Earn 21 RLI Credits and 21 AMA PRA Category 1 Credits™

Radiology Leadership for Today’s Health Care Environment

Program Brochure

2014 RLI LeadeRshIp summIt

August 7–10, 2014 • Babson College • Wellesley, MAradiologyleaders.org/leadership-summit

The 2014 RLI Leadership Summit will present six solutions-oriented sessions, offered in an interactive format that will provide a complete educational experience.

Solutions-Based, Interactive Sessions

Each session is designed specifically for radiologists and will combine an introduction to the topic in a plenary format led by a Babson-RLI faculty team, followed by application and discussion in breakout groups, and then an exchange of ideas and conclusions back in the plenary room. Each of the four breakout groups will be jointly facilitated by a Babson faculty member and an RLI faculty member.

RLI Leadership Luminary Awards

The RLI Leadership Luminary Award recognizes radiology’s most respected leaders, whose exceptional experience, performance, and demonstrated leadership have profoundly impacted radiology and health care.

Keynote Address: Disruptive Innovation in Healthcare

Keynote Speaker: Clayton M. Christensen, the 2013 Thinker50 Most Influential Management Thinker in the World

Clayton M. Christensen is the Kim B. Clark Professor of Business Administration at the Harvard Business School and is regarded as one of the world’s top experts on innovation and growth. Professor Christensen is the best-selling author of eight books and more than a hundred articles. The Innovator’s Dilemma received the Global Business Book Award as the best business book of the year (1997), and, in 2011, The Economist named it as one of the six most important books about business ever written. His other articles and books have received the Abernathy, Newcomen, James Madison and Circle Prizes. In 2011 and 2013, in a poll of thousands of executives, consultants and business school professors, Christensen was named as the most influential business thinker in the world.

The 2014 RLI Leadership Summit is a solutions-based learning experience that provides

attendees with specific actions and skills for successful practice in consultative health

care models. The 2014 Leadership Summit joins the Radiology Leadership Institute®

with Babson College, one of the leading entrepreneurial business schools in America.

Hands-on Training for Today’s Health Care Business Challenges Seating is limited! Register today at radiologyleaders.org/leadership-summit or call 1-800-373-2204.

PROGRAMThursday, August 7Noon – 1:00 p.m. Lunch (all meals will be provided at the Babson Executive Conference Center)

1:00 – 1:30 p.m. Welcome & Introductory Remarks

1:30 – 5:00 p.m. Changing Landscape and Possible Futures Caroline Daniels, MBA, PhD, & Alexander Norbash, MD, MHCM, FACR

6:00 – 8:00 p.m. Leadership Luminary Cocktails & Dinner

8:00 – 9:00 p.m. Keynote Address: Disruptive Innovation in Healthcare Clayton Christensen

Friday, August 87:30 – 8:30 a.m. Breakfast

8:30 a.m. – Noon Big Data and Analytics Thomas Davenport, MA, PhD, & Paul Chang, MD, FSIIM

12:15 – 1:30 p.m. Lunch Topic: What metrics should a radiology practice measure, to determine the effectiveness of its RCM solution?

T. Scott Law, CEO, Zotec Partners

1:30 – 5:00 p.m. Social Media Paul Gillin & Matthew Hawkins, MD

6:15 – 8:30 p.m. Group Clambake

Saturday, August 97:30 – 8:30 a.m. Breakfast

8:30 a.m. – Noon Medical vs. Business Innovation Marla M. Capozzi, MBA, & Frank J. Lexa, MD, MBA

12:15 – 1:30 p.m. Lunch

1:30 – 5:00 p.m. Business Models and Financial Logic Bill Lawler, MS, PhD, & Lawrence R. Muroff, MD, FACR

Sunday, August 107:30 – 8:30 a.m. Breakfast

8:30 a.m. – Noon Solving the Right Problem Gaurab Bhardwaj, MBA, PhD, & David C. Levin, MD, FACR

