QL0030902-00 F

QLogic Brand Guidelines

ii QL0030902-00 F

QLogic Brand Guidelines

Information furnished in this manual is believed to be accurate and reliable. However, QLogic Corporation assumes no responsibility for its use, nor for any infringements of patents or other rights of third parties which may result from its use. QLogic Corporation reserves the right to change product specifications at any time without notice. Applications described in this document for any of these products are for illustrative purposes only. QLogic Corporation makes no representation nor warranty that such applications are suitable for the specified use without further testing or modification. QLogic Corporation assumes no responsibility for any errors that may appear in this document.

Document Revision History

Revision A, September 2009

Revision B, May 2010

Revision C, May 2010

Revision D, December 2011

Revision E, August 2012

Revision F, November 2012

Changes Sections Affected

QL0030902-00 F iii

Table of Contents

Preface

What’s in this Guide . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . vDocumentation Conventions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . v

1 Introduction

Corporate Identity. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1-1Tagline . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1-1Getting Help from Corporate Marketing . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1-2

2 Using Logos

The QLogic Logo . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2-1Our Signature . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2-1Logo Mandates . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2-2Clear Space and Size Requirements. . . . . . . . . . . . . . . . . . . . . . . . . . 2-2

Clearance Requirements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2-2Size Requirements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2-3

Logo Examples . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2-4Vertical Logo. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2-4Horizontal Logo. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2-5

Approved Colors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2-5Correct and Incorrect Usage . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2-6

Other Logos . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2-8Adaptive Convergence Logos . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2-8Alliance Logos . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2-10Partner Training Logos . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2-10SAN Logos . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2-12Service Logos . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2-15Signature Partner Logos . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2-16Switch to Q Logos . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2-17Miscellaneous Logos. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2-18

3 Using Colors and Fonts

Print Color Palette . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3-1QLogic Blue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3-1

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QLogic Brand Guidelines

Complementary Colors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3-1Typography. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3-2

Helvetica Font Family . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3-3Arial Font . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3-3

4 Trademarks

Trademarks . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4-1First Use . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4-1Approved Registered Trademarks. . . . . . . . . . . . . . . . . . . . . . . . . . . . 4-1Trademark Symbols . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4-2

Trademark and Copyright Notice . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4-3

Index

List of FiguresFigure Page

2-1 Identifying Parts of the QLogic Logo . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2-22-2 Clearance Requirements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2-32-3 QLogic Logo Shown in Minimum Width Size . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2-32-4 QLogic Vertical Logos in QLogic Blue and Black . . . . . . . . . . . . . . . . . . . . . . . . . . . 2-42-5 QLogic Vertical Logo in White on Blue (Reversed Colors). . . . . . . . . . . . . . . . . . . . 2-42-6 QLogic Horizontal Logos . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2-52-7 Unacceptable Logo Usage. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2-73-1 QLogic Blue Color . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3-13-2 Print Color Palettes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3-24-1 Boilerplate Trademark and Copyright Notice . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4-3

List of Tables4-1 Creating Trademark Symbols . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4-3

QL0030902-00 F v

Preface

The QLogic Brand Guidelines provide information about maintaining the QLogic corporate identity, including correct use of logos, colors, fonts, and trademarks.

What’s in this GuideThis preface provides a general overview of the guide. The remainder of this guide is organized into the following chapters:

1 Introduction provides information on the QLogic corporate identity and contact information for obtaining help from the QLogic Corporate Marketing department.

2 Using Logos provides usage guidelines for the QLogic logo and other company-approved logo graphics.

3 Using Colors and Fonts provides information on using the QLogic color palettes designed for print and Microsoft® PowerPoint® presentations as well as acceptable fonts to use.

4 Trademarks covers trademark and certification mark use and provides the text of the QLogic boilerplate copyright and trademark notice.

At the end of this guide you will find an index to help you quickly find the information you need.

Documentation ConventionsThis guide uses the following documentation conventions:

NOTE: provides additional information.

Text in blue font indicates a hyperlink (jump) to a figure, table, or section in this guide. Links to Web sites are shown in underlined blue. For example:

Figure 2-7 shows examples of the horizontal QLogic logo.

For details, see “Trademarks” on page 4-2.

