seller representation

A gent Prof i l e

Windermere Real Estate/Arlington210 E. Burke AvenueArlington, WA 98223

Cell Phone: (360) 722-4593Office Phone: (360) 435-0700Fax: (360) [email protected]

Laura Kuhl

LAURA KUHL REAL ESTATE BROKER ARLINGTON WASHINGTONA Licensed Washington Broker with 29 years experience, Laura is a Buyers Agent and Listing specialist that handles Valuations &Listing Assignments. She is Certified with professional designations such GRI (Graduate of the Realtor Institute) ABR (accreditedBuyer Broker) CRS (Certified Residential Specialist)SFR (Short Sales & Foreclosure Resource) which is recognized by the NationalAssociation Of REALTORS, and Lenders throughout the Industry. Laura has the experience in dealing with only Qualified Buyers &Investors. In addition Laura has a B.A. in Communication from Arizona State University.

WINDERMERE ARLINGTON LAURA KUHL#1 office in the area and serving all of Snohomish and Skagit Counties. Cities include, to name a few, Arlington, Smokey Point,Marysville, Everett, Lake Stevens, Snohomish, Stanwood, Lake Goodwin, Silvanna, Darrington, Oso, Camano Island, Mt Vernon,Burlington.

LAURA KUHL PERSONAL INFORMATIONLaura is a member of the Kiwanis which has an emphasis on helping children. She served as Vice president of the Arlington ArtsCouncil for 7 years, on the Arlington Hotel and Motel Tax Board, and an Arlington/Smokey Point Chamber member. She and herhusband of 31 years, David, met and married in the northwest. David is the Community and Planning Director for the City ofWoodinville. Together they have one son and four grandchildren, one rescue dog, and one rescue cat. Living in the Glen Eagle golfcourse community on the 4th green feeds their love of golf. Laura has a passion for the arts, has a pottery studio in her home forleisure down time.

Agent Profile

[email protected](360) 435-0700

Laura Kuhl Windermere Real Estate/Arlington

mailto:[email protected]

HOW I HELP

SELL YOUR HOMEHelping to find a buyer for your home is only one facet of my job.

In addition, I will:

■■ Explain basic real estate principles and paperwork

■■ Do a Comparative Market Analysis (CMA) to help determine your home’s value

■■ Help determine the right selling price

■■ Assist you in preparing your home for sale

■■ Market your home to buyers and other agents

■■ List your home on Realtor.com, Windermere.com and other real estate websites

■■ Keep you up-to-date on current market activity, as well as comments from potential buyers and agents about your home

■■ Assist you with the purchase and sale agreement

■■ Negotiate with buyers and their agents on your behalf

■■ Track contingencies and ensure contract deadlines are met

■■ Work with the escrow company to ensure all documents are in order and on time

So by working with me, you will:

■■ Be more likely to get the highest return on your investment

■■ Decrease your days on market

■■ Understand all the terms, processes and paperwork involved

■■ Have exposure to more buyers and agents with qualified buyers

■■ Have current market information to make informed decisions

■■ Have a skilled negotiator on your side

■■ Have peace of mind that the details are being handled

©2015 Windermere Services Company. All rights reserved. WORC 06/15 601

Determining the right price for your property is the most critical step in ensuring you get the highest return on your investment in the least amount of time. MLS statistics show that the longer a home is on the market, the lower the sales price. So my job is to help you set the right price from the start, and to position your property so it stands out in the market.

The market value of your home is what buyers are willing to pay in today’s market conditions. Our goal is to determine its market value and set the price accordingly.

DANGERS OF PRICING ABOVE MARKET VALUE:■■ Your true target buyers may not see your property because it’s listed out of their price

range.

■■ The buyers in the higher price point may compare your home to other homes at that price and consider it a bad value.

■■ It may sit on the market longer and sell for less than asking price, while you continue to pay ownership costs and can’t move on with your life.

Here’s how I’ll help you successfully price and position your property for the highest return:

©2015 Windermere Services Company. All rights reserved.

