Great emphasis on corporate

responsibility

Profitable Industry

Strong Brand awareness

Wide target market

Unsaturated Market in Kuching

Innovative

Proper Business Plan

•Ensuring optimum food safety standards•Hygiene practice •Commitment to environmental care•Employee Safety•Ronald McDonald House Charities (RMHC)

Civic conscious

Good connection with supplier

Outgoing & Creative

Hardworking / Progressive

Loyal Customer to McDonald

Risk Taker

Accounting / Finance

Marketing

Communication

Research

Design

Our

Atti

tude

s

Our

Skills

1. On-going staff training will be paid by franchisee or franchisor?

2. Decision of holding or sponsoring an event required the permission of Franchisor?

3. How much is the franchisee renewal fee?

4. Are there any penalties or terms and condition for terminating the contract

prematurely?

1. Competition

2. Cost

3. Reputation

4. Lacks of autonomy power

McDonald would be our priority choice are subject to most of our team members are more conscious about food product and have connection in the food industry supply. So then the choices are left Grill’s and McDonald, as a new Franchise company that is not in Malaysia yet, it would need certain documentation and application through the Malaysia government to get the foreign Franchise in.

Thus our targeted market are based in Kuching, where it is new to the local market, lots branding and advertising work will need to be done to fight with the other existing franchise brand.

We also found that the McDonald outlets are less in Kuching, while there is certain level of demand, especially when McDonald have their new merchandize launch.