16/12/2014

The Real WorldDecember 2014

Re-defining Out-of-Home

We Live in a Changing WorldFormats are

converging

OOH Connectivity is high

There is increasing

global mobility…

New technologies are

continually emerging

Businesses and markets are

converging or fragmenting

People expect to do

anything, anywhere

Media is not only bought,

but earned and owned

Data is the new

raw material

We arePosters

Laptops

TabletsDuty Free /

Retail Media &

Assets

Owned OOH

(e.g. buildings

or jet bridges)

Networked

Video ScreensContent

Physical

Experiences

(sampling)

Experiential

Stands / Zones

Platforms

Apps &

Games

Commerce

& Coupons

Mobile etc

Data

Technology

Ads

People

& Places

Services /

Utilities

(e.g. wifi)

re-definingOut-of-Home as an ecosystem

People & Places

Did you know…

Seasonal Stats

Source: http://www.addaction.org.uk/page.asp?section=414

Did you know…

On The Move

Source: City AM, 14 November 2014

12 million

journeys on

London

Transport

have been

made using

Contactless

payment

Understanding The Connected Consumer

OCS

Constantly

consumer-

centric

Constantly

consumer-

centric

OCS in Numbers

6,827Total sample in UK

6th

Version

100,000+Global respondents

30Countries OCS is run in

2.5Number of hours saved by

the OCS macro per run

41Number of OOH formats

analysed within OCS

%

Did you know…

OCS

66% of

adults tend

to notice

adverts on

digital

screens in

cinemas

TouchPoints

Did you know…

TouchPoints

Monday is the

most popular day

of the week when

adults search for

information on

products and

services

JCDecaux

Connected Commuter/ Youth

Clear Channel

Ngen

Exterion Media

work.shop.play

JCDecaux

Business Traveller 2

JCDecaux

Connected

Data Driven Targeting

A pioneering new travel survey

Measuring audiences whilst OOH

Revolutionising the way we plan

OOH

We Live in a Convergent World

Driven by technology…

30%The percentage of

Google searches

containing a location

component

Smartphones are critical

shopping tools with

95%having researched a product

or service on their device

85%The percentage of

smartphone users who

look for local information

on their phone with

81%taking action a result

125The number of NFC

transactions in the

UK every minute

654mThe number of people who

access Facebook at least

once a day on a mobile

device

And consumer expectation

313,141The number of Facebook Places

check-ins at the O2 Arena-

the UK’s number one place to

check-in

3The number of internet

connected devices UK

consumers use on

average

1.5mThe number of contactless

bus fare payments made in

London since December

The percentage of

UK smartphone

penetration

62%

Gateway to Mobile Content: NFC

Networked OOH: Real-Time

Networked OOH: Public Utility

Owned OOH

Experiential

Experiential

Influencing Digital Behaviour:

Driving Search

Social Media

Influencing Digital Behaviour: Driving

SearchMentions of "gocompare" OR "gocompare.com" OR "go compare" AND "graffiti" OR

"poster" OR "billboard" OR "OOH" OR "outdoor"

0

50

100

150

200

250

300

350

400

Chart TitleOOH

Popularity – Total Mentions on Twitter – 3,069 over period

Influencing Digital Behaviour:

Driving Search: Social Media

Men

tio

ns

Date

Online Controlling The Physical

World

Live Video

Engaging Interfaces

Engaging Interfaces

Index of tweets vs. the

norm in proximity to

posters in Nottingham

New Planning Data

New Planning Data

270yd

New Planning Data

The Out-of-Home Marketplace

1999-2014 Media Revenue

Media Revenue Growth

Source: Aegis Media & WARC

0

2,000

4,000

6,000

8,000

10,000

12,000

14,000

16,000

18,000

1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 (f) 2014 (f)

