rebranding of babson college
DESCRIPTION
Rebrand of tBabson College identity including all print materials, signage, banners, as well as the design of a comprehensive identity guideline manual.TRANSCRIPT
G r a p h i c S t a n d a r d s M a n u a l
B
G U I D E L I N E S F O R T H E B A B S O N B R A N D
D r a f t 2 0 0 4 ~ V e r s i o n 0 . 3
B a b s o n G r a p h i c S t a n d a r d s B
2 ~ T a b l e o f C o n t e n t s
TABLE OF CONTENTS
1 Front Cover: Release Date
2 Table of Contents
3 THE LOGOTYPE
3 Logotype Elements & Preferred Usage
4 Divisions
5 Institutes
6 Two- or Four-Color Reproduction
7 One-Color Reproduction
8 Unacceptable Usage
9 Logotype Files
10 THE GLOBE SYMBOL
11 THE SEAL
11 General Guidelines
12 Seal Files
13 THE PRESIDENT’S SOCIETY SEAL
13 General Guidelines
14 President’s Society Seal Files
15 TYPOGRAPHY
15 Overview of Babson Typogaphy
16 Sans Serif Font Family Formata
17 Serif Font Family Galliard
18 BUSINESS PAPERS
18 Business Cards Overview
19 Business Cards: Divisions
20 Business Cards: Centers & Institutes
21 Babson Letterhead
22 Letterhead with Tag Line
23 College Letterhead
24 MBA Letterhead
25 Executive Education Letterhead
26 Blank Center Letterhead
27 Center for Women’s Leadership Letterhead
28 Glavin Center Letterhead
29 Institute Letterheads
30 #10 Envelope
31 COLLATERAL
31-33 Babson Collateral
34-35 MBA Collateral
36-37 Executive Education Collateral
T h e L o g o t y p e B
3 ~ T h e B a b s o n L o g o t y p e
bi
LOGOTYPE ELEMENTS AND PREFERRED USAGE
LogotypeThe Babson Logotype is comprised ofthree elements: the Globe Symbol, theIdentifier, and the optional Tag Line oroptional Division Identifier. It should neverbe altered in any manner without priorapproval from the Office of Publications.
Babson Green Plus Black on a WhiteBackground is the preferred use. Otheroptions are shown on the following pages.
ColorsTwo-color reproduction is the preferredmethod to reproduce the BabsonLogotype.
Symbol Babson Green
Identifier Black
Tag Line Babson Green
Division Black
Babson Green is:PMS 3425U (uncoated paper) PMS 555C (coated paper) #006633 Hex (web/on-screen)
Globe Symbol
Identifier
Tag Line (or Division)
BT h e L o g o t y p e
4 ~ T h e B a b s o n L o g o t y p e
DIVISIONS
cg mg eg
General InformationThere are three divisions approved for usewith the Babson logotype. Do not try tocreate additional versions. If you have aquestion, please contact the Office ofPublications.
ColorsTwo-color reproduction is the preferredmethod to reproduce the BabsonLogotype.
Symbol Babson Green
Identifier Black
Division Black
Babson Green is:PMS 3425U (uncoated paper) PMS 555C (coated paper) #006633 Hex (web/on-screen)
T h e L o g o t y p e B
5 ~ T h e B a b s o n L o g o t y p e
INSTITUTES
General InformationInstitutes should follow this format for usein conjunction with the Babson logotype.If you have a question, please contact theOffice of Publications.
ColorsTwo-color reproduction is the preferredmethod to reproduce the BabsonLogotype.
Symbol Babson Green
Identifier Black
Institute Black
Babson Green is:PMS 3425U (uncoated paper) PMS 555C (coated paper) #006633 Hex (web/on-screen)
Proportions: 1 : 0.75 : 0.40
bgINSTITUTE FOR FAMILY ENTERPR IS ING
150 Point Logotype
21/42 Formata CondensedLetterspacing 10% em(i.e., Quark Tracking = 20or 20/200 em)
T h e L o g o t y p e B
6 ~ T h e B a b s o n L o g o t y p e
TWO- OR FOUR-COLOR REPRODUCTION
General InformationThere are three preferred options whenreproducing the logotype in Two- or Four-Color situations: 1) Green & Black on aWhite Background, 2) White on Green,and 3) White on Black. Other acceptableoptions include white over a dark area ofa photograph, or white over Green com-bined with a screen (e.g., as seen on thelast page of this manual).
Two-ColorTwo-color reproduction is the preferredmethod to reproduce the BabsonLogotype.
Symbol Babson GreenIdentifier BlackDivision Black
Babson Green is:PMS 3425U (uncoated paper) PMS 555C (coated paper) #006633 Hex (web/on-screen)
ReverseAll elements reverse out (white) from adark background.
Symbol WhiteIdentifier WhiteTag Line WhiteDivision White
| Two-Color on White Background | White on Babson Green Background | White on Black Background
bgBB
T h e L o g o t y p e B
7 ~ T h e B a b s o n L o g o t y p e
ONE-COLOR REPRODUCTION
General InformationIn cases where economics dictate thatthere is only one-color available for repro-duction, one of the following optionsshould be used: 1) Black on a White Background, 2) Babson Green on a White Background,or 3) White on dark Background.
A one-color logotype may also be usedover a very light background, or light partof a photograph, so long as the legibilityof the logotype is not impaired.
Babson Green is:PMS 3425U (uncoated paper) PMS 555C (coated paper) #006633 Hex (web/on-screen)
| Black on White Background | Babson Green on White Background | White on Black (or dark) Background
BBB
T h e L o g o t y p e B
8 ~ T h e B a b s o n L o g o t y p e
UNACCEPTABLE USAGE
Below are examples of unacceptable usesof the Babson Logotype. When in doubt,please consult with the Office ofPublications. (Correct usage is shown in parenthesis).
