Bandage Monokini The sexiest swimsuit

COLOR FAMILY

WHAT IS THE VALUE BASED ON?

ATTRIBUTES

VISUAL AESTHETICS/COLOR

ASSOCIATED WITH EFFECT

PREFFERED BY USED FOR

Achromatic & neutral White: Clean, fresh, pure & modern

Black: Mysterious, elegant, sophisticated & sexy

Black: Sophistication, power & simplicity

White: Purity & calm

Black: Empowering White: Eyestrain & attention-getting

Black: #1 for business clothing & #2 for casual

White: Summer attire, low fat and diet foods & bridal

Black: Fashion industry, intellectuals & rebels

White: Intellectual & modern types

LINE & SHAPE VISUAL TEXTURE

VISUAL AESTHETICS/principles of design

PATTERN REPETITION

EMPHASIS BALANCE

Diagonal lines with cut-out shape Elastic & soft

Panelled bandages that create a geometrical style and a cut-out

pattern

Bandages that create diagonal lines and cut-out spaces

Symmetrical On the panelled bandages that create an exclusive shape and

design

CRAFTSMANSHIP & CONSTRUCTION

WHAT IS THE VALUE BASED ON?

QUALITY OF THE FABRIC & CONTENT

QUALITY

EMPHASIS BALANCE

Panelled bikini with cut-out design made out by

bandages.

Resistant, lightweight, dries fast, durable, elastic, resistant to ripping, recovers from

stretch, gives comfort and fit. ² 82% polyamide & 18% elastane.

Durable due to the quality of the fabric and its properties and for being a popular brand that started with luxurious lingerie and has expanded to

swimwear

DURABILITY & BRAND RECOGNITION:

HOW DOES IT FIT? HOW DOES IT MAKES YOU FEEL?

Fit & wearability

HOW WOULD YOU PUT IT TOGETHER WITH OTHER MERCHANDISE?

HOW DO YOU THINK YOU LOOK TO OTHERS?

WHAT LIFESTYLE NEEDS DOES IT SATISFY?

It fits exactly into the body curves and shape

due to its elasticity

Comfortable, sexy, flirty & confident.

With resort wear like a jumpsuit, sarong or dress. With jewellery accessories, a beach hat or bag

and sandals.

Unique, sexy, fashion, powerful, flirty, sophisticated

& elegant.

Casual lifestyle in which the consumer loves being in contact with the beach and sea, but still wants to stand-out, look sexy and sophisticated.

Street style

Runway style

*This  designer  and  his  monokini  style  haven't  appeared  on  a  runway  yet.      

DOES THE VALUE JUSTIFY THE PRICE?

WHAT IS THE VALUE BASED ON?

WHAT IS THE VALUE TO YOUR CUSTOMER?

The customer is receiving an exclusive monokini design made with quality products

and form a renowned brand.

Yes

Monetary appeal

•  Aesthetics due to the innovative design •  Fashion exclusivity since this monokinis are exclusive to the

brand •  Quality since the brand is recognized and pieces are durable •  Brings status with the purchase

Product life cycle/Timing chart

Intro: Innovator & Trend-setter

Intro

Growth

Maturity

Decline

CUSTOMER PROFILE DISPLAY IDEAS ADVERTISING

Celebrities endorsements, print

ads, commercial advertisement, and

online websites

Display on mannequins, hanged

on walls, on tables and inside museum cases.

Product life cycle/REORDER

Reorder in different colour variations

BUYING & PRODUCT DEVELOPMENT PRICE

$450

ENVIRONMENTAL CONTEXT

DESIGN CONCEPT

VISUAL STRATEGY AMBIANCE

CUSTOMER SERVICE

Luxurious, secretive, provocative, elegant, sexy, warm, sensual, passionate

The boutique is set up with a warm ambiance to make the shopper

feel at home, it has a lot of space and the merchandise is well

organized so customers can walk around and feel comfortable

looking at the assortment

Black parsley carpet simulating lace, chandeliers and merchandise hanged

mostly on walls and displayed on museum cases. Black,

white, pink and gold colours.

Personalized customer service to create a

competitive advantage with knowledgeable and

serviceable personnel.

ENVIRONMENTAL CONTEXT

MIRIAM NIEMBRO