Smart social media marketing

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Post on 27-May-2015




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  • 1. Social Media Marketing An Overview


  • A category of online media where people are talking, participating, sharing, networking, and bookmarking online( )
  • Social Media is an important element in a businesss marketing communication strategy


  • Using social media to persuade consumers that one's company, products and/or services are worthwhile.
  • ( )
  • Social Media adopts a different approach to marketing as compared to other traditional channels


  • Facebook has around 400m users
  • Twitterhas75m users
  • LinkedIn has over 50m global users


  • 64% marketers are using Social Media for 5 hours or more each week
  • 64.86% strongly agree that Social Media generates exposure
  • More than 50% of marketers agreed that spending as less as 6 hours on Social Media Marketing for a few months generated qualified leads
  • 80% reported better search engine ranking
  • Source:www.Socialmediaexaminer.comThe study had 880 respondents


  • Social book-marking sites such as, Digg, StumbleUpon


  • Increased visibility on the web
  • Great tool to enhance your other marketing efforts such as an open house, price drops etc.
  • Instantly connect with your prospects/clients
  • Global audience base
  • Opportunity to understand prospect/customer requirements first hand
  • Helps in brand building
  • Low-cost way to get your message across


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