rebranding of babson college

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Graphic Standards Manual B G UIDELINES F OR THE B ABSON B RAND Draft 2004 ~ Version 0.3

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Rebrand of tBabson College identity including all print materials, signage, banners, as well as the design of a comprehensive identity guideline manual.

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Page 1: Rebranding of Babson College

G r a p h i c S t a n d a r d s M a n u a l

B

G U I D E L I N E S F O R T H E B A B S O N B R A N D

D r a f t 2 0 0 4 ~ V e r s i o n 0 . 3

Page 2: Rebranding of Babson College

B a b s o n G r a p h i c S t a n d a r d s B

2 ~ T a b l e o f C o n t e n t s

TABLE OF CONTENTS

1 Front Cover: Release Date

2 Table of Contents

3 THE LOGOTYPE

3 Logotype Elements & Preferred Usage

4 Divisions

5 Institutes

6 Two- or Four-Color Reproduction

7 One-Color Reproduction

8 Unacceptable Usage

9 Logotype Files

10 THE GLOBE SYMBOL

11 THE SEAL

11 General Guidelines

12 Seal Files

13 THE PRESIDENT’S SOCIETY SEAL

13 General Guidelines

14 President’s Society Seal Files

15 TYPOGRAPHY

15 Overview of Babson Typogaphy

16 Sans Serif Font Family Formata

17 Serif Font Family Galliard

18 BUSINESS PAPERS

18 Business Cards Overview

19 Business Cards: Divisions

20 Business Cards: Centers & Institutes

21 Babson Letterhead

22 Letterhead with Tag Line

23 College Letterhead

24 MBA Letterhead

25 Executive Education Letterhead

26 Blank Center Letterhead

27 Center for Women’s Leadership Letterhead

28 Glavin Center Letterhead

29 Institute Letterheads

30 #10 Envelope

31 COLLATERAL

31-33 Babson Collateral

34-35 MBA Collateral

36-37 Executive Education Collateral

Page 3: Rebranding of Babson College

T h e L o g o t y p e B

3 ~ T h e B a b s o n L o g o t y p e

bi

LOGOTYPE ELEMENTS AND PREFERRED USAGE

LogotypeThe Babson Logotype is comprised ofthree elements: the Globe Symbol, theIdentifier, and the optional Tag Line oroptional Division Identifier. It should neverbe altered in any manner without priorapproval from the Office of Publications.

Babson Green Plus Black on a WhiteBackground is the preferred use. Otheroptions are shown on the following pages.

ColorsTwo-color reproduction is the preferredmethod to reproduce the BabsonLogotype.

Symbol Babson Green

Identifier Black

Tag Line Babson Green

Division Black

Babson Green is:PMS 3425U (uncoated paper) PMS 555C (coated paper) #006633 Hex (web/on-screen)

Globe Symbol

Identifier

Tag Line (or Division)

Page 4: Rebranding of Babson College

BT h e L o g o t y p e

4 ~ T h e B a b s o n L o g o t y p e

DIVISIONS

cg mg eg

General InformationThere are three divisions approved for usewith the Babson logotype. Do not try tocreate additional versions. If you have aquestion, please contact the Office ofPublications.

ColorsTwo-color reproduction is the preferredmethod to reproduce the BabsonLogotype.

Symbol Babson Green

Identifier Black

Division Black

Babson Green is:PMS 3425U (uncoated paper) PMS 555C (coated paper) #006633 Hex (web/on-screen)

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T h e L o g o t y p e B

5 ~ T h e B a b s o n L o g o t y p e

INSTITUTES

General InformationInstitutes should follow this format for usein conjunction with the Babson logotype.If you have a question, please contact theOffice of Publications.

ColorsTwo-color reproduction is the preferredmethod to reproduce the BabsonLogotype.

Symbol Babson Green

Identifier Black

Institute Black

Babson Green is:PMS 3425U (uncoated paper) PMS 555C (coated paper) #006633 Hex (web/on-screen)

Proportions: 1 : 0.75 : 0.40

bgINSTITUTE FOR FAMILY ENTERPR IS ING

150 Point Logotype

21/42 Formata CondensedLetterspacing 10% em(i.e., Quark Tracking = 20or 20/200 em)

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T h e L o g o t y p e B

6 ~ T h e B a b s o n L o g o t y p e

TWO- OR FOUR-COLOR REPRODUCTION

General InformationThere are three preferred options whenreproducing the logotype in Two- or Four-Color situations: 1) Green & Black on aWhite Background, 2) White on Green,and 3) White on Black. Other acceptableoptions include white over a dark area ofa photograph, or white over Green com-bined with a screen (e.g., as seen on thelast page of this manual).

Two-ColorTwo-color reproduction is the preferredmethod to reproduce the BabsonLogotype.

Symbol Babson GreenIdentifier BlackDivision Black

Babson Green is:PMS 3425U (uncoated paper) PMS 555C (coated paper) #006633 Hex (web/on-screen)

ReverseAll elements reverse out (white) from adark background.

Symbol WhiteIdentifier WhiteTag Line WhiteDivision White

| Two-Color on White Background | White on Babson Green Background | White on Black Background

bgBB

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T h e L o g o t y p e B

7 ~ T h e B a b s o n L o g o t y p e

ONE-COLOR REPRODUCTION

General InformationIn cases where economics dictate thatthere is only one-color available for repro-duction, one of the following optionsshould be used: 1) Black on a White Background, 2) Babson Green on a White Background,or 3) White on dark Background.

A one-color logotype may also be usedover a very light background, or light partof a photograph, so long as the legibilityof the logotype is not impaired.

Babson Green is:PMS 3425U (uncoated paper) PMS 555C (coated paper) #006633 Hex (web/on-screen)

| Black on White Background | Babson Green on White Background | White on Black (or dark) Background

BBB

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T h e L o g o t y p e B

8 ~ T h e B a b s o n L o g o t y p e

UNACCEPTABLE USAGE

Below are examples of unacceptable usesof the Babson Logotype. When in doubt,please consult with the Office ofPublications. (Correct usage is shown in parenthesis).

BB bg

bg

bgG

bg bg| Legibility impaired

(reproduce in black or use dark area of photograph)

bg| Incorrect color combination

(reverse all elements white on dark backgrounds)

| Unapproved Color(use Babson Green, Black, or Reverse White)

| Incorrect Proportions(use the supplied Babson logo files without editing proportions)

| Incorrect color of elements(reverse all elements white on dark backgrounds)

| Incorrect color of elements(use Green for Globe symbol)

| Distorted Proportions (always scale files proportionally)

| Screen (%) of Color(use solid colors)

| Globe rotated (do not alter logotype)

| Globe moved to a different position(do not separate logotype)

G

Page 9: Rebranding of Babson College

T h e L o g o t y p e B

9 ~ T h e B a b s o n L o g o t y p e

LOGOTYPE FILES

KeyLogotype files are provided in the follow-ing formats. In general, it is better to usean EPS file, since the data is vector-basedand scalable without loss of quality:.eps Encapsulated PostScript.jpg JPEG.tif TIFF.gif GIF with Transparent Background006633 Babson Green (Web)3425U Babson Green Pantone UncoatedBk BlackWt WhiteMac Encoded for Macintosh usePC Encoded for PC use

Babson Tag LogosTag_EPSBabson_Tag_006633_Mac.epsBabson_Tag_006633_PC.epsBabson_Tag_3425U_Mac.epsBabson_Tag_3425U_PC.epsBabson_Tag_Bk_Mac.epsBabson_Tag_Bk_PC.epsBabson_Tag_Wt_Mac.epsBabson_Tag_Wt_PC.epsTag_JPEGBabson_Tag_006633.jpgBabson_Tag_Bk.jpgBabson_Tag_Wt.gifTag_PPTBabson_Tag_006633.tif

Babson LogosBabson_EPSBabson_006633_Mac.epsBabson_006633_PC.epsBabson_3425U_Mac.epsBabson_3425U_PC.epsBabson_Bk_Mac.epsBabson_Bk_PC.epsBabson_Wt_Mac.epsBabson_Wt_PC.epsBabson_JPEGBabson_006633.jpgBabson_Bk.jpgBabson_Wt.gifBabson_PPTBabson_006633.tif

College LogosCollege_EPSBabson_College_006633_Mac.epsBabson_College_006633_PC.epsBabson_College_3425U_Mac.epsBabson_College_3425U_PC.epsBabson_College_Bk_Mac.epsBabson_College_Bk_PC.epsBabson_College_Wt_Mac.epsBabson_College_Wt_PC.epsCollege_JPEGBabson_College_006633.jpgBabson_College_Bk.jpgBabson_College_Wt.gifCollege_PPTBabson_College_006633.tif

