Research of Elske JoustraResearcher at Rotterdam University

Welcome my name is…

Index of the presentation

• Introduction of glossy magazines • Central question• Developments in de magazine industry• Influence of new media• Literature-review• Answer to the central question

Women glossy magazines

Assignment

Central question :““Have new media influenced and pushed and

reinvented the structure of the classic magazine format of the glossy magazine?”

Economic crisis

• Stephen Quinn says about the economic crisis; “Consumers will continue buying the top-quality titles like my own magazine , Elle and other magazines like Cosmopolitan and Marie-Claire. So we will holding up well despite off the downturn in the economy”

Content doesn’t change

New media

Social media & social networksites

Women & social network sites

Literature-review

• Research of the students• Two article

Answer to the central question is:

Why Facebook?

Strategy Facebook• Poll Engagement Ads, what's the use of this

advertising tool?

• Quiz Applications. • Video Engagement Ads.

Branded Gift Engagement Ads

Event Engagement Ads

Fan Page Ads.

Financial- table• Pricelist of the Facebook Engagement Ads

Prices:• Personal sales coordinator:

$3000 a month• Poll Engagement Ads:

$10.000 a month • The Quiz Applications:

$5.000 a month • Video Engagement Ads:

$100.000 a month • Branded Gift Engagement Ads :

$2.500 a month• Event Engagement Ads:

$10.000 a month

Total costs:$130500 a month

The end

Are there any question?