The Daffodil Story

• Large source for the ICT and telecommunication sector

• Powerful, self-reinforcing business model

• World class talent

• Deep pipeline of understanding new products and monetizationopportunities

• Extraordinary growth and profitability track record

• Disciplined investments for the long term healthof the business

• 3 development centers in India and 3 overseas Marketing offices

• Team of 190+ IT professionals in Java, .NET, iOS, Android, PHP, LAMP and QA

• Extensive Product Development and Implementation experience

• Follows Agile Development Methodology (SCRUM)

• Stringent QA standards

• Iso 9001:2008 Certified

• Secure Outsourcing with NDA & IPR document

How We Think To Manage Problems

Key Accomplishments

• 12 year mature company

• 150+ Customers across 25 countries

>5 years

Team Leads and Technical Leads

Junior Developers and Developers

2-5 years

0-2 years

Project Managers

Addressing the Key Issues

1. Product Implementation and Development

product implementation, customization and development services around a number of well known products in their respective categories

Enterprise Content Management

Based on Services

Web Content Management and E-Commerce Solutions

2. Product Engineering and Application Development

Apart from providing implementation and development services around the above mentioned products we also provide Product engineering and custom application development services around a number of technologies and platforms.

Technologies

Based on Services

Mobile Apps Development

Our approach

• Focus on the end-user and his problem and the revenues will follow

• Make money by being polite

• If pricing is the issue: Fast is better than slow; if Quality is the issue: Fast is better then slow

• There’s always more information and for that more solutions, out there

• You don’t need to be at your desk to need an answer, we live in a 24h society and we are mobile

Our Approach To Problems

Philosophy: No constraints

Initially ignore:• Solution• Storage• Bandwidth• Monetization

Tailor Made

Targeting

Straightforward Software Development

Simple BiddingSMBsBasic E-Commerce Implementation: € 2.000,-

Hourly Rates: € 22,- Basic Mobile App Development: : € 4.500,-

ProjectmanagementDesignDevelopmentPlanningReportingChecklisting

ReferencesWorking Samples at existing customers

Support and Training

Free Development for 2 weeks on experiencing Daffodill

Gain Trust

Strategic Distribution Opportunities

What we are today…Strategic Objectives

• Increase end user small and medium business market share

• Build brand recognition• Establish relationship and

create new channels for distributing future products an services such as … Google Apps

What we are today…Partner Selection

• End user reach / sizeof distribution

• End user segment• Brand association• Strategic implications

Opportunities

What we are today…We focus on

acquisition that…

• Are consistent with our mission• Bring superior

engineering talent • Accelerate Daffodil’s product plans• Jumpstart innovation• Accelerate entry into new

international markets

What we are today…When evaluating potential

opportunities, we…

• ….• ….

2012 Priorities2012 Priorities Investments Key Objectives

Software Development Quality & End User Sales

Sales & Marketing toimprove Daffodil in European market anddevelop new sites

Increased TrafficIncreased Customers

Quality of Developments as Perceived by End Users

Sales and Marketing to improve offshore software development relevanceand mobile Apps

Increased Customers

Growing our Partnerships Sales & Marketing andPartnership

Growth of implementationsWider Software Development DistributionMore Traffic to Daffodil

Putting it All Together…

• Strong Growth in Revenues and Operating Income• Local Opportunities are Compelling

Say Thanks…