Executive Education LogosExecutive_Education_EPSBabson_ExEd_006633_Mac.epsBabson_ExEd_006633_PC.epsBabson_ExEd_3425U_Mac.epsBabson_ExEd_3425U_PC.epsBabson_ExEd_Bk_Mac.epsBabson_ExEd_Bk_PC.epsBabson_ExEd_Wt_Mac.epsBabson_ExEd_Wt_PC.epsExecutive_Education_JPEGBabson_ExEd_006633.jpgBabson_ExEd_Bk.jpgBabson_ExEd_Wt.gifExecutive_Education_PPTBabson_ExEd_006633.tif

MBA LogosMBA_EPSBabson_MBA_006633_Mac.epsBabson_MBA_006633_PC.epsBabson_MBA_3425U_Mac.epsBabson_MBA_3425U_PC.epsBabson_MBA_Bk_Mac.epsBabson_MBA_Bk_PC.epsBabson_MBA_Wt_Mac.epsBabson_MBA_Wt_PC.epsMBA_JPEGBabson_MBA_006633.jpgBabson_MBA_Bk.jpgBabson_MBA_Wt.gifMBA_PPTBabson_MBA_006633.tif

Babson Globe LogosGlobe_EPSBabson_Globe_006633_Mac.epsBabson_Globe_006633_PC.epsBabson_Globe_3425U_Mac.epsBabson_Globe_3425U_PC.epsBabson_Globe_Bk_Mac.epsBabson_Globe_Bk_PC.epsBabson_Globe_Wt_Mac.epsBabson_Globe_Wt_PC.epsGlobe_JPEGBabson_Globe_006633.jpgBabson_Globe_Bk.jpgBabson_Globe_Wt.gifGlobe_PPTBabson_Globe_006633.tif

Page 10: Rebranding of Babson College

T h e G l o b e S y m b o l B

1 0 ~ T h e B a b s o n S y m b o l

USAGE

The Babson Globe Symbol is comprisedof two elements: the Globe, and a stylizedcapital B. It should never be altered in anymanner without prior approval of theOffice of Publications.

When using the Globe Symbol as a back-ground element, the main concern is tokeep it subtle, yet legible. Following thisconcept, it could be used as a varnish(gloss or dull, tinted or straight), screenedback on a white ground, or screened backin black over Babson Green. One of thepossibilities is shown to the right. Anotheroption would be to ghost it over a photo-graph, allowing a transparency to showthrough. When in doubt, consult with theOffice of Publications for guidance.

When using the Globe Symbol as a back-ground element, keep it large, subtle, anddon’t repeat a pattern.

Keep background use of the Globe

Symbol subtle

Page 11: Rebranding of Babson College

T h e S e a l B

1 1 ~ T h e B a b s o n C o l l e g e S e a l

GENERAL GUIDELINES

The Babson Seal has been updated tobetter reflect curent reproduction meth-ods, and is now available in various sizesfrom one-quarter inch through six inches(see the following page for file listing).With the exception of the 6 inch & 4-3

inch Logotype, always scale down in size, never up.

All of the seals arehand drawn vector

art, with the excep-tion of the 6 inch

seal, which com-bines a vectorart conversion of the originalship drawing.

✦✦

✦✦ ✦ ✦ ✦ ✦

✦✦

---✦

✦✦✦✦✦✦

✦✦

✦---

0.25 inches

1.5 inchesScales down

to 1 inch

3 inchesScales down to 1.5 inches

4-3 inchesScales up to 4 inches

(133%), down to 3 inches

1 inch

0.375 inches

0.5 inches

0.75 inches

6 inchScales down to 4 inchesor up as needed

Page 12: Rebranding of Babson College

T h e S e a l B

1 2 ~ T h e B a b s o n C o l l e g e S e a l

SEAL FILES

KeySeal files are provided in the EncapsulatedPostScript format (EPS). In general, it isbetter to use an EPS file since the data is vector-based and scalable without lossof quality:.eps Encapsulated PostScript3425U Babson Green Pantone Uncoated555C Babson Green Pantone CoatedBk BlackWt White

Babson Seals—Green UncoatedBabson_SEAL-3425U_EPSBabson_Seal_0.25in_3425.epsBabson_Seal_0.37in_3425.epsBabson_Seal_0.50in_3425.epsBabson_Seal_0.75in_3425.epsBabson_Seal_1.0in_3425.epsBabson_Seal_1.5in_3425.epsBabson_Seal_3.0in_3425.epsBabson_Seal_4-3in_3425.epsBabson_Seal_6in_3425.eps

Babson Seals—Green CoatedBabson_SEAL-555C_EPSBabson_Seal_0.25in_555.epsBabson_Seal_0.37in_555.epsBabson_Seal_0.50in_555.epsBabson_Seal_0.75in_555.epsBabson_Seal_1.0in_555.epsBabson_Seal_1.5in_555.epsBabson_Seal_3.0in_555.epsBabson_Seal_4-3in_555.epsBabson_Seal_6in_555.eps

Babson Seals—BlackBabson_SEAL-BK_EPSBabson_Seal_0.25in_Bk.epsBabson_Seal_0.37in_Bk.epsBabson_Seal_0.50in_Bk.epsBabson_Seal_0.75in_Bk.epsBabson_Seal_1.0in_Bk.epsBabson_Seal_1.5in_Bk.epsBabson_Seal_3.0in_Bk.epsBabson_Seal_4-3in_Bk.epsBabson_Seal_6in_Bk.eps

Babson Seals—WhiteBabson_SEAL-WT_EPSBabson_Seal_0.25in_Wt.epsBabson_Seal_0.37in_Wt.epsBabson_Seal_0.50in_Wt.epsBabson_Seal_0.75in_Wt.epsBabson_Seal_1.0in_Wt.epsBabson_Seal_1.5in_Wt.epsBabson_Seal_3.0in_Wt.epsBabson_Seal_4-3in_Wt.epsBabson_Seal_6in_Wt.eps

Page 13: Rebranding of Babson College

T h e P r e s i d e n t ’ s S o c i e t y S e a l B

1 3 ~ T h e B a b s o n C o l l e g e S e a l

GENERAL GUIDELINES

The Babson President’s Society Seal hasbeen updated, and is now available invarious sizes from one-half inch throughsix inches (see the following page for filelistings). With the exception of the 6inchh and 4-3 inch Logotype, always scaledown in size, never up.

All of the seals are hand drawn vector art,with the exception of the 6 inch seal,which combines a vector art conversion of the original ship drawing.

1.5 inches:Scales down

to 1 inch

3 inch:4-3 inches

Scales up to 4 inches (133%), Scales down to 1.5 inches

1 inch

0.5 inches

0.75 inches

6 inch:Scales down to 4 inchesor up as needed

Page 14: Rebranding of Babson College

T h e P r e s i d e n t ’ s S o c i e t y S e a l B

1 4 ~ T h e B a b s o n C o l l e g e S e a l

SEAL FILES

KeySeal files are provided in the EncapsulatedPostScript format (EPS). In general, it isbetter to use an EPS file since the data is vector-based and scalable without lossof quality:.eps Encapsulated PostScript.fh9 Macromedia Freehand 9 File3425U Babson Green Pantone Uncoated555C Babson Green Pantone CoatedBk BlackWt White

PresSoc_0.5inPresSoc_0.5in_3425.epsPresSoc_0.5in_3425.fh9PresSoc_0.5in_555.epsPresSoc_0.5in_555.fh9PresSoc_0.5in_Bk.epsPresSoc_0.5in_Bk.fh9PresSoc_0.5in_Wt.epsPresSoc_0.5in_Wt.fh9

PresSoc_0.75inPresSoc_0.75in_3425.epsPresSoc_0.75in_3425.fh9PresSoc_0.75in_555.epsPresSoc_0.75in_555.fh9PresSoc_0.75in_Bk.epsPresSoc_0.75in_Bk.fh9PresSoc_0.75in_Wt.epsPresSoc_0.75in_Wt.fh9

PresSoc_1.0inPresSoc_1in_3425.epsPresSoc_1in_3425.fh9PresSoc_1in_555.epsPresSoc_1in_555.fh9PresSoc_1in_Bk.epsPresSoc_1in_Bk.fh9PresSoc_1in_Wt.epsPresSoc_1in_Wt.fh9

PresSoc_1.5inPresSoc_1.5in_3425.epsPresSoc_1.5in_3425.fh9PresSoc_1.5in_555.epsPresSoc_1.5in_555.fh9PresSoc_1.5in_Bk.epsPresSoc_1.5in_Bk.fh9PresSoc_1.5in_Wt.epsPresSoc_1.5in_Wt.fh9

PresSoc_3inPresSoc_3in_3425.epsPresSoc_3in_3425.fh9PresSoc_3in_555.epsPresSoc_3in_555.fh9PresSoc_3in_Bk.epsPresSoc_3in_Bk.fh9PresSoc_3in_Wt.epsPresSoc_3in_Wt.fh9

PresSoc_6inPresSoc_6in_3425.epsPresSoc_6in_3425.fh9PresSoc_6in_555.epsPresSoc_6in_555.fh9PresSoc_6in_Bk.epsPresSoc_6in_Bk.fh9PresSoc_6in_Wt.epsPresSoc_6in_Wt.fh9

Page 15: Rebranding of Babson College

Galliard

T y p o g r a p h y B

1 5 ~ B a b s o n T y p o g r a p h y

OVERVIEW OF BABSON TYPOGRAPHY

2.) At the time of publication, MyFonts was the bestsource (based on price comparisons).

