smaller retail formats proximity stores – neighbourhood stores – small sized sales areas
TRANSCRIPT
Smaller retail formats
Proximity stores – neighbourhood stores – small sized sales areas
Smaller formats
© 2012 Dähne Verlag GmbH, page 2, presentation Rainer Strnad, www.DIYglobal.com
A new trend in the European and international DIY market?
3 names/concepts• Proximity stores• Neighbourhood stores• Small store concept
Different concepts• Catchment areas?• Site/location?• Assortments?
Proximity
© 2012 Dähne Verlag GmbH, page 3, presentation Rainer Strnad, www.DIYglobal.com
Home Depot (USA): Villager’s• Opened in 2000, 3 500 m²
Proximity
© 2012 Dähne Verlag GmbH, page 4, presentation Rainer Strnad, www.DIYglobal.com
Obi (D): Obi Fix• Opened in 2001, 1 800 m²
Proximity
© 2012 Dähne Verlag GmbH, page 5, presentation Rainer Strnad, www.DIYglobal.com
Obi (D): Obi Fix• Opened in 2001, 1 800 m²
Proximity
© 2012 Dähne Verlag GmbH, page 6, presentation Rainer Strnad, www.DIYglobal.com
Jumbo (CH): Jumbo easy, today Jumbo compact• Opened in 2003, 1 000 m², 25 000 SKUs
Smaller format
© 2012 Dähne Verlag GmbH, page 7, presentation Rainer Strnad, www.DIYglobal.com
Max Bahr (D): Max – der kleine Baumarkt• Opened in 2005, 250 m², city, closed down in 2009
Smaller format
© 2012 Dähne Verlag GmbH, page 8, presentation Rainer Strnad, www.DIYglobal.com
Max Bahr (D): Max – der kleine Baumarkt• Opened in 2005, 250 m², city, closed down in 2009
Proximity
© 2012 Dähne Verlag GmbH, page 9, presentation Rainer Strnad, www.DIYglobal.com
Brico (B): Brico city• Opened in 2006, 14 stores
Proximity
© 2012 Dähne Verlag GmbH, page 10, presentation Rainer Strnad, www.DIYglobal.com
Brico (B): Brico city• Opened in 2006, 14 stores
Smaller format
© 2012 Dähne Verlag GmbH, page 11, presentation Rainer Strnad, www.DIYglobal.com
Mr. Bricolage (F): Mr. Bricolage• Opened in 2008, 370 – 800 m², city outlets
Smaller format
© 2012 Dähne Verlag GmbH, page 12, presentation Rainer Strnad, www.DIYglobal.com
Mr. Bricolage (F): Mr. Bricolage• Jean-Francois Boucher, CEO, November 2011:
“Proximity strategy”• Real expectations of people living in cities
vs. tendency of DIY operators to move out of the cities
Smaller format
© 2012 Dähne Verlag GmbH, page 13, presentation Rainer Strnad, www.DIYglobal.com
Bricoking (E): Bricoking City• Opened in 2011, 400 – 560 m², 5 000 SKUs, 2 stores
Smaller format
© 2012 Dähne Verlag GmbH, page 14, presentation Rainer Strnad, www.DIYglobal.com
Bricoking (E): Bricoking City• Opened in 2011, 400 – 560 m², 5 000 SKUs, 2 stores
Smaller format
© 2012 Dähne Verlag GmbH, page 15, presentation Rainer Strnad, www.DIYglobal.com
Home Center (IL): Home• Opened in 2011, 200 m², 2 stores, 5 openings in 2012
Smaller format
© 2012 Dähne Verlag GmbH, page 16, presentation Rainer Strnad, www.DIYglobal.com
Home Center (IL): Home• Opened in 2011, 200 m², 2 stores, 5 openings in 2012
Proximity
© 2012 Dähne Verlag GmbH, page 17, presentation Rainer Strnad, www.DIYglobal.com
Rona (CDN)• Proximity store concept• 2012 Business Plan “New Realities, New Solutions”• Rollout of the Rona proximity store concept in about 20
% of the network
• Reduced sales area by 30 to 50 % for 13 big-box stores, transformed into proximity store concept
• 20 Totem stores transformed
Proximity
© 2012 Dähne Verlag GmbH, page 18, presentation Rainer Strnad, www.DIYglobal.com
Rona (CDN)• Proximity store concept
Proximity
© 2012 Dähne Verlag GmbH, page 19, presentation Rainer Strnad, www.DIYglobal.com
Rona (CDN)• Proximity store concept
Publishing house Dähne Verlag
© 2012 Dähne Verlag GmbH, page 20, presentation Rainer Strnad, www.DIYglobal.com
Specialised magazines• DIY International• Statistics• www.DIYglobal.com
Rainer StrnadManaging [email protected]