progress magazine may 2010

Modesto Chamber of Commerce Progress 5.2010 1

May 2010

Vol. 31 Issue 5

Modchamber.org

Modesto Chamber of Commerce

Ribbon CuttingsWork In ProgressLeadership

Getting Marriedis Big Business

Cover Photo by Studio Warner

progress

Over 200 national & international awards.

Courtney ConsidineMarketing Director

Julie OronaArt Director / Vice President

David BoringCreative Director / President

Grant BoringFilm & Multimedia Director

Donna BarkerOffice Manager

Harold AvilaSign Manager

Ashley FlesurasMarketing Representative

Kristin BowkerAdvertising Representative

Amanda BoyerAdvertising Representative

Ken BrownGraphic Designer

Aya UenoGraphic Designer

Betty GayGraphic Designer

Yvette MarbleOffice Assistant

Katie FloydSign Specialist

Steve CaballleroGraphic Designer

bite off more than you can chew.

The team at Never Boring has, once

again, expanded so we can better serve

our clients. Pretty soon, we're going to

need a bigger building. We thought it was

time to take stock of our team - the new

addition of our Sales Manager/Media

Strategist Warren Groeschel has us

playing musical desks, again.

Not that we're complaining.

The more we grow, the more we can help

you. Your advertising is a big job - let our

team of communications experts help you

with your portion control and take a

little...or a lot - off your plate.

Warren GroeschelSales Manager & Media Strategist


































Cover Story

Community Development

eConomiC Development

networking AnD referrAlS

PROGRESS MAGAZINE1114 J Street • Modesto, CA 95354(209) 577-5757 • (209) 571-6480 • Fax (209) 577-2673www.modchamber.org • [email protected]

BoArD of DireCtorSChairmanKathy Halsey, AT&T

Chairman Elect

Ralph Curtis, Curtis Legal Group

Immediate Past ChairmanGary McKinsey, Corporate College

Vice Chairman FinanceDennis Wann, Tim Colbert & Associates, Inc.

Vice Chairman of External OperationsDavid Gianelli, Gianelli & Associates

Vice Chairman of Internal OperationsEric Benson, JS West & Company

DirectorsPatricia Gillum, Patricia A. Gillum, CPADoug Johnson, Reach Business SolutionsNeal Khatri, Best Western Khatri PropertiesSharon Likely, Kaiser PermanenteBill Moreno, Fire2WireRon Owen, Bank of the WestKarna Harrigfeld Petrulakis, Herum\CrabtreeJeremiah Williams, Oak Crafts by Jeremiah

Ex-OfficioBill Bassitt, The AllianceGeorge Boodrookas, Modesto Junior CollegeMelissa Heath, Warden’s Office Products Center

Chamber StaffJoy Madison, President/CEONita Gruendeman, Membership Sales ManagerAgnes Amerine, Retention ManagerMinnie Dodge, Administrative ManagerSharon Novotny, AccountantMelanie Smith, Administrative Assistant

About Progress...Postmaster: Send address changes to: PROGRESS, P.O. Box844, Modesto, CA 95353. Editorial opinions are not necessarily those of the Board of Directors or members of the Modesto Chamber of Com-merce. Chamber members may submit news by contacting: Progress Editor, email [email protected], P.O. Box 844, Modesto, CA 95353, (209) 577-5757, fax (209) 577-2673. Inquiries about ad rates, please contact Ashley Flesuras at (209) 526-9136. Deadline is the 10th of each month for news and advertisements for the following month’s publication (news published at the discretion of the Editor on a first come, first served, space available basis).

PublisherModesto Chamber of Commerce(209) 577-5757 • [email protected]

Graphic DesignNever Boring Design Associates(209) 526-9136 • www.neverboring.com

PhotographyCory Warner, Studio Warner(209) 544-6511 • [email protected]

PrinterParks Printing(209) 576-2568 • [email protected]

DistributionParks Printing(209) 576-2568

Advertising SalesKristin BowkerNever Boring Design Associates(209) 526-9136 • [email protected]

Modesto Chamber of Commerce Mission Statement

To promote the region’s economic strengths and vitality; identify and promote services that are valuable to our members; advocate for public policy that is advantageous to the business community; and fully partici-pate and partner in activities to improve quality of life.

On the coverJeff and Julia OronaPhoto by Cory Warner

What would new business be like without the Modesto Chamber of Commerce? I launched my career as a Financial Services Professional with MassMutual Financial Group in August 2009. My second day on the job, I attended a new member orientation at the Chamber. I was fortunate enough to sit next to the Ambassador of the Year. She inspired me to take advantage of the opportunities offered by the Chamber to network within the business community. As an Ambassador, I have met many local movers and shakers. It has been a good start. I actively attend Ribbon

Cutting ceremonies and Mixers. I am proud to work with MassMutual, bringing strength and expertise to the business community, with help from the Chamber. (209) 577-5100, [email protected]. CA Insurance License #0G65097

Ch a m b e r Wo r k s Fo r Yo u

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Julia Mensinger

Getting Marriedis Big Business 6

Leadership Modesto 14Announcements 16Awards and Achievements 18Chamber Calendar 26

New Member Profiles 15People On the Move 12Work In Progress 21Land of Opportunity 25

Business Before and After Hours 19Ribbon Cuttings 22New Chamber Members 23

































4 Progress 5.2010 Modesto Chamber of Commerce

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Outside my office I keep a stack of voter registration forms so employees in my building always have easy access to register to vote or change their information. The box that holds these forms simply states the following: “Mumble. Grumble. Complain. Wallow. Hope. Despair. Worry. Vote. Just a reminder: the one at the bottom changes things a lot faster.”

I have always believed in the power of voting. It is one opportunity we are given to truly speak up and be heard. It you don’t believe that your vote counts, then talk to Assembly member Tom Berryhill, who lost his first attempt at the assembly by 84 votes. Or speak to the supporters of Measure S, the Stanislaus County transportation tax, which needed 67% of the vote to pass, but after more than 155,000 votes, fell just short at 66.42%. Better yet, talk to the citizens of Waterford who had two election ties within three years, and the winning candidates were decided by a coin toss. Elections are won and lost by slim margins all the time, so if you think your vote doesn’t count, you’re wrong. In 1850, California was admitted to the union by a margin of just one vote.

