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    Global Operations Management

    Managing Quality& Six Sigma

    (minggu 4)

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    Seven Tools for TQM

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    MOTOROLA QUALITY AND STRATEGY

    DEFINING QUALITY Implications of Quality

    Malcolm Baldrige National Quality Award New Mexico Quality Award

    Cost of Quality (COQ)

    INTERNATIONAL QUALITY STANDARDS ISO 9000 ISO14000

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    TOTAL QUALITY MANAGEMENT Continuous Improvement

    Employee Empowerment

    Benchmarking Just-in-Time (JIT)

    Taguchi Concepts

    Knowledge of TQM Tools

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    TOOLS OF TQM Check sheets

    Scatter Diagrams

    Cause-and-Effect Diagram Pareto Charts

    Flow Charts

    Histograms

    Statistical Process Control (SPC)

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    THE ROLE OF INSPECTIONWhen and Where to Inspect

    Source Inspection

    Service Industry Inspection Inspection of Attributes vs Variables

    TQM IN SERVICES

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    To Make the Quality Focus Work

    Motorola:

    Aggressively began a worldwide education program to

    be sure that employees understood quality andstatistical process control

    Established goals

    Established extensive employee participation andemployee teams

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    Ways in Which Quality CanImprove Productivity

    Sales Gains Improved response

    Higher Prices

    Improved reputation

    Reduced Costs Increased productivity Lower rework and scrap costs Lower warranty costs

    Increased

    Profits

    Improved

    Quality

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    Flow of Activities Necessary toAchieve Total Quality Management

    Organizational Practices

    Quality Principles

    Employee Fulfillment

    Customer Satisfaction

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    Organizational Practices

    Leadership

    Mission statement

    Effective operating procedure

    Staff support

    TrainingYields: What is important and what is to be

    accomplished

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    Quality Principles

    Customer focus

    Continuous improvement

    Employee empowerment

    Benchmarking

    Just-in-time

    Tools of TQMYields: How to do what is important and to be

    accomplished

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    Employment Fulfillment

    Empowerment

    Organizational commitment

    Yields: Employees attitudes that they can

    accomplish what is important and to be

    accomplished

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    Customer Satisfaction

    Winning orders

    Repeat customers

    Yields: An effective organization with a

    competitive advantage

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    Operation

    Reliability & durability

    Conformance

    Serviceability

    Appearance

    Perceived quality

    Quality

    Dimensions of Quality for Goods

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    Under-standing

    Tangibles

    Reliability

    CommunicationCredibility

    Security

    Responsiveness

    Competence

    Courtesy

    Access

    1995 Corel Corp.

    Service Quality Attributes

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    Importance of Quality

    Costs & marketshare

    Companys

    reputation

    Productliability

    Internationalimplications

    Increased

    Profits

    Lower CostsProductivity

    Rework/Scrap

    Warranty

    Market Gains

    Reputation

    VolumePrice

    Improved

    Quality

    M l B ld i N ti l Q lit

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    Established in 1988 by the U.S. government

    Designed to promote TQM practices

    Some criteria Senior executive leadership; strategic planning;

    management. of process quality

    Quality results; customer satisfaction

    Recent winners

    Corning Inc.; GTE; AT&T; Eastman Chemical.

    Malcom Baldrige National QualityAward

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    Costs of Quality

    Prevention costs - reducing the potential fordefects

    Appraisal costs - evaluating products

    Internal failure - of producing defective parts orservice

    External costs - occur after delivery

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    Costs of poor quality are huge, but the

    amounts are not known with precision. In

    most companies, the accounting systemprovides only a minority of the information

    needed to quantify this cost of poor quality

    Juran on Quality by Design, The Free Press (1992),p. 119

    EC E i t l St d d

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    EC Environmental StandardISO 14000

    Core Elements:

    Environmental management

    Auditing

    Performance evaluation

    Labeling

    Life-cycle assessment

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    International Quality Standards

    Industrial Standard Z8101-1981 (Japan) Specification for TQM

    ISO 9000 series (Europe/EC)

    Common quality standards for products sold in Europe(even if made in U.S.)

    ISO 14000 series (Europe/EC)

    Standards for recycling, labeling etc.ASQC Q90 series; MILSTD (U.S.)

    T diti l

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    TraditionalQuality Process (Manufacturing)

    Specifies

    Need

    Customer

    Interprets

    Need

    Marketing

    Designs

    Product

    Defines

    Quality

    Engineering

    Produces

    Product

    Plans

    Quality

    Monitors

    Quality

    Operations

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    TQM

    Encompasses entire organization, from supplier tocustomer

    Stresses a commitment by management to have acontinuing, company-wide, drive toward

    excellence in all aspects of products and services

    that are important to the customer.