FormataBabson’s visual brand identity is builtaround two distinctive typeface families,Galliard, and Formata.

Galliard is a serif face designed in 1978 bythe noted type designer Matthew Carter.Its historical basis was inspired and basedon the work of Robert Granjon, a sixteenthcentury typographer. Galliard provides thefoundation for the typography in theBabson logotype, and should be usedthroughout Babson publications.

Bernd Möllenstädt’s first type design,Formata, was released in 1984. Instead oflinear severity common to many sans ser-ifs, Formata offers curved strokes andinteresting details that are subtle in small-er sizes but distinguishable in larger sizes,thus, appropriate for both text and display.

These fonts should be purchased by vendors due to

copyright laws.

Where To BuyWhile there are several online sources for fonts,

some specific fonts may only be available from

certain foundries.

ITC Galliard CC (Carter & Cone)CA 6675

Roman, Italic, Roman OSF, Italic OSF, Roman SC,

Roman Expert, Italic Expert, Roman Alternates, Italic

Alternates, Roman Fractions, Italic Fractions

FontShop: www.fontshop.com

ITC Galliard® 1ITC Galliard® Std Roman, ITC Galliard® Std Italic,

ITC Galliard® Std Bold, ITC Galliard® Std Bold Italic

ITC Galliard® 2ITC Galliard® Std Black, ITC Galliard® Std Black

Italic, ITC Galliard® Std Ultra, ITC Galliard®

Std Ultra ItalicMyFonts: www.myfonts.com2

FormataFormata, Formata Expert, Formata Condensed

Berthold: www.bertholdtypes.com

&

Page 16: Rebranding of Babson College

T y p o g r a p h y B

1 6 ~ B a b s o n T y p o g r a p h y

SANS SERIF FONT FAMILY—FORMATA

The Formata font family has an extensiveweight range and offers small caps andold style figures as well as condensed ver-sions, making it an excellent choice for awide range of applications. Below is a listof the currently available packages offonts, weights and styles.

Formata ADOBE #218Light / Light ItalicRegular / ItalicMedium / Medium ItalicBold / Bold Italic

Formata Expert ADOBE #337Light Expert + Small CapsLight Italic Expert + Small CapsLight Condensed Expert + Small CapsLight Condensed Italic Expert + Small CapsCondensed Expert + Small CapsCondensed Italic Expert + Small Caps

Formata Condensed ADOBE #323 Light CondensedLight Condensed ItalicCondensedCondensed ItalicMedium CondensedMedium Condensed ItalicBold CondensedBold Condensed ItalicOutline

Formata Light

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890Formata Light Condensed Small Capitals & Old Style Figures (SC & OSF)

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890Formata Regular & Lining Figures

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890

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T y p o g r a p h y B

1 7 ~ B a b s o n T y p o g r a p h y

SERIF FONT FAMIY—GALLIARD

ITC Galliard CC (Carter & Cone)

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890ITC Galliard Small Capitals & Old Style Figures (SC & OSF)

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

1234567890

ITC Galliard Italic & Old Style Figures (OSF)

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

A number of different versions of MatthewCarter’s Galliard exist today. Below is a listof the currently available packages offonts, weights and styles. The range ofavailable options allows a large degree ofdesign choices and flexibility.

ITC Galliard® CC (Carter& Cone)ITC Galliard® CC RomanITC Galliard® CC ItalicITC Galliard® CC Roman OSFITC Galliard® CC Italic OSFITC Galliard® CC Roman SCITC Galliard® CC Roman ExpertITC Galliard® CC Italic ExpertITC Galliard® CC Roman AlternatesITC Galliard® CC Italic AlternatesITC Galliard® CC Roman FractionsITC Galliard® CC Italic Fractions

ITC Galliard® 1ITC Galliard® Std RomanITC Galliard® Std ItalicITC Galliard® Std BoldITC Galliard® Std Bold Italic

ITC Galliard® 2ITC Galliard® Std BlackITC Galliard® Std Black ItalicITC Galliard® Std UltraITC Galliard® Std Ultra Italic

Page 18: Rebranding of Babson College

B u s i n e s s P a p e r s B

1 8 ~ B a b s o n B u s i n e s s P a p e r s

BUSINESS CARDS

Size

3 1/2" x 2"

Logotype

Size: 73 points, Babson font.

Colors

Babson Green: PMS 3425U / Black.

Back Cover: Solid PMS 3425 + Varnish.

Type

Name: 7.5/8.5 Formata Light.

Numbers: 7.5/8.5 Formata Light Condensed Expert.

Midpoint used to separate phone numbers (SO 9).

Optional Line: 7.5/8.5 Formata Light Condensed,

15 Tracking (15/200 em).

Paper Stock

Gilbert Neutech PS, 80lb. Cover, Pure White,

Wove finish.

Printing

Offset lithography (2/1 + varnish).

Template

QuarkXPress

File Name: Babson_Cards_Fnl_02.18.04.qxp

Master Pages are set up for every different

business card variation.

bgBabson Park, MA [email protected]·239·5268 Fax 781·239·5989

Persons Full Name M’87Official Title in Green

Third Title Line Optional

OPTIONAL DEPARTMENT DIVISION OR INSTITUTE NAME

biBabson Park, MA [email protected]·239·5268 Fax 781·239·5989www.babson.edu

Persons Full Name M’87Official Title in Green

OPTIONAL DEPARTMENT DIVISION OR INSTITUTE NAME

bgBabson Park, MA [email protected]·239·5268 Fax 781·239·5989www.babson.edu

Persons Full Name M’87Official Title in Green

Page 19: Rebranding of Babson College

B u s i n e s s P a p e r s B

1 9 ~ B a b s o n B u s i n e s s P a p e r s

BUSINESS CARDS—DIVISIONS

OPTIONAL DEPARTMENT OR INSTITUTE NAME

egBabson Park, MA [email protected]·239·5268 Fax 781·239·5989www.babson.edu

Persons Full Name M’87Official Title in Green

mgBabson Park, MA [email protected]·239·5237 Fax 781·239·6148www.babson.edu

Mark P. RiceMurata Dean · Jeffry A. Timmons

Professor of Entrepreneurial Studies

OPTIONAL DEPARTMENT OR INSTITUTE NAME

mgBabson Park, MA [email protected]·239·5268 Fax 781·239·5989www.babson.edu

Persons Full Name M’87Official Title in Green

OPTIONAL DEPARTMENT OR INSTITUTE NAME

Babson Park, MA [email protected]·239·5268 Fax 781·239·5989www.babson.edu

Persons Full Name M’87Official Title in Green

cg

| A midpoint (Shift + Option + 9) and an em space (Option + Space),can be used to separate items in ahorizontal line

Page 20: Rebranding of Babson College

B u s i n e s s P a p e r s B

2 0 ~ B a b s o n B u s i n e s s P a p e r s

BUSINESS CARDS—CENTERS

3#Hall or Building NameBabson Park, MA [email protected]·239·5268 Fax 781·239·5989www.babson.edu

Persons Full Name M’87Official Title in Green

OPTIONAL INSTITUTE NAME

bgARTHUR M. BLANK CENTER FOR ENTREPRENEURSHIP

INSTITUTE FOR FAMILY ENTERPRISING

Babson Park, MA [email protected]·239·5268 Fax 781·239·5989www.babson.edu

Persons Full Name M’87Offical Title in Green

6Hall or Building NameBabson Park, MA [email protected]·239·5268 Fax 781·239·5989www.babson.edu

Persons Full Name M’87Official Title in Green

OPTIONAL INSTITUTE NAME

| Optional Institute Style—Center Nameruns across bottom of card

9(Hall or Building NameBabson Park, MA [email protected]·239·5268 Fax 781·239·5989www.babson.edu

Persons Full Name M’87Official Title in Green

THE ASIA INSTITUTE

Page 21: Rebranding of Babson College

B u s i n e s s P a p e r s B

2 1 ~ B a b s o n B u s i n e s s P a p e r s

STATIONERY

General Information

Size8 1/2" x 11"

MarginsTop: 1.5" 1 1/2"Bottom: 0.875" 7/8"Left: 1.0" 1"Right: 0.875" 7/8"

FontsText: 12 point TimesHeadlines: 12 point Verdana

Paper StockBabson Watermarked Letterhead

PrintingLaserwriter

Technical Information

Measurements: 8 1/2" x 11": Top edge to logo: 1p4; 7/32; 0.222"Base edge to copy: 1p10; 5/16"; 0.3125"

Logotype

Size: 73 points, Babson font.