For more information, visit www.qlogic.com.

vi QL0030902-00 F

Preface

Documentation Conventions

Text in italics indicates terms, emphasis, or document titles. For example:

The term signature refers to the combination of the logotype and symbol.

For a complete listing of license agreements, refer to the QLogic Software End User License Agreement.

QL0030902-00 F 1-1

1 Introduction

This document contains a comprehensive set of best practices and standards for consistently and correctly using and displaying the QLogic brand. This introductory chapter provides information on the following:

Corporate Identity

Tagline

“Getting Help from Corporate Marketing” on page 1-2

Corporate IdentityCorporate identity is the image that we convey to our customers and the world. The QLogic corporate identity reflects our brand promise, vision, and personality.

Our most identifiable mark is the QLogic corporate logo, the combination of the symbol and wordmark1 displayed on our products, sales materials, documentation, business cards, and buildings.

These are visual representations of the QLogic image, brand, and global presence in the marketplace. It is essential that we produce consistent quality, look and feel, and voice and tone—or personality—across all of our material.

TaglineQLogic’s tagline captures in a few words the spirit of our company: delivering high performance networking infrastructure and achieving at a very high level both as a company and individually.

Tagline The Ultimate in Performance.

1 A wordmark is a standardized graphic representation of the name of a company, institution, orproduct name used for purposes of identification and branding. A wordmark is usually a distincttext-only typographic treatment, as can be found in the graphic identity of QLogic.

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1–Introduction

Getting Help from Corporate Marketing

Getting Help from Corporate MarketingThe QLogic Corporate Marketing team stands ready to help you with any marketing communications project you have. We can provide assistance in the following areas:

Program development

Branding and messaging

Creative direction

Design and layout

Graphics

Copywriting

Web programming

Flash programming

Printing

Videotaping and post-production

Audio recording and post-production (podcasts)

QL0030902-00 F 2-1

2 Using Logos

This chapter provides usage guidelines for these graphics:

The QLogic Logo

“Other Logos” on page 2-8

The QLogic LogoThe QLogic logo is our principal corporate identifier and “master brand.” To maintain brand consistency, our logo requires consistent treatment, usage, and standards. We use this logo on ads, brochures, interoperability guides, case studies, webinars, white papers, data sheets, competitive briefs, technical briefs, fact sheets, Web pages, videos, presentations, technical guides, and more.

This section covers the following information on using the QLogic logos:

Our Signature

“Logo Mandates” on page 2-2

“Clear Space and Size Requirements” on page 2-2

“Logo Examples” on page 2-4

“Approved Colors” on page 2-5

“Correct and Incorrect Usage” on page 2-6

Our SignatureThe term signature refers to the combination of the logotype and symbol. The word signature is also synonymous with the word “logo.”

The QLogic signature contains two elements: logotype and symbol, and these two elements are usually accompanied by the tagline, “The Ultimate in Performance.”

The interlocking rings represent networking storage, with QLogic at the center of that system.

The QLogic signature must always be given adequate space, for prominence and easy identification, as well as adequate contrast, for clarity and readability.

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2Using Logos

The QLogic Logo

Figure 2-1 Identifying Parts of the QLogic Logo

Logo MandatesThe elements of the signature have been carefully designed and are not a standard typeface or font.

Do not modify or re-create the symbol, logotype, or tagline (see “Correct and Incorrect Usage” on page 2-6).

To maintain consistency and integrity, always use original electronic artwork supplied by Corporate Marketing.

Clear Space and Size RequirementsThis section covers the clearance and size requirements for the QLogic logo.

Clearance Requirements

The QLogic signature must always appear in a clean and uncluttered layout. Maintain a minimum clearance around the signature equaling the height of the letter “Q”, as shown in Figure 2-2.

Logotype

Symbol

Tagline

Signature(logo)

2Using Logos

The QLogic Logo

QL0030902-00 F 2-3

Figure 2-2 Clearance Requirements

In addition, adhere to the following requirements:

Whenever possible, use more than the required clear space.

Keep the area around and over the signature clear of all type, photos, illustrations, or other graphic elements.

The signature may not appear on a patterned or complex background.

