The Practical Playbook would like to thank you for your ongoing dedication and support of its mission to advance robust collaborations that improve population health. We are grateful for your generous contributions of time, attention and expertise to the planning of The Practical Playbook’s first national meeting and we hope that you will join us in May to enjoy the product of all of our hard work.

Registration for Bringing Public Health and Primary Care Together: The Practical Playbook National Meeting opened to the public on Thursday, October 29 and our marketing efforts are now in full swing. As friends and supporters of The Practical Playbook we encourage you to spread the word about the National Meeting. To make it easier for you to do so, we have provided the following Ambassador Marketing Toolkit, which includes information about the meeting and why your peers should attend, as well as sample promotional pieces and language.

The Ambassador Marketing Toolkit includes:

General information about the meeting Meeting agenda (subject to change) A short introductory letter National meeting promotional copy, guidelines, and timing General social media information and suggested copy Meeting graphics including: Web banner, social media banners and buttons

Separate attachments include:

Speaker suggestion form Speaker proposal template Poster abstract submission form National Meeting Postcard National Meeting Poster

The Practical Playbook welcomes your feedback on the meeting, this toolkit, and any resources we could provide that would be of use to you. Please feel free to contact Alyssa Singer at Alyssa@DavidoffCommunications.com with your comments.

We look forward to seeing you in May at the National Meeting!

The Practical Playbook

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Ambassador Marketing Toolkit

Meeting OverviewThe Practical Playbook’s inaugural National Meeting will be a milestone event towards advancing robust collaborations that improve population health. It will be a highly interactive meeting, focused on providing practical knowledge and tools to facilitate collaboration between public health and primary care practitioners and organizations.

By bringing together key stakeholders from across sectors - representing professional associations, community organizations, government agencies and academic institutions - the National Meeting will help to catalyze a national movement, accelerate collaborations by fostering skill development; and connect like-minded individuals and organizations to facilitate the exchange of ideas to drive population health improvement.

Participant Takeaways:Participants attending the National Meeting will learn valuable skills and knowledge that they can use in their local contexts to improve the effectiveness of their work. Participant takeaways include:

1. Big Ideas: Inspirational and aspirational ideas to inform collaboration projects2. Practical Knowledge: “How to” content and actionable takeaways to enhance participants’ ability to plan,

implement, and sustain successful collaborations 3. Technical Expertise: How to use data, tools, technology and resources to aid collaboration projects4. Strategic Understanding: Understanding of the bigger picture related to the paradigm shift in health care,

including the implications for collaborations to improve population health

Content ThemesContent in the National Meeting will be geared towards providing participants with practical and actionable knowledge as well as tools and resources that demonstrate how to design, implement, manage and sustain successful collaborations. Content will primarily focus on the following themes:

1. The Population Health Movement2. Best Practices for Collaboration 3. Using Data, Tools, Technology and Resources4. How to Evaluate and Use Metrics in Population Health5. Sustaining and Funding Collaborations

Summary of Key Messaging PointsKey messaging points should communicate and reinforce:

The Practical Playbook’s purpose to advance robust collaborations to improve population health National Meeting objectives to catalyze, accelerate and convene Content and programming focused on best practices, practical knowledge and skill development Featured speakers and presenters, with national prominence and industry/sector thought leadership Stimulating local, state and regional conversations on the health sector paradigm shift towards population health Opportunities to network and exchange ideas with peers and potential collaborators from local, state and national

organizations representing both public health and primary care Meeting logistics and location

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About the National Meeting

Meeting Agenda

NOTE: The following agenda is subject to change. Visit the website for more detailed session information: www.practicalplaybook.org/NationalMeeting.