PRICING YOUR PROPERTY

■■ Analyze current market conditions and sales prices of comparable properties

■■ Discuss your goals and needs

■■ Advise you about ways to make your property more attractive to buyers

■■ Create a comprehensive marketing plan targeting the most likely buyers

■■ Market your property to other agents, and get their feedback on its price and presentation

■■ Keep you up-to-date on sales activity and market conditions

You can be assured that my experience and understanding of the marketplace will help you get the best price possible in the shortest time.

WORC 06/15 605

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Every time you buy or sell a home with Windermere, a donation is made to the Windermere Foundation. Thanks for helping us support low-income and homeless families in our community.

Thank You

Another way to get your home sold quickly is through detailed information and pictures on Windermere.com.

Windermere.com has:

■■ Online collaboration with your Windermere agent

■■ On average one million monthly visits

■■ On average 500,000 property listings

■■ Information about every MLS listing available in your area

■■ Enhanced search capabilities and image viewer

■■ A “save your favorite” feature

■■ RSS feeds of new listings that match your search criteria

■■ Open House search

■■ Featured “Showcase” and “Premier” homes on the home page

■■ Share tools for email and social media

In addition to searching for homes, buyers and sellers use Windermere.com to:

■■ Better understand the buying or selling process

■■ Read the Windermere blog

■■ Use the mortgage calculator

■■ Brush up on real estate terms

■■ Find a Windermere office or agent to work with

Let the power of technology and Windermere.com work for you.

©2015 Windermere Services Company. All rights reserved.

WINDERMERE.COM

WORC 06/15 606

O P P O R T U N I T YEQUAL HOUSING

MARKET

PREPARATION GUIDEProperly preparing your home for sale is one of the best ways to make a favorable impression that will help it sell more quickly and for the best price. I can help you stage your home or refer you to an accredited staging professional. But there are a lot of things you can do yourself, both before and during showings, to improve its appeal.

YARD ❑ Lawn ❑ Hedges & Shrubs ❑ Flower Beds ❑ Fences & Gates ❑ Walks & Driveways

HOME EXTERIOR ❑ Paint ❑ Trim Paint ❑ Porches, Decks,

Railings ❑ Brickwork ❑ Siding ❑ Front Door ❑ Roof

BATHROOM(S) ❑ Tub ❑ Shower Enclosure ❑ Tile & Grout ❑ Sinks & Counters ❑ Toilet ❑ Faucets ❑ Floor ❑ Walls & Ceiling

BEDROOM(S) ❑ Traffic Patterns ❑ Furniture

Arrangement ❑ Window Coverings ❑ Closets ❑ Floor/Carpet ❑ Walls & Ceiling

ENTRY, LIVING, DINING, FAMILY ROOMS

❑ Traffic Patterns ❑ Furniture

Arrangement ❑ Window Coverings ❑ Fireplace ❑ Floors/Carpet ❑ Walls & Ceilings

KITCHEN ❑ Countertops ❑ Cabinets—

Exterior & Interior ❑ Appliances ❑ Faucets ❑ Sinks ❑ Floor ❑ Walls & Ceiling

BASEMENT ❑ Stairway ❑ Floor ❑ Storage Areas ❑ Finished Areas ❑ Windows & Window

Coverings

GARAGE ❑ Door ❑ Storage

GENERAL ❑ Doors ❑ Windows ❑ Window Frames ❑ Lights

BEFORE SHOWINGS:■■ Turn on all interior lights, even during the

day, and exterior lights at night.■■ Make the temperature comfortable—

approximately 68 degrees.■■ Keep pets in a separate area, and change

litter boxes daily.■■ Put money and other valuables away and

out of sight.■■ Keep curtains, drapes and shades open.■■ Open all doors inside the home, except

closets.

DURING SHOWINGS:■■ A buyer will likely spend more time

previewing your home if you’re not there.■■ If you can’t leave the home, try to stay out of

the way, and keep children quiet and out of the way.

