12 Awesome Logos With Hidden Meaning

Prepared By:

Md. Masum ChowdhuryManager, Strategic Brand Management Department

masum.pha@gmail.com_+880-017176-42874

Do you know the Hidden meaning of Logo ?

• Logos aren’t always what they seem. Some of these logos can hold a lot of information about the brand, all you have to do is look at the clues.

Lets to know the Hidden meaning of Logo

• I’ve selected 1 Dozen great logos that have some sort of hidden message.

• I’m sure you’ve seen some of these hidden messages before, but I hope I’ve been able to show you some new ones as well.

Brand Explanation of Amazon Logo

• The arrowed smile that they bring to customers faces, ok, I know it,everybody knows, but did you ever think about the direction andthe meaning of this arrow?

• Can’t believe you’ve never heard of Amazon, come on!Worldwide trademark is recognized by millions everyday.What’s great about the logo?

• Yes, it implies that Amazon.com covers everything from A to Z.

Fedex is what comes to mind first when you think of delivery. Seen that two-colored logo a zillion times, but did you ever notice the hidden arrow between the “e” and “x” letters? This great work was designed by Linden Leader & Landor associates in the year 1994.

Brand Explanation of Fedex Logo

The arrow apparently symbolizes speed and precision, the two main goals of the company.

Hope For African Children Initiative

• What do you see first, the faces or the Africa map? It’sinteresting that different people see the samepicture/image differently. Isn’t it?

Uniliver Brand Logo Explanation

• Unilever logo is the most complex one I guess. And it’s beautiful at the same time. All the symbols inside the logo have meaning, bearing the company’s goals! Some of them: fish – represents food, sea or fresh water; heart – a symbol of love, care and health and so on.

Brand Logo Explanation of Sony VAIO

• Ever wondered what the hell does VAIO mean?? Well,as an acronym it means “Visual Audio IntelligenceOrganizer”; graphically, the VAIO logo represents theintegration of analog and digital technology. The ‘VA’represents an analog wave and the ‘IO’ representsdigital binary code.

Brand Explanation of City Direct Logo

• This one is also worthy. See the “C” and “D” and the plane between them?

Brand Explanation of BarCode Logo

• The word “Bar” is in bold probably to connect theword to the beer glass. Want some beer?

Brand Explanation of Backspace

• I don’t know who does this logo belong to, but itdoesn’t matter as long as the logo is smart, now doesit? It makes me wanna press the backspace key andcorrect the word!

Brand Explanation of Pencil Logo

• A nice logo for a design studio or something like that.Classic and simple, yet professional realization. Hopeyou see the pencil formed by “i” and “l” at the end.

Brand Explanation of Black and White Logo

• This one is a beautiful masterpiece. The logo wasdesigned by Ronald J. Cala II for Children’s Book,Editorial. Looks really artistic to me. Especially how thedesigner put the dove between the kids.

Brand Logo Explanation Baskin Robbins

• A shout out to ice cream lovers! Those of you who really love ice cream must have noticed the “31″ in the Baskin Robbins logo. Didn’t you? It stays for 31 flavors they offer. Pretty good concept, huh?

Brand Logo Explanation of ZIP

• At first, you might not notice the “I”, but it is there. The zipper between “Z” and “P” is the “I”. Cool.

Families and Marriage magazines

• A very clear logo, it displays the special relationship between familiesand marriages through its letters. The lower case ‘i’s in “families” areshown in three different sizes, representing the man as the longest Ifollowed by the woman and the child. Moving on to the second wordin the logo, the upper case “R”s mirror each other with their endssticking to each other, representing the bond of a relationship.Altogether, the logo provides a very emotional appeal.

Thanks

Prepared ByMasum Chowdhury

ManagerStrategic Brand Management Department

masum.pha@gmail.com, +880-0171-7642874