Colors

Babson Green: PMS 3425U / Black.

Type

Name & Title: 7.5/8.5 Formata Light Small Caps,

1 pica space to logo above (cap height to baseline).

Department: 7.5/10 Formata Light Condensed,

all capitals, 20 Tracking (20/200 em).

Address & URL: 7.5/10 Formata Light Small Caps,

19 Tracking (19/200 em).

Midpoint used to separate phone numbers.

Paper Stock

Gilbert Neutech PS, 24lb., Pure White, Wove finish.

Printing

Offset lithography (2/0 + Watermark).

Template

QuarkXPress

File Name: Babson_Cards_Fnl_02.18.04.qxp

Master Page: B-Babson

bgFirst M. Last Name

Letterhead, Full Title Line

DEPARTMENT, D IV I S ION, OR INST ITUTE (OPT IONAL)Build ing (opt ional) , Babson Park , MA 02457-0310 email(opt ional)@babson.edu 781 ·235 · 1200 Fax 781 ·239 ·461 1

www.babson.edu

January 8, 2004

William CovinoO’Brien & Neville, Inc.81 Highland StreetHolliston, MA 01746

Dear Mr. Covino:

Optimus adlaudabilis apparatus bellis fermentet catelli. Chirographi imputat zothecas.

Perspicax fiducia suis infeliciter vocificat vix pretosius chirographi, semper Augustus suffragaritoratori, quam quam lascivius matrimonii praemuniet parsimonia oratori, semper bellus quadrupeioptimus frugaliter vocificat saburre, etiam pessimus adlaudabilis cathedras insectat bellus umbrac-uli, semper apparatus bellis agnascor Octavius, etiam rures circumgrediet adlaudabilis matrimonii,iam utilitas catelli iocari fiducia suis. Bellus chirographi spinosus deciperet Medusa.

Verecundus rures praemuniet syrtes, etiam parsimonia ossifragi neglegenter insectat cathedras.Incredibiliter fragilis chirographi miscere apparatus bellis, quamquam concubine circumgredietutilitas agricolae. Matrimonii plane frugaliter senesceret quadrupei. Ossifragi amputat oratori.Umbraculi incredibiliter divinus senesceret satis adlaudabilis zothecas, etiam matrimonii adquir-eret vix verecundus syrtes, et umbraculi libere deciperet Aquae Sulis, quamquam cathedras ampu-tat matrimonii.

Utilitas concubine infeliciter deciperet zothecas. Syrtes insectat apparatus bellis, iam pretosiuschirographi ver ecunde amputat oratori, quod ossifragi insectat syrtes, semper ossifragi fermentetoratori. Adlaudabilis umbraculi deciperet pretosius quadrupei. Cathedras agnascor Pompeii.Utilitas oratori fortiter suffragarit Caesar. Sabu rre neglegenter miscere concubine. Fragilis appa-ratus bellis corrumperet rures, ut verecundus cathedras verecunde circumgrediet rures. Ossifragicorrumperet pessimus adlaudabilis matrimonii, quamquam ossifragi conubium santet incredibiliterperspicax fiducia suis.

Pretosius agricolae libere vocificat Pompeii. Rures suffragarit quinquennalis saburre. Quadrupeiamputat fiducia suis, ut matrimonii circumgrediet cathedras, quod aegre bellus matrimonii incredi-biliter neglegenter deciperet chirographi, ut zothecas adquireret pretosius chirographi, etiam ora-tori satis comiter iocari utilitas quadrupei.

Best regards,

ªº

Page 22: Rebranding of Babson College

B u s i n e s s P a p e r s B

2 2 ~ B a b s o n B u s i n e s s P a p e r s

STATIONERY—TAG LINE

General Information

Size8 1/2" x 11"

MarginsTop: 1.5" 1 1/2"Bottom: 0.875" 7/8"Left: 1.0" 1"Right: 0.875" 7/8"

FontsText: 12 point TimesHeadlines: 12 point Verdana

Paper StockBabson Watermarked Letterhead

PrintingLaserwriter

Technical Information

Measurements: 8 1/2" x 11": Top edge to logo: 1p4; 7/32; 0.222"Base edge to copy: 1p10; 5/16"; 0.3125"

Logotype

Size: 73 points, Babson font.

Colors

Babson Green: PMS 3425U / Black.

Type

Name & Title: 7.5/8.5 Formata Light Small Caps,

1 pica space to logo above (cap height to baseline).

Department: 7.5/10 Formata Light Condensed,

all capitals, 20 Tracking (20/200 em).

Address & URL: 7.5/10 Formata Light Small Caps,

19 Tracking (19/200 em).

Midpoint used to separate phone numbers.

Paper Stock

Gilbert Neutech PS, 24lb., Pure White, Wove finish.

Printing

Offset lithography (2/0 + Watermark).

Template

QuarkXPress

File Name: Babson_Cards_Fnl_02.18.04.qxp

Master Page: T-Babson Tag Line

biFirst M. Last Name

Letterhead, Full Title Line

DEPARTMENT, D IV I S ION, OR INST ITUTE (OPT IONAL)Build ing (opt ional) , Babson Park , MA 02457-0310 email(opt ional)@babson.edu 781 ·235 · 1200 Fax 781 ·239 ·461 1

www.babson.edu

Page 23: Rebranding of Babson College

B u s i n e s s P a p e r s B

2 3 ~ B a b s o n B u s i n e s s P a p e r s

STATIONERY—COLLEGE

General Information

Size8 1/2" x 11"

MarginsTop: 1.5" 1 1/2"Bottom: 0.875" 7/8"Left: 1.0" 1"Right: 0.875" 7/8"

FontsText: 12 point TimesHeadlines: 12 point Verdana

Paper StockBabson Watermarked Letterhead

PrintingLaserwriter

Technical Information

Measurements: 8 1/2" x 11": Top edge to logo: 1p4; 7/32; 0.222"Base edge to copy: 1p10; 5/16"; 0.3125"

Logotype

Size: 73 points, Babson font.

Colors

Babson Green: PMS 3425U / Black.

Type

Name & Title: 7.5/8.5 Formata Light Small Caps,

1 pica space to logo above (cap height to baseline).

Department: 7.5/10 Formata Light Condensed,

all capitals, 20 Tracking (20/200 em).

Address & URL: 7.5/10 Formata Light Small Caps,

19 Tracking (19/200 em).

Midpoint used to separate phone numbers.

Paper Stock

Gilbert Neutech PS, 24lb., Pure White, Wove finish.

Printing

Offset lithography (2/0 + Watermark).

Template

QuarkXPress

File Name: Babson_Cards_Fnl_02.18.04.qxp

Master Page: C-Babson College

cgFirst M. Last Name

Letterhead, Full Title Line

DEPARTMENT, D IV I S ION, OR INST ITUTE (OPT IONAL)Build ing (opt ional) , Babson Park , MA 02457-0310 email(opt ional)@babson.edu 781 ·235 · 1200 Fax 781 ·239 ·461 1

www.babson.edu

Page 24: Rebranding of Babson College

B u s i n e s s P a p e r s B

2 4 ~ B a b s o n B u s i n e s s P a p e r s

STATIONERY—MBA

General Information

Size8 1/2" x 11"

MarginsTop: 1.5" 1 1/2"Bottom: 0.875" 7/8"Left: 1.0" 1"Right: 0.875" 7/8"

FontsText: 12 point TimesHeadlines: 12 point Verdana

Paper StockBabson Watermarked Letterhead

PrintingLaserwriter

Technical Information

Measurements: 8 1/2" x 11": Top edge to logo: 1p4; 7/32; 0.222"Base edge to copy: 1p10; 5/16"; 0.3125"

Logotype

Size: 73 points, Babson font.

Colors

Babson Green: PMS 3425U / Black.

Type

Name & Title: 7.5/8.5 Formata Light Small Caps,

1 pica space to logo above (cap height to baseline).

Department: 7.5/10 Formata Light Condensed,

all capitals, 20 Tracking (20/200 em).

Address & URL: 7.5/10 Formata Light Small Caps,

19 Tracking (19/200 em).

Midpoint used to separate phone numbers.

Paper Stock

Gilbert Neutech PS, 24lb., Pure White, Wove finish.

Printing

Offset lithography (2/0 + Watermark).