■■ Don’t precede or follow potential buyers through your home.

■■ Let the sales associate show and sell your home.

Here’s a checklist to help you identify areas in your home that may need improvement in order to make the best impression on potential buyers.


A commonly asked question is, “Is there a best time to put your home on the market?” The answer is “Yes.”

The best time to market your home is exactly when you are ready.

What is important is to have a good game plan and time for preparation. When you are ready, I will be there to assist you with information that will help you get the greatest return on your investment.

I CAN HELP:■■ Assess how much your home is worth.

■■ Provide information on how long homes in your price range have been on the market.

■■ Prepare your home for showings … and for selling.

Let’s talk about your personal goals and current market conditions to determine when the time is right for you.

TIMING THE MARKET


Easy access for buyers to see the interior of your home increases marketability and shortens market time. For added security, we use mobile-activated key boxes to provide access to your home. This allows:

■■ The ability to control times that people are allowed in.

■■ Only real estate agents in good standing to have access.

■■ The tracking of agents as they show the home.

■■ For me to obtain immediate feedback from agents who have shown the home.

Security, safety and traceability offer real peace of mind.

CONTROLLED ACCESS


The old adage says, “A picture is worth a thousand words.”

There is a reason that some adages become old … because they are so true.

Statistically we know that 83 percent* of the people searching online for homes want to see photos, photos and more photos. In order to make the best first impression, we display only professional photography that will appeal to as many buyers as possible.

The premise is simple. Give buyers the information they want and it will prompt action.*National Association of REALTORS® 2014 Profile of Home Buyers and Sellers

PROFESSIONAL

PHOTOGRAPHY


Selling your property means the careful orchestration of advertising, marketing and public relations. My goal is to reach precisely the right target audience through key local and national contacts.

One way to achieve this goal is to pique interest with the full-color marketing materials I use to showcase your home. Whether I am presenting your information in a postcard mailing to the neighborhood or in an informative flyer, each piece will exude quality and professionalism.

Another way is to display a Windermere yard sign, which for over four decades has become synonymous with quality listings.

What better way to tell the story of your home?

MARKETING

FLYERS AND SIGNAGE

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Issaquah Area Home$1,125,000 MLS#: 1234567890

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Jennifer Agentdirect: 206-123-4567 x890main: 207-770-9900cell: 206-987-6543fax: [email protected]

Alexander Realtordirect: 206-345-6789 x891main: 207-770-9900cell: 206-876-5432fax: 206-789-1234alexanderrealtor@windermere.comwww.alexanderrealtor.com

All information contained herein is supplied by the seller to the best of his/her knowledge, but is subject to verification by the purchaser, and the broker assumes no responsibility for the correctness thereof. In accordance with the law, this property is offered without respect to race, gender, color, creed, familial status, national origin or handicap.

Joe AgentAssociate Broker

Windermere/Realty Group123 Street Address

City, WA 12345Phone: (206) 555-1212

E-mail: [email protected]

16216 West Main

Williams Creek $425,000

windermere.com

Exclusively

Windermere Real Estate/Wall Street, Inc.

555 555-2323

windermere.comWindermere Real Estate Company

555-5050555

Anita Agent


One powerful way to create traffic and exposure for your home is by holding open houses.

■■ 44 percent of buyers report using open houses as an important information source when looking for a home.*

■■ Open Houses also create “buzz” in the neighborhood.

■■ Neighbor referrals and signs comprise 16 percent of the ways in which buyers have found the homes they bought.*

This really is a case where seeing is believing.*National Association of REALTORS® 2014 Profile of Home Buyers and Sellers

OPEN HOUSES


THE IMPORTANCE OF

BROKERS OPENSAccording to the National Association of REALTORS® 2014 Profile of Home Buyers & Sellers, 33 percent of the buyers heard about the home they bought from a real estate agent. It only makes sense to make sure real estate agents are aware of the features and benefits of your property.

