post show report - myanmar retail expo...post show report from 18 countries 4,062 visitors 80 brands...
TRANSCRIPT
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POST SHOW REPORT
from 18 countries
4,062 visitors
80 brands & companiesExhibition profile
The 3rd edition of Myanmar FoodBev and the 1st edition of Myanmar Retail Expo showcased over 80 brands and companies-from Myanmar and the region including China, Japan, Korea, Malaysia, Thailand and others. The three-day exhibition welcomed 4,062 visitors from 18 countries such as Australia, China, France, Germany, Indone-sia, Japan, Korea, Malaysia, Myanmar, Philippines, Singapore, Sri Lanka, Thailand, Vietnam and others. The exhibition succeeded as an excellent business plat-form connecting international manufactur-ers and suppliers to the local importers, distributors, retailers, manufacturers, hotel-iers, restaurants, supermarket, shopping malls and industry professionals.
MYANMAR FOODBEV : Raw Materials,Additives & Ingredients, Finished Food& Beverage, Finished Bakery & Confect-ionery, Equipment & Supplies in food& beverage Industry
MYANMAR RETAIL EXPO : Fittings &Decorations, Marketing, Technology,System & Equipment
The exhibition was organized by ICVeX Company Limited, a subsidiary of Index CreativeVillage PCL in Thailand - the World’s 7th ranked for creative event marketing and management. The exhibition was officially supported by The Republic of the Union of Myanmar Federation of Chambers of Commerce & Industry (UMFCCI), Myanmar Restaurant Association (MRA), Myanmar Retailers Association (MMRA) and GS1 Thailand, the Federation of Thai Industries.
EVENT's highlights1. Super flash lunch box competition by Myanmar Restaurant Association (MRA)2. Cocktail Show by Myanmar Bartenders Association3. The Art of Espresso by Barista Association of Myanmar4. Myanmar Retailers Industry Seminars
lucky draw prizesTwo returned economy tickets “ Yangon - Bangkok ” sponsored by Bangkok Airways, the official airlineof Myanmar FoodBev & Myanmar Retail Expo 2016,for the lucky visitors who pre-registered to visit theshow.
Special thanksto the sponsor
O rgan ized by O ffi cially su ppo rted by
18-20 aug 2016 tatmadaw exhibition hall yangon
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BReakdown of visitors by demographyBReakdown of visitors by demographyThe three-day exhibition welcomed 4,062 visitors divided as 95% local visitors (Myanmar) and 5% international visitors from 18 countries : 18 countries such as Australia, China, France, Germany, Indonesia, Japan, Korea, Malaysia, Myanmar, Philip-pines, Singapore, Sri Lanka, Thailand, Vietnam and others.
by main activity
by product of interest
Reasons to attend the
EXPO
Place orders/ Source product
Meet suppliers
Gather market information
Evaluate the show for future participation
Raw Materials
Additives & Ingredients
Finished Food
Beverage
Bakery & Confectionery
Service
Equipment & Supplies in
Food & Beverage Industry
Others
1
2
3
4
5
6
7
8
4%19%
20%
13%13%
7%
19%
5%
2
3
4
5
6
7
81
Fittings & Decoration / Store design
Architecture/ Interior/ Light& Sound/
Window Showcase
Digital signage & Media, Event
IT, Database Management, Computer
Hardware & Software
Instore communication
Visual marketing, POS & POP (Point of
Sale and Point of Purchase) marketing
Vending machine
Labeling, Coding, RFID, Barcode,
Automation, Queue Management
Security & Other Technology
Inventory & Stock control / Warehousing
others
1
2
3
4
5
6
7
8
9
10
11
21%
10%
11%
7%8%7%
7%
9%
6%
9%
5%
2
3
456
7
8
1
9
10
11
Chef
Consultant
Corporate Management
F&B Management
Food R&D / Laboratory
Purchasing
Sales / Marketing
Others
1
2
3
4
5
6
7
8
6%4%
13%
11%
6%37%
18%
5%
1 2
3
4
56
7
8 Architect/ Interior/ Designer
Consultant
Buyer/ Purchasing
IT / Security
Corporate Management
Operations / Retail /
Brand management
Sales/ Marketing
Others
1
2
3
4
5
6
7
8
8%6%
16%
2%
21%20%
25%
2%
2
3
4
5
6
7
81
Food professional
Manufacturers of food & beverage,
Food ingredient, Food supplement
Supermarket/ Hypermarket
Importers/ Traders / Distributors
Others
1
2
3
4
5
37%
20%
11%
27%
5%
1
2
3
4
5
Architect, Interior, Design
Convinience store / Department store /
Shopping mall
Distributors, Importers
Food & Beverage Catering,
Retailers Restaurant
Hypermarket, Supermarket
Retailers, Wholesalers
Shop Fitter
others
1
2
3
4
5
6
7
8
13%
6%
28%
16%
16%
9%
8%
4%
2
3
4
5
6
7
8
1
by job function
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main reasons for exhibiting
exhibitors' evaluation to the show
exhibitors' satisfaction
exhibitor's voice of confidence“Awesome numbers of prospects.Definitely coming back every year”
Mr. Tinnakorn Laoraovirot CEO l Nine Net Co., Ltd.
“Myanmar Foodbev 2016 and Myanmar Retail Expo 2016 provide a solid platform for us to interact with local potentials. We’ve been meeting people that are beyond our expectation since we come here” Mr. Toranee Chiochan Deputy Managing Director Sun Expo Services Co., Ltd.
“Myanmar Foodbev 2016 and Myanmar Retail expo 2016 is the best gate to the golden opportuni-ties in Myanmar. The expo allow us to strengthen our F&N - Thaibev brands profolio among local customers and consumers.”
Mr. Prapas Rattanapas Head of Marketing & Brand Development F&N Foods Pte. Ltd. Branch Office, Yangon, Myanmar
Exhibitor's survey reportExhibitor's survey report
“This is our third consecutive year with MYANMAR FOODBEV Exhibition. With each year, the number of participants has increased. And so has the interests in our cold storage products. It is obvious that Myan-mar’s economy and market is not going anywhere but up. The Exhibition helps provide an integral platform for Thai ventures to establish themselves and their brands early. As well as the opportunity to experience the culture of Burmese and their ways of doing business first hand.”
Mr. Phudit Manotaya Marketing Executive Modular Compound Co., Ltd.
Rated the exhibition as avalue marketing tool
to reach to targeted customers
Rated the quality of visitors are good
and excellent
Meet exhibitor’s objective
Over 92% Over 86% Over 88%
Satisfied withorganizer’s support
Satisfied withlogistic support
Satisfied withvenue
98% 93% 70%
Generate sales leads
Retain customers, Penetrate current account
Promote corporate image, Build awareness
Launch, Introduce new products
Conduct market research, Survey
Engage high quality customers
Educate customers about products & services
Sell, sign contracts or generate request
for proposals
Networking
Recruit channel partner, Sales agents,
Distributors
Support suppliers, Distributors, Dealers
1
2
3
4
5
6
7
8
9
10
111 2 3 4 5 6 7 8 9 10 11
13%
4%
14%
10%
8%
7%
11%
12%
8%
7%
6%
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SEE YOU AGAIN IN2017
17-19aug
2017
tatmadawexhibition
hall
www.myanmarfoodbev.comwww.myanmarretailsourcing.com