Noon Program Concludes

Noon – 1:30 p.m. Lunch (optional)

Changing Landscape and Possible Futures: Strategic Adaptation as the Heartbeat of Imaging

Faculty:

Caroline Daniels, MBA, PhD Lecturer in Entrepreneurship Babson Faculty Advisor, John E. and Alice L. Butler Venture Accelerator Program

Alexander M. Norbash, MD, MHCM, FACR Chairman of Radiology and Assistant Dean for Diversity, Boston University

Imaging 3.0 challenges radiologists to reach beyond comfortable boundaries and across the health care continuum. As health care becomes more integrated and patient-focused, how might radiology services unfold in the next few years? What do the changes in boundaries mean for all of the medical imaging stakeholders — patients, clinicians, and health systems — and radiologists in particular?

The task will be not only what future direction to take, but also what important stepping-stones to focus on to get to this integrated future, and how to develop the essential skills and perspectives to capitalize on change.

In this session, we will explore:

– How to gain perspective on the overall framework of future trends changing the landscape of radiology

– How to build effective practices refocused on patient-centered care in uncertain environments

Big Data and Analytics

Faculty:

Thomas H. Davenport, MA, PhDPresident’s Distinguished Professor of Information Technology and Management, Babson College

Paul J. Chang, MD, FSIIMProfessor and Vice Chairman, Radiology InformaticsMedical Director, Pathology Informatics and Enterprise Imaging, University of Chicago Medical Center

Analytics and big data are beginning to transform both health care in general and radiology in particular. Adoption of electronic medical records has increased rapidly among providers, and data sources from various “connected health” devices are proliferating. However, there is still substantial fragmentation across health care organizations and data domains.

Participants in this session will be prepared not only to oversee progress in radiology analytics, but to play leadership roles in broader and more integrated analytics and informatics initiatives within their organizations.

In this session, participants will learn how:

– To think about the state of big data and analytics in health care

– A leading health care organization is addressing big data and analytics

– Analytics 3.0 — an integrated approach to combining traditional health care analytics with big data — might correspond to Imaging 3.0

– Radiological data may become integrated with a broader approach to health care analytics in the future

Session Descriptions for the 2014 RLI Leadership Summit

Session descriptions appear in their sequential order.

“ No one can be a successful leader — regardless of natural aptitude — without taking the necessary steps to develop and hone their leadership skills.”

Social Media

Faculty:

Paul Gillin Technology Journalist (specializing in New Media)

Matthew Hawkins, MDAssistant Professor, Department of Radiology and Imaging SciencesEmory University School of Medicine

Radiologists have too often been silent or unheard during debates surrounding policy decisions. The task of educating patients, legislators and insurers about the benefits of Imaging 3.0 is best handled by radiology professionals. Social media presents unprecedented opportunities for radiology professionals to join the conversations these populations are having, shape the brand of our profession and potentially impact consumer behavior.

This session provides a roadmap for building an online presence and social media authority. We focus on the best platforms for establishing an online presence and syndicating through social and professional networks.

Attendees will learn:

– How to establish a distinctive online presence

– How to select the right social media and publishing platforms

– Best practices for engaging others and creating/sharing content

– Time management tips for maintaining an authoritative online presence despite a busy professional schedule

Medical vs. Business Innovation

Faculty:

Marla M. Capozzi, MBAAdjunct Lecturer of Strategy, Babson CollegeLeader in McKinsey & Co.’s Strategy and Global Innovation Practices

Frank J. Lexa, MD, MBAProfessor of Marketing, The Wharton SchoolVice Chairman and Professor of Radiology, Drexel University College of Medicine

Radiologists are very adept and successful at medical innovations such as implementing new diagnostics and treatments. However, is this going to be enough to manage business transformations required under the Affordable Care Act? Knowing how to pursue new types of innovation in addition to these important product-driven outcomes will be essential for future success.

