Companies, their Logo and

Competitors.

To,

Sir Zeshan Sb

By Tariq Hussain

03008733986

Brand Management

LogoCompany NameSr. No.

AppleDiscover the

innovative world of

Apple and shop everything

iPhone, iPad,

Apple Watch, Mac, and

Apple TV, plus explore

accessories,

entertainment,

and expert device

BROb JENAOFF

Designer of Apple

Logo

1.

LogoCompany NameSr. No.

Amazon

www.amazon.co

mArrow is similar to

Smile. Company

want to satisfied his

customers and

product range is

from “A” to letter

“Z”

2.

LogoCompany NameSr. No.

Baskin Robin

Making Ice cream

Flavor with lot of

varieties.

In Pink Colour in Logo the Number

31 Flavor which represent flavor of

ICE CREAM.

3.

LogoCompany NameSr. No.

TOYOTA Motor

Cow Boy wearing a

hat.

Thread Passing

through Needle

which represent

their “PAST” they

used to produce

weaving Machine.

4.

LogoCompany NameSr. No.

Formula 1

Race Car

Between the letter F and

the speed marks is the

number 1. See it now

. The "formula",

designated in the name,

refers to a set of rules, to

which all participants'

cars must conform. The

F1 season consists of a

series of races, known as

Grands Prix, held

worldwide on purpose-

built F1 circuits and

public roads.

5.

2nd Part

Competitors Brand log and its elements.

LogoCompany NameSr. No.

Danish Flag

COKE

Coca Cola – When you

look closely at the O,

you can see the Danish

flag. This is more of a

coincidence than

anything else. Denmark

has previously been

named the happiest

country on earth. Once

Coca Cola realised this,

they set up a media

stunt in Denmark’s

biggest airport where

they welcome people

with flags

1.

Competition

LogoCompany NameSr. No.

Pepsi

Pepsi’s old logo is the one on the left. The

new logo on the right cost Pepsi $1 million.

They hired Arnell Associates to come up

with it. As a result, Pepsi had to spend

millions more to rebrand everything. Then

Arnell’s 27 page document was leaked

and it was entitled, “Breathtaking Design

Strategy.” It proposes that the new logo is

some sort of Da Vinci Code. The logo

draws on Feng Shui, the Renaissance, the

earth’s Geodynamo, the theory of

relativity, and much more. For more info

. Gawker’s articleon this, read the

1.

Parent Company Kraft Foods

Category Chocolate

Sector Food Products

Tagline/ Slogan Lose yourself in the toblerone triangle

USP

Pyramid shaped honey and almond nougat Swiss

chocolate

Toblerone

LogoCompany NameSr. No.

Toblerone

Chocalate

1.

LogoCompany NameSr. No.

Toblerone

Chocalate

1.

Parent Company Lindt

Category Chocolate

Sector Food Products

Tagline/ Slogan Master Swiss Chocolatier since 1845

USP

Finest cocoa used for preparing finest

chocolates

Competitors of Toblerone

LogoCompany NameSr. No.

Lindt

It was 1845. Rodolphe Lindt,

the son of a Bernese

pharmacist, wanted to

make chocolate.

1.

3rd Part

Developing New Brand of New Company

4.17

Criteria for Choosing Brand Elements

Memorability

Meaningfulness

Likability

Transferability

Adaptability

Protectability