seller services presentation by terry frewen
DESCRIPTION
This is a presentation of our Coldwell Banker Action PlanTRANSCRIPT
Coldwell Banker® Listing Presentation
©2009 Coldwell Banker Real Estate LLC. All Rights Reserved. Coldwell Banker® is a registered trademark licensed to Coldwell Banker Real Estate LLC. An Equal Opportunity Company. Equal Housing Opportunity. Each Office Is Independently Owned And Operated.
We Never Stop Moving
Legacy and Network
Global presence; in 49 countries and 3,300 offices worldwide
Over 100 years of real estate experience
$169 billion in sales volume globally in 2009
Coldwellbanker.com generates over 730,000 consumer inquiries per month
VALUE STATEMENT
Working with me and Coldwell Banker Frewen Realty, will give you the benefit of working with a company dedicated to honesty, exceptional service and customer satisfaction for over 100 years. Coldwell Banker Frewen Realty has been serving Portland and The Greater Lansing Area for over 30 years.
The tools and systems of our brand will provide you with the kind of information and knowledge that will make the purchase/sale of your home as stress free as possible.
Our local office with over 9 sales associates, carries on that Coldwell Banker tradition and participates in over 28% of all transactions in our local community. That combined with my 16+ years of experience in real estate will benefit you as I share my knowledge and expertise representing you as your agent in the purchase or sale of your home FOR LIFE!
Use a multi-screen approach to reach the new generation of buyers: The first national real estate brand to customize our
site for smartphone screens such as the Blackberry and iPhone allowing search for home values.
The first to have listings on GPS Offers iPhone and Android apps that uses GPS
technology to search for recently sold homes and homes for sale in their area or users can initiate a search
A listing distribution strategy: Delivers listings to sites such as Google, Yahoo!
Real Estate & more
An Innovation Leader
Coldwell Banker On Location is the first dedicated video real estate channel on YouTube Video topics include:
Agent videos Office videos Video listings Community videos Smart tips and news related videos
Allows buyers to search for videos via a map First to use dynamic IP lookup on the channel
An Innovation Leader
About Coldwell Banker Frewen Realty
Coldwell Banker Frewen Realty
Company Stats
6 Sales Associates
Established in Portland in 1978
Coldwell Banker Franchise since 1994
All agents participate in the Coldwell Banker Lead Router System, and the Realtor.com showcase listing program.
High level of Community Involvement
Locally owned & Operated
Business Philosophy
Provide the highest level of professionalism to our clients in order for them to achieve the American dream of home ownership
Local Real Estate Statistics
Portlands Favorite Real Estate Company 2006, 2007, 2008, 2009, 2010, 2011
About Terry FrewenAs your agent, I will put all my experience, local market knowledge, and the resources of Coldwell Banker to work for you.
GRI, Graduate Realtor Institute
Bachelors Degree, Ferris State University
Residential,Commercial,New Construciton
Portland’s Favorite Realtor 2006-2011
Director Greater Lansing Association of Realtors 2008, 2009,2010,2011
Chair person ICEA 2012, Trustee-Ionia County Land Bank
2008,2009,2010 GLAR Circle of Excellence award
96',00'-Director of the Year- Portland Area Chamber of Commerce
Marketing Your PropertyA Personalized Plan
Information Sources Used in Home Search
Source: The 2009 National Association of Realtors® Profile of Home Buyers and Sellers.
Leverage the Power of the Internet
coldwellbanker.com Over 30 million visits in 2009 Average visitors spends more than 9
minutes on the site
Automatic placement on sites such as Yahoo! Real Estate, Trulia, Century 21, ERA, Google and more
Multiple Listing Service (MLS)
Realtor.com
Our local Web site: coldwellbankerfrewenrealty.com
Rapid Response
When homebuyers inquire about your home, they want a rapid response
Our proprietary lead management tool lets me and my team answer every lead quickly and professionally
coldwellbanker.com leads convert at a higher rate than all other leads, including affiliate websites, Trulia, Realtor,com and Zillow
1.1. Track leads automatically from the
Web, phone callsand walk-ins.
2. 2. Agent is notified by cell phone within
minutes of inquiry.
3. 3. Statistically, the first to the customer has the best chance to
close the sale.
Getting Started
Your home will be added to:
Our MLS database Lansing/Grand Rapids/SWMRIC
coldwellbanker.com
coldwellbankerfrewenrealty.com
We will execute upon the following:
Develop a custom plan to enhance property attributes
Multiple pictures
Promote at a Coldwell Banker office meeting
Steaming video of the home online
Property Enhancement and Marketing Activities
Develop a custom plan to enhance your properties appearance
I will conduct the following marketing activities: Create a professional listing flyer and agent packet Send out “Just Listed” postcards to area residents Place your listing on my Facebook page Create a Video Tour of your home and place on the interenet Place multiple photos on over 20 websites on the internet
The Sales ProcessThe right agent makes it simple
The Steps to Selling a Home
Set the right price
Accept Offer
Determine time frame
Sign Contacts
Sign guarantee and disclosure
forms
Begin Closing process
Implement a personalized
marketing plan
Assist with mortgage process
Prepare your property
“For Sale”
Assist with inspection process
Show to potential buyers
Assist with title process
Get showings feedback and
make adjustment
Finalwalk-through
Receive offers
Proceed checks delivered to you
Assemble all documents and attend closing
Evaluate your needs
Start
Negotiate Offers
Property sold
What it takes to sell your home
Avoiding inconvenience
Pricing
Promotion on the Internet
Broker’s qualifications Negotiation strategy
Marketing and advertisingOpen houses
Financing optionsClosing costs and net proceeds
Staying informed on market
Handling the detailsTime on market
Post-sale follow up
Home enhancement recommendations
Buyer’s financial qualifications
Local Market Data and ConditionsCompetitive Market Analysis, Recently Sold Properties, Setting the Right Price, Recommendations
Setting the Right Price
Priced right and ready to show opens your home to a great number of potential buyers
Hit the market as a hot property. Priced right, more buyers will be interested
Mortgages are based on fair market value, priced competitively equals more potential buyers
The Property Appeals To:
15% Over Market Value
10% Over Market Value
Fair Market Value
75% Of The Market
If The Asking Price Is:
10% Of The Market
30% Of The Market
60% Of The Market
10% Under Market Value
Thank YouI am looking forward to working with you to get your home sold for the best price with the least
inconvience to you.