It is our right and privilege to vote. It is one thing that puts us all on equal grounds, because it doesn’t matter how much money you make, what you do for a living, your race, or your gender, we all get one vote. I believe we are all responsible to be active in positive change, and voting is one way to influence change.

It’s important, however, that you are an educated voter. It’s frustrating to see people standing in the polling area reading the brief description of a measure or candidate and then forming their opinion and making their vote on that smidgen of information. Ballot measures can be very complicated and unless you understand their detail and their overall impact, you may be voting completely opposite of your opinion on the issue.

Each election the Chamber’s Government Relations Council studies, debates and makes recommendations to the Board of Directors on the ballot’s components. It’s through this research that the Chamber becomes informed and makes decisions based on the impact to local business, which is then communicated to our membership through email and the Chamber’s website. We do this so we can provide an opportunity for our membership to be better educated on business issues when they are voting.

Hundreds of thousand of your fellow American citizens serving in the Armed Forces have given their lives to preserve your freedom to vote. As the June 8th election rolls around, please don’t sit around and mumble, grumble, complain and wallow, instead, vote. Vote because you want to add your voice. Vote because it is your right and privilege. Vote because you care about your community.

Kathy Halsey


Fr o m t h e Ceo

The Modesto Chamber has been your voice of business for the last 98 years. As the economy shifted throughout the decades, so has the business model on how the chamber does business. I’m often asked how we are doing. I’m often asked how chambers of commerce in general are doing. The answer is what you expect. We are struggling.

A year ago the Chamber Board redefined the way the Chamber would do business. Membership in the Chamber has decreased due to the closure of some businesses and the economic hardships of others. The loss of membership investment in the Modesto Chamber has stretched resources thinly. Our cash flow is significantly affected by past due memberships and sponsorships. Like you, the Chamber cannot carry out the mission of its membership unless it has cash.

Chamber revenue comes from two main sources – membership and events. It used to be that membership was a bulk of the revenue and events were extra. If events didn’t make money, it used to be acceptable to the Chamber. No more. Events are half of the Chamber’s revenue stream. Attendance at events is only part of it. Sponsorships are the foundation of every event.

Chamber events must fit into one of the five core business principals that chamber members expect.

1. Promote a strong local economy 2. Encourage community development 3. Represent business before government 4. Political advocacy 5. Networking and referrals.

Some events stand the test of time, others shift, and some go away completely. You make that decision.

Ag Aware and Harvest Luncheon both stand the test of time. The events raise money for students, not the Chamber. For more than five decades th Chamber has understood that encouraging youth is critical to the long term success of our community and the Chamber itself. It has been proven by members of the Chamber who are working today because of the scholarships they received. There are members of the Ag Aware and Harvest Luncheon Committee that were scholarship recipients and now organize the events. Chamber members and the community-at-large are pleased with the purpose and outcome of our scholarship events. Each year, the volunteer committees work diligently to keep the events fresh, yet maintaining the tradition you have come to expect.

The success of Leadership Modesto, for example, absolutely depends upon sponsorships for its existence. For ten months each year, for the last 28 years, LEMO has provided the leadership training business demands. Tuition covers only the bare essentials like the Asilomar retreat and bus transportation. The rest

is contributed and donated by business. That includes lunches, curriculum and supplies.

The Chamber has morphed its Business-to-Business Trade Show as the event grows in expectation and results. In its sixth year, the Trade Show creates a direct marketing opportunity for member businesses. It started as an event for new members only. Existing members were vocal in their desire to showcase their businesses. We’ve tried different venues and now have a volunteer event chairman, Laura Ward of Ward Promotional, helping us maximize the effectiveness of the event for all Chamber members. Laura’s professional expertise is paying off in the vigorous interest members are showing for the Trade Show.

Our newest events, the State of the City and State of the Region, have been welcomed additions by the business community. With two successful events to serve as models, the Chamber’s volunteer committee members are confident the events can grow to become not only valued, but expected. State of the Region and State of the City replace the Chamber’s golf tournament. With so many other golf events, the Chamber decided it needed to do something different – and respond to its member investors. State of the City and State of the Region create the opportunity to represent business before government.

You might be surprised to learn that our largest fundraiser is Oktoberfest. It requires our sponsors to provide product and services to underwrite much of the event. Without volunteers it would not happen. Still, it is the most expensive event to present when you add in the costs of the venue, set up, entertainment, security, permits and police charges.

At the direction of the Board, the Chamber developed sponsorship packages. Companies are using the sponsorship directory to choose and prioritize events that would give them the most bang for their buck. The earlier the sponsorship, the quicker the Chamber can market your business.

The Chamber thanks all of its sponsors for events. We work hard to ensure the events are up to your standards. And we want the entire business community to know that you made a significant investment in the Chamber. We list our sponsors in the program, let the community know verbally, on the web, in emails and in Progress. Sometimes we inadvertently miss a sponsor. That is devastating to us. Without sponsors we cannot produce events. If we forget, sponsors may not invest in the Chamber in the future. We made that mistake when we were thanking sponsors for Leadership Modesto Healthcare Day. Memorial Hospital somehow got edited from the list of sponsors. We are very sorry. Memorial provided the venue, lunch and experts that organized and delivered the curriculum for the day.

I encourage you to check the Chamber calendar in Progress and online for a list of events. Call us for a sponsorship directory. Invest in visible sponsorships that fit your business. Come to events and maximize your membership. People do business with people they know and trust.

Joy Madison

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Joy Madison, President and CEO


eddings are a $50 billion annual industry. Rain or shine, they occur in every economy and support local commerce. If you’re planning a wedding, family reunion or other event,

here are some resources you’ll want to know about.

First, let’s consider venues. The Seasons Catering & Multi-Cultural Event Center on McHenry Avenue offers seven indoor and outdoor spaces for groups of 20 to 700. “A couple can be married outside, then continue the celebration inside,” says owner and CEO Youra Tarverdi.

Available are a competitively-priced grand ballroom, covered patio with stage, bar and grill, a small boutique convention center, kitchens and more – all set in a natural, relaxed atmosphere. The patio and newly remodeled building entrance provide picturesque locales. Full turnkey services include catering by Cordon Bleu graduates, plus tables, seating, decorations, candelabras, flower-filled vases and more.“Our advanced conference center hosts many multicultural events for the social service community,” Tarverdi’s goal is to make The Seasons a haven for everyone from individuals to non-profit organizations. A media component is being added this year that will allow groups to broadcast events

W

Ge t t i n G ma r r i e d i s bi G bu s i n e s s

Written by Heidi Howell Photo by Echo Media Productions


on a closed-circuit channel. To learn more, visit www.gotoseasons.com.