SUNDAY, MAY 22, 2016:5:00 - 7:00 p.m. On-Site Meeting Registration & Networking Event

MONDAY, MAY 23, 2016:7:00 - 8:00 a.m. Registration & Continental Breakfast

8:00 - 8:30 a.m. Welcome & Overview

8:30 - 9:15 a.m. Keynote #1: The Paradigm Shift from Healthcare to Population Health

9:15 - 10:15 a.m. Opening Plenary: Best Practices for Collecting, Sharing and Using Data

10:15 - 10:30 a.m. Networking Break

10:30 - 12:00 p.m. Breakout Series I: Using Data to Support Collaborations I-A: Data Collection.I-B: Data SharingI-C: Using Data Effectively to Enhance Population HealthI-D: Using Data to Build a Business Case for Collaboration

12:00 - 2:00 p.m. Luncheon & Plenary: Models of Collaboration

2:00 - 2:15 p.m. Networking Break

2:15 - 3:45 p.m. Breakout Series II: Best Practices for Collaboration II-A: Partnering with Public HealthII-B: Working with Non-Health Sector PartnersII-C: Working with Primary Care PartnersII-D: Session TBD

3:45 - 4:00 p.m. Networking Break

4:00 - 5:30 p.m. Breakout Series III: Managing Collaborations III-A: Partnering with Public HealthIII-B: Working with Non-Health Sector Partners.III-C: Working with Primary Care PartnersIII-D: Session TBD

5:30 - 6:00 p.m. Poster Session & Networking Reception

TUESDAY, MAY 24, 2016 : 7:00 - 8:00 a.m. Registration & Continental Breakfast

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Meeting Agenda

8:00 - 8:30 a.m. Welcome

8:30 - 9:30 a.m. Plenary: Chutes and Ladders: The Opportunities & Challenges in Forging Successful Public Health & Primary Care Collaborations

9:30 - 10:30 a.m. World Café

10:30 - 10:45 a.m. Networking Break

10:45 - 12:15 a.m. Breakout Series IV: Funding & Sustainability IV-A: Funding the FutureIV-B: Sustaining Population Health OutcomesIV-C: Taking Collaborations to ScaleIV-D: Session TBD

12:15 - 12:30 p.m. Networking Break

12:30 - 2:00 p.m. Lunch & Closing Keynote: Creating a Long-Term Sustainable Vision for Public Health-Primary Care Collaboration

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Purpose: The content below can be copied and pasted into an email, or onto letterhead, and used to invite peers and colleagues to the National Meeting. If you’d like to create a more personal message, please feel free to modify as needed!

Copy:Dear <NAME>,

I hope you’ll join me at Bringing Public Health and Primary Care Together: The Practical Playbook National Meeting taking place from Sunday, May 22 through Tuesday, May 24, 2016, at the Hyatt Regency in Bethesda, MD.

This inaugural meeting will be highly interactive, and is designed to provide participants with additional skills, tools, and resources to achieve positive and sustainable collaborations between primary care and public health practitioners and organizations. Key stakeholders from across sectors – representing professional associations, community organizations, government agencies and academic institutions – and across the nation will attend to network and share their experiences.

We will be exploring content surrounding the following themes:1. The Population Health Movement2. Best Practices for Collaboration 3. Using Data, Tools, Technology and Resources4. How to Evaluate and Use Metrics in Population Health5. Sustaining and Funding Collaborations

I hope you’ll join me for this milestone event as we work to catalyze a national movement, accelerate collaborations, and connect with like-minded individuals and organizations to drive population health improvement, together!

Registration is now open! For more information and to register online visit the national meeting website: www.practicalplaybook.org/NationalMeeting.

There is limited space, so I would suggest registering as soon as possible. Registered participants also receive a discount code for 30% off of The Practical Playbook book, which was recently published by Oxford University Press.

I look forward to seeing you next May!

<PERSONAL SIGN-OFF>,<YOUR NAME>

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Introductory Letter/E-mail

(Under 500 Characters)

Purpose: The short “blurb” below is a simple message that you can post on your website, its public calendar, or even your social media profile.

Copy:Join us for the inaugural Bringing Public Health and Primary Care Together: The Practical Playbook National Meeting being held on May 22-24, 2016, at the Bethesda, MD Hyatt Regency. Practitioners and organizations from across sectors and the nation are coming together for an interactive meeting with the joint purpose of facilitating robust and sustainable collaborations between public health and primary care.

