The 4th edition of Myanmar FoodBev and The 2nd edition of Myanmar Retail Sourcing Expo succeeded as an excellent business platform connecting international manufacturers and suppliers to the local importers, distributors, retailers, manufacturers, hoteliers, restaurants, supermarket, shopping malls and industry professionals.The exhibition was organized by ICVeX Company Limited, a subsidiary of Index Creative Village PCL in Thailand - the World’s 7th ranked for creative event marketing and management. The exhibition was officially supported by The Republic of the Union of Myanmar Federation of Chambers of Commerce & Industry (UMFCCI), Myanmar Restaurant Association (MRA), Myanmar Retailers Association (MMRA) and Department of International Trade Promotion, Ministry of Commerce, Thailand

EVENT'S HIGHLIGHTS1. Super flash lunch box competition by Myanmar Restaurant Association (MRA)2. Cooking Show by Myanmar Restaurant Association (MRA)3. Cocktail Show by Myanmar Bartenders Association4. Myanmar Retailers Industry Seminars

LUCKY DRAW PRIZESThree returned economy tickets “ Yangon - Bangkok ” sponsored by Bangkok Airways, the official airlineof Myanmar FoodBev & Myanmar Retail Sourcing Expo 2017,for the visitors who pre-registered to visit the show.

Special thanks to the sponsorO rgan ized by O ffi cially su ppo rted by

Reasons to attend the

EXPO

Place orders/ Source product Meet suppliers Gather market information Evaluate the show for future participation

SHOW OVERVIEWDate : 17-19 August 2017Venue : Tatmadaw Exhibition Hall

POST SHOW REPORT 2017POST SHOW REPORT 2017

The three-day exhibition welcomed 4,100 visitors divided as 95% local visitors (Myanmar) and 5% international visitors from 11 countries such as Australia, China, France, India, Japan, Korea, Malaysia, Singapore, Taiwan, Thailand, Vietnamand others.

Exhibition ProfileMyanmar FoodBev:• Raw Materials, Additives & Ingredients Finished Food & Beverage • Finished Bakery & Confectionery Equipment & Supplies in food & beverage Industry

Myanmar Retail Sourcing Expo:• Retail shop fitting & Solution & Technology• Retail product sourcing

Food professional

Manufacturers of food & beverage, Food ingredient, Food supplement

Supermarket/ Hypermarket

Importers/ Traders / Distributors

Others

Chef

Consultant

Corporate Management

F&B Management

Food R&D / Laboratory

Purchasing

Sales / Marketing

Others

Raw Materials

Additives & Ingredients

Finished Food

Beverage

Bakery & Confectionery

Service

Equipment & Supplies in Food & Beverage Industry

Others

1

2

3

4

5

12

3

4

5

6

7

8

1

2

3

4

5

6

7

8

34%

20%20%

21%

5%

7%5%

5%

13%

16%9%

24%

16%

17%

14%

17%8%

10%9%

20%

5%

BREAKDOWN OF VISITORS BY DEMOGRAPHY

BY MAIN ACTIVITY

BY PRODUCT OF INTEREST

BY JOB FUNCTION

1

23

4

5

1

2

3

4

5

6

7

8

1

2

3

4

5

6

7

8

1. Architecture, Interiors, Light & Sound, Window Showcase2. Furniture, Flooring, Wall and Ceiling 3. Shop fitting, Store design

Fittings & Decoration / Store design Retail Sourcing Products

1. Beauty & Cosmetic

2. Garment & Footwear

3. Houseware & Appliances

4 Others

Retail Solution & Technologies

1. Barcode, RFID, Labeling, Automation2. Cold Chain Solution3. Internet Retailing4. Logistic Solution for Retailers5. POS & POP, Visual Marketing, Interactive Technologies 6. Safety Equipment and Material Handling7. Security, IT, Software8. Storage and Shelves

Architect, Interior, Design

Convinience store / Department store / Shopping mall

Distributors, Importers

Food & Beverage Catering, Retailers Restaurant

Hypermarket, Supermarket

Retailers, WholesalersShop Fitter Others

1

2

3

4

5

6

7

8

Architect/ Interior/ Designer

Consultant

Buyer/ PurchasingIT / Security

Corporate Management

Operations / Retail / Brand management

Sales/ Marketing

others

1

2

3

4

5

6

7

8

14%11%

11%22%12%

17%

8%

5%

12%9%12%

27%

4%6%

5%

25%

46% 28%

26%

20%

16%7%13%

12%

13%

10% 11%

33%

29%

29%

9%

BREAKDOWN OF VISITORS BY DEMOGRAPHY BY MAIN ACTIVITY

BY JOB FUNCTION

BY PRODUCT OF INTEREST

1

2

3

4

5

6

78

12

3

4

5

6

7

8

1

2

3

1

2

3

4

1

23

4

5

6 7

8

1. Barcode, RFID, Labeling, Automation2. Cold Chain Solution3. Internet Retailing4. Logistic Solution for Retailers5. POS & POP, Visual Marketing, Interactive Technologies 6. Safety Equipment and Material Handling7. Security, IT, Software8. Storage and Shelves

1 Generate sales leads 2 Retain customers, Penetrate current account 3 Promote corporate image, Build awareness 4 Launch, Introduce new products 5 Conduct market research, Survey6 Engage high quality customers7 Educate customers about products & services 8 Sell, sign contracts or generate request for proposals9 Networking10 Recruit channel partner, Sales agents, Distributors11 Support suppliers, Distributors, Dealers 1 2 3 4 5 6 7 8 9 10 11

EXHIBITORS' EVALUATION TO THE SHOW

EXHIBITORS' SATISFACTION

Rated the exhibition as avalue marketing tool

to reach to targeted customers

Rated the quality of visitors are good

and excellent

Satisfied withorganizer’s support

Satisfied withlogistic support

Satisfied withvenue

Meet exhibitor’s objective

88%91% 82%

97% 93% 68%

12% 12%

6%

16%

13%

4%5%

6%5%

12%

9%

EXHIBITOR'S SURVEY REPORT