Once you’ve selected a location, you’ll need equipment and accessories. General Manager Loren Marple says that with 35 U.S. locations, Classic Party Rentals is the world’s largest full-service party rental company. “We specialize in event consultation, layout design and rental equipment for any occasion.”

Classic Party Rentals on McHenry Avenue offers everything from tent tops to tabletops. “We have china, flatware, glassware, linens, catering equipment, convection ovens, stoves and refrigerators,” Marple notes. Also available are staging, dance floors, custom lighting

and more. You can also purchase items at the adjacent 13,000-square foot Grand Events! retail party supply store and have them delivered in conjunction with your rental order.

“We will help you create your dream,” Marple says. “Some clients walk in knowing exactly what they want to accomplish and others are looking for ideas. We will guide you through the process.” For more information, go to www.classicpartyrentals.com.

Family owned and operated full-service florist Hart Floral on McHenry Avenue has served the Modesto area for more than 65 years. Available are fresh cut flowers, custom silk and dry arrangements, plants, gifts, balloons, gourmet baskets and more; all delivered locally or worldwide. “Although some of our flowers originate from as far away as Holland and Australia, we pride ourselves on locally grown flowers handpicked from the farm,” says Chris Downing, President.

When planning your wedding or other special occasion, enjoy a free personal consultation. “We coordinate all aspects of your wedding flowers,

including bridal bouquets, corsages, reception flowers and church decorations,” he says.

FTD ranked Hart Floral in the top 150 from among 20,000 florists in the U.S. and Canada, and Hart Floral is a Modesto Bee Readers Choice “Best Florist.” Downing adds, “Your wedding is one of the most important days of your life. We are committed to making it all you have dreamed of.” For details, visit www.hartfloral.com.

Focusing on handcrafted artisan truffles and special confections is Must Be Heaven Chocolat, a chocolate e-boutique and dessert caterer. “We provide you with a fine dining dessert experience in the comfort of your own home or office because we ship nationwide,” says Chelse

Coleman, professional chocolatier and CEO. “We also offer gourmet toffee that is hand-dipped in our fine Belgian dark chocolate.”

Coleman says Must Be Heaven Chocolat takes the guesswork out of selecting the perfect wedding favor. “Fine chocolate is not only loved by many, it also has many incredible health benefits. Our brief chocolate consultation allows brides and grooms to sample our superior chocolate, select their Custom Favor Box and leave the rest to us.”

The company’s chocolate tastings and wine & chocolate pairings are great additions to any bridal shower, bachelorette party, spa party or other event. Details are available atwww.mustbeheavenchocolat.com.

Try Ciccarelli Jewelers, one of many Chamber members offering fine jewelry. “We’re a family-owned jewelry store with Old World integrity, and that warm feeling of family,” says Carla Ciccarelli, co-owner with husband Greg.

“We know how important it is to stay ahead of the times with the latest in fashion and design, she says. “Our store has an extensive inventory

Your wedding is one of the most important

days of your life. We are committed to making it

all you have dreamed of.— Chris Downing, President Hart Floral

Cover Story

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Photo by Echo Media Productions

Photo by Hudson Photography

Photo by Mystic Images



The companies mentioned in the article are just a few of the Chamber Member businesses you may contact for your wedding plans. The Chamber has numerous members who provide venues, gifts and services to enhance your wedding and make it the very best you can imagine. Please check Chamber Member listings at www.modchamber.org/membersearch/ for a complete list of the many companies that can fulfill your plans.

Matrimonial facts:• Every year an average of 2.4 million weddings are performed in the U.S.

• Today’s median age for first-time brides is 27 years. For grooms, it’s 29 years

• $28,082 is the average amount spent on a traditional American wedding

• 88 percent of Americans marry at least once in their lifetime

• One-third of those getting married

have been married previously

Source: About.com

of fine jewelry, specializing in bridal jewelry, with hundreds of fabulous new engagement rings, featuring eight top designers. We have the newest, most stylish men’s rings in all the latest metals!” Carla Ciccarelli adds, “We are honored to be the important first step in a couple’s wedding plans. We help make choosing wedding rings a wonderful experience couples will always remember.” Services include custom jewelry design, professional appraisals, jewelry/watch repair, pearl restringing and complimentary ring cleaning and inspection. This month, Ciccarelli Jewelers celebrates its 20th Anniversary. The Ciccarellis invite you to join the fun and festivities! Learn more at www.ciccarellijewelers.com.

Look great with the right makeup and skin care products from Independent Beauty Consultant Karly Mariah Richey. “I build personal relationships with my customers,” Richey says. “They’re welcome to try the products before they buy, at their location or at my retail store on Coconut Palm Way in Modesto.”

Richey also sells the Galvanic Spa System II from NuSkin, which is a face-lift treatment that prepares one for the Mary Kay experience. She also recently formed a full service team of wedding professionals to give couples time to relax together. Contact Richey for details.

“I like being a personal skin specialist for my customers,” she says. “They receive individualized instruction in product usage, both before and after the sale, and my 100 percent money back guarantee.” Richey suggests that couples not wait too long before beginning the wedding planning process. “Give me a call soon so we can get started!” Visit Richey’s website at www.marykay.com/krichey11170. P

Cover Story



u.s. Ch a m b e r br e a k F a s t

The Modesto Chamber of Commerce hosted Dick Castner, Western Regional Director for the US Chamber of Commerce on April 14th. Joining the dialogue were members of the Modesto Chamber’s Board of Directors and its Governmental Relations Council, members of the One Voice delegation that goes to Washington, DC and members of the

Turlock Chamber of Commerce and its CEO.

The discussion, very frank at times, centered on the current issues in Washington, DC and how they affect us at home.

Health Care – Signed into law, it is flawed, complicated and promises to be expensive. Expect several technical corrections bills as the law phases in over the next ten years. Expect regulatory changes. The US Chamber held a conference call with chambers on April 21, 2010. If you would like more information or a timeline provided by the US Chamber, please contact the Modesto Chamber. For specific information please contact your insurance, legal, tax and actuary experts.

Banking and Finance – Expect some banking reform legislation.

Education and Training – No Child Left Behind has morphed into the Elementary and Secondary Education Act. Does not need reauthorization this year, but is on the table.

