Designed by Eos Chu

BIGELOWa little bit better

The Product

My products were Bigelow’s Sweet Dreams, Oolong and Spiced Chai teas.

The template they have for all their different lines of tea is pretty strict.

I wanted to add variety, specificity, and informational clarity to the good

stuff they already have:

1. The tops of the boxes that have fun and inspiring stories about the

business’s rocky start.

2. The caffeine diagrams they have that are useful, but not the prettiest.

3. The carbon footprint they make an effort to shrink.

The Audience

Kaitlin Huang

30 years old

Great grandparents migrated from main land China. She’s pretty far removed from the culture, but is still gets white people asking her to how to say things in a language she doesn’t know.

is very tired of cheesy Chinese imagery being misappropriated.

Freelance writer working on a novel based on her sister when they were younger. Mostly produces copy for low budget websites and indi-viduals (also with low budgets).

she needs a steady flow of caffeine while she’s working, but gets wor-ried about drinking an unhealthy amount of it.

Prefers pantry foods that don’t go bad or cause a mess because she often gets caught up in her work and doesn’t remember to go shopping or clean up.

lives in a tiny studio apartment with a pet rat.

the heating and cooling are pretty unreliable, so hot food and drink are good.

Music: Avicii

For this Tea Drinker, I will remember:

Humanity. Someone made this.

My design needs to be culturally

relevant with out stereotyping.

Even Mark

50 years old

White Male

Yogi/Registered Nurse

finds a low dose of caffeine helpful in focusing (both on work and meditation).

Has a bit of a melatonin pill habit, and would like to transition to some-thing both less expensive and less dependency causing.

Music: Joni Mitchell

Amicably divorced. When his 14 year old daughter comes over, he tries to encourage less carbonated beverages, but also doesn’t like the idea of straight out banning anything. His ex seems to have given up on the matter all together.

The daughter doesn’t like feeling pandered to, and will avoid anything that is pink, overly cute, or girly. She’s “not a kid anymore!”

Music: JAY Z

For this Tea Drinker, I will remember:

The different health benefits of

the different teas.

Elliot and Charlie

20 & 23 year old Newlyweds

Both major in economics in a medium sized university (200 seat lec-ture halls)

They both like having portable, long lasting snacks including Raman, power bars, oreos, and tea with a lot of sugar.

The rented house that they share with three roommates is pretty old, so they either boil or filter all the water they eat and cook with (cook-ing: Raman).

They spend a lot of time listening to NPR, reading, checking all 50 blogs they are subscribed to, and annoying their roommates with PDA. Their favorite shows are Adventure Time and John Stewart.

Elliot loves Nicholas Felton, so Charlie does too.

Movie: Easy A

Music: Mozart and Katy Perry

One works at a coffee shop as many hours a week as possible, and thus hates the smell. The other works at the school library, and doesn’t like the look of the messy shared coffee station.

For this Tea Drinker, I will remember:

Wanting to see something

pretty and learn a few new

things.

The Slow Start

I first tried to make graphs and

illustrations at the same time,

while lacking what makes either

interesting.

Next I focused on ingredients

and the human story written on

the side. The idea has been done

often and better though.

I print out reference and then

draw over it in a different color.

When I scan in these illustra-

tions I can isolate the marker

color in photoshop to make

flexible objects. This process

replaces the digital clumsiness

with hand drawn rufness.

Early iterations on the shelf. You’ll notice that the main illustrations don’t change, but that the infor-mation does.

The Final Product

The final iteration adds that nec-

essary information and refining

the illustrations.