r.c. bigelow, inc.. bigelow consumers are... bigelow tea represents 45% of flavored tea segment...
TRANSCRIPT
R.C. Bigelow, Inc.
125%
100%
112%
100%
Age 45+25% above U.S.
average
. . . from mid-sized households
Households of 2 - 4 persons
12% above U.S. average
161%
100%
150%
100%
. . . Well Educated/High Income
College Graduates
62% above U.S. average
Income $75M+50% above U.S.
average
Bigelow Consumers are ...
119%
100%
124%
100%
121%
100%
. . . in predominantly upscale areas
Urban Elite/Affluent
19% above U.S. average
Suburban Elite/Affluent
24% above U.S. average
Affluent/UpscaleTowns
21% above U.S. average
136%
100%
134%
100%
119%
100%
… spread nationwide; especially strong in West/Northeast
Pacific36% above U.S.
average
New England24% above U.S.
average
Mountain21% above U.S.
average
Bigelow Tea represents 45% of Flavored Tea segment
Source: ACNielsen Specialty Tea Category, 52 w/e January 12, 2002
Bigelow Flavored Teas
Bigelow Tea represents 17% of Herb Tea segment
Source: ACNielsen Specialty Tea Category, 52 w/e January 12, 2002
Bigelow Herb Teas
Source: ACNielsen Specialty Tea Category, 52 w/e January 12, 2002
Bigelow Tea represents 18% of the Green Tea segment
Bigelow Green Teas
Iced teas attract consumers to to the specialty tea category during summer months
Primarily focused in southern markets but sold to Stop & Shop, Tops and Giant banners on an in/out basis
Bigelow Iced Teas
New product that now has 35% distribution and leverages
the Bigelow name to a new category
Unit volume has increased by 58.5% over the latest 52 week period
Bigelow Honey unit sales are up 49.8% in Ahold Nielsen
Markets over the latest 13 week period
Source: ACNielsen Honey Category, 52 w/e September 29, 2001
Bigelow Honey Spreads
Bigelow Dessert Coffees and Estate Teas
1992$574.7
Specialty Tea accounts for 46.2% of the Total Tea Bag Category and has increased
83% since 1992!
2000$727.1
$ 390.9
$ 183.8
$ 391.0
$ 336.1
Source: ACNielsen Total US 52 weeks ending 12/12/92 vs. 12/30/00$ volume is in Millions
Total Tea Bag Category
Black Tea68.0%
Specialty Tea32.0%
Black Tea53.8%
Specialty Tea46.2.%
Bigelow Food Service
Bigelow Leads the Market in Foodservice
Traditional Foodservice Office Coffee Service Market
Based on 2000 Poll of 100 top distributors Based on survey of top 10 Vend/OCS Distributors
The Bigelow Individual Foil Teabag works in Restaurants and Offices, as well as in Retail!
Bigelow71%
Lipton19%
All Other10%
Lipton3%
Bigelow89%
All Other8%
Listing of Hotels Where Bigelow is the Exclusive “Specified” Specialty Tea
Manufacturing As a Component of the Connecticut Economy
Establishments 5,657
Employment 239,720
Production Workers 144,707
Total Annual Payroll ($billion) 10.7
Average Hourly Wage ($) 16.47
Value Added ($billion) 27.1
Value of Shipments ($billion) 45.8
Total Capital Expenditures ($billion) 1.7
Manufacturing Remains a Vital Component of Connecticut's Economy
0 20 40 60 80 100
Merchandise Exports
New Patents Issued in CT
State Corporate Income Tax
Industry Sales
Personal Income Tax Revenues
Salaries & Wages
Value Added/Output
Employment
Establishments
States Sales & Use Tax
Percent of Connecticut Total
Output V. Employment
Index of Real Manufacturing Output and Employment, 1977-1999
0.50
0.75
1.00
1.25
1.50
1.75
2.00
Ind
ex
(197
7=1.
0)
GSP
Employment
Connecticut Manufacturing Employment Relative to the U.S. 1999-200147
1.09
1.10
1.11
1.12
1.13
1.14
1.15
1/1/1999 Apr Jul Oct 1/1/2000 Apr Jul Oct 1/1/2001 Apr Jul Oct
Employment Multipliers
Industry SectorEmployment Multiplier
Manufacturing 2.88
Finance, Insurance and Real Estate
2.48
Transportation, Communication and Utilities
2.42
Trade, Wholesale and Retail 1.55
Services 1.69
Government 1.48
Manufacturing Employment by Industry, 1999
Transportation Equipment
22%
Fabricated Metal Products
17%
Machinery9%
Miscellaneous6%
Electric Equipment6%
Printing5%
Plastics & Rubber5%
Food3% All Other
10%
Chemical8% Computer &
Electronic Products9%
Segmentation
Competitive Ranking
WorkforceProductivity
Technology
Quality of Life
PhysicalInfrastructure
Economic Structure
Cost
2002
2001
2000
1992
Weak StrongAverage
Competitive Strength