Immigration Reform – Do not expect anything this year although desperately needed.

Estate Taxes – No current law, but will revert back to 41% - 55% tax rate on estates beginning at $1 million.

Budget and Deficit – Will consume much of the remaining time in session.

Confirmation of Supreme Court Justice – Next to the budget, this will occupy most of the remaining time in the Senate.

The audience engaged in a lengthy discussion of the federal government’s education policy and the US Chamber’s position. As a follow up to information we received at a briefing with the US Chamber in Washington, members of the business community expressed frustration with the policy and its disconnect with employers. More information will be forthcoming on the proposed new bill.

Finally, the group discussed the upcoming 2010 off-year elections, targeted seats in both houses of Congress and the effect redistricting may have in 2012. There is no report of the prognostication by the audience.

repreSenting BuSineSS Before government

Dick Castner

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Children’s Hospital Central California has announced Gordon L. Alexander, Jr., MD as its new President/CEO. Dr. Alexander will begin his role this summer. Alexander comes from Fairview Health Services in Minneapolis, MN where he served as the President of the University of Minnesota Children’s Hospital and University of Minnesota Medical Center.

In his tenure, he instituted a performance management system which resulted in strong financial performance, and a strategic planning process which improved quality and patient safety and expanded access for services to children. (559) 353-8610, www.childrenscentralcal.org.

Dr. Gaither Loewenstein has accepted an offer by the Yosemite Community College District Board of Trustees as president of Modesto Junior College effective July 1, 2010. Loewenstein is currently VP of Norco College in the Riverside Community College District. He has over 16 years experience as a college administrator, 11 in the California community college

system. Loewenstein also has Central Valley roots. He was the Dean of Instruction, Humphrey’s College, and worked in the planning field for San Joaquin County and the City of Escalon.

Oak Valley Community Bank (NASDAQ: OVLY) announces the promotion of Peter Brown to Vice President Commercial Loan Officer. Brown has been with Oak Valley for two years as an AVP Commercial Loan Officer. He is based out of the Bank’s Oakdale Branch and serves the commercial banking needs of Central Valley businesses. Brown has

over ten years of commercial banking experience. He currently resides in Oakdale with his wife and their two children. For more information, call (866) 844-7500 or visit us online at www.ovcb.com.

Commerce Title Company of Modesto names Kim Arivett their Branch Business Development Coordinator. Real estate industry veteran Arivett brings her mortgage and marketing industry expertise to this new business development role. Arivett will help lead the Modesto Commerce Title branch through its high growth period and help expand its role in the

local real estate industry. Arivett will work with the team led by Erin Muir, Branch Manager and Senior Escrow Officer. Contact (209) 235-9580, 220-G Standiford Avenue, Modesto, CA 95350.

Gordon Alexander, Jr., MD

Peter Brown

Dr. Gaither Loewenstein

Kim Arivett

Continued on page 24



Leadership Modesto classes learn about many aspects of the community, some dealing with serious issues such as public safety and infrastructure and land use, but they also learn about the cultural facets of the community which stoke the heart and soul of Modesto. Day Chair Christine Almen, Stanislaus County Chief Executive Office, said, “Planning the day was really fun, I enjoyed the opportunity to learn more about our community and share with the class.” Modesto has many different cultural offerings noted by Almen, “The most difficult part of planning the day was deciding what to focus on, there is so much!”

Modesto’s cultural scene is full; spending their time downtown, the class learned about the art scene at the State Theatre, Modesto’s history through a tour of downtown visiting McHenry Mansion and Museum, and visited the new cultural hub, the Gallo Center for the Arts. Patricia Ward, Wild Signs, noted, “The peek into Modesto’s architectural past was intriguing. I think it should be talked about more, made more relevant to local people, to understand what history their town actually holds. I think it helps foster civic pride and a better community.”

Kate Trompetter, Center for Human Serves, enthusiastically shared in the appreciation for Modesto: “I loved this day! It was such a great celebration of some of the music, art and culture created by people within our community. Our community should celebrate and acknowledge these things and people more often.”

Almen thanked Fuzio Universal Bistro for providing “a wonderful meal and meeting room for our lunch.” The Leadership Modesto program requires sponsors like Fuzio, and contributors who give of their time and resources, these are just some of them: Doug Holcomb and Greg Edwards provided local artist CDs; Sam Pierstoph, poet, signed and donated a copy of his book; the Modesto Nuts donated t-shirts; and Stanislaus County Economic Development provided drive tour CDs. Leadership Modesto thrives with participation from Chamber and community members.

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mi n n i e’s ne W s bi t e sSave the date, Thursday, May 13 for the Chamber’s 6th annual Business-to-Business Trade Show at the SOS Club. This high profile annual event is the place to be to see and be seen! New and existing members will exhibit their company’s products and services. The event features hourly demonstrations, prizes, food,

beverages, and great networking. Bring your managers and your sales team and invite your customers. Come see for yourself what your fellow members have to offer! Event hours are 3pm to 7pm. See you there!

Minnie Dodge


In 1982, George Collier took and passed the certification and became a member of the United States Professional Tennis Association. Since 1979, I have been a tennis instructor and coach in the Modesto area. I reside within the city of Riverbank but conduct tennis activities as far as San Mateo and Foster City. During the winter, I am at the Ritz Carlton Resort, Naples, Florida. Please call me at home (209) 869-3948 or on my cell at (209) 752-0492. My email address is [email protected].

Mar-Lite Optical Suppliers was founded in January 2009. The principals are Ken Martin, President, and Tom Olson, Vice President. Ken and Tom were the previous owners of Martin Optical Service in Modesto. Martin Optical Service was founded by John A. Martin, Ken’s father, in 1954. Mar-Lite is a wholesale optical laboratory serving eye care professionals throughout Northern California. We are dedicated to providing our eye care professionals with a quality product and a quick turnaround time. We can be reached at (209) 521-9308, Mon-Fri 8-5.

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P2 is a Seattle-based team of improvement professionals with expertise in Engineering, Business and Organizational Development. The team consults throughout the Americas and Europe and boasts two local founding partners, Leslie Pickering and Dr Scott Ellis. We benchmark producers of goods and services and design strategies to reduce costs and improve productivity. We implement the strategies and train our customers to continually improve without us. In short, we show businesses how to do the right things right. Visit us at psquaredusa.com or contact Whitney at (425) 922-6436.