BB bg
bg
bgG
bg bg| Legibility impaired
(reproduce in black or use dark area of photograph)
bg| Incorrect color combination
(reverse all elements white on dark backgrounds)
| Unapproved Color(use Babson Green, Black, or Reverse White)
| Incorrect Proportions(use the supplied Babson logo files without editing proportions)
| Incorrect color of elements(reverse all elements white on dark backgrounds)
| Incorrect color of elements(use Green for Globe symbol)
| Distorted Proportions (always scale files proportionally)
| Screen (%) of Color(use solid colors)
| Globe rotated (do not alter logotype)
| Globe moved to a different position(do not separate logotype)
G
T h e L o g o t y p e B
9 ~ T h e B a b s o n L o g o t y p e
LOGOTYPE FILES
KeyLogotype files are provided in the follow-ing formats. In general, it is better to usean EPS file, since the data is vector-basedand scalable without loss of quality:.eps Encapsulated PostScript.jpg JPEG.tif TIFF.gif GIF with Transparent Background006633 Babson Green (Web)3425U Babson Green Pantone UncoatedBk BlackWt WhiteMac Encoded for Macintosh usePC Encoded for PC use
Babson Tag LogosTag_EPSBabson_Tag_006633_Mac.epsBabson_Tag_006633_PC.epsBabson_Tag_3425U_Mac.epsBabson_Tag_3425U_PC.epsBabson_Tag_Bk_Mac.epsBabson_Tag_Bk_PC.epsBabson_Tag_Wt_Mac.epsBabson_Tag_Wt_PC.epsTag_JPEGBabson_Tag_006633.jpgBabson_Tag_Bk.jpgBabson_Tag_Wt.gifTag_PPTBabson_Tag_006633.tif
Babson LogosBabson_EPSBabson_006633_Mac.epsBabson_006633_PC.epsBabson_3425U_Mac.epsBabson_3425U_PC.epsBabson_Bk_Mac.epsBabson_Bk_PC.epsBabson_Wt_Mac.epsBabson_Wt_PC.epsBabson_JPEGBabson_006633.jpgBabson_Bk.jpgBabson_Wt.gifBabson_PPTBabson_006633.tif
College LogosCollege_EPSBabson_College_006633_Mac.epsBabson_College_006633_PC.epsBabson_College_3425U_Mac.epsBabson_College_3425U_PC.epsBabson_College_Bk_Mac.epsBabson_College_Bk_PC.epsBabson_College_Wt_Mac.epsBabson_College_Wt_PC.epsCollege_JPEGBabson_College_006633.jpgBabson_College_Bk.jpgBabson_College_Wt.gifCollege_PPTBabson_College_006633.tif
Executive Education LogosExecutive_Education_EPSBabson_ExEd_006633_Mac.epsBabson_ExEd_006633_PC.epsBabson_ExEd_3425U_Mac.epsBabson_ExEd_3425U_PC.epsBabson_ExEd_Bk_Mac.epsBabson_ExEd_Bk_PC.epsBabson_ExEd_Wt_Mac.epsBabson_ExEd_Wt_PC.epsExecutive_Education_JPEGBabson_ExEd_006633.jpgBabson_ExEd_Bk.jpgBabson_ExEd_Wt.gifExecutive_Education_PPTBabson_ExEd_006633.tif
MBA LogosMBA_EPSBabson_MBA_006633_Mac.epsBabson_MBA_006633_PC.epsBabson_MBA_3425U_Mac.epsBabson_MBA_3425U_PC.epsBabson_MBA_Bk_Mac.epsBabson_MBA_Bk_PC.epsBabson_MBA_Wt_Mac.epsBabson_MBA_Wt_PC.epsMBA_JPEGBabson_MBA_006633.jpgBabson_MBA_Bk.jpgBabson_MBA_Wt.gifMBA_PPTBabson_MBA_006633.tif
Babson Globe LogosGlobe_EPSBabson_Globe_006633_Mac.epsBabson_Globe_006633_PC.epsBabson_Globe_3425U_Mac.epsBabson_Globe_3425U_PC.epsBabson_Globe_Bk_Mac.epsBabson_Globe_Bk_PC.epsBabson_Globe_Wt_Mac.epsBabson_Globe_Wt_PC.epsGlobe_JPEGBabson_Globe_006633.jpgBabson_Globe_Bk.jpgBabson_Globe_Wt.gifGlobe_PPTBabson_Globe_006633.tif
T h e G l o b e S y m b o l B
1 0 ~ T h e B a b s o n S y m b o l
USAGE
The Babson Globe Symbol is comprisedof two elements: the Globe, and a stylizedcapital B. It should never be altered in anymanner without prior approval of theOffice of Publications.
When using the Globe Symbol as a back-ground element, the main concern is tokeep it subtle, yet legible. Following thisconcept, it could be used as a varnish(gloss or dull, tinted or straight), screenedback on a white ground, or screened backin black over Babson Green. One of thepossibilities is shown to the right. Anotheroption would be to ghost it over a photo-graph, allowing a transparency to showthrough. When in doubt, consult with theOffice of Publications for guidance.
When using the Globe Symbol as a back-ground element, keep it large, subtle, anddon’t repeat a pattern.
Keep background use of the Globe
Symbol subtle
T h e S e a l B
1 1 ~ T h e B a b s o n C o l l e g e S e a l
GENERAL GUIDELINES
The Babson Seal has been updated tobetter reflect curent reproduction meth-ods, and is now available in various sizesfrom one-quarter inch through six inches(see the following page for file listing).With the exception of the 6 inch & 4-3
inch Logotype, always scale down in size, never up.
All of the seals arehand drawn vector
art, with the excep-tion of the 6 inch
seal, which com-bines a vectorart conversion of the originalship drawing.
✦✦
✦
✦✦ ✦ ✦ ✦ ✦
✦
✦✦
---✦
✦
✦✦✦✦✦✦
✦✦
✦---
0.25 inches
1.5 inchesScales down
to 1 inch
3 inchesScales down to 1.5 inches
4-3 inchesScales up to 4 inches
(133%), down to 3 inches
1 inch
0.375 inches
0.5 inches
0.75 inches
6 inchScales down to 4 inchesor up as needed
T h e S e a l B
1 2 ~ T h e B a b s o n C o l l e g e S e a l
SEAL FILES
KeySeal files are provided in the EncapsulatedPostScript format (EPS). In general, it isbetter to use an EPS file since the data is vector-based and scalable without lossof quality:.eps Encapsulated PostScript3425U Babson Green Pantone Uncoated555C Babson Green Pantone CoatedBk BlackWt White
Babson Seals—Green UncoatedBabson_SEAL-3425U_EPSBabson_Seal_0.25in_3425.epsBabson_Seal_0.37in_3425.epsBabson_Seal_0.50in_3425.epsBabson_Seal_0.75in_3425.epsBabson_Seal_1.0in_3425.epsBabson_Seal_1.5in_3425.epsBabson_Seal_3.0in_3425.epsBabson_Seal_4-3in_3425.epsBabson_Seal_6in_3425.eps
Babson Seals—Green CoatedBabson_SEAL-555C_EPSBabson_Seal_0.25in_555.epsBabson_Seal_0.37in_555.epsBabson_Seal_0.50in_555.epsBabson_Seal_0.75in_555.epsBabson_Seal_1.0in_555.epsBabson_Seal_1.5in_555.epsBabson_Seal_3.0in_555.epsBabson_Seal_4-3in_555.epsBabson_Seal_6in_555.eps
Babson Seals—BlackBabson_SEAL-BK_EPSBabson_Seal_0.25in_Bk.epsBabson_Seal_0.37in_Bk.epsBabson_Seal_0.50in_Bk.epsBabson_Seal_0.75in_Bk.epsBabson_Seal_1.0in_Bk.epsBabson_Seal_1.5in_Bk.epsBabson_Seal_3.0in_Bk.epsBabson_Seal_4-3in_Bk.epsBabson_Seal_6in_Bk.eps
Babson Seals—WhiteBabson_SEAL-WT_EPSBabson_Seal_0.25in_Wt.epsBabson_Seal_0.37in_Wt.epsBabson_Seal_0.50in_Wt.epsBabson_Seal_0.75in_Wt.epsBabson_Seal_1.0in_Wt.epsBabson_Seal_1.5in_Wt.epsBabson_Seal_3.0in_Wt.epsBabson_Seal_4-3in_Wt.epsBabson_Seal_6in_Wt.eps
T h e P r e s i d e n t ’ s S o c i e t y S e a l B
1 3 ~ T h e B a b s o n C o l l e g e S e a l
GENERAL GUIDELINES
The Babson President’s Society Seal hasbeen updated, and is now available invarious sizes from one-half inch throughsix inches (see the following page for filelistings). With the exception of the 6inchh and 4-3 inch Logotype, always scaledown in size, never up.