Any requested exceptions to the clear space and size guidelines must be approved by Corporate Marketing.

Size Requirements

The minimum size requirement for logo usage is 1” (one inch) wide.

Figure 2-3 QLogic Logo Shown in Minimum Width Size

“Q”-height

1”

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2Using Logos

The QLogic Logo

Logo ExamplesThe “vertical” logo is the officially recognized logo for QLogic and is to be used for all purposes unless a “horizontal” logo is more appropriate (see Horizontal Logo).

Vertical Logo

Figure 2-4 shows the QLogic vertical logo in both the standard QLogic blue color (PMS 661 Blue) and in black.

Figure 2-4 QLogic Vertical Logos in QLogic Blue and Black

Figure 2-5 shows the vertical logo in reversed colors: white on blue.

Figure 2-5 QLogic Vertical Logo in White on Blue (Reversed Colors)

PMS 661 Blue

Black

2Using Logos

The QLogic Logo

QL0030902-00 F 2-5

Horizontal Logo

The “horizontal” logo is used primarily on building signage and event signage. Other acceptable uses include:

Promotional merchandise (when the vertical logo is not feasible) Any use where the vertical and justified logos are not feasible

All uses must be approved by Corporate Marketing.

Figure 2-6 shows examples of the horizontal logo.

Figure 2-6 QLogic Horizontal Logos

Approved ColorsThe QLogic logo can appear in the following colors:

QLogic Blue—PANTONE 661 (PMS 661) Preferably on a white or an off-white background.

BlackPreferably on a white or an off-white background.

WhiteOnly on a solid QLogic Blue background color (see example shown in Figure 2-5).

For most applications, the QLogic Blue logo should be used.

When product processes prevent the use of QLogic Blue, the black-and-white version of the logotype should be used.

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2Using Logos

The QLogic Logo

Correct and Incorrect UsageOnly one format (vertical, justified, or horizontal) may be used in the same document or application.

The QLogic signature, color palette, and typography are the primary elements of the brand identity.

To maximize the opportunity for visual recall, apply QLogic logos consistently as specified in these guidelines, and in the electronic artwork provided by Corporate Marketing.

Ensure that you do not violate these usage restrictions:

Never place the logotype above the symbol.

Never use the symbol without the logotype.

Never use colors other than PMS 661, white, or black.

Never skew or distort the symbol or logotype.

Never place the symbol and logotype on a colored background (either use the reverse white-on-blue version or place on a white background).

Never replace the logotype with any other font.

Figure 2-7 shows a few examples of incorrect usage. The incorrect usage examples apply to all three versions of the logo.

2Using Logos

The QLogic Logo

QL0030902-00 F 2-7

Figure 2-7 Unacceptable Logo Usage

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2Using Logos

Other Logos

Other LogosThis section provides examples of other logos used by QLogic, including the following:

“Adaptive Convergence Logos” on page 2-8 “Alliance Logos” on page 2-10 “Partner Training Logos” on page 2-10 “SAN Logos” on page 2-12 “Service Logos” on page 2-15 “Signature Partner Logos” on page 2-16 “Switch to Q Logos” on page 2-17 “Miscellaneous Logos” on page 2-18

Adaptive Convergence LogosUse the following Adaptive Convergence logos on ads, brochures, interoperability guides, case studies, webinars, white papers, data sheets, Web pages, PowerPoint presentations, and so on.

Adaptive Convergence

Use to promote Adaptive Convergence.

ConvergeFlex

Use to promote ConvergeFlex.

FlexOffload

Use to promote FlexOffload.

2Using Logos

Other Logos

QL0030902-00 F 2-9

Flex Port

Use to promote Flex Port.

NPAR

Use to promote NPAR.

SecureFlex

Use to promote SecureFlex.

VMflex

Use to promote VMflex.

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2Using Logos

Other Logos

Alliance LogosUse the following Alliance logos on ads, brochures, PowerPoint presentations, Web pages, and so on.

Partner Training LogosThe following Partner Training logos are provided to resellers that have been certified with QLogic.

NETtrack

Use to promote the NETtrack Alliance Program.

CONVERGEDtrack

Use to promote the Converged Networking component of the NETtrack Alliance Program.

