Retail Management

Presentation

Group Members

Kapil C.C.Sujith Kumar P.

Aparna P.K.Nithya Jose

Apparels Stores

Jayalakshmi, Ernakulam

Reliance Trends,Ernakulam

Kalyan Silks, Kannur

Emmanuval Silks, Trichur

1

Jayalakshmi showroom at M.G.Road, the nerve center of shopping and business in Cochin. It is a lively place frequented by the fashion-conscious. Spread across 5 floors and over 1 Lakh sq.ft

The showroom is a prominent landmark at the heart of M.G road, the focal point of shopping in Cochin, Its central location makes it easily accessible.

Retail location

MG Road, Ernakulam – part of business center

Trade area analysis Primary area - Ernakulam citySecondary area – Outside the city Tertiary area – Rest of the district

Site evaluation

Accessibility

Easy/limited parking facilities

Advantages

Easy accessibility, heavy customer potentialTraffic

Congested traffic

Larger number of pedestrians Moderate visibility

Local demographics

Urban areaHighly populated areaHigh competitionHigh class / high income residents

Store Design

Floor plan

Ground floor – Dress materials (gents & ladies)1st floor – Ready mades for ladies , kids wear2nd floor- sarees3rd floor- wedding collections 4th floor- gents wear5th floor – party wear (ladies)

Ladies section

Wall Hanging DisplaysShelving sarees (bridal)Hanging churidars , salwars , sarees

Gents sectionWall wardrobesHanging shirts shelving

DisplaysWindow displaySherwanis /wedding sareesChuridars /salwars

SignageDirectional Signage's are kept near LiftFloor details inside the lift

Lighting• Bright White light ,giving the store

a pleasant feel.

Background music

Store layout

Spine Layout

Influencing factorsHuge populationEasy availabilityShopping/business centre

2

Reliance Trends cater to a larger consumer base  since its inception  in October 2007, as a concept aimed at ‘Democratizing Fashion’. Reliance Trends’ objective is to create affordable fashion solutions for all through an extensive geographic reach, exemplary customer service and a product portfolio for diverse consumer needs across the various consumer segments.

Reliance Trends today is ‘India’s largest fashion destination’ with 83 stores across 52 cities with over 100 brands excluding 16 own brands.

SOME GENERAL FACTS

Trend in Retail Format : DEPARTMENT STORE

Operational Structure : RETAIL CHAIN

Pricing Strategies : HIGH LOW PRICING

Location strategy : Prime locations , Malls

Retail Location

Shopping mall (Oberon mall ) cochin,

M G Road Cochin.

Trade Area Analysis

Primary area - Edappilly, Palarivattom

Secondary area - rest of the city

Tertiary area- rest of the district

Site Evaluation Shopping Mall Facilities Advantages

accessibility , parking facilities etc

Disadvantages

high competition ( fabindia , Anarkali etc)

Local demographics

Urban areaHighly populated areaHigh competitionMiddle income /upper middle income , high

income residents

Shop layout

entrance from two sides ,

To men apparels section & women apparel section.

Window displays at the entrances

SegmentMenWomenChildren

TargetTrendyFashion ConsciousBranded apparels

Displays – window displays , interior window displays..

shirts , formal dresses, casualsFixtures – capacity fixtures , signage fixtures…

Lighting

Bright White light ,giving the store a pleasant feel.

Signage- In the entrance (prohibition of food , pets etc )

Point of sale signage -showing the brands

Back Ground Music , Pleasant wall colour ,Attractive flooring , Good scent .

LayoutCash

counterentranc

e

Bags and other accesories

entrance

ladies

Bill counter

kids

kids

Trail room

gents

perfumes

Trial roomalteration

s

Interior- Reliance trends

Store Layout

Grid / Scattered layout

Influencing Factors

shopping mall , easy visibility, accessibility

Name, Logo and Retail Identity- visual communication

Kalyan Silks brought a new world of shopping to Kannur. With the showroom that is spread over 6 floors spanning over 70000 sq.ft. This world-class shoppers’ paradise showcases amazing ranges in bridal silk, men’s wear, kids’ wear, ethnic wear, party wear, men’s ready-mades, ladies’ wear and home furnishings. This landmark showroom also boasts of lifestyle, travel and fashion accessory counters

RETAIL LOCATION :KANNOTHUMCHAL/ KANNUR,NEAR NH

TRADE AREA ANALYSIS:

PRIMARY AREA – KANNUR CITY

SECONDARY AREA – NEAR TOWNS IN KALLUR

TERITTORY AREA : CALICAT,WAYANAD AND KASARGOD

LOCATION ANALYSIS

VISIBILITY FROM NH

HIGH TRAFFIC AREA

LESS POPULATED AREA

Advantages – accessibility , parking facilities ,less competition

Disadvantages – Middle income group…

STORE DETAILS

ISOLATED STORE

GOOD PARKING FACILITY

6 FLOOR STORE

SPINE LAYOUT...

Floor details

Ground Floor:

Dress Materials, Matching Blouse Piece, Ready-to-stitch Churidhars, Cosmetics and

Perfumes

First Floor:

Fancy Sarees, Churidhars, Ladies’ Western Wear

Slacking of materials…

Fancy Sarees, Churidhars, Ready-to-stitch Churidhars…are kept in various shelves…

Signage….

Catogory signage..Direction signage…departmental signage..Point out sale signage…

Lifestyle graphics…

Second Floor:

Saugandhika Bridal Sarees, Kancheepuram Wedding Sarees, Designer Sarees, Gagra Cholis

Third Floor: Kids wear

 

Display….

Fourth Floor:

Men’s wear, Suits, Blazers, Ethnic Wear

Fifth Floor:

Home Furnishings and Accessories.

THRISSUR SHOWROOM

Emmanuval Silks , Thrissur is now the favoured retail garment and clothing destination for many. With two mammoth showrooms in Kottayam

and kochi. 

The shift from being a known wholesale distributor to a well known retailer has been gradual over the years, as business grew so did the number of concerns under the

group.

But the major shift came to be after the launch of the huge retail showroom at Thrissur in 2008.

Retail Location:

Near Sakthan stand, Thrissur

Trade Area Analysis Primary area - ThrissurSecondary area - Outside the city areaTertiary area - Rest of the district

ThrissurTown

Major competitors

Other apparel stores

Bus stand

Railway

Market

Location Diagram

Emmanuval Silks

Local demographics

Urban areaHighly populated areaHigh competitionHigh class / high income residents

Site evaluationAccessibility

Easy accessibility

Advantages

Easily visible, Extensive parking facility

Traffic

Moderate traffic

Store Details

GROUND FLOOR Kids wear

FIRST FLOOR Sarees

SECOND FLOOR Ladies wear and accessories

THIRD FLOOR Gents wear

FORTH FLOOR Mens wedding gallery,

Handlooms, Inner shoppe, Prayer hall Basement Floor Discount Merchandise

Section

Window Display Variety Assortment Display

Store Lighting

Shelfing

Hanging

Display

Signages

Lifestyle Graphics & Displays