Template

QuarkXPress

File Name: Babson_Cards_Fnl_02.18.04.qxp

Master Page: M-Babson MBA

mgFirst M. Last Name

Letterhead, Full Title Line

DEPARTMENT, D IV I S ION, OR INST ITUTE (OPT IONAL)Build ing (opt ional) , Babson Park , MA 02457-0310 email(opt ional)@babson.edu 781 ·235 · 1200 Fax 781 ·239 ·461 1

www.babson.edu

Page 25: Rebranding of Babson College

B u s i n e s s P a p e r s B

2 5 ~ B a b s o n B u s i n e s s P a p e r s

STATIONERY—EXECUTIVE EDUCATION

General Information

Size8 1/2" x 11"

MarginsTop: 1.5" 1 1/2"Bottom: 0.875" 7/8"Left: 1.0" 1"Right: 0.875" 7/8"

FontsText: 12 point TimesHeadlines: 12 point Verdana

Paper StockBabson Watermarked Letterhead

PrintingLaserwriter

Technical Information

Measurements: 8 1/2" x 11": Top edge to logo: 1p4; 7/32; 0.222"Base edge to copy: 1p10; 5/16"; 0.3125"

Logotype

Size: 73 points, Babson font.

Colors

Babson Green: PMS 3425U / Black.

Type

Name & Title: 7.5/8.5 Formata Light Small Caps,

1 pica space to logo above (cap height to baseline).

Department: 7.5/10 Formata Light Condensed,

all capitals, 20 Tracking (20/200 em).

Address & URL: 7.5/10 Formata Light Small Caps,

19 Tracking (19/200 em).

Midpoint used to separate phone numbers.

Paper Stock

Gilbert Neutech PS, 24lb., Pure White, Wove finish.

Printing

Offset lithography (2/0 + Watermark).

Template

QuarkXPress

File Name: Babson_Cards_Fnl_02.18.04.qxp

Master Page: E-Babson Executive Education

egFirst M. Last Name

Letterhead, Full Title Line

DEPARTMENT, D IV I S ION, OR INST ITUTE (OPT IONAL)Build ing (opt ional) , Babson Park , MA 02457-0310 email(opt ional)@babson.edu 781 ·235 · 1200 Fax 781 ·239 ·461 1

www.babson.edu

Page 26: Rebranding of Babson College

B u s i n e s s P a p e r s B

2 6 ~ B a b s o n B u s i n e s s P a p e r s

STATIONERY—CENTERS

General Information

Size8 1/2" x 11"

MarginsTop: 1.5" 1 1/2"Bottom: 0.875" 7/8"Left: 1.0" 1"Right: 0.875" 7/8"

FontsText: 12 point TimesHeadlines: 12 point Verdana

Paper StockBabson Watermarked Letterhead

PrintingLaserwriter

Technical Information

Measurements: 8 1/2" x 11": Top edge to logo: 1p4; 7/32; 0.222"Base edge to copy: 1p10; 5/16"; 0.3125"

Logotype

Size: 73 points, Babson font.

Colors

Babson Green: PMS 3425U / Black.

Type

Name & Title: 7.5/8.5 Formata Light Small Caps,

1 pica space to logo above (cap height to baseline).

Department: 7.5/10 Formata Light Condensed,

all capitals, 20 Tracking (20/200 em).

Address & URL: 7.5/10 Formata Light Small Caps,

19 Tracking (19/200 em).

Midpoint used to separate phone numbers.

Paper Stock

Gilbert Neutech PS, 24lb., Pure White, Wove finish.

Printing

Offset lithography (2/0 + Watermark).

Template

QuarkXPress

File Name: Babson_Cards_Fnl_02.18.04.qxp

Master Page: BC-Blank Center

3#First M. Last Name

Letterhead, Full Title Line

INST ITUTE FOR FAMILY ENTERPR IS INGBuild ing (opt ional) , Babson Park , MA 02457-0310 email(opt ional)@babson.edu 781 ·235 · 1200 Fax 781 ·239 ·461 1

www.babson.edu

Page 27: Rebranding of Babson College

B u s i n e s s P a p e r s B

2 7 ~ B a b s o n B u s i n e s s P a p e r s

STATIONERY—CENTERS

General Information

Size8 1/2" x 11"

MarginsTop: 1.5" 1 1/2"Bottom: 0.875" 7/8"Left: 1.0" 1"Right: 0.875" 7/8"

FontsText: 12 point TimesHeadlines: 12 point Verdana

Paper StockBabson Watermarked Letterhead

PrintingLaserwriter

Technical Information

Measurements: 8 1/2" x 11": Top edge to logo: 1p4; 7/32; 0.222"Base edge to copy: 1p10; 5/16"; 0.3125"

Logotype

Size: 73 points, Babson font.

Colors

Babson Green: PMS 3425U / Black.

Type

Name & Title: 7.5/8.5 Formata Light Small Caps,

1 pica space to logo above (cap height to baseline).

Department: 7.5/10 Formata Light Condensed,

all capitals, 20 Tracking (20/200 em).

Address & URL: 7.5/10 Formata Light Small Caps,

19 Tracking (19/200 em).

Midpoint used to separate phone numbers.

Paper Stock

Gilbert Neutech PS, 24lb., Pure White, Wove finish.

Printing

Offset lithography (2/0 + Watermark).

Template

QuarkXPress

File Name: Babson_Cards_Fnl_02.18.04.qxp

Master Page: CWL-Center for Women's Leadership

6^First M. Last Name

Letterhead, Full Title Line

DEPARTMENT, D IV I S ION, OR INST ITUTE (OPT IONAL)Build ing (opt ional) , Babson Park , MA 02457-0310 email(opt ional)@babson.edu 781 ·235 · 1200 Fax 781 ·239 ·461 1

www.babson.edu

Page 28: Rebranding of Babson College

B u s i n e s s P a p e r s B

2 8 ~ B a b s o n B u s i n e s s P a p e r s

STATIONERY—CENTERS

General Information

Size8 1/2" x 11"

MarginsTop: 1.5" 1 1/2"Bottom: 0.875" 7/8"Left: 1.0" 1"Right: 0.875" 7/8"

FontsText: 12 point TimesHeadlines: 12 point Verdana

Paper StockBabson Watermarked Letterhead

PrintingLaserwriter

Technical Information

Measurements: 8 1/2" x 11": Top edge to logo: 1p4; 7/32; 0.222"Base edge to copy: 1p10; 5/16"; 0.3125"

Logotype

Size: 73 points, Babson font.

Colors

Babson Green: PMS 3425U / Black.

Type

Name & Title: 7.5/8.5 Formata Light Small Caps,

1 pica space to logo above (cap height to baseline).

Department: 7.5/10 Formata Light Condensed,

all capitals, 20 Tracking (20/200 em).

Address & URL: 7.5/10 Formata Light Small Caps,

19 Tracking (19/200 em).

Midpoint used to separate phone numbers.

Paper Stock

Gilbert Neutech PS, 24lb., Pure White, Wove finish.

Printing

Offset lithography (2/0 + Watermark).

Template

QuarkXPress

File Name: Babson_Cards_Fnl_02.18.04.qxp

Master Page: GC-Glavin Center

9(First M. Last Name

Letterhead, Full Title Line

DEPARTMENT, D IV I S ION, OR INST ITUTE (OPT IONAL)Build ing (opt ional) , Babson Park , MA 02457-0310 email(opt ional)@babson.edu 781 ·235 · 1200 Fax 781 ·239 ·461 1

www.babson.edu

Page 29: Rebranding of Babson College

B u s i n e s s P a p e r s B

2 9 ~ B a b s o n B u s i n e s s P a p e r s

STATIONERY—INSTITUTES

General Information

Size8 1/2" x 11"

MarginsTop: 1.5" 1 1/2"Bottom: 0.875" 7/8"Left: 1.0" 1"Right: 0.875" 7/8"

FontsText: 12 point TimesHeadlines: 12 point Verdana

Paper StockBabson Watermarked Letterhead

PrintingLaserwriter

Technical Information

Measurements: 8 1/2" x 11": Top edge to logo: 1p4; 7/32; 0.222"Base edge to copy: 1p10; 5/16"; 0.3125"

Logotype

Size: 73 points, Babson font.

Colors

Babson Green: PMS 3425U / Black.

Type

Name & Title: 7.5/8.5 Formata Light Small Caps,

1 pica space to logo above (cap height to baseline).

Department: 7.5/10 Formata Light Condensed,

all capitals, 20 Tracking (20/200 em).

Address & URL: 7.5/10 Formata Light Small Caps,

19 Tracking (19/200 em).

Midpoint used to separate phone numbers.

Paper Stock

Gilbert Neutech PS, 24lb., Pure White, Wove finish.

Printing

Offset lithography (2/0 + Watermark).

Template

QuarkXPress

File Name: Babson_Cards_Fnl_02.18.04.qxp

Master Page: IC-Institute / Center

bgFirst M. Last Name

Letterhead, Full Title Line

ARTHUR M. BLANK CENTER FOR ENTREPRENEURSH IPBuild ing (opt ional) , Babson Park , MA 02457-0310 email(opt ional)@babson.edu 781 ·235 · 1200 Fax 781 ·239 ·461 1

www.babson.edu

INSTITUTE FOR FAMILY ENTERPRISING

January 8, 2004

William Covino

O’Brien & Neville, Inc.