All of the seals are hand drawn vector art,with the exception of the 6 inch seal,which combines a vector art conversion of the original ship drawing.
1.5 inches:Scales down
to 1 inch
3 inch:4-3 inches
Scales up to 4 inches (133%), Scales down to 1.5 inches
1 inch
0.5 inches
0.75 inches
6 inch:Scales down to 4 inchesor up as needed
T h e P r e s i d e n t ’ s S o c i e t y S e a l B
1 4 ~ T h e B a b s o n C o l l e g e S e a l
SEAL FILES
KeySeal files are provided in the EncapsulatedPostScript format (EPS). In general, it isbetter to use an EPS file since the data is vector-based and scalable without lossof quality:.eps Encapsulated PostScript.fh9 Macromedia Freehand 9 File3425U Babson Green Pantone Uncoated555C Babson Green Pantone CoatedBk BlackWt White
PresSoc_0.5inPresSoc_0.5in_3425.epsPresSoc_0.5in_3425.fh9PresSoc_0.5in_555.epsPresSoc_0.5in_555.fh9PresSoc_0.5in_Bk.epsPresSoc_0.5in_Bk.fh9PresSoc_0.5in_Wt.epsPresSoc_0.5in_Wt.fh9
PresSoc_0.75inPresSoc_0.75in_3425.epsPresSoc_0.75in_3425.fh9PresSoc_0.75in_555.epsPresSoc_0.75in_555.fh9PresSoc_0.75in_Bk.epsPresSoc_0.75in_Bk.fh9PresSoc_0.75in_Wt.epsPresSoc_0.75in_Wt.fh9
PresSoc_1.0inPresSoc_1in_3425.epsPresSoc_1in_3425.fh9PresSoc_1in_555.epsPresSoc_1in_555.fh9PresSoc_1in_Bk.epsPresSoc_1in_Bk.fh9PresSoc_1in_Wt.epsPresSoc_1in_Wt.fh9
PresSoc_1.5inPresSoc_1.5in_3425.epsPresSoc_1.5in_3425.fh9PresSoc_1.5in_555.epsPresSoc_1.5in_555.fh9PresSoc_1.5in_Bk.epsPresSoc_1.5in_Bk.fh9PresSoc_1.5in_Wt.epsPresSoc_1.5in_Wt.fh9
PresSoc_3inPresSoc_3in_3425.epsPresSoc_3in_3425.fh9PresSoc_3in_555.epsPresSoc_3in_555.fh9PresSoc_3in_Bk.epsPresSoc_3in_Bk.fh9PresSoc_3in_Wt.epsPresSoc_3in_Wt.fh9
PresSoc_6inPresSoc_6in_3425.epsPresSoc_6in_3425.fh9PresSoc_6in_555.epsPresSoc_6in_555.fh9PresSoc_6in_Bk.epsPresSoc_6in_Bk.fh9PresSoc_6in_Wt.epsPresSoc_6in_Wt.fh9
Galliard
T y p o g r a p h y B
1 5 ~ B a b s o n T y p o g r a p h y
OVERVIEW OF BABSON TYPOGRAPHY
2.) At the time of publication, MyFonts was the bestsource (based on price comparisons).
FormataBabson’s visual brand identity is builtaround two distinctive typeface families,Galliard, and Formata.
Galliard is a serif face designed in 1978 bythe noted type designer Matthew Carter.Its historical basis was inspired and basedon the work of Robert Granjon, a sixteenthcentury typographer. Galliard provides thefoundation for the typography in theBabson logotype, and should be usedthroughout Babson publications.
Bernd Möllenstädt’s first type design,Formata, was released in 1984. Instead oflinear severity common to many sans ser-ifs, Formata offers curved strokes andinteresting details that are subtle in small-er sizes but distinguishable in larger sizes,thus, appropriate for both text and display.
These fonts should be purchased by vendors due to
copyright laws.
Where To BuyWhile there are several online sources for fonts,
some specific fonts may only be available from
certain foundries.
ITC Galliard CC (Carter & Cone)CA 6675
Roman, Italic, Roman OSF, Italic OSF, Roman SC,
Roman Expert, Italic Expert, Roman Alternates, Italic
Alternates, Roman Fractions, Italic Fractions
FontShop: www.fontshop.com
ITC Galliard® 1ITC Galliard® Std Roman, ITC Galliard® Std Italic,
ITC Galliard® Std Bold, ITC Galliard® Std Bold Italic
ITC Galliard® 2ITC Galliard® Std Black, ITC Galliard® Std Black
Italic, ITC Galliard® Std Ultra, ITC Galliard®
Std Ultra ItalicMyFonts: www.myfonts.com2
FormataFormata, Formata Expert, Formata Condensed
Berthold: www.bertholdtypes.com
&
T y p o g r a p h y B
1 6 ~ B a b s o n T y p o g r a p h y
SANS SERIF FONT FAMILY—FORMATA
The Formata font family has an extensiveweight range and offers small caps andold style figures as well as condensed ver-sions, making it an excellent choice for awide range of applications. Below is a listof the currently available packages offonts, weights and styles.
Formata ADOBE #218Light / Light ItalicRegular / ItalicMedium / Medium ItalicBold / Bold Italic
Formata Expert ADOBE #337Light Expert + Small CapsLight Italic Expert + Small CapsLight Condensed Expert + Small CapsLight Condensed Italic Expert + Small CapsCondensed Expert + Small CapsCondensed Italic Expert + Small Caps
Formata Condensed ADOBE #323 Light CondensedLight Condensed ItalicCondensedCondensed ItalicMedium CondensedMedium Condensed ItalicBold CondensedBold Condensed ItalicOutline
Formata Light
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890Formata Light Condensed Small Capitals & Old Style Figures (SC & OSF)
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890Formata Regular & Lining Figures
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890
T y p o g r a p h y B
1 7 ~ B a b s o n T y p o g r a p h y
SERIF FONT FAMIY—GALLIARD
ITC Galliard CC (Carter & Cone)
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890ITC Galliard Small Capitals & Old Style Figures (SC & OSF)
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
ITC Galliard Italic & Old Style Figures (OSF)
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
A number of different versions of MatthewCarter’s Galliard exist today. Below is a listof the currently available packages offonts, weights and styles. The range ofavailable options allows a large degree ofdesign choices and flexibility.