Accomplishing these important outcomes, which span savings, profitability and how players in the industry operate, requires leveraging technologies in new ways, creating new business models and changing the structure of how we work.

In this session you will learn:

– How to set innovation outcomes and frame an innovation challenge/opportunity

– How to apply proven techniques to generate profitable ideas through hands-on exercises

– An innovation process that you can apply repeatedly in your work

“ In this evolving health care system, the radiologists who will survive and thrive will be those who obtain the tools needed to be outstanding leaders.”

Business Models and Financial Logic

Faculty:

Bill Lawler, MS, PhDAssociate Professor of Management Accounting, Babson College

Lawrence R. Muroff, MD, FACRClinical Professor of Radiology, University of Florida and University of South Florida Colleges of MedicineCEO and President, Imaging Consultants, Inc.

It is clear Imaging 3.0 challenges radiologists to reach beyond comfortable boundaries and the possible threat to their financial well-being as well as the viability of their independent practices as structured today.

This session will focus on building an understanding of the financial drivers of your business models — both in today’s competitive environment and in what might evolve from challenges of the Affordable Care Act.

In this session, we will explore:

– The economic logic of business models across the health care continuum as structured today

– How to forecast the changes to these models as health care providers respond to the challenges

– The possible impact of these changes on radiology specifically

Solving the Right Problems: Identifying the Critical Problems Facing Radiology Practices and Using Business Principles to Fix Them

Faculty:

Gaurab Bhardwaj, MBA, PhDAssociate Professor of Strategy and Management, Babson College Louis J. Lavigne Jr. Family Endowed Term Chair in Strategy & Planning

David C. Levin, MD, FACRProfessor and Chairman Emeritus, Department of Radiology, Thomas Jefferson University

This session will start with a discussion of the key problems facing radiologists in their practices. We will then present concepts and frameworks — illustrated by examples from a variety of companies and industries — for identifying the right problems to solve, structuring and framing them correctly, tackling them in effective ways, and being aware of common pitfalls. We will practice applying the frameworks to the work of radiologists. This concluding session is also an occasion to pull together ideas from preceding sessions.

Session Descriptions for the 2014 RLI Leadership Summit

Session descriptions appear in their sequential order.

Accreditation StatementThe American College of Radiology is accredited by the Accreditation Council for Continuing Medical Education to provide continuing medical education for physicians.

Designation StatementThe American College of Radiology designates this live activity for a maximum of 21 AMA PRA Category 1 Credits™. Physicians should claim only the credit commensurate with the extent of their participation in the activity.

RLI Credit StatementThis program will be eligible for up to 21 RLI credits based on competencies outlined in the Radiology Leadership Institute Common Body of Knowledge™ (CBK).

Babson Executive Conference Center

231 Forest Street Babson Park, MA 02457-0310 Ph. 781-235-1200

Hotel and Travel Information

About the Venue

Th e Babson Executive Conference Center is located on Babson College’s campus in Wellesley, Massachusetts, 20 minutes from Boston and Logan International Airport.

Th e Executive Conference Center off ers a rare blend of conference facilities and thoughtful amenities. Th e 211 guest rooms come complete with work spaces and complimentary wireless internet access.

Babson also off ers inviting living rooms with fi replaces and a lounge for relaxing. Th e Executive Conference Center also off ers recreational amenities such as billiards in the Bottom Line Lounge or on-site exercise equipment in the fi tness room.

Booking Your Stay at Babson

To book your stay at the exclusive Babson Executive Conference Center, please visit radiologyleaders.org and download the Conference Center Accommodations Form and fax to 781-263-3799.

For assistance by phone, please contact Maggie Joyce at 781-239-5816. Please use reference ID RL0808 when you call.

Register for the Program Today

Seating is limited! Register today at radiologyleaders.org/leadership-summit or call 1-800-373-2204.

radiologyleaders.org/leadership-summit | 1-800-373-2204