HOW SEPHORA MADE USER-GENERATED CONTENT SHOPPABLE

USER GENERATED CONTENT CASE STUDIES

SEPHORA:

MADE BY HUMANS. CURATED BY TECHNOLOGY.

SEPHORA, THE BEAUTY BRAND, STARTED TO USE UGC IN MARKETING WHEN IT LAUNCHED BEAUTY BOARD – WHERE EVERYONE COULD BROWSE LOOKS IN A REAL-TIME GALLERY AND ALSO UPLOAD THEIR OWN.

SEPHORA FOUND A CLEVER WAY TO GENERATE REVENUE FROM IT: THEY ASKED CUSTOMERS TO TAG THE PRODUCTS THAT THEY USED AND MADE THE BOARD SEARCHABLE WITH THE POSSIBILITY TO ADD THE EXACT PRODUCT AND BUY IT ONLINE.

DETAILS OF THE CAMPAIGN - MARCH 2014 TILL NOW

WHAT THEY’VE ACHIEVED WITH UGC:

UPLOAD PHOTOS ON A SPECIAL WEBSITE AND TAG THE BEAUTY PRODUCTS

1. 50+ UNIQUE PHOTOS A DAY ON BEAUTY BOARD

2. INCREASED SALES FOR PRODUCTS MENTIONED ON BEAUTY BOARD

MADE BY HUMANS. CURATED BY TECHNOLOGY.

OUR BEAUTY LOVERS ARE GATHERING AND SHARING BEAUTY TIPS

ACROSS A VARIETY OF SOCIAL PROPERTIES LIKE INSTAGRAM AND

PINTEREST, AS WELL AS OUR BLOG AND BEAUTY COMMUNITY SITE. WE

TOOK WHAT WE ADMIRE AS SOCIAL USERS TO THE NEXT LEVEL BY

DEVELOPING AND INTEGRATING OUR NEWEST SOCIAL SITE, BEAUTY

BOARD.

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