Seniors Helping Seniors is a non-medical in-home care service for seniors by seniors. Seniors want to remain living independently in their home, but may need a little help from a friend. Seniors Helping Seniors provides that help by matching caring and compassionate seniors to those seeking companionship, light housekeeping, meal preparation, shopping, transportation, yard work and handyman services. We provide services throughout most of Stanislaus and San Joaquin counties. (209) 573-0291, [email protected].

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Deni Royer, Realtor, CRS with Prudential California Realty, met with other members of the Northern California Chapter of Certified Residential Specialists (CRS), to hear Bob Hart, Chairman of Green Task Force for the California Association of Realtors share information to help homeowners maximize the value of their homes and save money on their energy costs. For more information on how homeowners can save money on energy costs, increase their home value and take advantage of tax credits and rebates, contact Deni Royer at www.DeniRoyer.com.

Sarah Palin to speak at California State University, Stanislaus’ 50th Anniversary Gala. Former candidate for Vice President and Governor of Alaska Sarah Palin will serve as the guest of honor at CSU Stanislaus’ 50th Anniversary Gala on Friday, June 25. Mrs. Palin recently released her bestseller autobiography “Going Rogue: An American Life.” She is also a Fox News political

commentator. The black-tie fundraising event will begin with a reception at 6 p.m. followed by a five-course dinner and dancing. Tickets are limited, call (209) 667-3131.

Modesto City-County Airport announces Harrah’s Laughlin has added two additional flights to the 2010 schedule. Package trips are set for Monday, August 9 returning Friday, August 13 and Tuesday, September 21 departure returning Friday, September 24. Interested parties can call Harrah’s Air Reservations at (800) 315-9113 to book the flight package. Parties who are not members of Harrah’s Total Rewards loyalty program, the August and September leisure charter packages are available for $169 per person and include round-trip air, hotel accommodations, and an airport hotel transfer.


Candlewood Suites is another new Silver Level President’s Club Circle of Influence member. Accepting the President’s Club plaque from Chairman Kathy Halsey is Cathy Bludau, Jolene Saldivar and Carol Ann Rangel. Candlewood Suites is a new full-service hotel in Turlock located at 1000 Powers Court. If you need short- or long-

term accommodations for family or contract employees, this is the place to go. The Chamber appreciates all of its President’s Club members, and is pleased to welcome new ones.

Mercer Foods is also welcomed as a Silver Level President’s Club Circle of Influence member. Accepting the President’s Club plaque from Chairman Kathy Halsey is Pam Denney. In business for over 25 years, Mercer Foods is a recognized leader in the freeze-drying industry. The Modesto Chamber of Commerce utilizes its President’s Club member dues to better advocate for all

of its members in the business community. Call the Chamber to find out more about the additional benefits of being a President’s Club Circle of Influence member, (209) 577-5757.

Rob Ellett, a veteran Realtor with PMZ Real Estate, earned the prestigious Certified Distressed Property Expert (CDPE) designation, having completed extensive training in foreclosure avoidance, with a particular emphasis on short sales. At a time when millions of homeowners are struggling with the possibility of foreclosure, the skills and education amassed by Ellett will help benefit Modesto area

residents and communities. Rob says, “I learned that a short sale is a dignified way to avoid foreclosure.” For more information, contact Rob Ellett, (209) 548-4532, [email protected], www.pmz.com/rellett.

P

Candlewood Suites

Rob Ellett

Pam Denney

an n o u n C e m e n t s

Sarah Palin

The next time you’re at a horse show, a neighborhood fundraiser or a business luncheon,

keep an eye out for a community banker from Rabobank, N.A. Our friendly team of bankers

is dedicated to serving our customers and serving our community. When you see us in your

neighborhood say hello. We’re safe, sound and always around.

Rabobank. For a secure future.

Safe, Sound andAlways Around

Stop by and see us today.

1407 I Street, Modesto • 557-8888

1400 Standiford Avenue, Modesto • 576-2599

2190 W. Monte Vista Avenue, Turlock • 632-6065

1861 Bellevue Road, Atwater • 357-7438

731 E. Yosemite Avenue, Merced • 725-1375

2000 M Street, Merced • 726-3650

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Patty LeaDowntown Branch Manager

Dorian PredesPremier Client Services Officer

Greg ReisCustomer Service Supervisor

Rabobank, N.A. • Member FDIC

www.rabobankamerica.com



aW a r d s a n d aC h i e v e m e n t s

Founded in 1984 by twelve Central California dairy families, Hilmar Cheese Company has grown to be a global leader in processing cheese and whey products. The business began in Hilmar, California and a second manufacturing site in Dalhart, Texas opened in 2007. Still privately held, the company employs almost 1,000 people. An active educational and community partner, Hilmar Cheese Company contributes to hundreds of local events and charities and operates a Visitor Center with dairy education exhibits hosting thousands of school children each year.

Ernie Villanueva, Prudential California Realty, received two high honors for his achievements in 2009. On January 29, 2010, Villanueva received the Member of the Year Award from the American Canyon Chamber of Commerce and on February 5, 2010, he received the Realtor of the Year Award from the American Canyon Association of Realtors. “It brings

me great joy to congratulate Ernie on his momentous achievement,” said Craig C. Lewis, President/CEO. “He is a valuable asset to the organization.” www.prucalifornia.com

English Oaks Nursing and Rehabilitation Center received the honor of Facility of the Year for 2009 from Generations Healthcare. This designation was the result of hard work and dedication by staff members who provide outstanding care and customer satisfaction to the residents of our community. English Oaks provides comprehensive physical, occupational and speech therapy services and specializes in developing unique, individualized therapy programs for each resident. English Oaks is located at 2633 W. Rumble Road. For more information or a tour, call (209) 577-1001.

Ernie Villanueva

Gary Plummer, former President and CEO of the Modesto Chamber of Commerce recently received an award from the Western Association of Chamber Executives (WACE) for his 30 years of service doing Chamber work. Gary worked for our great community for 5 1/2 years, and is now the CEO of the Springfield Chamber of Commerce in Illinois. Chamber staff

congratulates Gary for this achievement and for his dedicated service to Chamber business.

The Modesto Chamber of Commerce Board of Directors are pleased to announce that Linda Curtis, Kelly Services, Inc. is the highest performing Ambassador for the 1st Quarter of 2010. Linda won the distinction of Ambassador of the Month for both January and February. She achieved this award by consistently working as an Ambassador at events and

interviewing Chamber members. The Chamber works with the help from volunteers like Linda. Talk to her at the next Chamber event to see how you can get involved.

