Chelsey Compton

G321 MAIN TASK

INITIAL IDEAS

The purpose of this slideshow is to portray a detailed account of my initial

ideas for my music magazine.

I would like your feedback at the end of the presentation to see which one

you believe is best and why this is so I am to produce a professional looking

music magazine which people like you would wish to buy.

There are three genres; Hip-Hop, Rap and R&B

AIM & PURPOSE

IDEA ONE

GENRE Hip-Hop Magazine

TARGET

AUDIENCE

• The age range is about 13-19 years old.

• The gender ratio male to female will be 60:40

• The lifestyle of target audience will be; attending education with stressful situations

HOUSE STYLE • Bold headings, nothing overly fancy but not too “in your face.”

• The masthead will be created using graphity styles

LAYOUT • Typical magazine style

• The masthead at the top of the magazine with cover lines to one side and the sub-headings

breaking up text

FEATURES • A report about a performance a new artist has just done. (Tour)

• A article about hip-hop music 5 or 10 yeas ago compared to now and how it has changed

• A look back on an artists career.

NAME OF

MAGAZINE

• Inspire – as that is what most hip-hop music artists aim to do.

DRESS-CODE • Baggy clothing, headphones in, bling, hoody, sunglasses on

FONTS FOR IDEA ONE

IDEA TWO

GENRE • R&B

TARGET

AUDIENCE

• The age range for my target audience would be fro 13-18 years

• The gender ratio being 65:35 (female: male)

• I believe my target audience would have a simplistic everyday lifestyle, majority attending state

education

HOUSE

STYLE

• Colours; blacks, whites, yellow and gold’s.

• Non-Standard, colloquialised English Language to match the speech pattern of audience.

LAYOUT • Maximum of three cover-lines used on front page.

• One main picture used on every page, smaller pictures around it

• Mixed gender photo

FEATURES • New album review

• A day on tour with…

• Look back at best R&B number ones

NAME OF

MAGAZINE

• SMILE

DRESS-CODE • Either a respectable woman role model such as Beyoncé is seen to be a male such as the example,

however there are difficulties with this when attracting both genders.

FONTS FOR IDEA TWO

Should there a smiling

face afterwards?

IDEA THREE

GENRE • Rap

TARGET

AUDIENCE

• Age Range around 18+

• Gender ratio 65:35 (Male: Female)

• Lifestyle may be typically bums who walk around with headphones blearing after finishing

education, looking for jobs.

HOUSE STYLE • Bold writing which stands out, and is in your face even from far away

• Black and Red throughout

LAYOUT • Having an outline around the pictures, except for the main image.

• Picture comes in-front of text

• Bold writing which is capitalized

FEATURES • New artist released a single

• New collaboration, maybe something rare like Rap artist with Indie artist

• Someone wins an award

NAME OF

MAGAZINE

• RRT (RAP RHYME TIME)

DRESS-CODE • Tattoos showing, hats, bling, serious face, big group of people

FONTS FOR IDEA THREE

When asking my target audience what they thought about the three different ideas

i got the following feedback:

The Hip-Hop magazine was given brownie points for the male audience as there

are not many hip-hop magazines for males available, as well as the age range as it

fits the target audience for the hip-hop music industry. The target audience also

liked and I quote "the gangster" style of the magazine as it is stereotypical of the

genre, thus will appeal to the target audience. The main idea which the audience

seemed to like the most was the article about looking back on an artists career.

Although this was the case the target audience majorly disiked the stereotypical

magazine layout as they believe it will 'blend in' with the other magazines on

display. Also they believe that the front page should have a main image of a young

positive role model not some 'thug' that has just been arrested.

PEER FEEDBACK HIP-HOP

When asking my target audience what they thought about the three different ideas i got the following feedback:

The R&B magazine was disliked as the magazine title is aimed more at females than males thus may turn off male audiences and there should not be a male on the front, instead the audience believe it should be a respectable female musician

as this is more likely to attract both gender parties not just females, this is because if a guy were to see a male on the front page they are less likely to pick up the

magazine unless its for the fitness genre. The audience strongly disagreed with the look back on good R&B number ones in the past century as its not original and wouldn't be focusing on the main image at the front page as much as the other

story lines would, however they favoured the day on tour or album review as this would be a good focus throughout the magazine. The audience also enjoyed the

idea of the colour scheme as they believe this would match other R&B magazines available but has a slightly different edge on it.

PEER FEEDBACK – R&B

When asking my target audience what they thought about the three different ideas i got the following feedback:

The rap magazine was strongly downgraded when mentioning the target audiences lifestyle aim choices as not usually the stereotypical audience. They also disliked

the idea of an award received storyline as they do not believe enough information will be available to do a double page spread without t being repetitive and becoming slowly boring, however they did believe that the age range was

reasonable as the abuse and aggression involve in a majority of rap music. The idea of a new artist collaboration or a new album release was greatly admired

however it seemed after a vote that the new artist collaboration was favoured (this seemed to be favoured greatly overall.)

PEER FEEDBACK- RAP

I believe my overall decision is to do a Hip-Hop magazine with the double-

page spread idea of being a new artist collaboration or a look back on an

artists career as these were most favored, however I would change the age

range slightly from 13-19 years to 16-20years as it is a slightly smaller age

range and the music is more reasonable for this age range and the majority of

the previous age range would not be able to afford the magazine without help

from parents etc. The text that I use will have more of a graphity edge to it

and still aimed at males as it seems slightly more unique and appealing than

that of the other magazines available.

OVERALL DECISION