qihoo 360 advertising 101

360 Digital Solution

AGENDA

1

2 MARKETING SOLUTION WITH 360

ABOUT QIHOO 360

导航 � Navigation �

� Site �

Presented by David Ip General Manager 360 Global Adver:sing Unit Email: [email protected]

The � most � popular � PC � software � in � China � with � 500 � million � active � users � and � over � 95% � market � penetration � rate

The � second � most � popular � browser � in � China � (The � most � popular � one � is � IE) � with � 361 � million � active � users，68% � market � penetration � rate

The � most � popular � website � in � China � with � an � average � 723 � million � daily � page � view

The � second � most � popular � mobile � APP � in � China � with � over � 673 � million � users �

The � most � popular � APP � Store � in � China � for � Android � system � with � 430 � million � users

The � second � most � popular � search � engine � in � China � with � over � 300 � million � search � volume � and � about � 30% � of � market � share

*data source：Qihoo 360 Financial report of the third Quarter,2014

QIHOO 360 INTRODUCTION

QIHOO 360 INTRODUCTION

360 NAVIGATOR Average � 723 � million � daily � page � view

Various � segments � covered � News, � Games, � Shopping, � Travel, � Movies… �

Specially � designed � for � Chinese � internet � users � based � their � online � behavior

HAOSOU.com

300 � million � daily � searches; � 30% � market � share

11.0%

13.0%

14.0%

14.9%

15.2%

16.6%

17.6%

18.2%

19.0%

21.3%

22.0%

23.0%

30.0%

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

Dec-12 Jan-13 Feb-13 Mar-13 Apr-13 May-13 Jun-13 Jul-13 Aug-13 Jun-13 Dec-13 Mar-14 Sep-14 2016e

Source：CNZZ

HAOSOU MARKET PENETRATION

40%

Metropolises and first tier cities

Second tier cities

Third tier cities and rural area

Source：iUserTracker /AC Nielson

Geographic Distribution n  The geographic distribution of Haosou users is generally in common with major

competitors in tier 1&2 cities.

Younger, well-‐educated, higher consuming power �

§  Female � Users �

HAOSOU USERS CHARACTERISTICS

27.3%

USER OVERLAPPING RATIO

36.8%

Source：iUserTracker 2014.12.29-2015.01.04 Weekly users coverage

Differentiation From Others SAFETY

Fraud Compensation Policy

We � are � the � first � company � who � offers � compensation � to � internet � users �

Fraud � Compensation � Flight � Tickets � � Compensation �

Online � Shopping � � Compensation �

Safe Shopping Site Guarantee

Flight � Tickets �

Shopping �

Travelling �

Bank �

Search Result Prioritize by “Tomato Review”

poor �

Fair � �

Good �

AGENDA

1 ABOUT QIHOO 360

2 360 MARKETING SOLUTIONS

导航首页名站 �

导航首页竞价区 �

…………… �

首页活动推荐区 �

360酷站区 �

导航奇迹推广 �

购物商品推荐 �

品牌臻选 �

品牌日出 �

品牌直达 �

电商如意 �

比邻、比翼 �

………… �

移动搜索，品牌直达 �

………… �

无线APP图片广告 �

商业APP推荐下载 �

手机浏览器 �

360影视 �

Navigation Site

Digital Marketing Solution

导航 � 搜索 � 无线 �

Search Engine Mobile

CPT: FAMOUS WEBSITES (导航首页名站)

•  Famous websites shown with text and brand logo

CPC: Naviga:on Site-‐Recommenda:ons （发现你喜欢） �

n  According to the user's browsing habits, recommended popular sites links

n  Recommended brand website txt link

CPT: 360 Navigator TRAVEL Zone(360旅游)

•  Banner and Picture Promo<on in 360 Travel Page

•  Banner and Picture Promo<on in Brand Promo<on Zone

CPT: 360 NAVIGATOR BRAND PROMOTION ZONE (导航首页品牌特卖)

CPT: 360 Navigator SHOPPING ZONE (360购物)

•  At the middle area of the first page of Navigator

•  Picture and text promo<on

CPT: 360 SHOPPING WEBSITE(360购物)

•  Banner and Picture Promo<on in 360 Shopping



…………… �


360酷站区 �


购物商品推荐 � 移动搜索，品牌直达 �

………… �



手机浏览器 �

360影视 �

Navigation Site


Mobile Search Engine 品牌臻选 �

品牌日出 �

品牌直达 �

电商如意 �

比邻、比翼 �

………… �


CPC: TEXT LINKS PROMOTION (文字链推广)

•  Up to 8 ads top-‐lea Up to 8 ads bobom-‐right

•  The first text link can show up with picture and sub-‐links

CPC: CLOSE NEIGHBOUR (比邻)

n Triggered by Generic & Product Keywords n Native advertising model to integration in the right side of the search results page n Available advertising links to jump directly to the promotion page after the trigger.

CPC: ONE BOX(电商如意)

•  Text and pictures ensure exposure and aben:on

•  Show with brand logo and brand name, effec:vely building brand image

•  Low running costs, high conversion rate �

n  Illustrations � and � text � links � to � form � a � double � exposure � mode; �

n  implants � brand � logo � and � name, � highlight � the � advertiser's � own � brand � image; �

n  Goods � taken � directly � retrieved � 360 � shopping � channel � data � collection � businesses, � �

n  Low � running � costs, � high � conversion � rate �

CPC: ONE BOX(电商如意)

CPT : BRAND EXPRESS

•  Cover 4/5 of the screen

•  Contains various info. like company background, latest products, promo:on events, etc.

•  Dozens of formats to choose from

Banner ad.

Brand and promo<on info.



…………… �


360酷站区 �


购物商品推荐 �

Navigate Site


Mobile Search Engine 品牌臻选 �

品牌日出 �

品牌直达 �

电商如意 �

比邻、比翼 �

………… �

移动搜索，品牌直达 �

………… �



手机浏览器 �

360影视 �


CPC: TEXT LINKS PROMOTION – MOBILE (文字链推广-‐移动)

①：Picture � ②：APP � ③：Sub-links � ④：Telephone �

CPC: TEXT LINKS PROMOTION – MOBILE (文字链推广-‐移动)

•  Share � the � same � budget, � keywords, � settings � with � PC � search � �

� •  Mobile � CPC � is � only � 1/3 � of � PC � CPC �

on � average � � •  First � 3 � text-links � are �

advertisements, � after � that � every � 3 � organic � search � results � comes � one � advertisement �

Page1 � Page2-3 �

First �

Second �

Third �

First �

CPT: 360 MOBILE ASSISTANT PC VERSION (360手机助手电脑版)

Adver<sing Spaces: Picture, Banner Spaces

Adver<sing Spaces: App Zone Promo<on

CPD: 360 MOBILE ASSISTANT PC VERSION (360手机助手电脑版)

CPT: Banner Adver<sement CPD: App Zone Promo<on

360 MOBILE ASSISTANT MOBILE VERSION (360手机助手手机版)

Loading � Page � Advertising �

CPT : MOBILE MOVIE-‐GATHER （影视大全） �

12 million users

qihoo 360 advertising 101

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