presenting information for advocacy

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    Presenting InformationPresenting Information

    for Advocacy

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    We make:We make:

    Survey Data Advocacy Tools

    :

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    PURPOSEPURPOSE

    Ask first

    Why ?

    What is the purpose?

    What is your message?

    Who will see it?

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    What is the purpose?What is the purpose?

    Advocacy is about change.

    What do you want to change?

    People understand an idea

    Get funding

    Get help, change policy

    Training

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    What is your message?What is your message?

    What do you want people to know?

    An overview?

    Detailed picture?

    Reference?

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    Who will see it?Who will see it?

    Think about who will see it.

    What is their ability:

    How educated are they?

    What is their training?

    What do they know before?

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    Get your message acrossGet your message across

    If it is too detailed people wont read it

    it was pages and pages of numbers from all

    these villages, I fell asleep at page 14

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    Get your message acrossGet your message across

    If it is not detailed people wont believe it

    We need food for flood relief in Ratanakiri

    What food, who for, where? Is Ban Lung

    flooded?

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    Get your message acrossGet your message across

    If they cant understand it they wont learn

    It has become manifest from intra-sessional

    observations that a sufficient quorum of

    compelled attendees are noncognisant of the

    elucidation of the topic contingent on ones

    recalcitrant usage of obfuscation.

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    DifferentWaysDifferentWays

    Here are three ways of giving the same

    information

    Exercise: If you cannot read English cross your

    arms

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    ExampleExample (1)(1)

    Do people in your community getDo people in your community get

    information on how not to getinformation on how not to getpregnant?pregnant?

    Andong

    Meas

    Bor

    Keo

    Lum

    Phat

    Oyadav Taveng Voeun

    Sai

    Total

    Yes 90% 67% 78% 76% 73% 79% 77%

    No 10% 33% 21% 24% 27% 21% 22%

    N/A 0% 0% 1% 0% 0% 0% 0.3%

    Total 59 51 85 79 45 52 371

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    ExampleExample (2)(2)

    Do you get information onDo you get information on

    birth spacing?birth spacing?

    0

    0

    20

    30

    40

    50

    6070

    80

    Ratanakiri Pi ot Vi ages

    Yes

    No

    Don't Kno

    ?

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    ExampleExample (3)(3)

    Yes No ?

    Do villagers learn

    birth spacing?

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    QuestionQuestion

    Which one was better and why?

    First, people with arms crossed answer

    What was the message?

    Which was easiest to understand?

    Which gave most detail?

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    Styles ofWritingStyles ofWriting

    Imagine if you have one lot of information

    (e.g. your survey data)

    You will show this in many different ways

    to different groups

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    Types ofWritingTypes ofWriting (1)(1)

    Annual Report to Head Office / Donor

    Has a lot of detail

    Activities done Outcomes

    Lessons Learnt

    Plans for next phase

    Budget discussion

    Assume they know the background

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    Types ofWritingTypes ofWriting (2)(2)

    Report to NGO Group

    Short

    What we did and where

    What needs to be done and where

    Assume they know the area

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    Types ofWritingTypes ofWriting (3)(3)

    Press Release

    A single point

    Assume they know nothing

    Short sentences

    Lots of quotes

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    Types ofWritingTypes ofWriting (4)(4)

    Magazine article

    Must be easy and fun to read

    Only has numbers if they tell a story

    More detail or more topics than press release

    What is the magazine? You may be able to

    assume they know the subject a bit

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    Types ofWritingTypes ofWriting (5)(5)

    Letter to NGO Sector or Government

    Must cover the whole subject

    Has lots of numbers

    Depend on the reader, may assume they

    know the subject a bit or a lot

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    Types ofWritingTypes ofWriting (6)(6)

    Public Education - IEC materials

    A simple clear message

    Has picturesAssume they know nothing, not even Khmae

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    Types ofWritingTypes ofWriting (7)(7)

    Proposal

    A full story

    What is thereWhat needs to be done

    How it will be done

    How it will be monitored and evaluatedHow much it will cost

    and more (each donorhas needs)

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    Have a LookHave a Look

    Here are examples of different styles

    We will talk about the same information

    but with different people to see it

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    TopicTopic

    Only 13.7% of women in Ratanakiri have

    access to skilled attendance during

    delivery, compared to 44% across

    Cambodia as a whole.

    How many of theHow many of the

    pregnant women in yourpregnant women in your

    community deliver in thecommunity deliver in the

    health centre?health centre?

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    Research ReportResearch Report

    Executive Summary:

    A Baseline Survey was conducted by CENTDOR Consultants andHU staff in February 2009. A sample of 371 women of child bearingage was surveyed with the question How many of the pregnantwomen in your community deliver in the health centre?

    The results showed that women in Ratanakiri have much lessaccess to skilled attendance during delivery (13.7%) than theaverage for Cambodia (44%).

    Introduction

    Methodology

    esults

    Conclusions

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    Quarterly ReportQuarterly Report

    Activity 2.1 A Baseline Survey was conducted inFebruary by CENTDOR Consultants and HUstaff. Staff spent two days with threeconsultants training in PAR methods. Then

    teams visited 33 villages in 8 communes in thethree districts and a total of 371 women of childbearing age were surveyed.

    The draft report was circulated within the

    contract deadline and the final report is due on10/5/09. A total of 24 staff-days were spent oninterviews and 6 staff days on data entry andanalysis.

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    NewspaperNewspaper

    Ratana iri Mothers At Ris

    A new report by Health Unlimited (HU) hasshown that women in the north-eastern province

    of Ratanakiri have much less help deliveringbabies than most Cambodians.

    Only 13.7% of women here have skilledattendance during delivery, compared to 44%across Cambodia as a whole said Sok Chanda,HU Maternal Health Rights Team Leader.

    This puts them and their babies at high risk if there are complications.

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    MagazineMagazine

    Sunty sits back and hugs her growing stomach.Yes, I want to have my baby at a clinic, but its just toofar away. A worried look crosses her sun lined face.My husband needs me here.

    Sunty is one of the 86% of mothers in Ratanakirisvillages who give birth at home, according to a recentHealth Unlimited study. Only one in seven womenhere have skilled help during delivery, said SokChanda, HUs Maternal Health Rights Team Leader

    much less than Cambodian average of three in everyseven.

    When things go wrong, the result can be tragic forboth mother and baby

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    Remember..Remember..

    Always ask Why?

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    THANK YOUTHANK YOU

    Produced by Tony Hobbs

    Health Unlimited,

    Ratanakiri, Cambodia

    www.healthpovertyaction.org

    With the support of

    Australian Volunteers International

    www.australianvolunteers.com

    2010 HU. Use with Acknowledgement