A"La"Carte"Store"TransformationInventory)and)Fulfillment

PRESENTATION"TEMPLATE"PREVIEW

Selling,)service,)and)fulfillment.Some"things"are"just"better"together.

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Why"A La"Carte?No"two"brands"are"alike."And"no"two"store"transformation"efforts"are"identical."Your(next(steps(depend(on(a(variety(of(factors:• Strategic(priorities

• ‘Squeaky(wheel’(issues

• Customer(profile(and(channel(behavior

• Product(mix(and(retail(category

• Store(layouts(and(footprint(variety

• Current(technology(and(planned(investments

• Brand(and(culture

New(store(processes(and(systems(aren’t(actually(as(monolithic(as(they(might(seem.The(following(slides(outline(different(use(cases(involving(modernized(store(processes(and(technology(that(you(could(implement(as(part(of(your(store(transformation(roadmap.

Use"Cases:"Options"Abound

Inventory"andFulfillment

RealOtime"inventory"management

Ship"from"Store

Buy"Online,"Pickup"in"Store

Ship"to"Store

Same"Day"Delivery

Selling"and"Service

Fixed"POS"Replacement

Mobile"POS"and"Clienteling

StandaloneClienteling

Mobile"SaveOtheOSale

mPOS"for"PopOUp"Stores

Mobile"POS"Integrated"with"Legacy"POS

Online"OrderServicing

ALSO"AVAILABLE:

Ship"from"StoreWhen"it"makes"sense Benefits CaveatsA"leading"source"of"lost"sales"online"are"from"outOofOstocks

We"need"to"help"support" and/or"lower"the"cost"of"sameOday"and"other"fast"delivery"methods

Better"planning" alone"isn’t"enough—we"still" need"a"way"to"avoid"markdowns"across"our"network"wherever"possible

We’re"looking" for"ways"to"achieve"better"ROI"from"our"store"network"investments"(real"estate,"inventory,"people)

We"want"to"support"growing"online"sales"without" increasing"inventory"investment

Online)sales)uplift)of)10P30% achieved)by)retailers)implementing)shipPfromPstore)capabilities)to)avoid)lost)sales)due)to)outPofPstocks)(Source:)Forrester)Research)

Cost)of)discounted)or)rapid)shipping)programs)can be)offset)by)shipping)from)a)store)close)to)the)customer

Use)excess)labor)capacity)in)the)store)to)support)online)order)fulfillment

Stores help)contribute)to)growing)online)sales,)benefitting)the)entire)organization

Faster and)discounted)delivery)options)made)possible)and)less)costly)by)shipping)from)a)store)closer)to)the)customer

Mobile shipPfromPstore)technologies)allow)for)faster)execution)of)fulfillment)tasks—and)help)avoid)negatively)impacting)store)associate)time)spent)with)inPstore)customers

Store)workload)and)display)stock)need)to)be)protected)using)business)rules)to)determine)the)right)time)to)send)the)right)amount)of)orders)to)the)right)stores

Enterprise)order)management)systems)(closely)interoperable)with)store)fulfillment)solutions))provide)a)more)intelligent)and)flexible)way)of)managing)shipPfromPstore)programs)to)minimize)negative)business)impacts

Inventory"and" Fulfillment

Buy"Online,"Pickup"InOStoreWhen"it"makes"sense Benefits CaveatsOur"customers"demand"the"convenience"of"fast"fulfillment," and"will" visit"a"local"store"in"lieu"of"paying"for"fast"delivery

We"want"to"offer"sameOday"delivery,"but"it"is"operationally"complex"and"costly

We"need"a"way"to"increase"foot"traffic"to"our"stores

InPstore)pickup)has)been)shown)to)increase)online)conversion)rates)(Source:)Forrester)Research)

Bringing)online shoppers)into)the)store)often)results)in)additional)purchases)(Source:)Fortune)

Having)BOPIS capability)is)becoming)table)stakes)among)specialty)and)general)merchandise)retailers

Selectively increase)BOPIS)availability)for)items)that)are)either)selling)slowly)inPstore)(but)faster)online),)or)items)that)have)high)attachment)rates—to)increase)sellPthrough

Offering)BOPIS)(particularly)when)promising)fast)service))requires)both)high inventory)accuracy)and)available)labor)inPstore)to)process)orders)near)realPtime

Scaling)up)BOPIS)capabilities)requires)dedicated)space)in the)store)as)well)as)industryPtested store)fulfillment)technology)(including)mobile)batch)picking,)putaway of)items)awaiting)pickup,)customer)notification,)and)pickup)confirmation)capture)

Selectively)making)BOPIS)available—and being)able)to)adjust)those)business)rules)over)time—requires)an)enterprise)order)management)system)with)advanced)capabilities)in)inventory)availability)and)order)orchestration

Inventory"and" Fulfillment

RealOTime"Inventory"Management

When"it"makes"sense Benefits Caveats

Our"store"fulfillment"offerings"(ship"

from"storeX"buy"online,"

pickup/reserve"in"storeX"etc.)"are"

resulting"in"cancelled"and"delayed"

orders"because"store"inventory"is"not"

accurate"enough

We’re"getting"more"nuanced"in"

how/when" we"make"units"of"store"

inventory"available"to"sell"online—

and"this"requires"a"more"detailed"

picture"of"store"inventory

We"have"opportunities" to"sell"certain"

units"of"store"inventory"(e.g.,"in"

transit"inventory,"recent"arrivals,"

etc.),"but"our"POS"only"provides"

onceOdaily"inventory"updates"that"

lack"detail

Increase)crossPchannel)sales)byhaving)a)more)accurate)picture)of)all)sellable)units)of)store)inventory

Reduce)order)delays)and)cancellations)due)to)inaccurate)inventory)balances

Reduce)associate)and)customer)time)spent)searching)for)items)that)are)outPofPstock

Make)more)intelligent)inventory)availability)decisions)based)on)added)nuance)about)the)context)and)location)of)specific)units)(returns,)backroom)vs.)sales)floor,)inPtransit)items,)etc.)