The Modesto Chamber of Commerce Board of Directors commend Rebekah Martin, Pacifica Senior Living Modesto for being the Ambassador of the Month for March. This is Rebekah’s first win as Ambassador of the Month, as she is relatively new to the program. Rebekah won this honor by conducting Ambassador visits to Chamber members and volunteering at our

events. Good job Rebekah! P

Gary Plummer

Rebekah Martin

Linda Curtis


Founded on the belief of community responsibility and service, Lakewood Memorial Park was created to be a beautiful commemoration for those who served.

Lakewood Memorial Park/Funeral Home Inc.900 Santa Fe Avenue, Hughson 95326(209) 883-0411

The Funworks mission is to provide a safe, clean, affordable, fun, family centered amusement destination.

Funworks Family Fun Company4307 Coffee Road, Modesto 95357(209) 549-7888

monthlY CoFFee hourHosted by: Lakewood Memorial Park/Funeral Home Inc.

monthlY mixerHosted by: Funworks Family Fun Company

business beFore and aFter hours

Wine Provided By:

CoffeeProvided By:

Lakewood Memorial Park/Funeral Home Inc. Funworks Family Fun Company staff photos attached.


&



diamond levelBank of the WestCapax-Giddings, Corby, Hynes, Inc.Doctors Behavioral Health Center-DMCDoctors Medical Center-DMCFrito-Lay Company Inc.Kaiser PermanentePacific Southwest ContainerPhysician Referral Service-DMCRabobankRomo & AssociatesSave Mart SupermarketsWalmart

Gold levelCoca-Cola Bottling Co., Inc.Costco WholesaleEvergreen Rehabilitation Care CenterFoster Farms DairyJ C Penney CompanyMemorial Medical CenterThe Modesto BeeModesto Irrigation DistrictModesto Nuts Professional BaseballPost Foods, LLCRACOR, Division of Parker Hannifin Corp.Sysco Food ServicesTaco Bell

silver level5.11 Tactical Inc.AAAAAA Locating, Inc.AT&TAcme Construction Company, Inc.Ambeck Mortgage AssociatesAmerican ChevroletAmerican Medical ResponseApplegate Johnston, Inc.Aramark Uniform ServicesAtherton & AssociatesBBVA CompassBJ’s Restaurant & BrewhouseBasic Resources, Inc.Brandman University Part of Chapman UniversityBrown, Fink, Boyce & Astle, LLPBunge OilsCalifornia State University, StanislausCandlewood SuitesCentral Valley Medical GroupChildren’s Hospital Central CaliforniaChildren’s Hospital & Research Center-OaklandChukchansi Gold Resort & CasinoCitibankClark Pest ControlComcastConAgra FoodsConstruction Management Corp.Courtyard by MarriottCovenant Village of TurlockCurtis Legal GroupDamrell, Nelson, Schrimp, Pallios, Pacher & Silva

Days InnDel Monte Plant #1Delta Sierra BeverageDirectLine Technologies, Inc.DoubleTree HotelEnglish Oaks Nursing & Rehabilitation HospitalExternal Resources Inc.F & M BankGalletto RistoranteGeorgia-PacificGianelli & AssociatesGilton Solid Waste Management, Inc.Great Valley CenterGrimbleby Coleman CPAs, Inc.Grover Landscape Services, Inc.Harris Moran Seed CompanyI.J. Larsen Pumps, Inc.ITT Technical InstituteInstitute of TechnologyInternational Paper CompanyJ S West & CompanyKaplan CollegeMcHenry Medical Group, Inc.Mercer FoodsMocse Credit UnionModesto Commerce BankModesto ToyotaMraz, Amerine & AssociatesNestle USAOak Valley Community BankO’Brien’s Market, Inc.Oldcastle GlassPacific Gas & Electric Co.Panelized Structures, Inc.Pepsi-Cola Bottling GroupPrime Shine ExpressRaley’sRizo-Lopez Foods Inc.San Joaquin Valley CollegeSeven Up Bottling Corp.Solecon Industrial ContractorsSolid Networks, Inc.SpringHill Suites by MarriottStanislaus Food Products Co.Stanislaus Surgical HospitalStantec Consulting, Inc.Storer CoachwaysSutter Gould Medical FoundationTurlock Irrigation DistrictUS BankValley First Credit UnionValley Lexus-BMW-InfinitiVersa Cold Logistics ServicesW.H. Breshears, Inc.Warden’s Office Products CenterWells Fargo BankWinton, Ireland, Strom & Green Insurance AgencyYosemite Meat Co., Inc.

Pr e s i d e n t’s Cl u bCi r C l e o F in F l u e n C e


O’Brien’s Market has been a staple in the

Modesto area since the opening of its first

location in 1978. Since that time, O’Brien’s has

added two more stores – a Riverbank location

in 1994 and another Modesto location in 2002 –

and become a popular choice for those looking

to buy their groceries from a locally-owned

company.

Owner Chuck O’Brien believes

that the success of his stores is

due to the wide selection of

high-quality items deigned to

meet the various needs of his

customers. As an example, he

notes that O’Brien’s uses only

the freshest produce, which

is bought locally whenever

possible. He also cites the

presence of the area’s only

old-fashioned meat counter as

a way that O’Brien’s provides superior quality

and service.

O’Brien’s is also the area’s premier provider of a

wide spectrum of cheeses and wines. “The Dale

Road store, in particular, has the finest cheese

selection around,” he says, “There’s a clientele

out there that wants it, and we’re here to provide

it for them.”

He also points to his store’s large selection

of health food options as another way that

O’Brien’s addresses the needs of its customers.

“There’s a growing segment of the public

that’s looking to eat healthier,”

he notes. In response to this

growing need, O’Brien’s has

created a separate section

designed to feature healthy

and all-natural foods, many

of which were requested by

customers.

All of these specialty products

are offered in addition to

an expansive selection of

standard grocery items. So

whether you’re looking for

local produce, healthy choices, fine cheeses,

or just doing your normal weekly shopping,

O’Brien’s Market has the items you need.

at o’brien’s market, Customers are number one

ServiCe WHen You neeD it (Courtesy of never Boring Design Associates)

• Thank you notes are just as important for businesses as they are for weddings. Make sure your clients know you appreciate their business.• With six graphic designers, Never Boring Design can create anything from logos and letterhead to wedding invites and websites.• All-inclusive is great for businesses and honeymoon travel. Never Boring Design can be your all-inclusive Graphic Design, Web Design, Marketing, Film, and Commercial Sign destination.