81 Highland Street

Holliston, MA 01746

Dear Mr. Covino:

Optimus adlaudabilis apparatus bellis fermentet catelli. Chirographi imputat zothecas.

Perspicax fiducia suis infeliciter vocificat vix pretosius chirographi, semper Augustus suffragarit oratori, quam

quam lascivius matrimonii praemuniet parsimonia oratori, semper bellus quadrupei optimus frugaliter vocificat

saburre, etiam pessimus adlaudabilis cathedras insectat bellus umbraculi, semper apparatus bellis agnascor

Octavius, etiam rures circumgrediet adlaudabilis matrimonii, iam utilitas catelli iocari fiducia suis. Bellus chi-

rographi spinosus deciperet Medusa.

Verecundus rures praemuniet syrtes, etiam parsimonia ossifragi neglegenter insectat cathedras. Incredibiliter

fragilis chirographi miscere apparatus bellis, quamquam concubine circumgrediet utilitas agricolae. Matrimonii

plane frugaliter senesceret quadrupei. Ossifragi amputat oratori. Umbraculi incredibiliter divinus senesceret

satis adlaudabilis zothecas, etiam matrimonii adquireret vix verecundus syrtes, et umbraculi libere deciperet

Aquae Sulis, quamquam cathedras amputat matrimonii.

Utilitas concubine infeliciter deciperet zothecas. Syrtes insectat apparatus bellis, iam pretosius chirographi ver

ecunde amputat oratori, quod ossifragi insectat syrtes, semper ossifragi fermentet oratori. Adlaudabilis umbrac-

uli deciperet pretosius quadrupei. Cathedras agnascor Pompeii. Utilitas oratori fortiter suffragarit Caesar. Sabu

rre neglegenter miscere concubine. Fragilis apparatus bellis corrumperet rures, ut verecundus cathedras vere-

cunde circumgrediet rures. Ossifragi corrumperet pessimus adlaudabilis matrimonii, quamquam ossifragi conu-

bium santet incredibiliter perspicax fiducia suis.

Pretosius agricolae libere vocificat Pompeii. Rures suffragarit quinquennalis saburre. Quadrupei amputat fidu-

cia suis, ut matrimonii circumgrediet cathedras, quod aegre bellus matrimonii incredibiliter neglegenter

deciperet chirographi, ut zothecas adquireret pretosius chirographi, etiam oratori satis comiter iocari utilitas

quadrupei.

Best regards,

ªº

Page 30: Rebranding of Babson College

B u s i n e s s P a p e r s B

3 0 ~ B a b s o n B u s i n e s s P a p e r s

#10 ENVELOPES

General Information

Size9 1/2" x 4 1/8"

Fonts12 point Verdana, or12 point Times

Paper StockBabson Envelope

PrintingLaserwriter

Technical Information

Measurements: 9 1/2" x 4 1/8": Top edge to logo: 1p3; 7/32; 0.205"1 1/8" to center line of logotype from Left edge.

Logotype

Size: 66 points, Babson font.

Colors

Babson Green: PMS 3425U / Black.

Type

Name & Title: 7.5/8.5 Formata Light

1 point space to logo above (cap height to baseline).

Paper Stock

Gilbert Neutech PS, 24lb. Cover, Pure White,

Wove finish.

Printing

Offset lithography (2/0).

Template

QuarkXPress, File Name:

Babson#10_Envelope_02.06.04.qxp

Master Pages:

#10-Babson; #10-Babson Tag Line

#10-Babson College; #10-Babson MBA

#10-Babson Executive Education

#10-Babson Blank Center; #10-Babson CWL

#10-Babson Glavin Center;

#10-Babson Executive Conference Center

bgBabson Park, MA 02457-0310

First M. Last NameStreet AddressCity, ST 01234

Page 31: Rebranding of Babson College

C o l l a t e r a l L i t e r a t u r e B

3 1 ~ B a b s o n C o l l a t e r a l L i t e r a t u r e

BABSON COLLATERAL

General Information Technical Information

Measurements: 8 1/2" x 11":

Logotype

Size: 76 points, Babson font.

Colors

Babson Green: PMS 3425U / Black.

Executive Education Silver: PMS 8381 Metallic.

Type

Defined in Style Sheets.

Template

QuarkXPress

File Name: Babson_Temp.qxd

Master Pages: Define for Front Covers, Back Covers,

2-Column and 3-Column text pages.

bg

i n n o v a t i o n i s o u r t r a d i t i o n

E n t r e p r e n e u r i a l L e a d e r s h i p

E t h i c s & I n t e g r i t y

C o l l a b o r a t i o n & C o m m i t m e n t

I n n o v a t i v e T e a c h i n g

I n t e g r a t e d C u r r i c u l u m

H y b r i d L e a r n i n g

R e l e v a n t R e s e a r c h

C o r p o r a t e C o n n e c t i o n s

D i v e r s i t y & C o m m u n i t y

W o m e n ’ s L e a d e r s h i p

G l o b a l M a n a g e m e n t

F a m i l y E n t e r p r i s i n g

I n t e r n a t i o n a l P a r t n e r s h i p s

E x e c u t i v e E d u c a t i o n

A l u m n i N e t w o r k

P r e s i d e n t ’ s R e p o r t

2 0 0 5

Page 32: Rebranding of Babson College

C o l l a t e r a l L i t e r a t u r e B

3 2 ~ B a b s o n C o l l a t e r a l L i t e r a t u r e

BABSON COLLATERAL—SAMPLE SPREAD

Dionne Thomas-Ahad M’06Two-year MBA Program

At Babson, Julian Simcock found the entre-

preneurial mind-set and strong business

education framework that he expected.

But he also discovered the encourage-

ment, latitude, and support to develop

his liberal arts interests and ideals. As an

Honors student, he took courses in

Shakespeare and political science at

St. Andrew’s University in Scotland. Under

the guidance of one of Babson’s renowned

creative writing professors, Mary

O’Donoghue, Julian wrote a historical

fiction piece about Octavian Augustus,

the founder of the Roman Empire, for his

honors thesis. He also co-founded the

Babson Literary Magazine, a uniquely

creative forum for artistic thought

on campus.

In the summer of his junior year, Julian

joined the annual Babson trip to South

Africa to teach entrepreneurship to South

African teenagers. This experience allowed

Julian to better understand the influence

that entrepreneurship has as a powerful

force in the alleviation of economic and

social challenges. This insight formed the

basis for the Fulbright project which he

will complete in South Africa.

Julian’s future plans reflect his diverse

interests and capabilities. He is developing

a business plan for a biodiesel start-up

plant in Nebraska, working with the United

Nations-affiliated organization Millennium

Promise to rid the sub-Sahara of extreme

poverty, and he is working toward a

degree in economic development at the

University of Cape Town. Upon comple-

tion of his Fulbright scholarship, he will

return to New York to fulfill a two-year

commitment with Goldman Sachs.

Profiles of Excellence

Dionne Thomas-Ahad was awarded a

merit scholarship and an Access Fellow -

ship that funded 100 percent of her

tuition in Babson’s flagship Two-year MBA

program. She also won a place in the

highly competitive MBA Entrepreneurship

Intensity Track, which supports students

with distinctive business plans in devoting

their second year of study to launching

their businesses by graduation.

Dionne’s vision is to create a Pan-

African Arts Institute devoted to “fostering

the enrichment of communities in the

U.S. and abroad through cultural arts

education. Through a sustainable for-

profit/not-for-profit hybrid, we will build

the first high-end African Arts Institute

and Cultural Resort devoted entirely to

promoting Pan-African Arts.” As a dance

artist, Dionne is all too aware of the

financial and operational constraints that

plague arts organizations. At Babson,

Dionne is getting the education, the

experience, the connections, and the

skills to make her vision a reality.

Dionne is working with several

Historically Black Colleges & Universities

(HBCUs) through a partnership estab-

lished by Babson and a grant funded by

the Ewing Kauffman Foundation and the

Ford Foundation, to create innovative

cases and curriculum focused on black

entrepreneurs and minority-owned busi-

nesses. Last summer, Dionne worked

closely with the Blank Family Foundation

in order to develop an entrepreneurship

curriculum for a new entrepreneurship

high school in Atlanta. She also assisted

Atlanta HBCU faculty members in devel-

oping case curriculum, and creating

outreach programs to link students and

faculty members at the college and high

school levels.

Throughout her Babson education,

Dionne has creatively integrated her

experiences and opportunities with her

goal to develop a business that will signif-

icantly increase the impact and accessibil-

ity of the arts across geographic and

socioeconomic boundaries.

