360 vr advertising | the state of 360 vr

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SUBVRSIVE | STATE OF 360 VR

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SUBVRSIVE | STATE OF 360 VR

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AN INTRODUCTION

We were founded solely with the intent of helping customers make VR experiences of impact.

We were never a video production company. Or an agency. Or a web shop.

PROPRIETARY AND CONFIDENTIAL 2

As VR Innovation Partners, we have a proven track record of creating immersive VR experiences that captivate viewers as well as drive key marketing objectives for some of the largest brands in the world.

IN GOOD COMPANY

3PROPRIETARY AND CONFIDENTIAL 3

PROPRIETARY AND CONFIDENTIAL

In other words: to create experiences of impact for our clients.

“CREATING IMMERSIVE EXPERIENCES THAT DISRUPT, CHALLENGE AND SUBVERT THE CREATIVE STATUS QUO.”

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OUR PROCESS

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CONCEPT CAPTURE ITERATE DEVELOP DEPLOY

PROPRIETARY AND CONFIDENTIAL 5

PROPRIETARY AND CONFIDENTIAL

VR/AR | WHY NOW?

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7PROPRIETARY AND CONFIDENTIAL 7

MOBILE HARDWARE• Advanced mobile processing power

• High resolution / high density displays

• Content distribution network for VR/AR experiences

• Sophisticated sensors (gyroscope, magnetometer, IR

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GROWING NUMBER OF HMDS

PROPRIETARY AND CONFIDENTIAL

VR/AR | MIXED REALITY

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10PROPRIETARY AND CONFIDENTIAL 10

REALITY SPECTRUM

PROPRIETARY AND CONFIDENTIAL

VR EXPERIENCE TYPES

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12PROPRIETARY AND CONFIDENTIAL 12

360 VIDEO

13PROPRIETARY AND CONFIDENTIAL 13

GAME-ENGINE RENDERED

PROPRIETARY AND CONFIDENTIAL

VR/AR | MARKET PROJECTIONS

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15PROPRIETARY AND CONFIDENTIAL 15

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(almost) ready for primetime

2016E 2017 2018

AD

OP

TIO

N /

VA

LU

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TIME2019 2020

Hype

Reality

“Gap of disappointment”

ADOPTION CURVE OF AR/VR

PROPRIETARY AND CONFIDENTIAL

WHY 360 VIDEO NOW

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PROPRIETARY AND CONFIDENTIAL 9PROPRIETARY AND CONFIDENTIAL 9 9

IT’S NOT 3DTVVR IS A NEW MEDIUM, 3D WAS A FEATURE-3DTV excited manufacturers, VR excites communities of storytellers

-Rich communities have formed around VR

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PROPRIETARY AND CONFIDENTIAL 10PROPRIETARY AND CONFIDENTIAL 10 10

IT’S ALREADY EVERYWHEREYou already own a device that supports it-Mark Zuckerberg said at MWC millions of people watch 360 video on Facebook everyday

-Almost all major video platforms support 360 video, with more support to come

-Available on all VR devices, computers and modern phones

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PROPRIETARY AND CONFIDENTIAL 12PROPRIETARY AND CONFIDENTIAL 12 12

ADOPTION RATES ARE SKYROCKETING More 360 content is being created and consumed everyday-Mark Zuckerberg stated millions of people watch 360 video on Facebook everyday

-Every new Samsung phone preorder comes with the option to receive a free GearVR

-Over 4 million Google Cardboard units have been shipped

-YouTube and Facebook heavily invested in 360 video

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PROPRIETARY AND CONFIDENTIAL 13PROPRIETARY AND CONFIDENTIAL 13 13

CREATE ONCE, DEPLOY EVERYWHERE360 Video is scalable and translatable to current and upcoming devices -Can run experiences on the highest and lowest end devices without sacrificing quality

-Higher end devices can support higher fidelity VR video experiences

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CONTENT CREATION360° Immersive Video CaptureSubVRsive has developed best-in-class capabilities and expertise in monoscopic and stereoscopic 360 VR content capture. Our team is comprised of VR pioneers and

seasoned creative industry veterans that have a deep understanding of what goes into professional content creation. We have purpose-built VR camera arrays for a variety

of shooting scenarios, and have developed specialty practices each with their own expert practice leader in lens-to-lens content creation.

PROPRIETARY AND CONFIDENTIAL 23 PROPRIETARY AND CONFIDENTIAL

AUSTIN MACE CEO & COFOUNDER [email protected] 512.766.7141

OFFICE 206 E 9TH ST, SUITE 1800 AUSTIN, TX 78701

THANK YOU

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