STORAGEtrack

Use to promote the Storage Networking component of the NETtrack Alliance Program.

Certified Data Migration Associate

For use by certified resellers on their e-mail signatures.

Certified Ethernet Solutions Associate

For use by certified resellers on their e-mail signatures.

CERTIFIEDData Migration

Associate

CERTIFIEDEthernet Solutions

Associate

2Using Logos

Other Logos

QL0030902-00 F 2-11

Certified FCoE Specialist

For use by certified resellers on their e-mail signatures.

Certified Fibre Channel Associate

For use by certified resellers on their e-mail signatures.

Certified Fibre Channel Specialist

For use by certified resellers on their e-mail signatures.

CERTIFIEDFCoE

Specialist

CERTIFIEDFibre Channel

Associate

CERTIFIEDFibre Channel

Specialist

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2Using Logos

Other Logos

SAN LogosUse the following SAN logos on ads, brochures, interoperability guides, case studies, webinars, white papers, data sheets, Web pages, PowerPoint presentations, and so on.

iSCSI READY

Use when promoting iSCSI adapters, routers and switches.

10Gb READY

Use when promoting Fibre Channel switches and routers.

Certified Fresh 8Gb

Use only when promoting HP 8Gb Fibre Channel solutions.

Cool HBA Technology

Use when promoting Cool HBA™ solutions.

No Fans Required

Use when promoting Cool HBA solutions.

StarPower

Use when promoting efficiency of SAN solutions.

2Using Logos

Other Logos

QL0030902-00 F 2-13

#1 in [product]

Use to promote QLogic leadership in:

Adapters

ASICs

Switches

The Ultimate in 2Gb

Use when promoting 2Gb solutions.

The Ultimate in 4Gb

Use when promoting 4Gb solutions.

The Ultimate in 8Gb

Use when promoting 8Gb solutions.

The Ultimate in 10Gb

Use when promoting 10Gb solutions.

The Ultimate in 16Gb

Use when promoting 16Gb solutions.

The Ultimate in Fibre Channel

Use when promoting Fibre Channel solutions.

Adapters ASICs Switches

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2Using Logos

Other Logos

The Ultimate in FCoE

Use when promoting Fibre Channel over Ethernet (FCoE) solutions.

The Ultimate in iSCSI

Use when promoting iSCSI solutions.

2Using Logos

Other Logos

QL0030902-00 F 2-15

Service LogosUse the following service logos on ads, brochures, PowerPoint presentations, Web pages, and so on.

Choice Service Level

Use when promoting the Choice service level program.

Exchange Service Level

Use to promote the Exchange service level program.

Select Service Level

Used to promote the Select service level program.

Preferred Service Level

Used to promote the Preferred service level program.

Prime Service Level

Use to promote the Prime service level program.

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2Using Logos

Other Logos

Signature Partner LogosUse the following logos on ads, brochures, PowerPoint presentations, Web pages, and so on.

Gold Partner

Use to promote the Gold Signature Partner component of the Signature Partner Program.

Platinum Partner

Use to promote the Platinum Signature Partner component of the Signature Partner Program.

Silver Partner

Use to promote the Silver Signature Partner component of the Signature Partner Program.

2Using Logos

Other Logos

QL0030902-00 F 2-17

Switch to Q LogosThe “Q” symbol can be used with the “Switch to Q” promotional tag line:

The “Q” symbol cannot be used as a standalone element:

The “Switch to Q” tagline follows similar branding guidelines as the QLogic logo (see “Logo Mandates” on page 2-2). It cannot be modified from what is provided by Corporate Marketing in blue, black, or white:

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2Using Logos

Other Logos

Miscellaneous LogosUse these miscellaneous logos on ads, brochures, PowerPoint presentations, Web pages, and so on.

QLogic Demo Center

Use to promote the QLogic demo center.

Customer Satisfaction

Use to promote customer satisfaction.

5-Year Warranty

Use to promote the 5-year warranty for QLogic Host Bus Adapters.

QL0030902-00 F 3-1

3 Using Colors and Fonts

The use of visual elements, such as colors and fonts, is important in supporting the QLogic corporate identity. This chapter provides information on the following:

Print Color Palette

“Typography” on page 3-2

Print Color PaletteThe print color palette consists of QLogic Blue and a set of colors designed to complement QLogic Blue.

