simon sinek why how what why how what your beliefs your company = your philanthropy
TRANSCRIPT
Simon SinekSimon Sinek
Why
How
What
Why
How
What
YourBeliefs
Your Company
= Yourphilanthropy
Choose a non-profit that connects with your
“why”
Restaurant - food pantry, school lunch program
HR/Recruiting - Dress for Success
Home industry - homelessness, shelter
Avoid - Executive personal pet projects
What
Give moneydonate a percentage of sales
donate funds for operating expensesmatch funds through employee giftingevents like golf tournaments, drives
sponsor eventsunderwrite needs
Give Time
Give Stuff
create volunteer opportunities on company time
be sure they need it
divide and conquerleverage your expertise across departments
How
Integrate your program so that it reaches consumers, employees and stakeholders
Present to all about the true human impact to create buy-in and passion about the cause
Share via social media, web and video
Commit to 2-3 years
Consider supporting small local charities to make a big impact
Report back
Involve high level execs
Learn about the charity and their needsHow
Mainstream?
CorporateSocial
Responsibility
CSR
Customers
Employees
Why
Customers Care
*2013 Cone Communications Social Impact Study
93%
When a company supports a cause, consumers have a more positive
image of that company
90%
90%
Consumers are more likely to trust companies that back causes
Consumers are more likely to be loyal to companies that back causes
82%Consumers make purchasing
decisions based on the extent a company supports causes
Employees Care
*2013 Cone Communications Social Impact Study
Blurred lines between work and home bring social impact into the workplace
Volunteerism bolsters team building
Employees are more loyal and proud of their companies
Millennials want to work in socially conscious companies
Why
How
What
Our mission is to help families escape poverty and homelessness through design; one household at a
time.
Dwell with Dignity VideoDwell with Dignity Video
Sheila &Myson
Sheila & Myson’s Living RoomSheila & Myson’s Living Room
Myson’s BedroomMyson’s Bedroom
Bedroom for Nominated momBedroom for Nominated mom
Myson & Me
$$
InKind
SocialMedia