ITC Galliard® CC (Carter& Cone)ITC Galliard® CC RomanITC Galliard® CC ItalicITC Galliard® CC Roman OSFITC Galliard® CC Italic OSFITC Galliard® CC Roman SCITC Galliard® CC Roman ExpertITC Galliard® CC Italic ExpertITC Galliard® CC Roman AlternatesITC Galliard® CC Italic AlternatesITC Galliard® CC Roman FractionsITC Galliard® CC Italic Fractions
ITC Galliard® 1ITC Galliard® Std RomanITC Galliard® Std ItalicITC Galliard® Std BoldITC Galliard® Std Bold Italic
ITC Galliard® 2ITC Galliard® Std BlackITC Galliard® Std Black ItalicITC Galliard® Std UltraITC Galliard® Std Ultra Italic
B u s i n e s s P a p e r s B
1 8 ~ B a b s o n B u s i n e s s P a p e r s
BUSINESS CARDS
Size
3 1/2" x 2"
Logotype
Size: 73 points, Babson font.
Colors
Babson Green: PMS 3425U / Black.
Back Cover: Solid PMS 3425 + Varnish.
Type
Name: 7.5/8.5 Formata Light.
Numbers: 7.5/8.5 Formata Light Condensed Expert.
Midpoint used to separate phone numbers (SO 9).
Optional Line: 7.5/8.5 Formata Light Condensed,
15 Tracking (15/200 em).
Paper Stock
Gilbert Neutech PS, 80lb. Cover, Pure White,
Wove finish.
Printing
Offset lithography (2/1 + varnish).
Template
QuarkXPress
File Name: Babson_Cards_Fnl_02.18.04.qxp
Master Pages are set up for every different
business card variation.
bgBabson Park, MA [email protected]·239·5268 Fax 781·239·5989
Persons Full Name M’87Official Title in Green
Third Title Line Optional
OPTIONAL DEPARTMENT DIVISION OR INSTITUTE NAME
biBabson Park, MA [email protected]·239·5268 Fax 781·239·5989www.babson.edu
Persons Full Name M’87Official Title in Green
OPTIONAL DEPARTMENT DIVISION OR INSTITUTE NAME
bgBabson Park, MA [email protected]·239·5268 Fax 781·239·5989www.babson.edu
Persons Full Name M’87Official Title in Green
B u s i n e s s P a p e r s B
1 9 ~ B a b s o n B u s i n e s s P a p e r s
BUSINESS CARDS—DIVISIONS
OPTIONAL DEPARTMENT OR INSTITUTE NAME
egBabson Park, MA [email protected]·239·5268 Fax 781·239·5989www.babson.edu
Persons Full Name M’87Official Title in Green
mgBabson Park, MA [email protected]·239·5237 Fax 781·239·6148www.babson.edu
Mark P. RiceMurata Dean · Jeffry A. Timmons
Professor of Entrepreneurial Studies
OPTIONAL DEPARTMENT OR INSTITUTE NAME
mgBabson Park, MA [email protected]·239·5268 Fax 781·239·5989www.babson.edu
Persons Full Name M’87Official Title in Green
OPTIONAL DEPARTMENT OR INSTITUTE NAME
Babson Park, MA [email protected]·239·5268 Fax 781·239·5989www.babson.edu
Persons Full Name M’87Official Title in Green
cg
| A midpoint (Shift + Option + 9) and an em space (Option + Space),can be used to separate items in ahorizontal line
B u s i n e s s P a p e r s B
2 0 ~ B a b s o n B u s i n e s s P a p e r s
BUSINESS CARDS—CENTERS
3#Hall or Building NameBabson Park, MA [email protected]·239·5268 Fax 781·239·5989www.babson.edu
Persons Full Name M’87Official Title in Green
OPTIONAL INSTITUTE NAME
bgARTHUR M. BLANK CENTER FOR ENTREPRENEURSHIP
INSTITUTE FOR FAMILY ENTERPRISING
Babson Park, MA [email protected]·239·5268 Fax 781·239·5989www.babson.edu
Persons Full Name M’87Offical Title in Green
6Hall or Building NameBabson Park, MA [email protected]·239·5268 Fax 781·239·5989www.babson.edu
Persons Full Name M’87Official Title in Green
OPTIONAL INSTITUTE NAME
| Optional Institute Style—Center Nameruns across bottom of card
9(Hall or Building NameBabson Park, MA [email protected]·239·5268 Fax 781·239·5989www.babson.edu
Persons Full Name M’87Official Title in Green
THE ASIA INSTITUTE
B u s i n e s s P a p e r s B
2 1 ~ B a b s o n B u s i n e s s P a p e r s
STATIONERY
General Information
Size8 1/2" x 11"
MarginsTop: 1.5" 1 1/2"Bottom: 0.875" 7/8"Left: 1.0" 1"Right: 0.875" 7/8"
FontsText: 12 point TimesHeadlines: 12 point Verdana
Paper StockBabson Watermarked Letterhead
PrintingLaserwriter
Technical Information
Measurements: 8 1/2" x 11": Top edge to logo: 1p4; 7/32; 0.222"Base edge to copy: 1p10; 5/16"; 0.3125"
Logotype
Size: 73 points, Babson font.
Colors
Babson Green: PMS 3425U / Black.
Type
Name & Title: 7.5/8.5 Formata Light Small Caps,
1 pica space to logo above (cap height to baseline).
Department: 7.5/10 Formata Light Condensed,
all capitals, 20 Tracking (20/200 em).
Address & URL: 7.5/10 Formata Light Small Caps,
19 Tracking (19/200 em).
Midpoint used to separate phone numbers.
Paper Stock
Gilbert Neutech PS, 24lb., Pure White, Wove finish.
Printing
Offset lithography (2/0 + Watermark).
Template
QuarkXPress
File Name: Babson_Cards_Fnl_02.18.04.qxp
Master Page: B-Babson
bgFirst M. Last Name
Letterhead, Full Title Line
DEPARTMENT, D IV I S ION, OR INST ITUTE (OPT IONAL)Build ing (opt ional) , Babson Park , MA 02457-0310 email(opt ional)@babson.edu 781 ·235 · 1200 Fax 781 ·239 ·461 1
www.babson.edu
January 8, 2004
William CovinoO’Brien & Neville, Inc.81 Highland StreetHolliston, MA 01746
Dear Mr. Covino:
Optimus adlaudabilis apparatus bellis fermentet catelli. Chirographi imputat zothecas.
Perspicax fiducia suis infeliciter vocificat vix pretosius chirographi, semper Augustus suffragaritoratori, quam quam lascivius matrimonii praemuniet parsimonia oratori, semper bellus quadrupeioptimus frugaliter vocificat saburre, etiam pessimus adlaudabilis cathedras insectat bellus umbrac-uli, semper apparatus bellis agnascor Octavius, etiam rures circumgrediet adlaudabilis matrimonii,iam utilitas catelli iocari fiducia suis. Bellus chirographi spinosus deciperet Medusa.