Inviting agents to tour your home as soon as it comes on the market is a great way to:

■■ Market your home to agents with qualified buyers

■■ Generate “buzz” in the industry

■■ Get valuable feedback from local professionals

It's just one more way in which I can leverage my connections with real estate professionals to sell your home quickly and for the best price.


Having your property information seen on the Internet is essential for the sale of your home. Today, 43 percent of buyers find the home they ultimately purchase on the Internet. The real estate agent remains the second most common source at 33 percent.*

Social networks are where people go to talk, share information and keep informed. I will ensure that your property will be listed on several high-traffic websites and social media channels.*National Association of REALTORS® 2014 Profile of Home Buyers & Sellers

SOCIAL NETWORKING


REALTOR.COMAll of Windermere’s listings are also featured on REALTOR.com, the most trusted real estate site in the country. Here’s how REALTOR.com increases your home’s exposure:

■■ Provides access to up to 30 million unique visitors each month.

■■ Features listings from every major multiple listing service in the U.S.

■■ Visited by nearly one million international unique visitors each month looking for U.S. properties.

■■ It’s the Internet’s largest real estate marketplace.

Between Windermere.com and REALTOR.com, you have the best in regional, national and international exposure for your home.

Official Site of the National Association of REALTORS®


Once your home is sold, I will work tirelessly to help you through the labyrinth of details required in the closing process.

I will:

■■ Guide you through the system.

■■ Provide timely updates.

■■ Coordinate all the details with the closing service providers.

■■ Work with the escrow company to make certain all the documents needed are complete and in order.

■■ Help facilitate a timely closing.

I can assure you that you will receive my utmost attention, support and a guiding hand throughout.

THE PATH TO CLOSING


In order to properly prepare your home to go on the market, we will order a title report from a reputable title company.

Among other things, these reports will assist with information about:

■■ Unforeseen liens or judgments.

■■ Boundary disputes.

■■ Unresolved title issues.

■■ Easements and covenants, conditions and restrictions (CC&Rs).

A buyer has the future in mind when they buy a house, but with homeownership comes the need to protect the property against the past as well. A title report will provide peace of mind for all parties involved.

CONSIDERATIONS FOR

TITLE REVIEW


Home inspections are a critical part of the home buying and selling process.

Inspections take the mystery out of selling your home and may make it easier for prospective buyers to imagine themselves living there. By making repairs and disclosing the home’s condition to a prospective buyer before negotiations begin, you can create an atmosphere of good faith and instill confidence about your home's condition. This, in turn, may help sell your home faster and closer to your listing price. I can help you:

■■ Find a reputable inspector and home repair contractors.

■■ Prepare for when unknown problems are discovered.

■■ Review inspection options.

■■ Negotiate fair and appropriate solutions, if necessary.

A home inspection benefits all parties involved by providing insight into the condition of the home, thereby helping to reduce the overall listing time of your property.

GUIDING YOU THROUGH

THE INSPECTION


Good communication is key to a successful working relationship.

I am committed to keeping you up-to-date on the events surrounding the sale of your home. You can expect:

■■ Updates to keep you informed of all market activity.

■■ Comments and suggestions from real estate agents that tour your property.

■■ Information from agents working with qualified buyers.

■■ Feedback from potential buyers during open houses.

■■ Current market trends.

This will enable you to make informed, timely decisions based on the continuing flow of information.

KEEPING YOU INFORMED


MARKETING

YOUR HOME ONLINEAccording to a national survey*, 88 percent of home buyers use the Internet to search for homes. When you’re ready to sell your home, you should expect your agent to have a plan for marketing your home online.

I will post your home on Windermere.com, and because I am a member of the Multiple Listing Service, your listing will also appear on all other major participating brokerage sites in the area. Windermere's listings also appear on other leading real estate search sites like Trulia, Yahoo!, Realtor.com and Zillow.

Your home is your most treasured asset. Don't miss out on this crucial opportunity to reach buyers in your community, and beyond.*National Association of REALTORS® 2014 Profile of Home Buyers and Sellers

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