Eliminate)delays)in)inventory)updates)to)the)webstore via)near)realPtime)feeds)of)inventory)changes

Allow)store)associates)to)record)perpetual)inventory)changes)as)they)happen)(cycle)counts,)adjustments,)etc.)

Mobile)technologies)purposePbuilt)around)store)inventory)management)avoid)burdening store)associates)with)cumbersome)processes

A)central,)enterprisePwide)repository)of)detailed)network)inventory)data)is)required—typically)found)in)enterprise)order)management)systems

Technology)used)to)support)inventory)processes)should)provide)the)ability)to)quickly)pause,)handoff,)and)resume)inventory)management)tasks)when)higherPpriority,)customerPfacing)needs)arise

Inventory"and" Fulfillment

Ship"to"StoreWhen"it"makes"sense Benefits CaveatsOur"parcel"shipping" costs"are"increasing,"while"our"customers"expect"lower"prices"on"delivery

We"want"to"drive"more"foot"traffic"to"our"stores,"but" their"limited"assortments"are"sending"customers"online

Our"store"delivery"network"occasionally"has"excess"capacity"and"we"ship"directOtoOconsumer"orders"out"of"the"same"distribution"centers"that"replenish"our"stores

We"sell"heavy"and"oversized"items"online" that"are"expensive"to"ship

Opportunistically pool)online)orders)to)

save)on)shipping,)while)offering)free)

store)pickup)to)customers

Bringing)online shoppers)into)the)store)

often)results)in)additional)purchases)

(Source:)Fortune)

Allow distributed)fulfillment)from)

multiple)sources)(other)stores,)DCs,)

suppliers))to)be)picked)up)together)by)

the)customer

Leverage)store)delivery)network)to)

reduce)or)eliminate)the)cost)of)DTC)

fulfillment

Use)store)drop)ship)vendors)to)fulfill)

online)orders)

Small)parcel)deliveries)to)the)store)

requires)more)detailed)receiving)

procedures)and)better)inPtransit)

visibility—commonly)served)by)more)

advanced)store)inventory)and)order)

management)systems

Orchestrating)more)complex)order)

fulfillment)requires)an)enterprise)order)

management)system)that allows)for)

visibility)and)control)of)fulfillment)

across)channels)and)the)supplier)

network

Supporting)inPstore)customer pickup)

requires)realPtime)notification)

mechanisms)and)dedicated)areas)in)

the)store)to)hold)ship)to)store)items

Close)interoperability)between)order)

management,)warehouse)management)

and)store)receiving)systems)allows)for)

more)nimble)execution

Inventory"and" Fulfillment

Same"Day"DeliveryWhen"it"makes"sense Benefits CaveatsOur"competitors"are"offering"faster/same"day"delivery"options," and"we’re"losing"customers"as"a"result

The"expanding"market"for"local"courier,"crowdsourced"delivery,"and"other"third"party"fulfillment"services"is"making"same"day"delivery"more"realistic

We’ve"made"it"a"priority"to"at"least"test"same"day"delivery"capabilities"in"certain"markets

We"have"a"large"number"of"stores"in"urban"areas"where"customers"are"willing" to"pay"for"the"convenience"of"sameOday"delivery

Increase online)conversions)by)offering)same)day)delivery—even)if)the)method)is)rarely)used)by)customers)(Source:)Fierce)Retail)

Leverage)store)network)to)deliver)samePday)to)local)customers)without)having)to)invest)in)more)distribution)centers)in)more)expensive)real)estate)markets

Selectively)offer)same)day)delivery)on)items)that)are)timePbound)(gift)items,)event)supplies,)etc.))and)highPmargin

Maximizing)the)bandwidth)for)stores)to)fulfill)orders)requires)an)industryPtested)order)management)system)with)the)ability)to)throttle)same)day)delivery)availability)on)the)webstore when)stores)are)unable)or)slow)to)fulfill

Store)fulfillment)technologies)built)for)fast)execution)are)best)suited)to)support)same)day)delivery—whereas)paper,)batchPonly)and)webPbased)solutions)are)illPsuited)to)rapid)order)processing

An)enterprise)order)management)system)with)a)modern)architecture)is)required)to)quickly)integrate)with)different)third)party)fulfillment)partners

Inventory"and" Fulfillment

There’s"More"in"Store…What(you’ve(previewed(here(is(a(sample(of(our(full(slide(library.(Here(are(examples(of(other(slides(we(can(provide(and/or(customize(to(your(needs.(Please(contact"us"to(learn(more.

Selling"and"Service

Fixed"POS"Replacement

Mobile"POS"and"Clienteling

StandaloneClienteling

Mobile"SaveOtheOSale

mPOS"for"PopOUp"Stores

Mobile"POS"Integrated"with"Legacy"POS

Online"OrderServicing

ALSO"AVAILABLE:

How"Else"Can"We"Help?Please(let(us(know(if(we(can(help(with(any(of(the(following:

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