Verecundus rures praemuniet syrtes, etiam parsimonia ossifragi neglegenter insectat cathedras.Incredibiliter fragilis chirographi miscere apparatus bellis, quamquam concubine circumgredietutilitas agricolae. Matrimonii plane frugaliter senesceret quadrupei. Ossifragi amputat oratori.Umbraculi incredibiliter divinus senesceret satis adlaudabilis zothecas, etiam matrimonii adquir-eret vix verecundus syrtes, et umbraculi libere deciperet Aquae Sulis, quamquam cathedras ampu-tat matrimonii.
Utilitas concubine infeliciter deciperet zothecas. Syrtes insectat apparatus bellis, iam pretosiuschirographi ver ecunde amputat oratori, quod ossifragi insectat syrtes, semper ossifragi fermentetoratori. Adlaudabilis umbraculi deciperet pretosius quadrupei. Cathedras agnascor Pompeii.Utilitas oratori fortiter suffragarit Caesar. Sabu rre neglegenter miscere concubine. Fragilis appa-ratus bellis corrumperet rures, ut verecundus cathedras verecunde circumgrediet rures. Ossifragicorrumperet pessimus adlaudabilis matrimonii, quamquam ossifragi conubium santet incredibiliterperspicax fiducia suis.
Pretosius agricolae libere vocificat Pompeii. Rures suffragarit quinquennalis saburre. Quadrupeiamputat fiducia suis, ut matrimonii circumgrediet cathedras, quod aegre bellus matrimonii incredi-biliter neglegenter deciperet chirographi, ut zothecas adquireret pretosius chirographi, etiam ora-tori satis comiter iocari utilitas quadrupei.
Best regards,
ªº
B u s i n e s s P a p e r s B
2 2 ~ B a b s o n B u s i n e s s P a p e r s
STATIONERY—TAG LINE
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ARTHUR M. BLANK CENTER FOR ENTREPRENEURSH IPBuild ing (opt ional) , Babson Park , MA 02457-0310 email(opt ional)@babson.edu 781 ·235 · 1200 Fax 781 ·239 ·461 1
www.babson.edu
INSTITUTE FOR FAMILY ENTERPRISING
January 8, 2004
William Covino
O’Brien & Neville, Inc.
81 Highland Street
Holliston, MA 01746
Dear Mr. Covino:
Optimus adlaudabilis apparatus bellis fermentet catelli. Chirographi imputat zothecas.
Perspicax fiducia suis infeliciter vocificat vix pretosius chirographi, semper Augustus suffragarit oratori, quam
quam lascivius matrimonii praemuniet parsimonia oratori, semper bellus quadrupei optimus frugaliter vocificat
saburre, etiam pessimus adlaudabilis cathedras insectat bellus umbraculi, semper apparatus bellis agnascor
Octavius, etiam rures circumgrediet adlaudabilis matrimonii, iam utilitas catelli iocari fiducia suis. Bellus chi-
rographi spinosus deciperet Medusa.
Verecundus rures praemuniet syrtes, etiam parsimonia ossifragi neglegenter insectat cathedras. Incredibiliter
fragilis chirographi miscere apparatus bellis, quamquam concubine circumgrediet utilitas agricolae. Matrimonii
plane frugaliter senesceret quadrupei. Ossifragi amputat oratori. Umbraculi incredibiliter divinus senesceret
satis adlaudabilis zothecas, etiam matrimonii adquireret vix verecundus syrtes, et umbraculi libere deciperet
Aquae Sulis, quamquam cathedras amputat matrimonii.
Utilitas concubine infeliciter deciperet zothecas. Syrtes insectat apparatus bellis, iam pretosius chirographi ver
ecunde amputat oratori, quod ossifragi insectat syrtes, semper ossifragi fermentet oratori. Adlaudabilis umbrac-
uli deciperet pretosius quadrupei. Cathedras agnascor Pompeii. Utilitas oratori fortiter suffragarit Caesar. Sabu
rre neglegenter miscere concubine. Fragilis apparatus bellis corrumperet rures, ut verecundus cathedras vere-
cunde circumgrediet rures. Ossifragi corrumperet pessimus adlaudabilis matrimonii, quamquam ossifragi conu-
bium santet incredibiliter perspicax fiducia suis.
Pretosius agricolae libere vocificat Pompeii. Rures suffragarit quinquennalis saburre. Quadrupei amputat fidu-
cia suis, ut matrimonii circumgrediet cathedras, quod aegre bellus matrimonii incredibiliter neglegenter
deciperet chirographi, ut zothecas adquireret pretosius chirographi, etiam oratori satis comiter iocari utilitas
quadrupei.
Best regards,
ªº
B u s i n e s s P a p e r s B
3 0 ~ B a b s o n B u s i n e s s P a p e r s
#10 ENVELOPES
General Information
Size9 1/2" x 4 1/8"
Fonts12 point Verdana, or12 point Times
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Babson Green: PMS 3425U / Black.
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Master Pages:
#10-Babson; #10-Babson Tag Line
#10-Babson College; #10-Babson MBA
#10-Babson Executive Education
#10-Babson Blank Center; #10-Babson CWL
#10-Babson Glavin Center;
#10-Babson Executive Conference Center
bgBabson Park, MA 02457-0310
First M. Last NameStreet AddressCity, ST 01234
C o l l a t e r a l L i t e r a t u r e B
3 1 ~ B a b s o n C o l l a t e r a l L i t e r a t u r e
BABSON COLLATERAL
General Information Technical Information
Measurements: 8 1/2" x 11":
Logotype
Size: 76 points, Babson font.
Colors
Babson Green: PMS 3425U / Black.
Executive Education Silver: PMS 8381 Metallic.
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Defined in Style Sheets.
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bg
i n n o v a t i o n i s o u r t r a d i t i o n
E n t r e p r e n e u r i a l L e a d e r s h i p
E t h i c s & I n t e g r i t y
C o l l a b o r a t i o n & C o m m i t m e n t
I n n o v a t i v e T e a c h i n g
I n t e g r a t e d C u r r i c u l u m
H y b r i d L e a r n i n g
R e l e v a n t R e s e a r c h
C o r p o r a t e C o n n e c t i o n s
D i v e r s i t y & C o m m u n i t y
W o m e n ’ s L e a d e r s h i p
G l o b a l M a n a g e m e n t
F a m i l y E n t e r p r i s i n g
I n t e r n a t i o n a l P a r t n e r s h i p s
E x e c u t i v e E d u c a t i o n
A l u m n i N e t w o r k
P r e s i d e n t ’ s R e p o r t
2 0 0 5
C o l l a t e r a l L i t e r a t u r e B
3 2 ~ B a b s o n C o l l a t e r a l L i t e r a t u r e
BABSON COLLATERAL—SAMPLE SPREAD
Dionne Thomas-Ahad M’06Two-year MBA Program
At Babson, Julian Simcock found the entre-
preneurial mind-set and strong business
education framework that he expected.
But he also discovered the encourage-
ment, latitude, and support to develop
his liberal arts interests and ideals. As an
Honors student, he took courses in
Shakespeare and political science at
St. Andrew’s University in Scotland. Under
the guidance of one of Babson’s renowned
creative writing professors, Mary
O’Donoghue, Julian wrote a historical
fiction piece about Octavian Augustus,
the founder of the Roman Empire, for his
honors thesis. He also co-founded the
Babson Literary Magazine, a uniquely
creative forum for artistic thought
on campus.