Business and the Arts S T U D E N T

Julian Simcock ’05

Honors Student to Fulbright Scholar to Wall Street S T U D E N T

14

Jenny Herd Noonan ’81 and Jeremiah J. Noonan ’81 $100,000 gift for term scholarships and unrestricted support

“Jenny and I have been longtime supporters of Babson. This gift is a continuation of our commitment to the school and our appreciation for all it has given us and the way in which it has shaped our lives and careers.”

Securing the Future

Meet our “global ambassadors.” Under the

auspices of the Glavin Center for Global

Management, they are forging relationships

in Asia, Latin America, and Europe and

expanding Babson’s brand and reputation

around the world. Although the types

of partnerships formed by each of the

directors of our three institutes are unique

to their regions of the world, the impact

across the Babson community—faculty,

students, and alumni—is universal.

J.P. Jeannet, director of the Glavin

Center for Global Management and direc-

tor of the Europe Institute, sees his role as

“solidifying global thinking in the Babson

community.” The Glavin Center does this

in three ways: building strategic partner-

ships with top institutions; supporting

global concentrations at both the under-

graduate and graduate level; and building

the capability to provide every Babson

student with an international experience.

The Europe Institute has negotiated five

alliances with leading European business

schools in the last 16 months through a

concept J.P. calls exchange currency. For

example, MBA enrollments at one institu-

tion could be traded for undergraduate

enrollments at another institution. J.P.’s

goal for the next 12-15 months is to

complete the roster with one or two

partnerships for Babson with leading insti-

tutions in each European country.

Ed Cale, the outgoing director of the

Institute for Latin American Business

(ILAB), says his goal is to “get as many

people exposed to Babson as possible,

because every time they are, they walk

away sold on Babson.” The two most

significant developments for ILAB in the

last year were the successful Symposium

for Entrepreneurship Educators (SEE)

program at INCAE in Costa Rica, the

number-one rated MBA school in Latin

America, and the negotiation of a joint

Master of Science program with Tec de

Monterrey in Mexico, one of the largest and

best engineering schools in Latin America.

According to Cale, this joint MS has the

potential to become a million-dollar rev-

enue program for Babson. On the horizon,

Ed expects to leverage Babson’s entrepre-

neurship expertise through more SEE

programs in Latin America.

In Asia, Bob Eng says his proudest

achievement is “ensuring that Babson has

access to the most prestigious schools

in Asia (Tsinghua in China, Hitotsubashi

in Japan, and the Indian Institute of

Management at Bangalore), and that they

see that Babson brings them tremendous

value.” Last year, Babson’s recognized

expertise in entrepreneurship education

resulted in a partnership with Dreamgate,

a government supported organization in

Japan that has responsibility for building

the country’s entrepreneurship education.

In China, the Asia Institute is currently

seeking to expand Babson’s brand recogni-

tion with a consortium of “up and coming”

educational, business, and government

institutions that have the commitment and

resources to develop quality entrepreneur-

ship education. The ultimate goal is to

“position Babson as the authority in entre-

preneurship education in the region.”

“I’ve never been the sort of philosopher

who wants to stay in the ivory tower of

theoretical research, but rather one that

likes to see how ethical frameworks oper-

ate in students’ lives and how they per-

ceive ethical systems playing out in their

own decisions.”

In her three short years at Babson,

Dr. Lydia Moland has played a leading role

in the redevelopment of the College’s ethics

curriculum. Integrating ethics throughout

the curriculum rather than treating it

as a separate class is fundamental to

Dr. Moland’s belief that ethics is about

habits and mind-set, not just big decisions.

“The way you talk to your colleagues, the

way you treat your customers, the way you

treat people over whom you have author-

ity, all of these things have ethical aspects

to them,” she says.

Dr. Moland is working to integrate

ethical principles not only into a variety of

courses but also cocurricular experiences

such as the Coaching for Teamwork and

Leadership Program (CLTP), where stu-

dents are assessed and receive feedback

on how well they incorporate ethical deci-

sion making into business situations.

Last spring, Dr. Moland received a

residential fellowship from the American

Academy in Berlin that will further

distinguish her as a thought leader and

extend the Babson brand in the interna-

tional academic community. Next year,

Dr. Moland will be integrating her global

experience to enrich her work with Babson

students back on campus.

J.P. JeannetF.W. Olin Distinguished Chair in Global Business

Edward CaleProfessor, Information Technology

Robert EngAssociate Professor, Marketing

Lydia MolandAssistant Professor of PhilosophyArts and Humanities

15

Global Ambassadors F A C U LT Y

Ethics in All Things F A C U LT Y

Muhammad H. Habib ’81, P’09 $25,000 gift to support the STEP program

“Many Babson students and alumni are involved in family businesses or will become involved at some stage. The STEP (SuccessfulTransgenerational Entrepreneurship Practices) program will give us insight into the life and complexities of family business, and I am pleased to support it here in Europe.”

Securing the Future

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BABSON COLLATERAL—SAMPLE BACK COVER

eg2 0 0 3 - 2 0 0 4 E x e c u t i v e E d u c a t i o n P r o g r a m O f f e r i n g s

B a b s o n Pa r k , M A 0 2 4 5 7 - 0 3 1 0 , 1 - 7 8 1 - 2 3 9 - 5 2 6 8 , w w w. b a b s o n . e d u

MATERIAL CULTURE

WORLD RELIGIONS IN EVERYDAY LIFE

MASS MEDIA COMMUNICATION THEORY

INTERPERSONAL COMMUNICATION

INTERMEDIATE MACROECONOMICS

MONEY, BANKING & THE ECONOMY

INDUSTRIAL ORGANIZATION & PUBLIC POLICY

SCAMS AND FRAUDS IN GOVERNMENT

TECHNOLOGIES & THE MARKET ECONOMY

ECONOMICS OF COMPETITIVE STRATEGY

ACCESS POTENTIAL FOR EXCELLENCE IN YOUR EMPLOYEES

WOMEN'S STUDIES

CARIBBEAN REVOLUTION HISTORY

INTERMEDIATE JAPANESE

ADVANCED JAPANESE

INTERNATIONAL LAW

VICTORIAN LITERATURE

THE SPY NOVEL

VIOLENT VOICES:LITERATURE ON THE EDGE

HAUNTED HOUSES & DANGEROUS DESIRES

PROBLEM SOLVING & SOFTWARE DESIGN

COMPUTER AND NETWORK SECURITY

ADVANCED WEB DEVELOPMENT

WEB TECHNOLOGIES

EXISTENTIALISM

NATIVE AMERICAN POLITICS

JUSTICE, REVENGE & DEFEAT

PSYCHOLOGY OF CREATIVITY

DISCRETE MATH

APPLIED STATISTICS

CRYPTOLOGY

BUSINESS FORECASTING

TECHNOLOGY IN AMERICA'S FUTURE

INTRODUCTION TO METEOROLOGY

NATURAL DISASTERS

SOCIAL DEVIANCE & CONTROL

CRIME&PUBLIC POLICY

SOCIAL PSYCHOLOGY

INTERMEDIATE SPANISH

ADVANCED SPANISH

ART,RELIGION & POLITICS IN ANCIENT EGYPT

19TH CENTURY EUROPEAN ART

Babson Park, MA 02457-0310 Phone 781 ·235 · 1200 www.babson.edu

bi

Vis ionBabson College will be the globally recognized leader in entrepreneurial management

education. We will be known for thought leadership that advances management prac-

tice and theory. We will be respected as an academic community of committed, diverse,

and highly qualified students, faculty, and staff. Our innovative management programs

will be recognized for excellence. Babson graduates will demonstrate entrepreneurial

and ethical leadership in their professions and communities throughout the world.

Miss ionBabson College educates men and women to be entrepreneurial leaders in a rapidly

changing world. We prepare them to identify opportunities and initiate actions that

result in genuine accomplishment.

Our innovative curricula challenge students to think creatively and across disciplinary

boundaries. We cultivate the willingness to take and manage risk, the ability to energize

others toward a goal, and the courage to act responsibly.

Our students appreciate that leadership requires technical knowledge as well as a

sophisticated understanding of societies, cultures, institutions, and the self. They wel-

come the challenge of learning continuously and taking responsibility for their careers.

Our students will be key contributors in the world’s established enterprises as well as

emerging ventures.

At Babson, we collaborate across disciplines and functions to create knowledge and

apply integrative solutions to complex problems.

We reach across institutional and geo graphic boundaries to forge rela tionships with

individuals and organ izations who share our commitment to excellence and innovation.

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3 4 ~ B a b s o n C o l l a t e r a l L i t e r a t u r e

MBA COLLATERAL

General Information Technical Information

Measurements: 8 1/2" x 11":

Logotype

Size: 76 points, Babson font.

Colors

Babson Green: PMS 3425U / Black.

Executive Education Silver: PMS 8381 Metallic.

Type

Defined in Style Sheets.