QLogic BlueThe QLogic Blue color is defined as PMS 661. It is illustrated in the QLogic logos, as shown in Figure 3-1.

Figure 3-1 QLogic Blue Color

Complementary ColorsThis color palette was created to provide consistency within our visual identity program. Use the primary and secondary color palettes shown in Figure 3-2 for print collateral and signage requiring a unique mix of colors.

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3Using Colors and Fonts

Typography

Figure 3-2 Print Color Palettes

TypographyConsistently use the type styles chosen by QLogic as part of its corporate identity to help create a recognizable look for all our materials, and to help customers identify QLogic communications.

NOTE:

If you have questions regarding typeface usage, please contact Corporate Marketing.

3Using Colors and Fonts

Typography

QL0030902-00 F 3-3

Helvetica Font FamilyUse the following typefaces from the Helvetica font family for corporate external materials such as sales collateral, trade show graphics and signs, and advertising:

This text is Helvetica.

This text is Helvetica-Condensed Light.

This text is HelveticaNeue Condensed.

This text is Helvetica-Condensed (bold).

Arial FontUse Arial typeface for PowerPoint slides, internal communications, technical documentation, and other corporate communication, for example:

This text is Arial.

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3Using Colors and Fonts

Typography

QL0030902-00 F 4-1

4 Trademarks

The QLogic logo is known as the “master brand” of the company. All other logos we use at QLogic are part of a brand naming hierarchy. It is a top priority to protect and promote the QLogic brand and our intellectual property. Adhere to the trademark requirements spelled out in this chapter to protect our brand.

“Trademarks” on page 4-1

“Trademark and Copyright Notice” on page 4-3

TrademarksThis section provides the following trademark information:

“First Use” on page 4-1

“Approved Registered Trademarks” on page 4-1

“Trademark Symbols” on page 4-2

First UseIn the first use in text of a trademarked name or a product, the QLogic corporate name should appear first with the appropriate trademark symbol, followed by the product trademark with the appropriate trademark symbol. Subsequent instances do not need the trademarks added.

Approved Registered Trademarks

QLogic trademarks registered with the United States Patent and Trademark Office include:

QLogic®

QLogic logoConvergeFlex®

FastFabric®

FlexLOM®

FlexOffload®

Intelligent NIC®

Networking University®

QConvergeConsole®

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4Trademarks

Trademarks

SANdoctor®

SANsurfer®

SecureFlex®

QLogic trademarks not registered with the United States Patent and Trademark Office include:

Adaptive Convergence™Cool HBA™Enterprise Fabric Suite™QLogic Universal Access Point™StarPower™VMflex™

Trademark SymbolsQLogic uses the following trademark symbols:

Registered Trademark. The registered trademark symbol (®) denotes that QLogic property is registered through the U.S. Patent and Trademark Office (USPTO).

Trademarks. The trademark symbol (™) indicates that we, as a company, have either filed an “intent to use form” with the USPTO or plan to protect the property in the future. Trademarks are used mainly to protect products.

Service marks. The service mark symbol (SM) provides the same protection as a ™ and is used to distinguish and protect the company’s programs and services that are unique from those offered by other companies.

Copyrights. The copyright symbol (©) indicates protection of “original works of authorship,” both published and unpublished. The copyright protects the form of expression rather than the subject matter, and the symbol is used similar to trademark and service marks, protecting the author’s work. Copyrights are registered by the Copyright Office of the Library of Congress.

4Trademarks

Trademark and Copyright Notice

QL0030902-00 F 4-3

To create these marks in word processing and publishing software programs, refer to Table 4-1.

Trademark and Copyright NoticeUse the boilerplate copyright and trademark notice shown in Figure 4-1 in every collateral item, press release, PowerPoint presentation, or other document. It typically appears at the bottom of the last page or on the back cover. Check with Corporate Marketing to obtain specific language that would alter or add to this copy.