In the summer of his junior year, Julian
joined the annual Babson trip to South
Africa to teach entrepreneurship to South
African teenagers. This experience allowed
Julian to better understand the influence
that entrepreneurship has as a powerful
force in the alleviation of economic and
social challenges. This insight formed the
basis for the Fulbright project which he
will complete in South Africa.
Julian’s future plans reflect his diverse
interests and capabilities. He is developing
a business plan for a biodiesel start-up
plant in Nebraska, working with the United
Nations-affiliated organization Millennium
Promise to rid the sub-Sahara of extreme
poverty, and he is working toward a
degree in economic development at the
University of Cape Town. Upon comple-
tion of his Fulbright scholarship, he will
return to New York to fulfill a two-year
commitment with Goldman Sachs.
Profiles of Excellence
Dionne Thomas-Ahad was awarded a
merit scholarship and an Access Fellow -
ship that funded 100 percent of her
tuition in Babson’s flagship Two-year MBA
program. She also won a place in the
highly competitive MBA Entrepreneurship
Intensity Track, which supports students
with distinctive business plans in devoting
their second year of study to launching
their businesses by graduation.
Dionne’s vision is to create a Pan-
African Arts Institute devoted to “fostering
the enrichment of communities in the
U.S. and abroad through cultural arts
education. Through a sustainable for-
profit/not-for-profit hybrid, we will build
the first high-end African Arts Institute
and Cultural Resort devoted entirely to
promoting Pan-African Arts.” As a dance
artist, Dionne is all too aware of the
financial and operational constraints that
plague arts organizations. At Babson,
Dionne is getting the education, the
experience, the connections, and the
skills to make her vision a reality.
Dionne is working with several
Historically Black Colleges & Universities
(HBCUs) through a partnership estab-
lished by Babson and a grant funded by
the Ewing Kauffman Foundation and the
Ford Foundation, to create innovative
cases and curriculum focused on black
entrepreneurs and minority-owned busi-
nesses. Last summer, Dionne worked
closely with the Blank Family Foundation
in order to develop an entrepreneurship
curriculum for a new entrepreneurship
high school in Atlanta. She also assisted
Atlanta HBCU faculty members in devel-
oping case curriculum, and creating
outreach programs to link students and
faculty members at the college and high
school levels.
Throughout her Babson education,
Dionne has creatively integrated her
experiences and opportunities with her
goal to develop a business that will signif-
icantly increase the impact and accessibil-
ity of the arts across geographic and
socioeconomic boundaries.
Business and the Arts S T U D E N T
Julian Simcock ’05
Honors Student to Fulbright Scholar to Wall Street S T U D E N T
14
Jenny Herd Noonan ’81 and Jeremiah J. Noonan ’81 $100,000 gift for term scholarships and unrestricted support
“Jenny and I have been longtime supporters of Babson. This gift is a continuation of our commitment to the school and our appreciation for all it has given us and the way in which it has shaped our lives and careers.”
Securing the Future
Meet our “global ambassadors.” Under the
auspices of the Glavin Center for Global
Management, they are forging relationships
in Asia, Latin America, and Europe and
expanding Babson’s brand and reputation
around the world. Although the types
of partnerships formed by each of the
directors of our three institutes are unique
to their regions of the world, the impact
across the Babson community—faculty,
students, and alumni—is universal.
J.P. Jeannet, director of the Glavin
Center for Global Management and direc-
tor of the Europe Institute, sees his role as
“solidifying global thinking in the Babson
community.” The Glavin Center does this
in three ways: building strategic partner-
ships with top institutions; supporting
global concentrations at both the under-
graduate and graduate level; and building
the capability to provide every Babson
student with an international experience.
The Europe Institute has negotiated five
alliances with leading European business
schools in the last 16 months through a
concept J.P. calls exchange currency. For
example, MBA enrollments at one institu-
tion could be traded for undergraduate
enrollments at another institution. J.P.’s
goal for the next 12-15 months is to
complete the roster with one or two
partnerships for Babson with leading insti-
tutions in each European country.
Ed Cale, the outgoing director of the
Institute for Latin American Business
(ILAB), says his goal is to “get as many
people exposed to Babson as possible,
because every time they are, they walk
away sold on Babson.” The two most
significant developments for ILAB in the
last year were the successful Symposium
for Entrepreneurship Educators (SEE)
program at INCAE in Costa Rica, the
number-one rated MBA school in Latin
America, and the negotiation of a joint
Master of Science program with Tec de
Monterrey in Mexico, one of the largest and
best engineering schools in Latin America.
According to Cale, this joint MS has the
potential to become a million-dollar rev-
enue program for Babson. On the horizon,
Ed expects to leverage Babson’s entrepre-
neurship expertise through more SEE
programs in Latin America.
In Asia, Bob Eng says his proudest
achievement is “ensuring that Babson has
access to the most prestigious schools
in Asia (Tsinghua in China, Hitotsubashi
in Japan, and the Indian Institute of
Management at Bangalore), and that they
see that Babson brings them tremendous
value.” Last year, Babson’s recognized
expertise in entrepreneurship education
resulted in a partnership with Dreamgate,
a government supported organization in
Japan that has responsibility for building
the country’s entrepreneurship education.
In China, the Asia Institute is currently
seeking to expand Babson’s brand recogni-
tion with a consortium of “up and coming”
educational, business, and government
institutions that have the commitment and
resources to develop quality entrepreneur-
ship education. The ultimate goal is to
“position Babson as the authority in entre-
preneurship education in the region.”
“I’ve never been the sort of philosopher
who wants to stay in the ivory tower of
theoretical research, but rather one that
likes to see how ethical frameworks oper-
ate in students’ lives and how they per-
ceive ethical systems playing out in their
own decisions.”
In her three short years at Babson,
Dr. Lydia Moland has played a leading role
in the redevelopment of the College’s ethics
curriculum. Integrating ethics throughout
the curriculum rather than treating it
as a separate class is fundamental to
Dr. Moland’s belief that ethics is about
habits and mind-set, not just big decisions.
“The way you talk to your colleagues, the
way you treat your customers, the way you
treat people over whom you have author-
ity, all of these things have ethical aspects
to them,” she says.
Dr. Moland is working to integrate
ethical principles not only into a variety of
courses but also cocurricular experiences
such as the Coaching for Teamwork and
Leadership Program (CLTP), where stu-
dents are assessed and receive feedback
on how well they incorporate ethical deci-
sion making into business situations.
Last spring, Dr. Moland received a
residential fellowship from the American
Academy in Berlin that will further
distinguish her as a thought leader and
extend the Babson brand in the interna-
tional academic community. Next year,
Dr. Moland will be integrating her global
experience to enrich her work with Babson
students back on campus.