MoDeSto MeAnS BuSineSS

SAve tHe DAteBusiness to Business Trade ShowMay 13, 20103pm - 7pmSOS Club, 819 Sunset AvenueCall Minnie at 577-5757 to reserve your booth

Progress magazine is the voice of the Modesto Chamber of Commerce, and the leading business publication in Stanislaus County. For more information or advertising info call (209) 526-9136

© N

ever

Bor

ing

Des

ign

• ne

verb

orin

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ADVERTISING I GRAPHIC DESIGN I WEB DESIGN I MARKETING I FILM & MULTIMEDIA I COMMERCIAL SIGNS

This story can also be found at www.modbee.com/workinprogress

“there’s a growing

segment of the public that’s

looking to eat healthier.

”- Chuck O’Brien

Work InModesto Chamber of Commerce

Progressa series spotlighting some of our area’s most innovative and successful companies


ri b b o n Cu t t i n G s


nifty After fifty CAremore heAlth plAn1234 McHenry Avenue Modesto, CA 95350(800) 499-2793

DehArt teChniCAl SChool311 Bitritto Way Modesto, CA 95356(209) 523-4578

lABor finDerS5642 Pirrone Road Salida, CA 95368(209) 551-6201

mAxx one SeCurity121 E. Orangeburg Avenue Ste. 7 Modesto, CA 95350(209) 480-2100

the pAmpereD ChefModesto, CA(209) 996-8764

vintAge fAire nurSing & rehABilitAtion ServiCeS3620 B. Dale Road Modesto, CA 95356(209) 521-2094

orient houSe reStAurAnt609 Tully Road Modesto, CA 95350(209) 577-2099

AAron’S1234 -D McHenry Avenue Modesto, CA 95350(209) 544-1108

lAkewooD memoriAl pArk/funerAl home inC.900 Sante Fe Avenue Hughson, CA 95326(209) 883-0411


AfforDABle trAnSport 24/7Michael Shaw1449 E. F Street, Suite 101E – PMB 154Oakdale, CA 95361(209) 606-5607 [email protected]

BellA tourS limouSine ServiCeJohn Shores5007 McHenry AvenueModesto, CA 95356(209) 495-0550 ph(209) 544-9290 [email protected] Service

BlACk BeAr Diner – moDeStoTim Thurman2200 Plaza ParkwayModesto, CA 95350(209) 529-1440 ph(209) 529-1774 [email protected]

ChgBrad Hawn1030 11th StreetModesto, CA 95354(209) 996-6340 phbrad.hawn@chgstructural.comwww.chgstructural.comEngineers-Structural

C’eSt JoliNancy Hawn1031 11th StreetModesto, CA 95354(209) 324-7111 [email protected] Clothing & Accessories

evergreen profeSSionAl hypnotherApyJames Rightmire1111 J Street, Suite G101Modesto, CA 95354(209) 622-3837 ph(707) 428-2556 [email protected]

Dr. irit golDmAnIrit Goldman1604 Ford Avenue, Suite 1Modesto, CA 95350(209) 605-9626 ph(209) 577-3412 faxdr.goldmanirit@gmail.comwww.marriageandfamilytherapymodesto.comMarriage, Family, Individual Counseling

moDeSto itexKim & Chuck Bethel451 Meadow CreekPatterson, CA 95363(209) 247-2225 ph(209) 892-3738 [email protected] Exchange

ooDleS frozen yogurt, inC.Ron Dickerson3430 Tully Road #42Modesto, CA 95350(209) 324-2077rdickerson07@rocketmail.comwww.oodlesyogurt.comwww.oodlesfrozenyogurt.comYogurt

p2 (p SquAreD llC)Scott Ellis1100 SW 29th StreetRenton, WA 98057(425) 985-8508 ph(425) 873-5453 [email protected] Consultants

SeniorS helping SeniorSJim Toal1713 Seven Falls DriveModesto, CA 95355(209) 573-0291 ph(209) 572-3544 [email protected]/centralvalleyHome Health Services

wAlpole & Co., llpLayla EdmondsP.O. Box 51Ceres, CA 95307(805) 569-9487 ph(805) 569-9542 [email protected] Software

ne W Ch a m b e rme m b e r s





Pe o P l e on t h e mo v e

P

Continued from page 12

The COMPASS® is your guide to better health. Come in for a ZYTO COMPASS® assessment.

Ash Gokli, M.D., was named Chief Medical Officer for Sutter Health’s Central Valley Region. In this role, he will collaborate with physicians and facility leadership to improve all aspects of care delivery by enhancing quality and patient safety. Additionally, he will lead efforts to improve, develop and enhance existing clinical programs throughout the region.

“By focusing on quality, patient safety, service excellence and clinical programs, we will become the provider of choice for the communities we serve.” said Gokli. For information, contact Catherine Larsen, 525-3106 [email protected].

Premier Valley Bank welcomes Geri Lewis to our team. She is a great addition to the working environment we have established throughout the years. Geri has worked in the banking industry for 20+ years. She is an active mother of two, and an influential individual in our local community. Geri comes to Premier Valley Bank from the Modesto Chamber of

Commerce. We would like to welcome her with open arms and applaud her accomplishments and involvement in our community. 300 Banner Court #2, (209) 523-4811.

Rosie Avina joins Merced-based BrightDart bringing with her over 20 years of experience. As Sales & Marketing Consulta nt, Ms. Avina will focus on bringing in new business, managing client relationships and promoting the company’s unique array of marketing services. Ms. Avina’s career includes time spent with local as well as national media organizations. Founded

in 2006, as a Veteran and Woman Owned business, BrightDart has earned its reputation in the marketplace by providing cutting edge marketing, printing and design services, including personalized direct mail services.

Struck Employee Benefits announces the addition of Melodie Pereira as head of Client Services and Human Resources. Melodie brings a broad range of skills and experiences, having spent over seven years with HR departments in a diversity of settings, and joins the firm at a particularly strategic time as Struck launches new areas of client support. Melodie

has a gift for translating client questions into action plans that underscore the firm’s commitment to personalized service. Contact Melodie at (209) 524-2893 or www.struckbenefits.com.