    Achieving

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    Organizational

    Practices

    Quality

    Principles

    EmployeeFulfillment

    Attitudes(e.g., Commitment)

    How to Do

    What to Do

    Effective

    Business

    Customer

    Satisfaction

    Achieving

    Total Quality Management

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    Demings Fourteen Points

    Create consistency of purpose

    Lead to promote change

    Build quality into the products

    Build long term relationships

    Continuously improve product, quality, andservice

    Start training

    Emphasize leadership

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    Demings Points - continued

    Drive out fear

    Break down barriers between departments

    Stop haranguing workers

    Support, help, improve

    Remove barriers to pride in work

    Institute a vigorous program of education and self-improvement

    Put everybody in the company to work on thetransformation

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    Concepts of TQM

    Continuous improvement

    Employee empowerment

    Benchmarking

    Just-in-time (JIT)

    Taguchi concepts

    Knowledge of TQM tools

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    Continuous Improvement

    Represents continual improvement of process &customer satisfaction

    Involves all operations& work units

    Other names

    Kaizen (Japanese)

    Zero-defects

    Six sigma

    1984-1994 T/Maker Co.

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    Shewharts PDCA Model

    4.Act 1.Plan

    3.Check 2.Do

    Identify the

    improvement andmake a plan

    Test the planIs the plan

    working

    Implement

    the plan

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    Employee Empowerment

    Getting employees involved in product &process improvements

    85% of quality problems are due to process &material

    Techniques

    Support workers

    Let workers make decisions

    Build teams & quality circles

    1995 Corel Corp.

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    Quality Circles

    Group of 6-12 employees from same workarea

    Meet regularly to solve work-related problems

    4 hours/month

    Facilitator trains & helps

    with meetings

    1995 Corel Corp.

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    Benchmarking

    Selecting best practices to useas a standard for performance

    Determine what to benchmark Form a benchmark team

    Identify benchmarking partners

    Collect and analyze benchmarking information Take action to match or exceed the benchmark

    Resolving Customer Complaints

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    Resolving Customer Complaints

    Best Practices

    Make it easy for clients to complain

    Respond quickly to complaints

    Resolve complaints on the first contact

    Use computers to manage complaints

    Recruit the best for customer service jobs

    J i Ti (JIT)

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    Just-in-Time (JIT)

    Relationship to quality:

    JIT cuts cost of quality

    JIT improves quality Better quality means less inventory and better,

    easier-to-employ JIT system

    J t i Ti (JIT)

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    Just-in-Time (JIT)

    Pull system of production/purchasing

    Customer starts production with an order

    Involves vendor partnership programs to

    improve quality of purchased items

    Reduces all inventory levels

    Inventory hides process & material problems

    Improves process & product quality

    J t I Ti (JIT) E l

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    Just-In-Time (JIT) Example

    Scrap

    Work in process inventory level

    (hides problems)

    Unreliable

    Vendors

    Capacity

    Imbalances

    J t I Ti (JIT) E l

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    Just-In-Time (JIT) Example

    Scrap

    Reducing inventory reveals

    problems so they can be solved.

    Unreliable

    Vendors

    Capacity

    Imbalances

    T l f TQM

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    Tools for TQM

    Quality Function Deployment House of Quality

    Taguchi technique

    Quality loss function

    Pareto charts

    Process charts

    Cause-and-effect diagramsStatistical process control

    Quality Function Deployment

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    Q y p y(QFD)

    Determines what will satisfy the customer

    Translates those customer desires into the target

    design

    Taguchi Techniques

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    Taguchi Techniques

    Experimental design methods to improve product& process design

    Identify key component & process variables affecting

    product variation Taguchi Concepts

    Quality robustness

    Quality loss function

    Target specifications

    Quality Robustness

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    Ability to produceproducts uniformlyregardless ofmanufacturing conditions

    Put robustness in Houseof Quality matrices

    besides functionality

    1984-1994 T/Maker Co.

    1995 Corel Corp.

    Quality Robustness

    Quality Loss Function

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    Shows social cost ($) of deviation from target value

    Assumptions

    Most measurable quality characteristics (e.g., length, weight)have a target value

    Deviations from target value are undesirable

    Equation: L = D2C

    L = Loss ($); D = Deviation; C = Cost

    Quality Loss Function

    Quality Loss Function

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    y

    F

    requency

    Target Upper Lower

    Target-oriented quality

    yields more product in

    the "best" category

    Distribution of Specifications for Products Produced

    Conformance-oriented

    quality keeps productswithin 3 standard

    deviations

    Loss

    High Loss

    Low Loss

    Unacceptable

    Poor

    Fair

    Good

    Best

    Quality Loss Function Example

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    The specifications for thediameter of a gear are 25.00 0.25 mm.If the diameter is out ofspecification, the gear mustbe scrapped at a cost of

    $4.00. What is the lossfunction?

