Marketing activations which increased

brand awareness, boost sales and drive

customer’s traffic

Commercial Centre ‘Orhideea’ and

Carrefour Hypermarket

Bucharest, Romania.

Opening Date : 23rd Sept 2003

Built up area: 26950sqm of which:

-Hypermarket and retail area: 8970 sqm

-Commercial area: 8790 sqm

-Restaurants: 890 sqm

Total floor area – 28810 sqm of which:

-Hypermarket : 16620 sqm

-Commercial galleries: 12190 sqm

Parking area: 1294 cars

51 stores, 5 restaurants, 2 coffee shops

12 million customers/year.

Grand Opening Commercial Centre ‘Orhideea’ and Carrefour

Hypermarket 24th Sept 2003 - with participation of the actual Romanian president-

First Santa Claus 17th Dec 2003 ‘Orhideea’ Commercial Centre

Harry Potter 3 Launch 13th Dec 2003

‘Simplu’ Troupe 1st Aug 2004 -Platinum Disc Award Event-

Book Launch 31st Aug 2004 -new product roll-out-

Singer Stefan Banica Jr. 14th Dec 2004 -autographs session for fan’s-

Pepe Singer 15th Dec 2004 -music album launch-

‘Simplu’ Troupe 9th Feb 2005 -“Love Week Event”-

Pascal Bruckner, French Writer 18th June 2005 -book launch-

‘Mandinga’ Band 30th June 2005 -concert & autograph session-

Harry Potter 6 Book Launch Event 26th Nov 2005 -new product roll-out-

‘Carcotasii’ Comedians 4th Dec 2005 -autograph session for fan’s-

Pepe Singer 14th Feb 2006 -Valentine’s Day giveaways-

‘Sistem’ Stomp Band 4th April 2006 -night concert-

Rita Muresan Designer’s Fashion Show 20th Dec 2006

Andreea Banica Singer 20th Dec 2006 -concert after the fashion show-

Edith Gonzales, Uruguay’s Soap Films Actress 21st April 2007 -autographs session for fan’s-

Rafaga, Argentinean Troupe 15th Sept 2007 -outdoor concert-