Research

Your Name

Existing Product

Location – the location of the picture looks like it’s on grass in the cold winter term and has frozen over.

Angle – The angle of the photo is from the cats side and the cat looking near the camera. The angle is low and not high up, so the same height as the cat.

Use of lighting – The lighting is used quite good as the picture looks really bright. The sun is shining down on the snowy grass and on the cat making it easier to see.

Colours – There isn’t that many colours in this picture, however not having too many pictures can make the photo better, in my opinion. The colours used are white, brown and grey all basic colours that are used well. The cat has different shades of grey and the area around the cat is white because of the snow.

Audience – People might want to buy this photo because it might look like a cat they previously had or just like the picture because of the location and the colours used. People will also buy this because it’s high quality and looks professional.

Effects – Rack focus is used to show the cool-looking features on the cat and blurs out the surroundings in the background. This makes the cat the main topic in the photo and wants people to look at the good quality of the photo.

Existing Product

Location – The location where the photo was taken in my opinion was in a forest or a gardens somewhere where you normally find squirrels.

Angle – the angle of the photo is from the side of the squirrel showing all the colours and other cool little features. It’s a better angle than being behind it for example because you can see all of the squirrel.

Effects – Rack focus is used to aim on the squirrel instead of it’s surroundings. For example the squirrel is more focused on because the background (which looks like bushes or trees) is blurred out making the squirrel the main part of the photo.

Use of lighting – From my view of the picture there isn’t that much light aiming on the squirrel. However, this could be because of the weather when taking the photo and wasn’t good enough at the time. There isn’t really anything that stands out with it’s brightness.

Colours – there’s only a few colours shown in this photo. There’s different shades of grey, green and black and white. Like said on the previous picture having a few colours instead of loads of colours makes it better and makes the picture look better in my opinion.

Audience – People will want to buy this photo / product because they will think it’s small and cute. This means that people who adore animals will buy something like this. Also it’s a good picture of the squirrel and shows how high quality it is.

Existing Product

Location – The location of the photo looks like a local field which pets such as dogs can run about and have fun with their owners.

Angle – The angle is different from the previous two pictures. The photo has being taken from the front showing off the dogs excitement and freedom. This photo will taken at a great time because the dog is midway through jumping or running so it looks even better.

Effects – The only effect I found in this photo is Rack focus which focuses on the main topic. For example rack focus is used on the dog and the rest of the photo, everything around the dog is blurred out so the dog stands out. Puts more of a high quality look on the dog than its surroundings.

Use of lighting – The use of lighting is used from the sun beaming down on the dog’s features and colours.

Colours – This photo has plenty more colours involved than the previous two photos. It includes the colours green, blue, black, orange and yellow / cream. The colours are used really well and shows of the dog because of it’s bright colours.

Audience – The audience that love animals will want to buy this product because it’s good quality, they might have a dog similar to this one or they just like it. More colours used to give it freedom.

Existing Product

Location – The location is probably a pitch of grass somewhere and the bird is flying over it in the air.

Angle – the angle is from the side of the bird flying by. The photo and the angle is perfectly timed to show of the cool looking features of this type of bird. The angle is slightly underneath which shows the wings.

Effects – The effect used on this and the rest of the photos is rack focus and is used to blur out the background and focus and the main part of the photo, the bird.

Use of lighting – On the wings there’s a hint of the colour white which in my opinion is the sun shining on the wings of the bird and lighting it up. Also there’s shade on the birds neck. The lighting is bright and shows off the birds features and makes the bird look good, especially from that angle.

Colours – Again there’s only a few colours shown in this photo, however they’re used very well. The green and grey are the main colours in this picture. There’s also a hint of blue, pink and black shown on the bird. This is mainly the features of the type of bird that it is.

Audience – The audience would buy this photo because it’s high quality and shows of the birds colours and features. The photo is mainly focused on the bird and looks really good.

Existing Product

Location – The location of the is photo is probably from a table or a stand of some kind because it’ again hard to tell where this is taken.

Angle – The angle of the photo is from the front and slightly to the side of the dog. It shows majority of the dog’s features and is timed perfectly as the dog is sat looking away from the camera. This makes the dog look like he’s posing.

Effects – Because this photo was taken in the 1990s there won’t be any effects on the photo because back then it wasn’t that advanced.

Use of lighting – From my point of view there isn’t any use of lighting because you can’t really tell. If there was lighting it would be aimed on the dog because it looks like he’s on a stand of some kind. Maybe the left side of the dogs face has a bit of light on it because it looks brighter and has some shade underneath.

Colours – Because the camera didn’t have a colour feature back then the picture is black and white. However that doesn’t make the picture look bad. You can tell from lighter areas on the dog it’s a bright colour and the dark parts are darker colours.

Audience – The audience would buy this photo because it’s old-fashioned and people at an old age or maybe younger will want to bring back the memories and the times of these photos. The photo isn’t in colour because of the camera. People find these pictures nice to look at.

Research Analysis• What common features do the researched products have?All the photos include the effect rack focus, which mainly focuses on the main part of the picture.

From the photos used it’s the animals. They also have one colour that is used all the time. Majority of them have the colour green and show patches of grass. All the photos are from a different angle which makes it better and not the same all the time. Picture one is from the side with the cat facing the camera. Same angle for picture two but the animal isn’t looking at the camera. The last two are perfectly timed because it’s difficult to get a picture whilst a animal is mid-air or in the air. The lighting on each photo is really good and shows off the features of each individual animal. There might be a bit of editing in some of the photos whether it’s the brightness or just editing the picture in general. The photo that is different from the rest is the last one, that is black and white. You can’t really notice the effects, location, or the lighting in the photo that’s why it’s hard to write anything about it.