Figure 4-1 Boilerplate Trademark and Copyright Notice

Table 4-1. Creating Trademark Symbols

Symbol Microsoft Word FrameMaker InDesign

® CTRL+ALT+r CTRL+q ( ALT+r

™ CTRL+ALT+t CTRL+q * ALT+2

SM SM and format super-script

SM and format super-script

SM and format super-script

© CTRL+ALT+c CTRL+q ) ALT+g

© 2012 QLogic Corporation. Specifications are subject to change without notice. All rights reserved worldwide. QLogic and the QLogic logo [additional QLogic trademarks go here] are registered trademarks of QLogic Corporation. [Additional trademark statements go here.] All other brand and product names are trademarks or registered trademarks of their respective owners. Information supplied by QLogic Corporation is believed to be accurate and reliable. QLogic Corporation assumes no responsibility for any errors in this brochure [or guide/document]. QLogic Corporation reserves the right, without notice, to make changes in product design orspecifications.

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4Trademarks

Trademark and Copyright Notice

QL0030902-00 F Index-1

Index

Aalliance 2-10alliance logos 2-10approved colors, QLogic logo 2-5Arial font, using 3-3

Bblue text, meaning of vboilerplate text

copyright notice 4-3trademark notice 4-3

Cclearance requirements, QLogic logo 2-2color palettes

print 3-1QLogic, complementary colors 3-1

colors, QLogic logo 2-5contacting Corporate Marketing 1-2contents overview vconventions, documentation vcopyright notice 4-3corporate identity 1-1Corporate Marketing, contacting 1-2

Ddocumentation

conventions used vwhat’s in this guide v

Ffonts

Arial 3-3Helvetica family 3-3using 3-2

Ggetting help from Corporate Marketing 1-2

Hhelp, obtaining 1-2helvetica font, using 3-3horizontal logo 2-5

Iidentity, corporate 1-1introduction to guide 1-1italicized text, meaning of vi

Index-2 QL0030902-00 F

Index

Llogos 2-1, 2-10

adaptive convergence 2-8miscellaneous 2-18partner training 2-10QLogic, elements of 2-2SAN 2-12service 2-15signature partner 2-16Switch to Q 2-17The Ultimate in… 2-13usage, QLogic 2-1

logotype 2-1

Mmaster brand 2-1minimum size, QLogic logo 2-3miscellaneous logos 2-18

Ppalettes, color

QLogic Blue 3-1QLogic complementary colors 3-1

partner training logos, using 2-10preface vprint color palette 3-1

QQLogic Blue, definition of 3-1QLogic logo

clearance requirements 2-2colors, 2-5examples 2-4horizontal 2-5mandates for use 2-2minimum size 2-3signature 2-1size requirements 2-3

usage 2-1usage, correct 2-6usage, incorrect 2-6

Rrestrictions, QLogic logo use 2-6

SSAN

logos, using 2-12service logos 2-15Signature Partner logos 2-16signature, logotype plus symbol 2-1size requirements, QLogic logo 2-3StarPower

logo 2-12Switch to Q logos 2-17symbol, logo 2-1

Ttagline 1-1tagline, in logo 2-1trademarks

approved registered trademarks 4-1first use 4-1notice, boilerplate text 4-3

type styles 3-2typography 3-2

UThe Ultimate in…logos 2-13underlined blue text, meaning of v

Vvertical QLogic logo 2-4

Index

QL0030902-00 F Index-3

Wwhat’s in this guide vwordmark, using 1-1

© 2009–2012 QLogic Corporation. Specifications are subject to change without notice. All rights reserved worldwide. QLogic, the QLogic logo, ConvergeFlex, FastFabric, FlexLOM, FlexOffload, Intelligent NIC, Networking University, NetXen, SANdoctor, SANsurfer, SecureFlex, SilverStorm, Adaptive Convergence, Cool HBA, Enterprise Fabric Suite, QConvergeConsole, QLogic Universal Access Point, StarPower, TrueScale, vFabric, and VMflex are trademarks or registered trademarks of QLogic Corporation. Microsoft and PowerPoint are registered trademarks of Microsoft Corporation. All other brand and product names are trademarks or registered trademarks of their respective owners. Information supplied by QLogic Corporation is believed to be accurate and reliable. QLogic Corporation assumes no responsibility for any errors in this brochure. QLogic Corporation reserves the right, without notice, to make changes in product design or specifications.

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