Use your observation skills to identify the hidden image in these everyday logos. This logo appears to be very simple, but if you look at the white space between the "E" and "x" in Ex," you'll find it is more complex than you thought. Can you spot the arrow? The second and third "ts" are sharing a chip over an "i" that is dotted with a salsa bowl. Yum! After careful OBSERVATION, you'll notice an image of a person riding a bicycle; the yellow circle is the front wheel and the r is the body. Clearly there is an arrow under Amazon, but have you ever thought about its significance? Take a look at where the arrow begins and ends: a and z. This secret message seems to conveys that Amazon offers everything from A to Z! The Kisses logo doesnt have much to it, but if you look at it sideways, you might see a chocolate kiss formed between the K and the I. Penn State became the 11th member of this university athletic conference, hence the embedded 11 in this logo. That is, until the Maryland and Rutgers became number 13 and 14 in 2014. Before merging with Delta, Northwests logo was one of the best in the industry. The N and W within the circle are fairly obvious, but did you know the circle also serves as a compass? And guess which direction the arrow in the upper-left-hand corner is pointing? The tree stands out almost immediately, but if you give the image more than a cursory glance, the designers remarkable use of white space becomes clear.