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THE COMPLETE BLUEPRINT FOR SUCCESS, GROWTH & PROFIT IN THE ENTERTAINMENT INDUSTRY
FOUNDATIONS is a comprehensive, 2 ½ day educational workshop covering all aspects of market & financial feasibility, planning, design, financing, development, marketing and managing a location-based entertainment business for long term success. The class provides a complete blueprint for anyone developing and opening a new center or significantly expanding or renovating an existing location-based entertainment facility.
WHO SHOULD ATTEND?High level decision makers, including founders, owners, CEOs and general managers need to attend Foundations. All will benefit from gaining new knowledge, insight and a better understanding of how to be successful in the Fun and Location-Based Entertainment Industry.
Gain access to over 175 years of combined experience & expertise from the Entertainment Industry’s Leading Experts.
Randy [email protected]
(816) 931-1040
Jerry [email protected]
(732) 254-3773
Peter [email protected]
(847) 561-7013
Alan [email protected]
(919) 961-2628
Frank [email protected]
(732) 254-3773
Kevin Williams [email protected]+44 (0)7785 254 729
FOUNDATIONS TUITION FEE of $489 INCLUDES:• 2.5 full days of classroom instruction• Lunch and dinner Tuesday and Wednesday (our special hotel rate includes breakfast coupon)• Tuesday late evening/night tour of a local Family Fun Center• Comprehensive manuscript book and CD• Informal one-on-one consultations with instructors• Two or more people from same company/family, first person at regular rate; 50% discount for each additional person.
CHICAGO, IL - JULY 16 - 18, 2013KANSAS CITY, MO - SEPTEMBER 17 - 19, 2013
Register Todaywww.FoundationsUniversity.com
or contact Frank Seninsky at 732-616-5345 or email: [email protected] Randy White at 816-931-1040 ext. 100 or email: [email protected]
Foundations Course DetailsThe Location-Based Entertainment Industry - How the market is changing. The experience economy. Key industry characteristics. Types of centers. The four different target markets. Entertainment versus edutainment. Types of locations. Indoor attractions. Outdoor Attractions. Common mistakes that led to roadkill.
The Market - Defining the geographic market area. Why defining the market area by distance doesn’t work. Assessing competition. Analyz-ing demographics and socio-economics. Defining a target market. Developing a focused assortment mix.
Site Selection - Essential characteristics. Establishing the size. Zoning and other entitlement issues. Environmental assessment.
Feasibility & Economic Analysis - Attendance projections. Per capita expenditure projections. Expenses. Cash flow versus profits. Sensi-tivity Analysis. Determining the return: cash-on-cash versus return on capital.
Cost Estimates & Budgets - The flaw of using square foot averages and industry benchmarks. Getting into the detail early. Commonly missed costs.
Business Plans & Financing - Financial statements: understanding their use and interpretation. Types and sources of financing. Should you borrow or have partners? How to put together a winning business plan and presentation. Understanding the lender’s perspective on your ability to service debt. Using personal guarantees to your advantage. Venture, angel and investor capital.
Design - Indoor/Outdoor Facilities - Determining peak period demand and entertainment capacity requirements in order to right size the facility. To use or not use existing buildings. Design constraints. Creating the proper mix of attractions and sizing them to fit the market. Developing a site layout and attraction placement to maximize thru-put and impulse sales. Maximizing entertainment value. The types of at-tractions. The design process from concept to final plans, plus governmental approvals and selection of contractors. Game room mix, layout and dynamic clusters.
Cash & Inventory Management - The symptoms of silent partners. Causes of shrinkage and theft. Effective key control systems. Holding employees accountable. Electronic control systems. POS and debit card systems.
Food & Beverage - An essential component for success. Establishing the menu. Kitchen design and equipment selection. Setting your prices Setting up systems. Managing for success.
Games & Redemption - Types of games. Industry trends. Optimizing the mix, layout and number of games. Redemption: game ticket pay-out, hit frequency, win percentage, entertainment value, perceived value versus cost. Owning or revenue share? Analyzing collection reports.
Safety & Insurance - Training. Equipment. Preventive maintenance. Operating manuals. Crisis management.
Marketing - Developing an effective marketing plan. What should you spend? Types and advantages/disadvantages of different media. Promotions that work.
Building Blocks of Management & Operations - Hiring and training a winning staff. Essentials of customer service. Creating repeat ap-peal. Establishing your standards. Using policies and procedures to create consistent guest experiences.
Trends and Technology - Social Network and promotion. Competition, league and prizes. Constantly connected hardware. Swipe-cards, NFC and e-payment. V-Voucher and Smart Apps. Next generation attractions and games.
BETSON - EMBED - US BOWLING - PRIMEPLAY
American Changer - Creative Works - Deltronic Labs - DFX Sound/Vision Flagship Carpets - Muncie Novelty/Indiana Ticket Co. - Nexus/Zone Laser Tag
Sterling & Sterling Insurance - Sureshot Redemption - Tokens Direct
Alpha-Bet Entertainment - Birthday University - Comfy Edutainment SystemsGameALERT - Tourist Attractions & Parks - US Indoor Sports - WWA
Our Foundations Sponsors
Businesses Don’t Plan to FailTHEY FAIL TO PLAN !