    1984-1994 T/Maker Co.

    Quality Loss Function Example

    Quality Loss Function Solution

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    L = D2C = (X - Target)2C

    L = Loss ($); D = Deviation; C = Cost

    4.00 = (25.25 - 25.00)2C Item scrapped if greater than 25.25

    (USL = 25.00 + 0.25) with a cost of $4.00

    C = 4.00 / (25.25 - 25.00)2 = 64L = D2 64 = (X - 25.00)264

    Enter various X values to obtain L & plot

    Quality Loss Function Solution

    Target Specification Example

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    Freq.

    XTarget USLLSL

    A study found U.S. consumers preferred Sony TVsmade in Japan to those made in the U.S. Both factoriesused the same designs & specifications. The differencein quality goals made the difference in consumerpreferences.

    Japanese factory(Target-oriented)

    U.S. factory(Conformance-oriented)

    Target Specification Example

    Quality Loss Function; Distribution of

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    Qua ty oss u ct o ; st but o o

    Products Produced

    Low loss

    High loss

    Frequency

    Lower Target UpperSpecification

    Loss (toproducingorganization,customer, and

    society)

    Quality Loss Function (a)Unacceptable

    Poor

    Fair

    GoodBest

    Target-orientedquality yields moreproduct in thebest category

    Target-oriented qualitybrings products towardthe target value

    Conformance-orientedquality keeps productwithin three standarddeviations

    Distribution of

    specifications for product

    produced (b)

    PDCA Cycle

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    y

    4.Act:

    Implement theplan

    1.Plan:

    Identify theimprovement andmake a plan

    3.Check:

    Is the planworking

    2.Do:

    Test the plan

    Tools of TQM

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    Tools of TQM

    Tools for generating ideas Check sheet

    Scatter diagram

    Cause and effect diagram

    Tools to organize data Pareto charts

    Process charts (Flow diagrams)

    Tools for identifying problems Histograms Statistical process control chart

    Pareto Analysis of Wine GlassD f t (T t l D f t 75)

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    Defects (Total Defects = 75)

    54

    125 4 2

    72%

    88% 93% 97% 100%

    0

    10

    20

    30

    40

    50

    60

    70

    Scratches Porosity Nicks Contamination Misc.

    Causes, by percent total defects

    Frequency

    (Number)

    0%

    20%

    40%

    60%

    80%

    100%

    Cumulativ

    ePercent

    72% 16% 5% 4% 3%

    Process Chart

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    Shows sequence of events in process

    Depicts activity relationships

    Has many uses Identify data collection points

    Find problem sources

    Identify places for improvement

    Identify where travel distances can be reduced

    Process Chart

    Cause and Effect Diagram

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    Used to find problem sources/solutionsOther names

    Fish-bone diagram, Ishikawa diagram

    Steps Identify problem to correct

    Draw main causes for problem as bones

    Ask What could have caused problems in these areas?Repeat for each sub-area.

    Cause and Effect Diagram

    Cause and Effect DiagramExample

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    Too manydefects

    Problem

    Example

    Cause and Effect DiagramExample

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    Method Manpower

    Material Machinery

    Too manydefects

    Main Cause

    Main Cause

    Example

    Cause and Effect DiagramExample

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    Method Manpower

    Material Machinery

    DrillOvertime

    Steel

    Wood

    Lathe

    Too manydefects

    Sub-Cause

    Example

    Cause and Effect Diagram

    E l

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    Method Manpower

    Material Machinery

    DrillOvertime

    Steel

    Wood

    Lathe

    Too manydefects

    Tired

    Old

    Slow

    Example

    Fishbone Chart - Problems withAirline Customer Service

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    Airline Customer Service

    Statistical Process Control (SPC)

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    Uses statistics & control charts to tell when to adjustprocess

    Developed by Shewhart in 1920s

    Involves Creating standards (upper & lower limits)

    Measuring sample output (e.g. mean wgt.)

    Taking corrective action (if necessary)

    Done while product is being produced

    ( )

    Statistical Process Control Steps

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    Produce GoodProvide Service

    Stop Process

    Yes

    No

    Assign.