J.P. JeannetF.W. Olin Distinguished Chair in Global Business
Edward CaleProfessor, Information Technology
Robert EngAssociate Professor, Marketing
Lydia MolandAssistant Professor of PhilosophyArts and Humanities
15
Global Ambassadors F A C U LT Y
Ethics in All Things F A C U LT Y
Muhammad H. Habib ’81, P’09 $25,000 gift to support the STEP program
“Many Babson students and alumni are involved in family businesses or will become involved at some stage. The STEP (SuccessfulTransgenerational Entrepreneurship Practices) program will give us insight into the life and complexities of family business, and I am pleased to support it here in Europe.”
Securing the Future
C o l l a t e r a l L i t e r a t u r e B
3 3 ~ B a b s o n C o l l a t e r a l L i t e r a t u r e
BABSON COLLATERAL—SAMPLE BACK COVER
eg2 0 0 3 - 2 0 0 4 E x e c u t i v e E d u c a t i o n P r o g r a m O f f e r i n g s
B a b s o n Pa r k , M A 0 2 4 5 7 - 0 3 1 0 , 1 - 7 8 1 - 2 3 9 - 5 2 6 8 , w w w. b a b s o n . e d u
MATERIAL CULTURE
WORLD RELIGIONS IN EVERYDAY LIFE
MASS MEDIA COMMUNICATION THEORY
INTERPERSONAL COMMUNICATION
INTERMEDIATE MACROECONOMICS
MONEY, BANKING & THE ECONOMY
INDUSTRIAL ORGANIZATION & PUBLIC POLICY
SCAMS AND FRAUDS IN GOVERNMENT
TECHNOLOGIES & THE MARKET ECONOMY
ECONOMICS OF COMPETITIVE STRATEGY
ACCESS POTENTIAL FOR EXCELLENCE IN YOUR EMPLOYEES
WOMEN'S STUDIES
CARIBBEAN REVOLUTION HISTORY
INTERMEDIATE JAPANESE
ADVANCED JAPANESE
INTERNATIONAL LAW
VICTORIAN LITERATURE
THE SPY NOVEL
VIOLENT VOICES:LITERATURE ON THE EDGE
HAUNTED HOUSES & DANGEROUS DESIRES
PROBLEM SOLVING & SOFTWARE DESIGN
COMPUTER AND NETWORK SECURITY
ADVANCED WEB DEVELOPMENT
WEB TECHNOLOGIES
EXISTENTIALISM
NATIVE AMERICAN POLITICS
JUSTICE, REVENGE & DEFEAT
PSYCHOLOGY OF CREATIVITY
DISCRETE MATH
APPLIED STATISTICS
CRYPTOLOGY
BUSINESS FORECASTING
TECHNOLOGY IN AMERICA'S FUTURE
INTRODUCTION TO METEOROLOGY
NATURAL DISASTERS
SOCIAL DEVIANCE & CONTROL
CRIME&PUBLIC POLICY
SOCIAL PSYCHOLOGY
INTERMEDIATE SPANISH
ADVANCED SPANISH
ART,RELIGION & POLITICS IN ANCIENT EGYPT
19TH CENTURY EUROPEAN ART
Babson Park, MA 02457-0310 Phone 781 ·235 · 1200 www.babson.edu
bi
Vis ionBabson College will be the globally recognized leader in entrepreneurial management
education. We will be known for thought leadership that advances management prac-
tice and theory. We will be respected as an academic community of committed, diverse,
and highly qualified students, faculty, and staff. Our innovative management programs
will be recognized for excellence. Babson graduates will demonstrate entrepreneurial
and ethical leadership in their professions and communities throughout the world.
Miss ionBabson College educates men and women to be entrepreneurial leaders in a rapidly
changing world. We prepare them to identify opportunities and initiate actions that
result in genuine accomplishment.
Our innovative curricula challenge students to think creatively and across disciplinary
boundaries. We cultivate the willingness to take and manage risk, the ability to energize
others toward a goal, and the courage to act responsibly.
Our students appreciate that leadership requires technical knowledge as well as a
sophisticated understanding of societies, cultures, institutions, and the self. They wel-
come the challenge of learning continuously and taking responsibility for their careers.
Our students will be key contributors in the world’s established enterprises as well as
emerging ventures.
At Babson, we collaborate across disciplines and functions to create knowledge and
apply integrative solutions to complex problems.
We reach across institutional and geo graphic boundaries to forge rela tionships with
individuals and organ izations who share our commitment to excellence and innovation.
C o l l a t e r a l L i t e r a t u r e B
3 4 ~ B a b s o n C o l l a t e r a l L i t e r a t u r e
MBA COLLATERAL
General Information Technical Information
Measurements: 8 1/2" x 11":
Logotype
Size: 76 points, Babson font.
Colors
Babson Green: PMS 3425U / Black.
Executive Education Silver: PMS 8381 Metallic.
Type
Defined in Style Sheets.
Template
QuarkXPress
File Name: MBA_Grid_Temp.qxd
Master Pages: Define for Front Covers, Back Covers,
2-Column and 3-Column text pages.
mg
( e n ` t r e * p r e * n e u r " s h i p )e n t r e p r e n e u r s h i p
A way of thinking and acting that creates value.
The pursuit of opportunity for growth in the individual, business, and society.
Creating one’s own path to success.
I n n o v a t i o n II s OO u r TT r a d i t i o n
C o l l a t e r a l L i t e r a t u r e B
3 5 ~ B a b s o n C o l l a t e r a l L i t e r a t u r e
MBA SAMPLE SPREAD
n. A favorable or advantageous circumstance, a chance for advancement:from the Latin oppor tunus—to see coming toward port.
18
o p p o r t u n i t y
( o p ` p o r * t u " n i * t y )CONSIDERING THE OPTIONSBabson offers several academic alternatives,
each leading to the Master of Business
Administration degree.Full-time students can
opt for the Two-Year MBA or One-Year
MBA program, while those preferring
to continue their jobs can choose the
Evening MBA or Fast Track MBA. Each
has distinct advantages and presents a
significantly different set of opportuni-
ties. They are designed to accommodate
a variety of personal and professional
needs and lifestyles while delivering a
world-class management education.
We give you the opportunity to
select the program that best matches
your personal goals and lifestyle, as well
as opportunities to further shape it to fit
your own career objectives. You can
pursue a Career Intensity Track in tech-
nology, finance, or entrepreneurship that
incorporates significant experiential
learning in the respective discipline, or
use any of our Career Context guides to
identify the most appropriate electives
in your chosen field, as well as comple-
mentary co-curricular activities. Our
faculty, executives-in-residence, mentors,
and alumni will gladly advise you based
on your career objectives and their own
firsthand experience.
FOR DETAILED PROGRAM INFORMATION: www.babson.edu/mba/programs
19
AMELIA LANDERS M’04
TWO-YEAR MBA PROGRAM
B.A., INTERNATIONAL RELATIONS
BOSTON UNIVERSITY
“Babson truly sets the stage for almost any kind of com-
pany experience. No hard barriers are drawn between
business disciplines, so it’s very much like the real
world. For example, in a particular class you might
discuss a single management problem from the mar-
keting, accounting, and ethics perspectives. This makes
learning more efficient by minimizing the redundan-
cies that occur when you learn about each discipline
separately. It’s also important from the standpoint of
helping you develop a cross-functional mindset.
