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SMART MARKETING STRATEGY TIPS for EDEN destination managers and EDEN project officers prepared by EDEN AISBL Tips from EDEN Network AISBL

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Page 1: SMART Marketing strategy

SMART MARKETING STRATEGY TIPS for EDEN destination managers and EDEN project officers prepared by EDEN AISBL

Tips from EDEN Network AISBL

Page 2: SMART Marketing strategy

Make your homework

1 picture > 1,000 words Craft good stories

Tips from EDEN Network AISBL

Page 3: SMART Marketing strategy

Fam Trip

Invite and make happy tour operators, bloggers and journalists

They will talk about you

Tips from EDEN Network AISBL

Page 4: SMART Marketing strategy

EDEN travellers are more likely to hear stories by other travelers, travel operators and journalists

Most important tools to make a decision about travel (/holiday) plans for potential travelers to emerging destinations

Internet, bloggers,social

network 51%

Travel Agents / Tour Operators

17%

Travel magazine articles

13%

Brochures 11%

Old media (news, radio and tv)

8%

Eden Network Association ASIBL, 2013

Tips from EDEN Network AISBL

Page 5: SMART Marketing strategy

Google, 2011

Internet, Internet, Internet

Tips from EDEN Network AISBL

Page 6: SMART Marketing strategy

Focus on the biggest markets

International travellers potentially interested in emerging destinations 100 = 18 million travellers

Poland 3%

Spain 3% Sweden

5%

Denmark 5%

France 5%

Belgium 6%

Italy 7%

Netherlands 8%

UK 26%

Germany 32%

Eden Network Association ASIBL, 2013

Tips from EDEN Network AISBL


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