Rosie Avina

Melodie Pereira

Geri Lewis

Ash Gokli, M.D


Prime Shine Express presents:

LAND OF OPPORTUNITY

Prime Shine Express is proud to present The Land of Opportunity. Each month this series provides a forum in which to showcase the entrepreneurial

achievements of a Stanislaus County business owner. Prime Shine Express is proud to recognize the entrepreneur’s ability to overcome obstacles and to honor

their successes in their industry and in the community.

...a series spotlighting entrepreneurial achievement LAND OF OPPORTUNITY

Robert Marks, PresidentRogers Jewelry Co.

In 1937 a young jewelry salesman, Harry Marks, and his partner, Dr. Robert Moon, a practicing optometrist, founded Rogers Jewelry Company in Modesto. It was the midst of the Great Depression, but opportunities were to be found no matter the state of the economy. The

company quickly expanded throughout the Central Valley and to Reno, NV. For Harry, 1937 was a year to name things “Roger” since both his store and his son were so christened. Roger Marks fittingly chose a career at Rogers and is currently its CEO. With Robert Marks as the

company president, the family business is in its third generation and each has found new opportunities to fulfill the company mission to “help its clients celebrate their stories of love, and success, and commitment through the

joyful marking of milestones that are best expressed by the giving and wearing of beautiful jewelry.”

What changes has the company experienced since it was first established? Over the years we have transitioned from downtowns to malls to freestanding superstores. These changes

involved more than just location, but demanded new inventory, advertising, personnel and service strategies.

With four times the square footage of a typical mall store, our superstores enable us to offer our clients greater selection, greater convenience, and a much more comfortable environment. Our new stores have amenities such as private viewing rooms, computer design centers, stores within a store (featuring the top brands in the industry), and in-store jewelry manufacturing facilities. In addition, they have comfortable lounge areas, satellite television, fireplaces, childrens play areas and complimentary beverages. Due to the available space, we are able to stock a much larger selection of jewelry than we could in a typical mall store.

What have you done in the past that has led you to where you are now? When I was in high school and college, I worked

part time in our store. There I discovered what a pleasant profession the jewelry business could be. For the most part, we are in the business of

helping people satisfy their needs or desires at happy times in their lives: they are getting married, they are having a birthday, they are celebrating a promotion, or they simply want to express to someone else, in a tangible,

maybe even extravagant way that they are loved. At other times it is a business of rescuing poor, bewildered guys from the dog houses they

have thoughtlessly found themselves domiciled. What a great job!

But, I’ve always had a natural proclivity toward math and science. There are not many opportunities for such aptitudes to find expression in a jewelry store, so I went off to Cal Poly in San Luis Obispo and earned a degree majoring in mechanical engineering and minoring in computer science. Upon my graduation in 1979, I was pleasantly surprised to find an opportunity that merged my past experience in the jewelry industry with my new found college degree. At that time, jewelry specific software packages were not commercially available, so I landed a job as a software program/designer for Rogers Jewelry Company. In a coincidence worthy of a Dickens novel, this happened to be the very same Rogers Jewelry Company that was founded in my very own hometown and run by my very own father.

What challenges have you had to overcome in your professional life and how have you achieved that? I’ve been through a few recessions, the current being the most severe. One might suspect that jewelry sales, as “luxury” purchases, would wane in such times. However, in good times and bad, people still fall in love, get married, and have reasons to celebrate. The size of their celebration may be diminished by their financial circumstances, but their desire to celebrate is not, and there is a unique, personal item of jewelry available in anyone’s price range. While many of our competitors have been contracting, we’ve seen this as an opportunity to enhance and reconfigure our inventory to fit the changing needs of our clients. Our strong position in the jewelry industry has enabled us to take advantage of the opportunities present in today’s economy.

Do you participate in any community outreach efforts or clubs? I have been a member of Modesto Rotary since 1999. “MoRo” is a superb service organization made all the better this year by the great leadership of its current president, Larry Dempsey. I’ve been involved in a variety of church groups, but my primary role in the community is as arm-candy for my wife, School Board Trustee Cindy Marks, as she attends the social functions of the many organizations in which she serves.

What advice do you have for business people when it comes to achieving their goals? When you are in a management position, don’t be afraid to hire people that are highly skilled, intelligent, and maybe even a bit of a handful. This may seem obvious, but I’ve known managers who were too intimidated to have someone more talented than themselves working for them. Rather than safeguarding their own careers, they were guaranteeing the mediocrity of their results.

Robert Marks


Ch a m b e r Ca l e n d a r

ma Y 201013 Coffee Hour: Samaritan Village Location: 7700 Fox Road, Hughson Time: 7:30 am – 8:30 am

13 Business-to-Business Trade Show Location: SOS Club, 819 Sunset Avenue Time: 3:00 pm – 7:00 pm Contact (209) 577-5757 for sponsorship opportunities

20 Land Use & Transportation Location: Chamber Conference Room Time: 7:30 am – 8:30 am

20 Mixer: Modesto Elks Lodge #1282 Location: 645 Charity Way Time: 5:30 pm – 7:30 pm

21 Government Relations Council Location: Chamber Conference Room Time: 12:00 pm – 1:00 pm

Ju n e 201010 Coffee Hour: Stanislaus County Free Library Location: 1500 I Street Time: 7:30 am – 8:30 am

17 Land Use & Transportation Location: Chamber Conference Room Time: 7:30 am – 8:30 am

17 Mixer: Galletto Ristorante Location: 1101 J Street Time: 5:30 pm – 7:30 pm

18 Government Relations Council Location: Chamber Conference Room Time: 12:00 pm – 1:00 pm


Giddings, Corby, Hynes Lic. # 0144783

www.capax.com Group Health Workers Comp 1-800-94-CAPAX Home Owners Auto Business Insurance

Taking Care of Good Employers

Just Ask.

FUNNY, IT DOESN’T LOOK LIKE A DOCTOR’S OFFICE.

ANNOUNCING A NEW WAY TO CONNECT WITH YOUR DOCTOR. Many of your records such

as recent immunizations, future appointments, and many lab results can all be accessed

online. And, these days, that’s just about anywhere. You can even e-mail your child’s

doctor. Just another way that we at Kaiser Permanente help you to live well and thrive.

To learn more, go to kp.org/centralvalley.

ProgressMag_Sep-Dec09_8.25x11.25.indd 1 8/19/09 4:29:22 PM

progress magazine may 2010

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