quality slides(minggu4)
TRANSCRIPT
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Global Operations Management
Managing Quality& Six Sigma
(minggu 4)
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Seven Tools for TQM
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MOTOROLA QUALITY AND STRATEGY
DEFINING QUALITY Implications of Quality
Malcolm Baldrige National Quality Award New Mexico Quality Award
Cost of Quality (COQ)
INTERNATIONAL QUALITY STANDARDS ISO 9000 ISO14000
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TOTAL QUALITY MANAGEMENT Continuous Improvement
Employee Empowerment
Benchmarking Just-in-Time (JIT)
Taguchi Concepts
Knowledge of TQM Tools
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TOOLS OF TQM Check sheets
Scatter Diagrams
Cause-and-Effect Diagram Pareto Charts
Flow Charts
Histograms
Statistical Process Control (SPC)
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THE ROLE OF INSPECTIONWhen and Where to Inspect
Source Inspection
Service Industry Inspection Inspection of Attributes vs Variables
TQM IN SERVICES
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To Make the Quality Focus Work
Motorola:
Aggressively began a worldwide education program to
be sure that employees understood quality andstatistical process control
Established goals
Established extensive employee participation andemployee teams
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Ways in Which Quality CanImprove Productivity
Sales Gains Improved response
Higher Prices
Improved reputation
Reduced Costs Increased productivity Lower rework and scrap costs Lower warranty costs
Increased
Profits
Improved
Quality
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Flow of Activities Necessary toAchieve Total Quality Management
Organizational Practices
Quality Principles
Employee Fulfillment
Customer Satisfaction
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Organizational Practices
Leadership
Mission statement
Effective operating procedure
Staff support
TrainingYields: What is important and what is to be
accomplished
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Quality Principles
Customer focus
Continuous improvement
Employee empowerment
Benchmarking
Just-in-time
Tools of TQMYields: How to do what is important and to be
accomplished
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Employment Fulfillment
Empowerment
Organizational commitment
Yields: Employees attitudes that they can
accomplish what is important and to be
accomplished
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Customer Satisfaction
Winning orders
Repeat customers
Yields: An effective organization with a
competitive advantage
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Operation
Reliability & durability
Conformance
Serviceability
Appearance
Perceived quality
Quality
Dimensions of Quality for Goods
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Under-standing
Tangibles
Reliability
CommunicationCredibility
Security
Responsiveness
Competence
Courtesy
Access
1995 Corel Corp.
Service Quality Attributes
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Importance of Quality
Costs & marketshare
Companys
reputation
Productliability
Internationalimplications
Increased
Profits
Lower CostsProductivity
Rework/Scrap
Warranty
Market Gains
Reputation
VolumePrice
Improved
Quality
M l B ld i N ti l Q lit
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Established in 1988 by the U.S. government
Designed to promote TQM practices
Some criteria Senior executive leadership; strategic planning;
management. of process quality
Quality results; customer satisfaction
Recent winners
Corning Inc.; GTE; AT&T; Eastman Chemical.
Malcom Baldrige National QualityAward
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Costs of Quality
Prevention costs - reducing the potential fordefects
Appraisal costs - evaluating products
Internal failure - of producing defective parts orservice
External costs - occur after delivery
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Costs of poor quality are huge, but the
amounts are not known with precision. In
most companies, the accounting systemprovides only a minority of the information
needed to quantify this cost of poor quality
Juran on Quality by Design, The Free Press (1992),p. 119
EC E i t l St d d
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EC Environmental StandardISO 14000
Core Elements:
Environmental management
Auditing
Performance evaluation
Labeling
Life-cycle assessment
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International Quality Standards
Industrial Standard Z8101-1981 (Japan) Specification for TQM
ISO 9000 series (Europe/EC)
Common quality standards for products sold in Europe(even if made in U.S.)
ISO 14000 series (Europe/EC)
Standards for recycling, labeling etc.ASQC Q90 series; MILSTD (U.S.)
T diti l
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TraditionalQuality Process (Manufacturing)
Specifies
Need
Customer
Interprets
Need
Marketing
Designs
Product
Defines
Quality
Engineering
Produces
Product
Plans
Quality
Monitors
Quality
Operations
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TQM
Encompasses entire organization, from supplier tocustomer
Stresses a commitment by management to have acontinuing, company-wide, drive toward
excellence in all aspects of products and services
that are important to the customer.
