ses sf 2010 - whats next for seo and news
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![Page 1: SES SF 2010 - Whats Next for SEO and News](https://reader035.vdocuments.site/reader035/viewer/2022070316/5557bc02d8b42a696c8b5190/html5/thumbnails/1.jpg)
What's Next for SEO on News Sites
August 2010 San Francisco
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Hi all
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Overview
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Video Play on Page Transcripts XML Sitemap
Semantic Mark up Microformats RDFa
UGC HTML 5 Yahoo! / Bing Testing
Try it now Try Soon Try Later
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Video
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Better User Experience
Major push to index
Working across all platforms
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Video / Play On Page
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Video / Play On Page 2
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Video / Transcripts
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Video XML Sitemaps / mRSS
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The Engines use the XML Video Sitemap protocol or a mRSS feed to find the videos
http://www.sitemaps.org/http://www.google.com/support/webmasters/bin/topic.py?hl=en&topic=10079http://video.search.yahoo.com/mrss
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Semantic mark up / Microformats
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http://microformats.org/
Google and Yahoo! working on an open sources set of standard microformat markup to use on videos and interactive content
http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=162163
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User Generated Connect (UGC)
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HTML 5
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The structure could make search engine friendliness easier than ever.
The new section element, “article,” should simplify categorization of the content on blogs, news sites, forums, etc.
Embedded media elements will be easy to optimize.
Alternative descriptions, for legacy browser and accessibility, are included within those tags (not necessary to use a “noscript”).
http://www.seomoz.org/ugc/7-html-5-elements-that-will-make-seo-more-enjoyable
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Yahoo! / Bing
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Testing!
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ABT
Don’t tell anyone
Don’t use your main site
Scale to your site
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Takeaways
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Video is Good!
Have a test site! (Don’t tell anyone you have it.)
XML Sitemaps! – News / Video / Standard
Semantic mark up
HTML 5
UGC
Yahoo! / Bing
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Thanks!
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Topher KohanSEO Coordinator:
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Email: [email protected]: TopherATLHost: Tech Torture with TopherFavorite Color: BlueFavorite Movie: Star WarsBeer Blogger