Template

QuarkXPress

File Name: MBA_Grid_Temp.qxd

Master Pages: Define for Front Covers, Back Covers,

2-Column and 3-Column text pages.

mg

( e n ` t r e * p r e * n e u r " s h i p )e n t r e p r e n e u r s h i p

A way of thinking and acting that creates value.

The pursuit of opportunity for growth in the individual, business, and society.

Creating one’s own path to success.

I n n o v a t i o n II s OO u r TT r a d i t i o n

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3 5 ~ B a b s o n C o l l a t e r a l L i t e r a t u r e

MBA SAMPLE SPREAD

n. A favorable or advantageous circumstance, a chance for advancement:from the Latin oppor tunus—to see coming toward port.

18

o p p o r t u n i t y

( o p ` p o r * t u " n i * t y )CONSIDERING THE OPTIONSBabson offers several academic alternatives,

each leading to the Master of Business

Administration degree.Full-time students can

opt for the Two-Year MBA or One-Year

MBA program, while those preferring

to continue their jobs can choose the

Evening MBA or Fast Track MBA. Each

has distinct advantages and presents a

significantly different set of opportuni-

ties. They are designed to accommodate

a variety of personal and professional

needs and lifestyles while delivering a

world-class management education.

We give you the opportunity to

select the program that best matches

your personal goals and lifestyle, as well

as opportunities to further shape it to fit

your own career objectives. You can

pursue a Career Intensity Track in tech-

nology, finance, or entrepreneurship that

incorporates significant experiential

learning in the respective discipline, or

use any of our Career Context guides to

identify the most appropriate electives

in your chosen field, as well as comple-

mentary co-curricular activities. Our

faculty, executives-in-residence, mentors,

and alumni will gladly advise you based

on your career objectives and their own

firsthand experience.

FOR DETAILED PROGRAM INFORMATION: www.babson.edu/mba/programs

19

AMELIA LANDERS M’04

TWO-YEAR MBA PROGRAM

B.A., INTERNATIONAL RELATIONS

BOSTON UNIVERSITY

“Babson truly sets the stage for almost any kind of com-

pany experience. No hard barriers are drawn between

business disciplines, so it’s very much like the real

world. For example, in a particular class you might

discuss a single management problem from the mar-

keting, accounting, and ethics perspectives. This makes

learning more efficient by minimizing the redundan-

cies that occur when you learn about each discipline

separately. It’s also important from the standpoint of

helping you develop a cross-functional mindset.

I’ve really been impressed with the faculty at

Babson. Most of my professors have significant experi-

ence in business as well as the academic world, and

they bring that personal experience into our classroom

discussions. Those discussions are frequently dynamic

and challenging because there is a strong emphasis on

learning through participation and interaction. I am

inspired and challenged every day by my peers, and

have learned a lot from them. Although we do com-

pete in many ways, the environment at Babson is very

collaborative. It really is a close-knit community.”

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C o l l a t e r a l L i t e r a t u r e B

3 6 ~ B a b s o n C o l l a t e r a l L i t e r a t u r e

EXECUTIVE EDUCATION COLLATERAL

General Information Technical Information

Measurements: 8 1/2" x 11":

Logotype

Size: 76 points, Babson font.

Colors

Babson Green: PMS 3425U / Black.

Executive Education Silver: PMS 8381 Metallic.

Type

Defined in Style Sheets.

Template

QuarkXPress

File Name: EXED_Grid_Temp.qxd

Master Pages: Define for Front Covers, Back Covers,

2-Column and 3-Column text pages.

eg2 0 0 3 - 2 0 0 4 E x e c u t i v e E d u c a t i o n P r o g r a m O f f e r i n g s

ExcellenceGain not only the knowledge but also the mindset that

will help make you a leader whose entrepreneurial thinking

maximizes vision and agility in your organization.

ACCESS POTENTIAL FOR EXCELLENCE IN YOUR EMPLOYEES

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3 7 ~ B a b s o n C o l l a t e r a l L i t e r a t u r e

EXECUTIVE EDUCATION COLLATERAL—SAMPLE SPREAD

How Will I Benefit From theExecutive Education Program atBabson College?Umbraculi deciperet medusa, iam

lascivius chirographi fermentet tremulus

catelli, ut saetosus quadrupei corrumperet

zothecas, semper tremulus umbraculi aegre

neglegenter amputat saburre, et pretosius suis

spinosus praemuniet optimus fragilis oratori,

semper plane verecundus ossifragi vocificat

gulosus suis, iam fiducias satis divinus

senescere della gertiuti.

Quadrupei lucide imputat Medusa,

quamquam matrimonii senesceret perspicax

umbraculi. Syrtes praemuniet incredibiliter

fragilis rures, etiam catelli deciperet satis

perspicax chirographi, ut saburre divinus

insectat Augustus, et adfabilis quadrupei

vocificat saetosus fiducias, ut incredibiliter

fragilis oratori senesceret lascivius catelli, et

rures agnascor oratori. Caesar corrumperet

agricolae. Suis comiter insectat vix utilitas

fiducias, quamquam matrimoni frentillo

grappi junoes.

Who Teaches the Course?Rures agnascor cathedras, et

adlaudabilis rures fermentet satis gulosus

quadrupei. Fiducias divinus iocari

verecundus zothecas, quamquam apparatus

bellis amputat oratori appoliani de fertoid.

Vix tremulus concubine corrumperet

catelli, et cathedras insectat ossifragi, iam

utilitas umbraculi corrumperet agricolae,

etiam plane saetosus ossifragi iocari syrtes.

Is Coffee is Available in the Cafe?Umbraculi bonieret lousa, iam

lascivius chirographi fermentet tremulus

catelli, ut saeto. Medusa, quamquam

matrimonii senesceret perspicax umbraculi.

Syrtes praemuniet incredibiliter fragilis rures,

etiam catelli deciperet satis perspicax chi

What is the Class Size?Fragilis matrimonii spinosus

praemuniet agricolae, semper zothecas

miscere apparatus bellis. Catelli vocificat

utilitas quadrupei. Chirographi fermentet

zothecas, ut vix adfabilis umbraculi

neglegenter praemuniet quadrupei.

Verecundus suis infeliciter suffragarit rures, et

optimus quinquennalis concubine

incredibiliter lucide iocari chirographi.

When is Payment Expected?Umbraculi bonieret lousa, iam lascivius

chirographi fermentet tremulus catelli,

Quadrupei lucide imputat Medusa,

quamquam matrimonii senesceret perspicax

umbraculi. Syrtes praemuniet incredibiliter

fragilis rures, etiam catelli deciperet satis

perspicax chirographi, ut saburre divinus

insectat Augustus, et adfabilis quadrupei

vocificat saetosus fiducias, ut incredibiliter

fragilis oratori senesceret lascivius catelli, et

rures agnascor oratori. Caesar corrumperet

agricolae. Suis comiter insectat vix utilitas

fiducias, quamquam matrimoni frentillo

grappi junoes. Aaetosus quadrupei

corrumperet zothecas, semper tremulus

umbraculi aegre neglegenter amputat

saburre, et pretosius suis spinosus

praemuniet optimus fragilis oratori, semper

plane verecundus ossifragi vocificat gulosus

suis, iam fiducias satis divinus senesceret.

Are There Accomadations forStudents Nearby Campus? Umbraculi bonieret lousa, iam lascivius

chirographi fermentet tremulus catelli, ut

saetosus quadrupei corrumperet zothecas,

semper tremulus.

Conubium santet catelli. Fiducias

imputat satis pretosius concubine, et rures

agnascor oratori. Caesar corrumperet

agricolae. Suis comiter insectat vix utilitas

fiducias, quamquam matrimonii suffragarit

lascivius ossifragi, iam saburre spinosus

circumgrediet Aquae Sulis, quod Octavius

neglegenter vocificat optimus fragilis

agricolae. Quadrupei lucide imputat

Medusa, quamquam matrimonii senesceret

perspicax umbraculi. Syrtes praemuniet

incredibiliter fragilis rures, etiam catelli

deciperet satis perspicax chirographi, ut

saburre divinus insectat Augustus, et

adfabilis quadrupei vocificat saetosus

fiducias, ut incredibiliter fragilis oratori

senesceret lascivius catelli, et rures agnascor

oratori. Caesar corrumperet agricolae. Suis

comiter insectat vix utilitas fiducias,

quamquam matrimoni frentillo grappi

junoes. Aaetosus quadrupei corrumperet

zothecas, semper tremulus umbraculi aegre

neglegenter amputat saburre, et pretosius

suis spinosus praemuniet optimus fragilis

oratori, semper plane verecundus ossifragi

vocificat gulosus suis, iam fiducias

I thought it was one of the most thought-provoking and useful classes I’ve ever had. When I went back to work,

I immediately made a difference by using my new skills. — Thomas J. Ryan — Superintendent, Wire Operation, HC Stark Inc.Leadership and Influence October 12-17 2003, December 3-8 2003, February 11-16 2004

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