Scott Schierberg ADVE 351 Prof. Delashmet 9/1/11

Safe Kids

• Worldwide organizations, with its USA base in Washington DC.

• Safe Kids USA has over 300 chapters and coalitions in all 50 states. (as well as Puerto Rico)

• Has positioned itself as an authority on unintentional childhood injury statistics and prevention.

• The mission of Safe Kids USA, the same as that of Safe Kids Worldwide, is "to prevent accidental childhood injury.”

• Founded in 1986 – sponsored by Johnson & Johnson in 1987 – launched as Safe Kids in 1988.

Wikipedia

Safe Kids Safety Training School

THE CONCEPT

• Although child safety products are a huge money making business in the United States the educational aspect of child safety is often left up to parent or teachers - who may not always know best.

• Often safety information sites are cluttered and full of static information (which is boring enough for adults and won’t even capture the attention of kids).

• Safe Kids, in keeping with their position as the authority on unintentional childhood injury statistics and prevention, has the opportunity to grow their influence by creating an educational and interactive space for children, parents and teachers to come together and learn about preventing childhood injury.

Safe Kids Safety Training School

THE TARGET

• The Safe Kids Safety Training School is targeted at children between the ages of 5 and 10 (as well as the parents and teachers of children in this age group)

• That will cover schools from kindergarten to 5th grade.

• Although home-schooling represents a relatively small group in this population the website allows for students and parents to join without affiliation with a school.

Safe Kids Safety Training School

THE ORIGINAL AD

• Inspiration for the Safe Kids Safety Training School came from a 2 page print ad that was specifically targeting the parents of young children and concerned fire safety.

• To have the ad represent the Safety Training School changes would need to be mad to the copy and layout.

Safe Kids Safety Training School

THE WEBSITE

• Represented here will be 4 pages from the website– Home Page

• This page introduces both adults and children to the purpose of the website. • Ability to login to your saved profile or directly play and learn from this page for those

who are not affiliated with a school or do not wish to sign up. • Information about security and privacy can be accessed from this page.

– Teacher’s Guide• Provides teachers with more in-depth information about the site, how it works and how

they can use it. • This page also introduces the purpose of the two social media aspects (youTube and

twitter)

– Student Profile• This page displays an example of a student profile that is in use.• The chalkboard displays a homework assignment provided by the teacher that is

moderating the classroom.

– Example Lesson Page• This page shows the standard layout and functionality of a lesson provided by this

program.

Safe Kids Safety Training School

THE SOCIAL MEDIA

• YouTube– Will house the videos associated with the individual lessons.– Subscribers will be able to post videos of themselves or their classes

doing the challenges posed in the lessons. – (primarily used by the children)

• Twitter– Will serve to update follower on pertinent safety information, recalls

and new lessons.– Followers can give their feed back on the program or provide their own

tips using the #SafeKidsSchool– (primarily used by the adults)

THE END

Visit a functioning prototype of the

Safe Kids Safety Training School Studentpages.scad.edu/~sschie21