Achieving
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Organizational
Practices
Quality
Principles
EmployeeFulfillment
Attitudes(e.g., Commitment)
How to Do
What to Do
Effective
Business
Customer
Satisfaction
Achieving
Total Quality Management
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Demings Fourteen Points
Create consistency of purpose
Lead to promote change
Build quality into the products
Build long term relationships
Continuously improve product, quality, andservice
Start training
Emphasize leadership
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Demings Points - continued
Drive out fear
Break down barriers between departments
Stop haranguing workers
Support, help, improve
Remove barriers to pride in work
Institute a vigorous program of education and self-improvement
Put everybody in the company to work on thetransformation
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Concepts of TQM
Continuous improvement
Employee empowerment
Benchmarking
Just-in-time (JIT)
Taguchi concepts
Knowledge of TQM tools
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Continuous Improvement
Represents continual improvement of process &customer satisfaction
Involves all operations& work units
Other names
Kaizen (Japanese)
Zero-defects
Six sigma
1984-1994 T/Maker Co.
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Shewharts PDCA Model
4.Act 1.Plan
3.Check 2.Do
Identify the
improvement andmake a plan
Test the planIs the plan
working
Implement
the plan
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Employee Empowerment
Getting employees involved in product &process improvements
85% of quality problems are due to process &material
Techniques
Support workers
Let workers make decisions
Build teams & quality circles
1995 Corel Corp.
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Quality Circles
Group of 6-12 employees from same workarea
Meet regularly to solve work-related problems
4 hours/month
Facilitator trains & helps
with meetings
1995 Corel Corp.
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Benchmarking
Selecting best practices to useas a standard for performance
Determine what to benchmark Form a benchmark team
Identify benchmarking partners
Collect and analyze benchmarking information Take action to match or exceed the benchmark
Resolving Customer Complaints
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Resolving Customer Complaints
Best Practices
Make it easy for clients to complain
Respond quickly to complaints
Resolve complaints on the first contact
Use computers to manage complaints
Recruit the best for customer service jobs
J i Ti (JIT)
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Just-in-Time (JIT)
Relationship to quality:
JIT cuts cost of quality
JIT improves quality Better quality means less inventory and better,
easier-to-employ JIT system
J t i Ti (JIT)
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Just-in-Time (JIT)
Pull system of production/purchasing
Customer starts production with an order
Involves vendor partnership programs to
improve quality of purchased items
Reduces all inventory levels
Inventory hides process & material problems
Improves process & product quality
J t I Ti (JIT) E l
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Just-In-Time (JIT) Example
Scrap
Work in process inventory level
(hides problems)
Unreliable
Vendors
Capacity
Imbalances
J t I Ti (JIT) E l
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Just-In-Time (JIT) Example
Scrap
Reducing inventory reveals
problems so they can be solved.
Unreliable
Vendors
Capacity
Imbalances
T l f TQM
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Tools for TQM
Quality Function Deployment House of Quality
Taguchi technique
Quality loss function
Pareto charts
Process charts
Cause-and-effect diagramsStatistical process control
Quality Function Deployment
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Q y p y(QFD)
Determines what will satisfy the customer
Translates those customer desires into the target
design
Taguchi Techniques
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Taguchi Techniques
Experimental design methods to improve product& process design
Identify key component & process variables affecting
product variation Taguchi Concepts
Quality robustness
Quality loss function
Target specifications
Quality Robustness
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Ability to produceproducts uniformlyregardless ofmanufacturing conditions
Put robustness in Houseof Quality matrices
besides functionality
1984-1994 T/Maker Co.
1995 Corel Corp.
Quality Robustness
Quality Loss Function
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Shows social cost ($) of deviation from target value
Assumptions
Most measurable quality characteristics (e.g., length, weight)have a target value
Deviations from target value are undesirable
Equation: L = D2C
L = Loss ($); D = Deviation; C = Cost
Quality Loss Function
Quality Loss Function
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y
F
requency
Target Upper Lower
Target-oriented quality
yields more product in
the "best" category
Distribution of Specifications for Products Produced
Conformance-oriented
quality keeps productswithin 3 standard
deviations
Loss
High Loss
Low Loss
Unacceptable
Poor
Fair
Good
Best
Quality Loss Function Example
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The specifications for thediameter of a gear are 25.00 0.25 mm.If the diameter is out ofspecification, the gear mustbe scrapped at a cost of
$4.00. What is the lossfunction?