Internet

Outdoor

Cinema

Radio

TV

Magazines

Newspapers

Media

Year

An

nu

al

tota

l m

ed

ia s

pen

d in

£m

0

50

100

150

200

250

300

Q1 Q2 Q3 Q4

£m

Quarter

2012

2013

2014

Media Revenue Q3 2014

OOH Revenue

Total 2013 - £989.6m (2.0% YOY)Source: OMC

Revenue

for 2014

estimated

at +3%

-2.2%

6.4% 0.6%

UK Digital OOH Revenue

0

50

100

150

200

250

300

350

2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015

Source: OMC/Posterscope estimates

3.8% of OOH

spend

22% of OOH spend

Forecast

UK Digital Outdoor Revenue by Quarter

Source: Outdoor Media Centre

0

10

20

30

40

50

60

70

80

2007 2008 2009 2010 2011 2012 2013 2014

£m

Year

Q1

Q2

Q3

Q4

The top OOH spending categories: October 2014

Top 10 Categories

Entertainment

and leisure

Cosmetics and

personal care

Telecoms RetailFinance Drink

Travel and

Transport

Motors Government,

social & political

organisations

Food

£113.0m

-12.9%

£84.9m

-15.5%

£57.1m

-5.9%

£53.0m

7.7%

£46.9m

13.1%

£20.9m

24.7%

£24.1m

3.1%

£25.8m

56.7%

£39.3m

-15.2%

£43.0m

20.3%

Note: Data up to 31st October 2014

The top OOH spending advertisers: October 2014

Who’s Spending?

£24.9m

-27.3%

£14.9m

72.4%

£10.5m

-1.7%

£10.4m

-2.8%

£10.2m

-20.1%

£7.7m

29.0%

£7.8m

38.0%

£8.1m

17.5%

£9.3m

-21.4%

£9.8m

6.4%

Note: Data up to 31st October 2014

Spend by OOH format: October 2014

Spend Trends- Roadside

£9.2m

-16.2%

Misc.

£63.7m

70.7%

Digital6s

£224.1m

2.4%

48s

£76.9m

-16.2%

96s

£27.1m

-63.5%

Specials

£9.1m

-49.0%

Note: Data up to 31st October 2014

Spend by OOH format: October 2014

Spend Trends- Transport

£74.3m

5.3%

£43.0m

-12.9%

£39.9m

-4.9%

£47.2m

40.8%

Note: Data up to 31st October 2014

31%

23%

21%

8%

17%

Consolidated Market Place

Others Est. Market share based on revenue

Roadside, rail, malls, supermarkets, airports and

experiential

Nationwide across environments in all the key cities

across the UK

Roadside: Continued investment in digital. Key new digital

locations set to launch including The M4 Tower and The

Holland Park Tower

Rail: Waterloo Motion set to launch at Waterloo Station.

Continued expansion of Transvision and D6 networks

Retail: M-Vision will expand to further premium malls as D6

network extends and digital investment at Tesco

Airport: Digital and high impact media space will be

unveiled for Heathrow Terminal 2 launch

Experiential: Newly launched division JCDecaux Live is

set to expand the multi-environment portfolio further

Connected Commuter and Connected Youth

‘Power of Influence’ research and new ‘Business Traveller

2’ insight from JCDecaux Airport

JCDecaux is a privately owned French OOH advertising

company, founded in 1964 in Lyon with a small business

based on street furniture.

Reporting €2,676.2 million in revenue in 2013, JCDecaux

now operates in more than 55 markets worldwide and is

market-leader in the UK

jcdecaux.co.uk

About JCDecaux Key Areas For Investment

Key Formats

Geography Proprietary Research

+

Media where it matters

Roadside, supermarkets, shopping malls, digital portfolio,

Pinnacle

Nationwide

Special builds, digital and interactivity:

Storm- Storm is designed to revolutionise premium digital out-

of-home. It launched with The Chiswick Towers and Cromwell

Road Tower, The A40 Power Station and Coventry House at

Piccadilly Circus. The portfolio will be further strengthened

with the North London Towers

Mobile platform- Clear Channel UK and Metro have

announced a partnership that will bring free content to

commuters at mobile-enabled bus shelters with interactive

tags right across the UK

Ngen

Part of Clear Channel Communications Inc, the American-

based global media and entertainment company, CCO

was bought out by venture capitalists in 2008 and in 2013

posted revenues of $2.9bn worldwide.