• What aspects of the research will you include within your on work?I would maybe include the effect rack focus so the background isn’t really focused on. I want the

animals to be focused on more than the surroundings in the picture. I would also include some of the colours used in majority of the photos. Colours such as green, grey and colours of the animal I use. Obviously if there’s something wrong with the picture and if I can change it, I would edit it on Photoshop and try to solve the problem.

Questionnaire Analysis

Audience research

• Observation: the majority of people are male and there’s one female.• What this says about my audience: Out of the people that completed the

questionnaire, the majority are male.• How will your product appeal to this audience: It would appeal to both

genders because there’s both male and females answered the questionnaire.

Are you male or female?

Audience research

• Observation: majority of people are 17• What this says about my audience: That 17 year olds answered it

more than 16 and 18 year olds.• How will your product appeal to this audience: My product would

appeal to all ages above 10+

How old are you?

Audience research

• Observation: Majority of people said yes and nobody said no. 4/20 people said not bothered.

• What this says about my audience: That majority of them like animals.• How will your product appeal to this audience: Nobody said no to this question

which means everyone that answered is interested in the next part of the questionnaire.

Do you like animals?

Audience research

• Observation: 13/20 said yes and 7/20 said no.• What this says about my audience: That at least half the people

have pets and the other half don’t.• How will your product appeal to this audience: The people who

have a pet will be mainly interested in this questionnaire

Do you have a pet animal?

Audience research

• Observation: The audience put a mixture of different animals in to show that there isn’t just a couple of animals that stand out.

• What this says about my audience: They all like animals and like different kinds.• How will your product appeal to this audience: Some of these people might

have an animal that is different from others.

What animals do you prefer?

Audience research

• Observation: majority of people said yes and not bothered. Only 1/20 people said no.

• What this says about my audience: The audience like pictures of animals, if it’s their pets or something else.

• How will your product appeal to this audience: Because majority of people said yes and that shows that they care abut animals and their own pets.

Would you be interested in seeing some pictures of animals?

Audience research

• Observation: This question had a comment box so the audience put their own thoughts into the question. Every answer was different.

• What this says about my audience: That the audience like a range of different things and animals.

• How will your product appeal to this audience: It will appeal to my audience because from previous questions they like animals and not something completely different.

What types of photos do you like?

Audience research

• Observation: Everybody put yes for this question so everyone wants pictures with colour in them.

• What this says about my audience: This shows that they don’t like the black and white themed pictures ad just want them normally with colour.

• How will your product appeal to this audience: it will appeal to my audience because I can do pictures with colour and don’t have to edit it to black and white which is easier for me and the audience are getting what they want.

Do you prefer pictures with or without color?

Audience research

• Observation: Half the people voted for the ‘more than two’ option which is gong to be hard for me to do because of being outside.

• What this says about my audience: The audience might have more than one pet which shows the love and care of these people.

• How will your product appeal to this audience: It will appeal to my audience because they wanted some kind of animal type in a photo and if they want more than one it’s possible but harder than the rest.

If you were to have a photo, would you like more than one animal in the photo or just the one?

Audience research

• Observation: There was a range of different answers, however the one that stood out was ‘anywhere’ which makes sense s my audience don’t mine where the photo is taken place.

• What this says about my audience: That they aren’t really bothered about the location, but the photo is good and high quality.

• How will your product appeal to this audience: It will appeal to my audience because the location is anywhere and I can go places to find animals in different locations. This gives me more options to decide on what photos to do.

Where would you want the location to be?

Interviews

Interview 1• What is your opinion on photography?I enjoy it• What kind of photography do you like?For example – scenery, animals..?Animals, scenery, landscape, particularly my cats on my ped.• Do you use any of the social media platforms to post pictures?Snapchat, instagram• Do you take pictures of your pets or any animals that you like?Yes, all the time• Do you have pictures of animals framed? Yes, pictures of my cats.

Interview 1• Observation: The first question was answered positively and was a simple

answer of ‘I enjoy it’. All the questions are answered in a positive way which shows that the person I interviewed seems interested in my project. The positive feedback helps me with my ideas for my final product and what I can do.

• What this says about my audience: This shows that my audience have a good interest in my project. Giving good feedback helps me develop on my ideas and make things better. The audience that I have seem interested and kind for doing the interview. Doing the interv9iew helped me what the audience the know and like, therefore I can do something similar.

• How will your product appeal to this audience: My product will appeal to my audience because it’s something they enjoy and if I produce something good and they like then I can make some progress going forward.

Interview 2• How often do you post photos of animals / your pets?Occasionally• Do you like nature?I don’t mind nature.• Do you like photos with nature and animals both included?Yes• Do you edit any photos of your pets or animals that you like?All the time• What’s your opinion on nature and animal photos? Do you or don’t you

like them?I do like them, especially ones of cats.

Interview 2• Observation: The questions yet again are answered well and positively.

The second interview shows that my audience like their pets and post picture of them on social media. Sometimes they often post pictures of them and people like it.

• What this says about my audience: This suggests about my audience that they enjoy taking pictures, especially ones of nature and animals. They enjoy doing it, especially people that do it every day.

• How will your product appeal to this audience: It will appeal to my audience because my work will be similar to what the audience wants, therefore I will try my best to achieve what I and what the audience wants to see.

Audience ProfileCategory Demographic Content to appeal to this audience

Age Range15+ • My work will be high quality and look like a

proper photo.

Gender

Psychographic

Social Status

Research Evaluation

Research Evaluation• Give an overview of how you conducted your research.

Discuss the strengths and weaknesses of each method – Product Research

– Questionnaires

– Interviews

Research Evaluation– What sort of a response did you get?

– How did you distribute your survey? Give an advantage and a disadvantage