smart marketing class

Smart Online Marketing

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Website: Mckinleymediagroup.com

Presented BySterling McKinley, CEO Connect with us:

How to turn strangers into customers

Tuesday, January 28, 14

Meet Sterling Mckinley

Online Marketing Specialist, Columnist, Speaker

Small Firm Innovation


•The death of selling

•Inbound marketing

•Online marketing

•Questions

Outline


4My Website Isn't Getting Any Leads


Your Website is Antisocial


Who likes to be sold?


The used car salesman approach is dead

•Don’t Sell

•Listen more

•Be positive

•Give it away


Building Trust & Relationships


Source: http://networkingexchangeblog.att.com/wp-content/uploads/2012/10/Brian-Solis-top1.jpg

Your customers are changing


10The way customers look for companies has changed in today’s digital age

97% of internet users look for local products and services online.

Source: BIA/Kelsey, User View Wave VII, March 20


What would Homer look for online?


MMM....FREE Donuts


It All Needs to Work Together

Video Website

Social Media Mobile

Search Engine Optimization


Make Your Website Your Top Salesperson

15


What’s wrong with this website?


Website Redesign


Phone, Address & Email


Video


FAQ’s


Easy To Read Text


Give it away for free


5 Website Design Tips

•Focus On Your Customer

•Clearly List Your Phone, Address & Email

•Give Something Away For Free

•Make It Easy To Use

•Make It Easy To Read

•Look At Your Competitors' Website


Search Engine Optimization


Organic Search Engine Optimization

Google Pulls content/keyword directly from Your website


Paid Search (Google Adwords)

How it works•Pick Keywords•Set Budget•Create Ads


Google Maps/Local Search


BlogGoogle loves new, original & relevant content


5 Search Engine Optimization Tips

•Content Is King

•Setup Local Profiles

•Use Targeted Keywords

•Blog

•Look into Adwords

•Look At Your Competitors' Website


Online Video


Clients that watch are 437% more likely to make a purchase compared

to those that don’t.Google, Impact of YouTube Home pages On Brand Engagement, U.S., Dec 2010


Video Ranks High in Google Searches


Social Media


My Social Media Story


•15-30 minute chunks to monitor• Support referral sources• Respond to relevant questions • Thank new followers or fans• Snoop on the activity of your competition

5 Tips For Social Media


Mobile Marketing


Your clients are on the go By 2014 Mobile traffic will overtake

desktop internet traffic. (Source:Microsoft Tag)


Desktop Website


Desktop Website On Mobile Phone


! A scaled down version of your Website! Easy & quick way to get information! A summary of your key points! Loads fast & easy to make contact! Be available 24/7 & anywhere

A Mobile Website


QR Codes

A QR code is only as good as it’s landing page…• Point to mobile optimized landing pages• Grab attention• Help spread mobile coupons• Build lists of mobile phone users• Run better marketing metrics• Easily share mobile media (photos/videos)• Achieve marketing objectives!


5 Tips Mobile Marketing

•Test your website on a cell phone•Offer basic contact information•Get a Mobile Website•Use QR codes to connect with customers•Offer deals and discounts


Keep up with your Clients


Don’t Be Blockbuster


Businesses that can be found online are growing faster

Over the next three years, businesses that use the web expect to grow 40%

faster than those that don't.Source: BCG Report, "The Connected World: The $4.2 Trillion Opportunity," March 2012


1. Information is the new sales

2. Your Website must be user friendly

3. Social Media is about building relationships

4. Reach Customers anytime & anywhere with Mobile

5. SEO: Make sure customers can find you

Smart Online Marketing Tips


Contact Us

MckinleyMediaGroup

MckinleyMediaGp

Call: 410-630-1287 ext.1Email: [email protected]:mckinleymediagroup.com

Sterling Mckinley, Online Marketing Specialist


Buy my e-bookhttp://selz.co/1kU1l8m