Built on the foundations of a national network of bus stop 6

sheets, the UK business has since expanded via an

extensive portfolio of iconic, digital and mobile assets

About Clear Channel Key Areas For Investment

Key Formats

Geography

Proprietary Research

+

clearchannel.co.uk

Underground, bus, retail (Westfield Stratford, Westfield

London and One New Change), National Rail

National with a dominant presence in London

Increasing digital offering across Rail & London

Underground

Illuminated New Bus For London

Performance 48 sheets National Rail

Expansion of retail offering

Birmingham Express Roadside digital

work.shop.play and London Worker Planning Tool

Part of American-based CBS Corporation, the sale of

CBS Outdoor International to LA-based Platinum Equity was

announced summer 2013. CBS Outdoor has now rebranded

to Exterion Media.

About Exterion Outdoor Key Areas For Investment

Key Formats

Geography

Proprietary Research

+

http://www.exterionmedia.co.uk/

Roadside, cinema, Glasgow subway

National coverage with sites in all major cities across

the UK and Glasgow Underground

HD 48s, HD 96s, backlights, illuminations and illumination

enhancement project via LED, digital 6 sheets, DEPs,

ongoing audit of panels across the UK,

recent improvements to key sites

Primemobile, Primedesign, Hitwise, EPOS, Shopwyre,

Geofencing

Jointly owned by GMT Communications Partners LLP and

the Primesight management team, Primesight is a UK-

based business which posted turnover of £50.1m in 2011

primesight.co.uk

About Primesight Key Areas For Investment

Key Formats

Geography

Proprietary Research

+

Results are our culture

Large-format digital, iconic landmark and super-premium

banner locations

Ocean has a regional footprint that spans the following

UK cities: London, Birmingham, Liverpool, Manchester,

Leeds and Glasgow

Ocean practices 'The Art of Outdoor', with every site in the

Ocean portfolio having a unique quality and personality

The Grid

Ocean Labs

Regional site expansion

The Science Behind the Art of Outdoor

A relative newcomer to the OOH scene, launched in 2005

Ocean Outdoor is a boutique, UK-based media company

pioneering creativity in digital OOH via an expanding

portfolio of large-format, high profile sites

In May 2012 a management buyout, backed by LDC

Capital, purchased the business from Smedvig Capital for

£35m

Ocean Outdoor reported revenues of £23.4 million in 2012

About Ocean Outdoor Key Areas For Investment

Key Formats

Geography

Proprietary Research

+

oceanoutdoor.com

OOH Industry News

Posterscope Hosts Round Table on Real-

Time OOH

British Airways Campaign Wins Grand

Prix at Creative Out of Home Awards 2014

Andrew Willshire joins Posterscope in the

New Role of Data Analytics Director

PSI Celebrate Launch of New Website

with Daily Competitions

Times Square’s Biggest and Most

Expensive Digital Billboard is Set to Shine

Ocean Win Outdoor Sales Team of the

Year at Campaign Media Awards

Clear Channel’s Outdoor Planning Awards

2015 Now Open for Entry!

Forrest Media Extends Scottish

Portfolio

Triple Contract Award for Primesight

Primesight Brings Digital Roadside OOH

to Leeds

MediaCo’s New Mega Digital Screen

Launches in Manchester

Bus Passengers’ Journeys Enhanced with

Technology

Ocean Features on the Deloitte

Technology Fast 500 Once Again

The March of Programmatic is

Revolutionising TV & OOH Media

JCDecaux Wins Best Original Digital

Billboard at DailyDOOH Gala Awards

Team Sandoz Announced as the Winner

of the Campaign Citylive Challenge

Limited Space Announces Management

Restructure and New Appointments

New Illuminated and Raised Format

Brings Innovation to Shopping Centres

St. Pancras Turns Digital

JCDecaux in 15-year Deal with Vodafone

to Improve Phone Coverage

Primesight's New Digital Site in Sheffield

Find Out More

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