I’ve really been impressed with the faculty at
Babson. Most of my professors have significant experi-
ence in business as well as the academic world, and
they bring that personal experience into our classroom
discussions. Those discussions are frequently dynamic
and challenging because there is a strong emphasis on
learning through participation and interaction. I am
inspired and challenged every day by my peers, and
have learned a lot from them. Although we do com-
pete in many ways, the environment at Babson is very
collaborative. It really is a close-knit community.”
C o l l a t e r a l L i t e r a t u r e B
3 6 ~ B a b s o n C o l l a t e r a l L i t e r a t u r e
EXECUTIVE EDUCATION COLLATERAL
General Information Technical Information
Measurements: 8 1/2" x 11":
Logotype
Size: 76 points, Babson font.
Colors
Babson Green: PMS 3425U / Black.
Executive Education Silver: PMS 8381 Metallic.
Type
Defined in Style Sheets.
Template
QuarkXPress
File Name: EXED_Grid_Temp.qxd
Master Pages: Define for Front Covers, Back Covers,
2-Column and 3-Column text pages.
eg2 0 0 3 - 2 0 0 4 E x e c u t i v e E d u c a t i o n P r o g r a m O f f e r i n g s
ExcellenceGain not only the knowledge but also the mindset that
will help make you a leader whose entrepreneurial thinking
maximizes vision and agility in your organization.
ACCESS POTENTIAL FOR EXCELLENCE IN YOUR EMPLOYEES
C o l l a t e r a l L i t e r a t u r e B
3 7 ~ B a b s o n C o l l a t e r a l L i t e r a t u r e
EXECUTIVE EDUCATION COLLATERAL—SAMPLE SPREAD
How Will I Benefit From theExecutive Education Program atBabson College?Umbraculi deciperet medusa, iam
lascivius chirographi fermentet tremulus
catelli, ut saetosus quadrupei corrumperet
zothecas, semper tremulus umbraculi aegre
neglegenter amputat saburre, et pretosius suis
spinosus praemuniet optimus fragilis oratori,
semper plane verecundus ossifragi vocificat
gulosus suis, iam fiducias satis divinus
senescere della gertiuti.
Quadrupei lucide imputat Medusa,
quamquam matrimonii senesceret perspicax
umbraculi. Syrtes praemuniet incredibiliter
fragilis rures, etiam catelli deciperet satis
perspicax chirographi, ut saburre divinus
insectat Augustus, et adfabilis quadrupei
vocificat saetosus fiducias, ut incredibiliter
fragilis oratori senesceret lascivius catelli, et
rures agnascor oratori. Caesar corrumperet
agricolae. Suis comiter insectat vix utilitas
fiducias, quamquam matrimoni frentillo
grappi junoes.
Who Teaches the Course?Rures agnascor cathedras, et
adlaudabilis rures fermentet satis gulosus
quadrupei. Fiducias divinus iocari
verecundus zothecas, quamquam apparatus
bellis amputat oratori appoliani de fertoid.
Vix tremulus concubine corrumperet
catelli, et cathedras insectat ossifragi, iam
utilitas umbraculi corrumperet agricolae,
etiam plane saetosus ossifragi iocari syrtes.
Is Coffee is Available in the Cafe?Umbraculi bonieret lousa, iam
lascivius chirographi fermentet tremulus
catelli, ut saeto. Medusa, quamquam
matrimonii senesceret perspicax umbraculi.
Syrtes praemuniet incredibiliter fragilis rures,
etiam catelli deciperet satis perspicax chi
What is the Class Size?Fragilis matrimonii spinosus
praemuniet agricolae, semper zothecas
miscere apparatus bellis. Catelli vocificat
utilitas quadrupei. Chirographi fermentet
zothecas, ut vix adfabilis umbraculi
neglegenter praemuniet quadrupei.
Verecundus suis infeliciter suffragarit rures, et
optimus quinquennalis concubine
incredibiliter lucide iocari chirographi.
When is Payment Expected?Umbraculi bonieret lousa, iam lascivius
chirographi fermentet tremulus catelli,
Quadrupei lucide imputat Medusa,
quamquam matrimonii senesceret perspicax
umbraculi. Syrtes praemuniet incredibiliter
fragilis rures, etiam catelli deciperet satis
perspicax chirographi, ut saburre divinus
insectat Augustus, et adfabilis quadrupei
vocificat saetosus fiducias, ut incredibiliter
fragilis oratori senesceret lascivius catelli, et
rures agnascor oratori. Caesar corrumperet
agricolae. Suis comiter insectat vix utilitas
fiducias, quamquam matrimoni frentillo
grappi junoes. Aaetosus quadrupei
corrumperet zothecas, semper tremulus
umbraculi aegre neglegenter amputat
saburre, et pretosius suis spinosus
praemuniet optimus fragilis oratori, semper
plane verecundus ossifragi vocificat gulosus
suis, iam fiducias satis divinus senesceret.
Are There Accomadations forStudents Nearby Campus? Umbraculi bonieret lousa, iam lascivius
chirographi fermentet tremulus catelli, ut
saetosus quadrupei corrumperet zothecas,
semper tremulus.
Conubium santet catelli. Fiducias
imputat satis pretosius concubine, et rures
agnascor oratori. Caesar corrumperet
agricolae. Suis comiter insectat vix utilitas
fiducias, quamquam matrimonii suffragarit
lascivius ossifragi, iam saburre spinosus
circumgrediet Aquae Sulis, quod Octavius
neglegenter vocificat optimus fragilis
agricolae. Quadrupei lucide imputat
Medusa, quamquam matrimonii senesceret
perspicax umbraculi. Syrtes praemuniet
incredibiliter fragilis rures, etiam catelli
deciperet satis perspicax chirographi, ut
saburre divinus insectat Augustus, et
adfabilis quadrupei vocificat saetosus
fiducias, ut incredibiliter fragilis oratori
senesceret lascivius catelli, et rures agnascor
oratori. Caesar corrumperet agricolae. Suis
comiter insectat vix utilitas fiducias,
quamquam matrimoni frentillo grappi
junoes. Aaetosus quadrupei corrumperet
zothecas, semper tremulus umbraculi aegre
neglegenter amputat saburre, et pretosius
suis spinosus praemuniet optimus fragilis
oratori, semper plane verecundus ossifragi
vocificat gulosus suis, iam fiducias
I thought it was one of the most thought-provoking and useful classes I’ve ever had. When I went back to work,
I immediately made a difference by using my new skills. — Thomas J. Ryan — Superintendent, Wire Operation, HC Stark Inc.Leadership and Influence October 12-17 2003, December 3-8 2003, February 11-16 2004
IB a b s o n P a r k , W e l l e s l e y M A 0 2 4 5 7 - 0 3 1 0 P h o n e : 7 8 1 · 2 3 5 · 1 2 0 0 w w w . b a b s o n . e d u