Register today to take advantage of illuminating plenary sessions, interactive breakouts, and a fantastic opportunity to network!

Click HERE to register now!

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Meeting Promotional Copy

The Practical Playbook Website Links/Social Media Channels The Practical Playbook Website: https://www.practicalplaybook.org The Practical Playbook National Meeting website: www.practicalplaybook.org/NationalMeeting National Meeting Bitly (shortened) link: http://bit.ly/1H4AFbE Facebook: https://www.facebook.com/PracticalPlaybook Twitter: @PracPlaybook Linkedin: https://www.linkedin.com/company/a-practical-playbook

People/Organizations to Interact with on Twitter Practical Playbook, @PracPlaybook de Beaumont Foundation, @deBeaumontFndtn CDC, @CDCgov Duke Community and Family Medicine, @Duke_CFM Lloyd Michener, @lloydmichener Brian Castrucci, @BrianCCastrucci

Hashtags #PPBMeeting #PHxPC #publichealth #primarycare

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General Social Media Information

The schedule below provides general content that can be used to promote Bringing Public Health and Primary Care Together: The Practical Playbook National Meeting via social media channels. More specific content related to speakers and sessions is forthcoming. The Practical Playbook will provide updated content as speakers are confirmed and sessions finalized.

FACEBOOK I am excited to share that registration is now open for Bringing Public Health and Primary Care Together: The Practical Playbook

National Meeting! On May 22 through Tuesday, May 24, 2016 leaders and practitioners from across health sectors will gather together to participate in this dynamic event designed to advance robust collaborations that improve population health. Sign up today at http://bit.ly/1H4AFbE

I hope you will join me at Bringing Public Health and Primary Care Together: The Practical Playbook National Meeting! Online registration is not open. I am looking forward to this dynamic and engaging meeting – I hope you are too! To find out more to register online visit: http://bit.ly/1H4AFbE

Don’t miss Bringing Public Health and Primary Care Together: The Practical Playbook National Meeting May 22-24 in Bethesda, MD! Register and learn more here: http://bit.ly/1H4AFbE

Looking for hands-on, practical knowledge about Public Health and Primary Care collaborations? Don’t miss Bringing Public Health and Primary Care Together: The Practical Playbook National Meeting, May 22-24 in Bethesda, MD http://bit.ly/1H4AFbE

The Practical Playbook is currently accepting poster abstracts for Bringing Public Health and Primary Care Together: The Practical Playbook National Meeting! If you would like to submit an abstract for the Poster Session you can learn more at http://bit.ly/1YkNZm5

TWITTER Registration is open for @pracplaybook’s first National Meeting! Register today http://bit.ly/1H4AFbE #PPBMeeting

I am looking forward to @pracplaybook’s first National Meeting next May! To learn more visit http://bit.ly/1H4AFbE

Register today for Bringing Public Health and Primary Care Together: The @pracplaybook National Meeting http://bit.ly/1H4AFbE

Don’t miss the @pracplaybook’s National Meeting! Register today http://bit.ly/1H4AFbE #PPBMeeting #PHxPC

Looking for practical content on using #data in your #PHxPC collaboration? #PPBMeeting http://bit.ly/1H4AFbE

Join me @pracplaybook for their first #PPBMeeting in May 2016! http://bit.ly/1H4AFbE

Are you launching a #PHxPC collaboration? Don’t miss the #PPBMeeting http://bit.ly/1H4AFbE

Looking for an event with dynamic, hands-on content on #PHxPC collaboration? http://bit.ly/1H4AFbE

Have any experiences you’d like to share at the #PPBMeeting? @pracplaybook is now accepting poster abstracts http://bit.ly/1YkNZm5

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Social Media General Promotional Messaging

National Meeting Graphics

National Meeting Web Banner Graphic

Social Media Banner & ImagesFacebook profile header

Facebook timeline image

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