What is direct selling?Direct selling is the marketing and selling of products directly to consumers away from a fixed retail location

Few facts about direct selling

Peddling is the oldest form of direct sellingModern direct selling :party plan, one-on-one demonstrations, and other personal contact arrangements as well as internet sales

Internet Retailing

INTRODUCTION• Internet retailing is the use of

technology such as computers and the internet to sell a range of products and services online to the world.

• Internet Retailing is a B2C (Business to customer) business model that executes a transaction between businessman and the final consumer.

• Companies like Amazon and Dell created the online retail industry by putting the entire customer experience - from browsing products to placing orders to paying for purchases - on the Internet.

CATALOG MARKETING

Catalog marketing is a branch of direct marketing.

Catalog marketing is based on, one-to-one communication between the marketer and the prospect/customer.

Changing lifestyles were an important factor in acceptance of catalogs among consumers.

DIFFERENT TYPES OF CATALOGS

• Business-to-business• Consumer catalog• E-catalog• Catalog showrooms

EXAMPLES

AVON : CosmeticsIKEA : FurnitureSAKS FIFTH AVENUE : ClothingASIAN PAINTS : Variety of paints and Interior DesignsTANISHQ : JewellaryAMWAY : Household, Supplements and Clothing

KIOSKS

A booth or table area in the middle of the walkways going from store to store.Sell sunglasses, makeup, cell phones, jewelry and other items not related to the stores in the mall.Also referred to as MALL KIOSKS or RETAIL MERCHANDISING UNIT(RMU).Varying size and shape.The first mall kiosk opened in Boston's Faneuil Hall in 1976.[3]Modern functionalities such as lighting, wireless payments and secure storage, as well as seamless aesthetics and often refered as “IN-LINE RETAIL”

Evolution of kiosks :As design space had become more sophisticated over time, the model of mall income generation had been adapted to suit, with RMUs evolving to accommodate this transition.

Common usage :Most commonly, mall proprietors and operators of commercial real-estate make RMUs available for short term lease to mall retailers. This is the preferred method of generating mall income and commercialisation, due to the often low price point of the retailers in comparison to larger, unit-occupying retailers.

ADVANTAGES

Higher visibility.Low overhead, small inventories.Low or non-existent tax, utility, and marketing fees.Huge product margin. Most kiosk and cart products average 300% mark-up or better.Lower initial costs involved.Smaller space required. Hence,less product to fill.Retailers also have the option of changing products with the season or to match trends.

DISADVANTAGES

Less secure than storefronts.Hence, need to do a good job locking your merchandise up at night.Higher rents.Higher prices.Less space for customer interaction.Useless if can’t attract customers.

WHAT IS DEPARTMENTAL STORE ?

A department store is a retail establishment with a building open to the public, offering a wide range of consumer goods.

 It typically allows shoppers to choose between multiple merchandise lines, at variable price points, in different product categories known as "departments".

DEPARTMENT STORES

EXAMPLES OF DEPARTMENT STORE

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