1984-1994 T/Maker Co.
Quality Loss Function Example
Quality Loss Function Solution
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L = D2C = (X - Target)2C
L = Loss ($); D = Deviation; C = Cost
4.00 = (25.25 - 25.00)2C Item scrapped if greater than 25.25
(USL = 25.00 + 0.25) with a cost of $4.00
C = 4.00 / (25.25 - 25.00)2 = 64L = D2 64 = (X - 25.00)264
Enter various X values to obtain L & plot
Quality Loss Function Solution
Target Specification Example
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Freq.
XTarget USLLSL
A study found U.S. consumers preferred Sony TVsmade in Japan to those made in the U.S. Both factoriesused the same designs & specifications. The differencein quality goals made the difference in consumerpreferences.
Japanese factory(Target-oriented)
U.S. factory(Conformance-oriented)
Target Specification Example
Quality Loss Function; Distribution of
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Qua ty oss u ct o ; st but o o
Products Produced
Low loss
High loss
Frequency
Lower Target UpperSpecification
Loss (toproducingorganization,customer, and
society)
Quality Loss Function (a)Unacceptable
Poor
Fair
GoodBest
Target-orientedquality yields moreproduct in thebest category
Target-oriented qualitybrings products towardthe target value
Conformance-orientedquality keeps productwithin three standarddeviations
Distribution of
specifications for product
produced (b)
PDCA Cycle
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y
4.Act:
Implement theplan
1.Plan:
Identify theimprovement andmake a plan
3.Check:
Is the planworking
2.Do:
Test the plan
Tools of TQM
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Tools of TQM
Tools for generating ideas Check sheet
Scatter diagram
Cause and effect diagram
Tools to organize data Pareto charts
Process charts (Flow diagrams)
Tools for identifying problems Histograms Statistical process control chart
Pareto Analysis of Wine GlassD f t (T t l D f t 75)
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Defects (Total Defects = 75)
54
125 4 2
72%
88% 93% 97% 100%
0
10
20
30
40
50
60
70
Scratches Porosity Nicks Contamination Misc.
Causes, by percent total defects
Frequency
(Number)
0%
20%
40%
60%
80%
100%
Cumulativ
ePercent
72% 16% 5% 4% 3%
Process Chart
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Shows sequence of events in process
Depicts activity relationships
Has many uses Identify data collection points
Find problem sources
Identify places for improvement
Identify where travel distances can be reduced
Process Chart
Cause and Effect Diagram
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Used to find problem sources/solutionsOther names
Fish-bone diagram, Ishikawa diagram
Steps Identify problem to correct
Draw main causes for problem as bones
Ask What could have caused problems in these areas?Repeat for each sub-area.
Cause and Effect Diagram
Cause and Effect DiagramExample
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Too manydefects
Problem
Example
Cause and Effect DiagramExample
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Method Manpower
Material Machinery
Too manydefects
Main Cause
Main Cause
Example
Cause and Effect DiagramExample
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Method Manpower
Material Machinery
DrillOvertime
Steel
Wood
Lathe
Too manydefects
Sub-Cause
Example
Cause and Effect Diagram
E l
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Method Manpower
Material Machinery
DrillOvertime
Steel
Wood
Lathe
Too manydefects
Tired
Old
Slow
Example
Fishbone Chart - Problems withAirline Customer Service
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Airline Customer Service
Statistical Process Control (SPC)
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Uses statistics & control charts to tell when to adjustprocess
Developed by Shewhart in 1920s
Involves Creating standards (upper & lower limits)
Measuring sample output (e.g. mean wgt.)
Taking corrective action (if necessary)
Done while product is being produced
( )
Statistical Process Control Steps
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Produce GoodProvide Service
Stop Process
Yes
No
Assign.
