
#BETT
#OpenDay
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Using HashTags #
Eg: #RSCSE
HashTag exert f rom Twittercourse
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With and Without HashTags
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Twitter Application to Monitor the Topics of Interest to you
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Twitter – Take it Seriously….
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Conferences –
Sourced and arranged through
World News – Through Twitter
Lecturers communicating with entire courses – Through Twitter
Holiday Destinations identified
through crowdsourcing techniques
on Twitter.
Following World Subject
Specialists
– Through Twitter
Ignoring the value of teaching good social networking skills
in education
The Odd one out…?
Business marketing, research and networking.- Through Twitter
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Finding contacts to follow
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Bring together
your digest of
interesting reading..
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Conduct Communit
y Polls
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Who is responsible for your organisation’s web2 Foot Print?
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How effective is your Web2 Foot Print?
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How effective is your Web2 Foot Print?
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Which College do you ?
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How effective is your Web2 Foot Print?
- Is there anyone in your organisation looking the footprints being laid by other people… ?
- Is there anyone reacting, commenting appropriately to negate, enhance their effect?
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A little piece of research…. Messages with a Hash Tag..and without.
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Use Effective HashTags to reach the ‘interested’ market
Provide a good message.
Establish a credible reputation for valuable / useful Tweets.
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Should you have a Social Networking Monitor Process?
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Promoting your FaceBook Presence
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FACEBOOK – Page Insights
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FACEBOOK – Page Insights
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HAND OUT SLIDES
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Re-Direct Sites….Allow the Same QR
Codes to be re-directed to other links, resources
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NFC, QR Codes, Bluetooth &
Re-Direct Sites.Yesterday
Today
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Re-Direct Site
Text Information
Send a Text
Update a FaceBook or Google+ Site for a project with location
Run a Video
Run an audio file
Link to an eHandout
…???
Example Re-Direct Sites:http://p-qr.comhttp://tiny.cchttp://kimtag.com
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An Information Table Menu
Re-Customisable for each Lesson
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Reaching Audiences.. …who share an interest in your space.
..Proximity Solutions
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Proximity Marketing - Getting close to your market -
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Providing timely, relevant information & establishing an information service
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Do a lot more with QR Codes..QR Codes and Re-Direct Sites
http://tiny.cc/smartmarketingcourse
Uses: Create Re-Useable QR Codes to.. Update Course Handbooks with the latest assignment dates, produce posters that are continually updated with the latest links to videos, notices, podcasts, handouts that can be updated during the week with the new help notices about assignments, homework…
Note: OnLine Smartmarketing course resources, FREE access and download for any moodle site.
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Features of BluetoothDistance 10m to several Km.
Devices cheap
No cost for transmission
Bluetooth ‘Stations’ can be networked
Can integrate closely with mobile hardware
Common feature on mobile devices.
Proximity document guide http://tiny.cc/bluetoothdoc
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