rli summit - social media - babson executive education
DESCRIPTION
Social Media and RadiologyTRANSCRIPT
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Social Media & Radiology
Matt Hawkins, MDAssistant Professor – Emory University
Dept of Radiology and Imaging Sciences
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BABSON COLLEGE — ALL RIGHTS RESERVED
PATIENTS WILL GOOGLE YOU
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PATIENTS WILL GOOGLE YOU
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CURATING CONTENT
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CURATING CONTENT
85%of US adults use the
internet
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CURATING CONTENT
72%of US adults use the internet for health
information
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CURATING CONTENT
24%of US adults post
about their health
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CURATING CONTENT
27%of US adults post REVIEWS about
medical experiences
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Our patients have already formed an opinion about us
before we meet them.
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SOCIAL MEDIA IS ALSO
A RESOURCE
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PATIENTS
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PATIENT ADVOCACY GROUPS
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HEALTH-POLICY EXPERTS
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A SAMPLE OF HEALTHCARE GROUPS
• #BCSM (breast-cancer social media)
• #LCSM (lung-cancer social media)
• #HCLDR (healthcare leaders)
• #HITsm (health IT social media)
• #MedEd (medical education)
• #BTSM (brain tumor social media)
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BABSON COLLEGE — ALL RIGHTS RESERVED
•Be discoverable•Control your personal brand•Help your patients•Build your own information
network