Causes?Take Sample
Inspect Sample
Find Out WhyCreate
Control Chart
Start
p
Process Control Chart
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Plot of Sample Data Over Time
0
20
40
60
80
1 5 9 13 17 21
Time
SampleV
alue Sample
Value
UCL
Average
LCL
Control Chart
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Patterns to Look for inControl Charts
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Control Charts
Inspection
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Involves examining items to see if an item isgood or defective
Detect a defective product Does not correct deficiencies in process or product
Issues
When to inspect Where in process to inspect
When and Where to Inspect
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At the suppliers plant while the supplier is producing
At your facility upon receipt of goods from the supplier
Before costly or irreversible processes
During the step-by-step production processes
When production or service is complete
Before delivery from your facility
At the point of customer contact
Inspection Points in Services
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Organization What isInspected Standard
Jones
Law Office
Receptionist
performance
Billing
Attorney
Is phone answered
by the second ring
Accurate, timely,and correct format
Promptness inreturning calls
Inspection Points in Services
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Organization What isInspected Standard
Hard Rock
Hotel
Reception desk
Doorman
Room
Minibar
Use customers name
Greet guest in lessthan 30 seconds
All lights working,spotless bathroom
Restocked andcharges accuratelyposted to bill
Inspection Points in Services
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Organization What isInspected Standard
Bayfield
CommunityHospital
Billing
Pharmacy
Lab
Nurses
Admissions
Accurate, timely, and correctformat
Prescription accuracy,inventory accuracy
Audit for lab-test accuracy
Charts immediately updated
Data entered correctly andcompletely
Inspection Points in Services
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Organization What isInspected Standard
Hard
RockCafe
Busboy
Busboy
Waiter
Serves water and
bread within 1 minuteClears all entre itemsand crumbs prior todesert
Knows and suggestspecials and desserts
Inspection Points in Services
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Organization What isInspected Standard
Nordstroms
DepartmentStore
Display areas
Stockrooms
Salesclerks
Attractive, well-organized, stocked, goodlighting
Rotation of goods,organized, clean
Neat, courteous, veryknowledgeable
Inspection Points in Services
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BankTeller
stations
Loan
accounts
Checking
accounts
Shortages, courtesy,
speed, accuracy
Collateral, proper credit checks,
rates, terms of loans, default
rates, loan rates
Accuracy, speed of entry,
rate of overdraws
Organization Some Pointsof Inspection Issues to Consider
Inspection Points in Services
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Retail storeStockrooms
Display areas
Sales counters
Clean, uncluttered, organized,
level of stockouts, amply supply,
rotation of goods
Attractive, well-organized, stocked,
visible goods, good lighting
Neat, courteous knowledgeable
personnel; waiting time; accuracy
in credit checking and sales entry
Organization Some Pointsof Inspection Issues to Consider
Inspection Points in Services
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Restaurant
Kitchen
Cashier station
Dining areas
Clean, proper storage,
unadulterated food, health
regulations observed, well-organized
Speed, accuracy, appearance
Clean, comfortable, regularmonitoring by personnel,
Organization Some Pointsof Inspection
Issues to Consider
TQM In Services
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Service quality is more difficult to measure than forgoods
Service quality perceptions depend on
Expectations versus reality
Process and outcome
Types of service quality
Normal: Routine service delivery
Exceptional: How problems are handled
Goods versus Services
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Can be resold
Can be inventoried
Some aspects ofquality measurable
Selling is distinct fromproduction
Reselling unusual
Difficult to inventory
Quality difficult tomeasure
Selling is part of
service
Good Service
Goods versus Services -continued
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Product is transportableSite of facility important
for cost
Often easy to automateRevenue generated
primarily from tangibleproduct
Provider, not product istransportable
Site of facility important
for customer contactOften difficult to
automateRevenue generated
primarily from intangibleservice.
Good Service
Service Quality Attributes
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Under-standing
Tangibles
Reliability
CommunicationCredibility
Security
Responsiveness
Competence
Courtesy
Access
1995 Corel Corp.
Determinants of Service Quality
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Reliability consistency and dependability
Responsiveness willingness/readiness ofemployees to provide service; timeliness
Competence possession of skills andknowledge required to perform service
Access approachability and ease of contact
Courtesy politeness, respect, consideration,friendliness of contact personnel
Determinants of Service Quality -Continued
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Communication keeping customers informed inlanguages they understand
Credibility trustworthiness, believability, honestySecurity freedom from danger, risk or doubt
Understanding/knowing the customer making
the effort to understands the customers needsTangibles the physical evidence of the service