    Causes?Take Sample

    Inspect Sample

    Find Out WhyCreate

    Control Chart

    Start

    p

    Process Control Chart

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    Plot of Sample Data Over Time

    0

    20

    40

    60

    80

    1 5 9 13 17 21

    Time

    SampleV

    alue Sample

    Value

    UCL

    Average

    LCL

    Control Chart

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    Patterns to Look for inControl Charts

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    Control Charts

    Inspection

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    Involves examining items to see if an item isgood or defective

    Detect a defective product Does not correct deficiencies in process or product

    Issues

    When to inspect Where in process to inspect

    When and Where to Inspect

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    At the suppliers plant while the supplier is producing

    At your facility upon receipt of goods from the supplier

    Before costly or irreversible processes

    During the step-by-step production processes

    When production or service is complete

    Before delivery from your facility

    At the point of customer contact

    Inspection Points in Services

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    Organization What isInspected Standard

    Jones

    Law Office

    Receptionist

    performance

    Billing

    Attorney

    Is phone answered

    by the second ring

    Accurate, timely,and correct format

    Promptness inreturning calls

    Inspection Points in Services

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    Organization What isInspected Standard

    Hard Rock

    Hotel

    Reception desk

    Doorman

    Room

    Minibar

    Use customers name

    Greet guest in lessthan 30 seconds

    All lights working,spotless bathroom

    Restocked andcharges accuratelyposted to bill

    Inspection Points in Services

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    Organization What isInspected Standard

    Bayfield

    CommunityHospital

    Billing

    Pharmacy

    Lab

    Nurses

    Admissions

    Accurate, timely, and correctformat

    Prescription accuracy,inventory accuracy

    Audit for lab-test accuracy

    Charts immediately updated

    Data entered correctly andcompletely

    Inspection Points in Services

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    Organization What isInspected Standard

    Hard

    RockCafe

    Busboy

    Busboy

    Waiter

    Serves water and

    bread within 1 minuteClears all entre itemsand crumbs prior todesert

    Knows and suggestspecials and desserts

    Inspection Points in Services

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    Organization What isInspected Standard

    Nordstroms

    DepartmentStore

    Display areas

    Stockrooms

    Salesclerks

    Attractive, well-organized, stocked, goodlighting

    Rotation of goods,organized, clean

    Neat, courteous, veryknowledgeable

    Inspection Points in Services

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    BankTeller

    stations

    Loan

    accounts

    Checking

    accounts

    Shortages, courtesy,

    speed, accuracy

    Collateral, proper credit checks,

    rates, terms of loans, default

    rates, loan rates

    Accuracy, speed of entry,

    rate of overdraws

    Organization Some Pointsof Inspection Issues to Consider

    Inspection Points in Services

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    Retail storeStockrooms

    Display areas

    Sales counters

    Clean, uncluttered, organized,

    level of stockouts, amply supply,

    rotation of goods

    Attractive, well-organized, stocked,

    visible goods, good lighting

    Neat, courteous knowledgeable

    personnel; waiting time; accuracy

    in credit checking and sales entry

    Organization Some Pointsof Inspection Issues to Consider

    Inspection Points in Services

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    Restaurant

    Kitchen

    Cashier station

    Dining areas

    Clean, proper storage,

    unadulterated food, health

    regulations observed, well-organized

    Speed, accuracy, appearance

    Clean, comfortable, regularmonitoring by personnel,

    Organization Some Pointsof Inspection

    Issues to Consider

    TQM In Services

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    Service quality is more difficult to measure than forgoods

    Service quality perceptions depend on

    Expectations versus reality

    Process and outcome

    Types of service quality

    Normal: Routine service delivery

    Exceptional: How problems are handled

    Goods versus Services

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    Can be resold

    Can be inventoried

    Some aspects ofquality measurable

    Selling is distinct fromproduction

    Reselling unusual

    Difficult to inventory

    Quality difficult tomeasure

    Selling is part of

    service

    Good Service

    Goods versus Services -continued

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    Product is transportableSite of facility important

    for cost

    Often easy to automateRevenue generated

    primarily from tangibleproduct

    Provider, not product istransportable

    Site of facility important

    for customer contactOften difficult to

    automateRevenue generated

    primarily from intangibleservice.

    Good Service

    Service Quality Attributes

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    Under-standing

    Tangibles

    Reliability

    CommunicationCredibility

    Security

    Responsiveness

    Competence

    Courtesy

    Access

    1995 Corel Corp.

    Determinants of Service Quality

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    Reliability consistency and dependability

    Responsiveness willingness/readiness ofemployees to provide service; timeliness

    Competence possession of skills andknowledge required to perform service

    Access approachability and ease of contact

    Courtesy politeness, respect, consideration,friendliness of contact personnel

    Determinants of Service Quality -Continued

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    Communication keeping customers informed inlanguages they understand

    Credibility trustworthiness, believability, honestySecurity freedom from danger, risk or doubt

    Understanding/knowing the customer making

    the effort to understands the customers needsTangibles the physical evidence of the service